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We Are Mission-Driven Messengers

At Brand Builders Group we take pride in teaching people how to do things we have done ourselves. We teach you what we know. We train you how to do what we have done.

As a collective of individuals our team at Brand Builders Group has:

  • Written a NY Times Best Selling book and a National Best Seller
  • Been ranked as one of the top 100 leadership speakers in the world
  • Hosted a top 100 business podcast
  • Launched 5 different 7-figure businesses
  • Built and run an 8-Figure coaching business
  • Been inducted into the Speaker Hall of Fame
  • Grown a 7-Figure speaking business
  • Created viral TED Talks
  • Founded a digital marketing agency
  • Been designated an Award Winning Designer
  • Personally coached and trained thousands of individuals around the world
  • Landed million-dollar accounts
  • Built and ran a speakers bureau
  • Invented patented technology
  • Written and composed hundreds of songs
  • Created sales copy for thousands of websites, funnels, courses, and landing pages
  • Been certified in a variety of technology platforms including Infusionsoft, Hubspot, ClickFunnels, and Active Campaign
  • Founded non-profit organizations
  • Launched high producing video courses
  • Generated millions of online followers
  • Developed high revenue affiliate based business models
  • Started apparel companies
  • Managed million dollar budgets
  • Run top earning direct sales businesses
  • Consulted for top Fortune 100 Companies
  • Trained more than 3,000 sales organizations nationwide
  • Recruited, managed, and led top performing sales teams in over 50 different industries

And now… personally get to know some of these amazing individuals that make up the Brand Builders Group team!

Sales and Marketing

This is our frontline team creating the digital infrastructure that is crucial to any company and every personal brand. They design, automate, build, write, re-write, market, analyze, strategize and sell. They are the ones making sure all our ideas become a reality and helping the world discover who we are and what we do. We cannot function without them.

Nadine Hanafi

Creative Director

Thomas Dodson

Marketing Technology Manager

Brittany Parker

Social Media and Infusionsoft Marketing Specialist

Nicole Gale

Design Specialist

Elle Petrillo

Director of Sales


This is our team of undercover agents that make everything happen behind the scenes. When you wonder how does this all work, it’s because of these fabulous faces that do all the dirty work to make everyone else look great! We love them, you love them and they love themselves (as they should)! 

Isla Lake

Director of Operations

Elizabeth Stephens

Director of Events

Jeremy Weber

Director of Partner Relations

Jennifer Kerr

Executive Admin

Cheyenne Conrady

Executive Admin

Jayne Weber

Customer Experience

Kevin Vaden

IT Support

Jerolyn Casault

Executive Admin

Tyler Madden

Operations Administrator

The Founders

Rory and AJ Vaden are life partners, business partners and the Co-Founders of Brand Builders Group.

 They met as business partners at the beginning of their first startup company and quickly realized it was the beginning of more than just a business partnership. More  than a decade later, they have launched 4 different 7 and 8 figure businesses together, released a NYT best-selling book and a National Best Seller, been ranked as a top 100 business podcast, named one of the most influential leadership speakers in the world by Inc Magazine, inducted into the Speaker Hall of Fame, worked with Fortune 100 companies and now they work with some of today’s most recognizable personal brands alongside Brand Builders Group. They have also created 2 tiny humans (who are the ones really in charge) and after all that, they still really like each other, which is the greatest accomplishment of all! 

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