Turn Your Reputation
Into Revenue

Our Process

Our proprietary roadmap to take you from
“idea” to “8-figure personal brand”.


We help mission-driven messengers grow their influence, increase their impact, and multiply their income.

Unfortunately, many of the people we encounter are confused, uninformed, and misinformed on how to build and monetize their personal brand.

They have been instructed to do the right things, but at the wrong times. That will cost you a lot of money and waste a lot of time. Or, they look around and see what everyone else is doing and compare their step 1 to someone else’s step 100.  Which means you try to do all the things at the same time without any underlying strategy, intention, or long-term plan in mind. 

Ultimately, the audience we serve is often misinformed, overwhelmed, and distracted.

The good news is that this is a common challenge. You are not alone.

In some ways, we all suffer from distraction, lack of focus, and clarity on next steps. That is why Brand Builders Group exists. We have worked for years to put together a simple and easy to follow process that will guide you on what do to first, inform you on what to do next, and give you the systems and direction you need to do it right.

our process enables you to do it as fast as you want or as slow as you have to.

Our proprietary methodology is a 4 Phase curriculum that takes you from “idea” to “8-figure personal brand."

The Brand Builders Group system to building and monetizing your personal brand includes a  4-phased process, each with 3 subtopics, for a collective total of 12 specific content areas that every personal brand needs to lay a proper foundation so you can grow your income, scale your business, and impact millions of people.

phase one


This phase is about finding your uniqueness and clarifying what you have to offer to the world that no one else can. Half of the battle of personal branding is separating yourself from the crowd with original content, true thought leadership and a compelling way of delivering your message in a way that moves people to action.
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phase two


This phase is all about nurture and growth. This is your chance to build a perpetually growing, digital ecosystem around your personal brand that serves your audience 24/7/365. Learn about copy that converts, funnels, webinars, podcasts, speaking, social media and how to create your online infrastructure.
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phase three


This phase is about turning your fans, followers and cold contacts into customers. Learn all you need to know in how to generate paid traffic, have offline sales conversations and create a detailed plan to have a bestseller launch for your upcoming book, product or service.
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phase four


This phase is about turning your personal brand into an enterprise business. Learn about scaling your salesforce, building a team, running efficient operations, and leading an organization through building key team members, delegating what others can do and staying focused on what only you can do.
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phase one


finding your
brand dna

Find Your Brand DNA by getting precisely clear on what problem you solve, what audience you solve that problem for, your unique solution (message) to solving that problem, and how to make more money solving that problem. This is the heart of what we do and where every personal brand begins their journey.


Learn how to create original content and true thought leadership. Follow a systematic step-by-step process to help you develop frameworks, align strategic stories and develop a central message throughout your content. Create content that reaches the heart of your audience in a systematic and methodical approach. This is also where we teach you the secrets we’ve learned about how to write New York Times bestselling books.

World Class Presentation Craft

Learn the secrets of World Champion Presenters, Hall of Fame Speakers, and Viral TED talks. Regardless of the medium or format in which your present, the way you deliver your ideas is just as important as the information itself. This education will help you become a better communicator on stage or on camera, whether in-person or virtual, in front of thousands of people or in front of one. Learn how to deliver impactful presentations that both inform and move your audience to action. 

phase two


building your
revenue engine

Build Your Online Revenue Engine by leveraging amazing content through automated funnels, webinars that sell, compelling copy that converts, and utilizing the power of social media as a free traffic source. This is the process of building and creating your digital infrastructure so you don’t waste time or money.

high traffic

Utilize a paid media strategy that systematically drives new leads to your business everyday while simultaneously growing your reach. Before you start spending money on ads make sure you know the fundamental and necessary back-end information to ensure you get the most bang for your buck including keywords, search terms, images, visibility, ad tracking, data reporting and lead sources just to name a few.


We know, have worked with and have built some of the biggest podcasts in the world. Build, launch, and grow your podcast via learning the secrets behind a successful podcast launch, outlining your episodes using a method that engages your listeners, and master the art of podcast sponsorships and advertising revenue. Build your podcast platform, share engaging and meaningful content, and make money while you do it.

phase three


full keynote calendar

Turn your speaking passion into a  speaking business. This is a behind the scenes exploration of what marketing assets you need to get booked, the different ways you should and can be marketed as a speaker, how to set your fees, negotiation best practices plus contracts, travel requirements, demo videos, and more.

launch plan

Make your dreams of becoming a bestseller come true. Create an effective plan for launching a book, product, or course that turns into a long-term strategy for success. Discover a proven path to success by following a systematic launch process that combines strategy, promotion, sales, and marketing into one comprehensive plan used by some to today’s most well-known “bestsellers”.

pressure free

Master service based selling so you can generate more revenue while experiencing less pressure in your high-dollar offline sales conversations. You will learn to understand and implement simple sales psychology and proven practices of how to bring someone to a point of decision that is both service based and highly effective. This is your MBA in ethical selling.

phase four


8-figure entrepreneur

Grow and scale your business by discovering the tactical secrets and systems that will turn your personal brand into a full-fledged, enterprise company.  You will learn how to organize your department structure for maximum efficiency, run your financials for both growth and scale, create an extraordinary culture with a service mindset, identify and grow leaders, and remove yourself from the day-to-day operations.


Learn daily behaviors that inspire your team to achieve a higher level of performance.  We take the highest level of abstract and complex leadership theory and present it to you with some of the most practical and actionable insights you have ever received to help you become a better leader, create better leaders, and get the absolute best out of the people you are leading.

scale your

Build a reliable system for consistently producing predictable and unlimited revenue growth in your business. Sales is one thing that every business needs to growA strong sales function means there’s no limit to your growth, profit and income. Learn time tested principles that have long been the secrets of the world’s most successful sales organizations and we have effectively boiled them down to the core essentials you need to know to build a reliable outbound sales machine.  

What People Say About Our Process

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Kristin Herold
founder of www.RockYourRealness.com, a luxury Real Estate entrepreneur, keynote speaker, and a sought after writer/producer.
Loycent Gordon
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Play Video
Scott Sinclair
founder of Sinclair-Range, Winning Momentum, speaker, and podcast host of Martinis with Scott

How it Works

What Our Proprietary Process Helps You Achieve:

Simplify & Clarify

Use our Brand DNA Helix to clarify your positioning in the marketplace and to help you simplify the challenging and overwhelming process of discovering what problem you solve and finding your true uniqueness.

Turn Your Thoughts Into Words

Apply our Modular Content Method to help you turn your thoughts into words. Follow a systematic process that allows you to create structure for your message, and provides a simple path to create true thought leadership. 

Get More Leads and Convert More Customers

Put into practice the digital structure of our Revenue Engine to help you get more leads, grow your email list, and convert more customers. 

Multiply Your Message and Your Online Reach

Master the art and science of social media by leveraging our Social Media Content Diamond to produce, publish, and multiply your message and your online reach. 

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