Ep 02: How to Get 11 Million Facebook Fans with Trent Shelton

Welcome back to the show, everyone! Today we are so happy to welcome a wonderful guest, none other than Trent Shelton! A former professional football player, Trent’s life had a major pivot a few years ago and since then he has managed to build an amazing personal brand with almost 11 million followers on Facebook!

Trent is here to talk about his journey and offer some great frameworks for making the most of your own path. Our guest really emphasizes the ideas of authenticity and creating content from a real place, believing that is the only way to actual relatability with an audience. We discuss Trent’s faith and love of the Lord, how he manages all his commitments and some really interesting inside information on his creative process. For this inspiring and beautiful conversation with a real star, be sure to join us today!

LISTEN TO THE EPISODE BELOW

KEY POINTS FROM THIS EPISODE

Trent’s football dreams and how his career and identity changed.
The moment that Trent discovered his new calling on stage.
How Trent comes up with ideas and starts the content creation process.
Video production and turning an idea into something consumable.
The small team that Trent works with for shooting and editing.
Finding the right people to work with; the story of building a team.
Trent’s schedule and the way he has worked out delegation in his business.
Building a large and engaged following; Trent’s three C formula for posting.
Where to link up with Trent online!
Trent’s advice for making your way in the world.

TWEETABLE MOMENTS

“I tell people, just speak from the heart. Make sure it comes from the heart.” — @TrentShelton [0:11:17]

“I try to place myself in the shoes of the person that is watching the video.” — @TrentShelton [0:13:01]

“I always make sure that everything I say comes from a real place. When you come from a real place, it tends to be more relatable.” — @TrentShelton [0:13:30]

ABOUT TRENT SHELTON

Trent Shelton is a former NFL wide receiver that is now considered one of the most impactful speakers of this generation. He reaches over 60 million people weekly through hard-hitting videos and unprecedented engagement. Though based in Fort Worth, Texas with his wife and two children, Trent connects with people all over the world through his non-profit organization, RehabTime. He has 11 million followers on Facebook, 2 million on Instagram and has had billions of video views on YouTube. Weaving together personal stories from his own life and from others who have also gone through hard times, Trent released his book The Greatest You, the essential guide for finding a life that is filled with a purpose, connection, and fulfillment.