We Are Mission-Driven Messengers

We Teach What We Know

At Brand Builders Group we take pride in teaching people how to do things we have done ourselves. We teach what we do and we do what we teach.

As a collective of individuals our team has:

NYT Best Selling Authors

Ranked As Top 100 Leadership Speakers in the World

Hosts of Top Ranked Podcasts

7 and 8 Figure Entrepreneurs

Founders of Non-Profit Organizations

Top 1% Coaches and Trainers

Hall of Fame Keynote Speakers

Though Leaders of Viral TEDTalks

Founders and Business Owners

Award Winning Designers

Million Dollar Producers

Artists and Music Composers

Copywriters

Certified Keap Partners

Course Creators

Online Influencers

Sales Experts

Fortune 100 Consultants

Certified Digital Marketing Experts

Sales Leaders and Managers

International Speakers

Former Professional Athletes

Content Creators

We Are
One Team

This is our team of undercover agents that makes everything happen behind the scenes. When you wonder how does it all work, it’s because of these fabulous faces that do the dirty work to make everyone else look great! This is the team that brings our dreams and ideas to reality. Every company needs a team like this… they design, automate, build, write, re-write, analyze, strategize, report, market, sell… and most importantly… they SERVE. These are our people.

Jeremy Weber

SUBJECT MATTER EXPERT

Jennifer Kerr

Data Administrator

Nicole Gale

Design Specialist

Thomas Dodson

Chief Operating Officer

Youness Chaouki

Digital Director

Brittany Parker

Senior Digital Marketer

Laura Robinson

CHIEF OF STAFF TO CEO

Elizabeth Stephens

Director of Community

Elle Petrillo

Subject Matter Expert

Tyler Madden

Director of Member Experience

Kevin Vaden

IT SUPPORT

Isla Lake

CHIEF OF STAFF TO CMO

Nadine Hanafi

Creative director

Jayne Weber

Client Experience Coordinator

Stephan Merkle

Sales Support

Jeff Mohs

Brand Implementation
partner Relationship manager

Bob Wheatley

INSIDE SALES DIRECTOR

Silvia De La Torre

Support Specialist

Martha Olmos

Book Launch Services Admin

Maggie Hernandez

Finance Admin

Tim Blom

OPERATIONS COORDINATOR

Allison Hare

Sales Strategist

Kaylee Tanner

SALES STRATEGIST

Talia Riser

Content Manager

Chris Peterson

MULTIMEDIA MANAGER

Sabrina Norton

COMMUNITY Liasion

Ellee Best

Sales Strategist

Ryan Lang

FRACTIONAL VP SALES​

Brent High

Sales Strategist

Carolina Groom

Author Coordinator

Morgan Murphy

Senior Accountant

Cory Lubinski

Operations Membership Specialist

Meet Our Certified Personal Brand Strategists

Let us introduce you to our team of expert strategists who partner with our client community. Our strategists are the ones who host our interactive workshops, deliver 1-on-1 coaching calls and host our personalized brand strategy sessions. 

Kristen Hartnagel

PERSONAL BRAND STRATEGIST

Jay Twining

PERSONAL BRAND STRATEGIST

Casey Dowdell

PERSONAL BRAND STRATEGIST | OUTBOUND SALES

Larissa Salazar

PERSONAL BRAND STRATEGIST

Briana Medard

PERSONAL BRAND STRATEGIST

Brandon Judd

PERSONAL BRAND STRATEGIST

Steph Jack

PERSONAL BRAND STRATEGIST

Trey Humphreys

PERSONAL BRAND STRATEGIST

Amy LaVallie

Personal Brand + Sales Strategist

Ben Kolarcik

Personal Brand Strategist

Alex Schauer

Personal Brand + Sales Strategist

Reshia Guarnotta

Personal Brand Strategist

Olivia Hendricks

Personal Brand + Sales Strategist

Matt LeBris

Personal Brand Strategist

Taylor Spradling

Personal Brand Strategist

Catharine Gately

Personal Brand Strategist

Alex Hudgens

Personal Brand Strategist

The Founders

The Story Behind Brand Builders Group

RORY AND AJ VADEN ARE LIFE PARTNERS, BUSINESS PARTNERS AND THE CO-FOUNDERS OF BRAND BUILDERS GROUP.

We met as business partners but quickly realized we had more in common than just our professional passions. We have now been in business together for almost 2 decades and have been happily married for almost 15 years. 

Throughout our relationship we have launched four separate 7 and 8 figure businesses together, released a NYT best-selling book and a National Best Seller, been ranked as a top 100 business podcast, named one of the most influential leadership speakers in the world by Inc Magazine, inducted into the Speaker Hall of Fame, consulted with Fortune 100 companies and recently ranked 2,112 on the Inc 5000 list of Fastest Growing Companies in America. 

We also created 2 tiny humans (who are the ones really in charge) which are our greatest accomplishment of all. 

Now, why Brand Builders Group…. 

It’s a story of unexpected changes, the power of relationships, and stepping out of our comfort zone. So, buckle up and let’s dive into the incredible journey that led to the creation of Brand Builders Group. 

In June 2018, Brand Builders Group came into existence, but few know that just a month prior, on May 4th, our lives took an unexpected turn. After 12 years of building and growing our first company, AJ was unexpectedly fired. Rory resigned 2 weeks later. This was no ordinary event. All our social media was lost. Email list gone. Podcast handed over. Keynote calendar cleared. Consulting projects ended. Income went to zero.  In a matter of weeks 12 years of work and relationships – poof. Follow that up with an unfounded lawsuit, surprise pregnancy, and house break in and it was one “exciting” year. 

However, in this midst of this crazy life something even crazier happened. 

On May 6, 2018 we got a call out of the blue from an acquaintance we had not heard from in years, Lewis Howes. We had met during Rory’s Take the Stairs book launch in 2010 when Rory was a guest on the School of Greatness Podcast. Based on prior conversations Lewis had a feeling he should reach out to get some outside perspective on where he was headed with his business and personal brand. 

He asked for some time. Luckily, our calendars were cleared so we said yes. Note, Brand Builders Group was not a thing yet. We said yes because we thought we could help. No fees, no promises – just sharing what we know. 

We spent 2 days reviewing, talking, sharing and planning. At the end of those 2 days Lewis said “this is your new business. This is what you guys were meant to do”. 

Turns out he was right. This was a reason and purpose for all the chaos that was going on all around us. We didn’t lose 12 years of hard work. We had gained 12 years of preparation, training, research and learning to do what God created us to do – Brand Builders Group.  

2 weeks later we sold our first 2 clients. 4 weeks after that we launched Brand Builders Group on the School of Greatness Podcast with an unstylized landing page our picture, some light copy and a button that said “Request A Call Here”. 

No email list. No social media. No podcast. No website. 

But because Lewis had spent years building and nurturing a trusted relationship with his audience and we had spent years building and nurturing a trusted relationship with Lewis, that one podcast changed the trajectory of our lives. 

Not only did it help fund those early days of Brand Builders Group, it forced us to get out of our comfort zones and step into the calling on our lives. 

Brand Builders Group exists today because someone believed in us enough to say, “let me help” and we were humble enough to say “yes”.  

Now, we want to do that for you. 

As we reflect on the journey that led to the creation of Brand Builders Group, we are reminded of the importance of relationships, personal growth, and perseverance. It’s neither our successes nor failures that define us; it’s the trust we build and the impact we make on the lives of others. 

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