RORY (00:00) you are the definition of well-known like in your space in your communities and that’s what I want people to see is to go like everybody is modeling after like these people with a bunch of followers but like even the people with a bunch of followers the equity they create is their offline relationships and like AJ (00:17) Way to save it, Rory. Just trying to come back here. How have I become so unwell known? RORY (00:20) Yes, so tell us. Yeah, how have you become well-paid without knowing anybody and anybody knowing you? AJ (00:28) Wow, Alright guys, time to talk about some real truth. Most of us have been told and most of us have believed a lie about what fame really is. And we’re gonna share some real… truth about fame and what really matters when it comes to building your personal brand. See what most of us think is that becoming famous means going viral and having a huge social media following and being known by the wider world. But what we want to do is break it down and talk about micro fame, how to become famous to your audience, how do you become famous in your small niche and why that matters more today than ever before. All right, Rory, I’m going to kick us off with a question about… ⁓ Please welcome my co-host, the co-founder of Brand Builders Group, my best friend, my husband, New York Times best-selling author, Hall of Fame speaker, Rory Vada. RORY (01:38) joking on another episode that she always always introduce her and she always forgets to introduce me she’s just like alright let’s get into it okay anyways now that that’s Eddie out of the way let’s get into it micro fame strategy love this conversation AJ (01:53) And really what I talk about is like how to become famous to your audience. And I think that’s the part about becoming well known that people often just misconstrue. They’re like, this whole personal branding thing, it’s about ego and vanity to popularity contest. And it’s like, no, it’s not. It’s about being known to the audience. you want to serve, right? So it’s becoming famous in your niche, famous to your audience. And that is important. Because if you have something that really serves that audience, then you owe it to them to let them know that you exist. Right? So it’s not how do you become like Mr. Pitbull worldwide over there. It’s not being the rock Dwayne Johnson, but it’s how do you become famous in your niche? So let’s talk about that. How do you do that? How do you become well known to the person that you want to be known by? RORY (02:52) Yeah, I can tell you a strategy that I’ve never said out loud before about how to develop micro fame and it’s not something that people talk about a lot or expect to hear. AJ (03:02) Well, you’ve been holding out on us. RORY (03:04) I’ve never had this question posed in this way, but I actually, you one of the questions on our sheet here is how do you get podcast invitations when you’re not famous yet? And I kind of consider myself a master of that. Like I have gotten on many of the biggest podcasts in the world and like am so far away from famous or like what most of the other guests are. And that question and the way you tee this up made me think about, huh, how have we really done this? And here’s a strategy that you’ve you’ve never heard before. And I’ve never talked about this. figure out in any niche there’s like 15 people that really matter a lot. there’s 15, like if you just said who are the 15 people that matter most in my space and then ask yourself how could I be extraordinarily valuable to those 15 people? And if you actually did that, which is what we have done, right? We figured out these are the people who are very important in our space, very influential. Rather than trying to go viral reaching millions, we said, how can we become extraordinarily valuable to these 15 people? AJ (04:09) Influen. RORY (04:23) and we did that and they became the gateway to other people. And I think that that strategy is not one that is just unique to us. think that that is how you create micro fame is you figure out who are the most influential people. It’s a small group. And rather than shotgunning to try to go viral and reach the whole world, there’s a small number of people in any sort of niche or industry or vertical. that really are the people who matter. And if you can figure out how to be extraordinarily valuable to them, then you’ll ride in their wake and they will take you everywhere you want to go. AJ (05:00) So I love that and I think that is it’s like, how can you provide use resources? How can you be of service to someone else? Like what have you learned? What have you gained? What do you have that you can give to someone else to build a relationship, right? So give us some ideas. Like for someone who’s out there going, love that, I could do that. How do I do that? What would you say? RORY (05:24) Let’s talk about how not to do it. Okay, here’s what most people do is they go, these are the 15 people that are that matter in my space. And they think about how could I get on their show? How could I get on their stage? How could I get they think about what they could get? That’s the wrong question. The whole mindset has to be what can I give? How can I be useful? Is it’s it’s redirecting your reticular activating system in the opposite of how everybody else AJ (05:38) not the give. No expectations of anything in return, no monetary compensation. It’s just how can I be of use? RORY (05:57) right. Yeah. we actually in inside of our ⁓ pressure free persuasion course, we we teach that sales starts with relationships. I’ve never heard anyone else talk about sales, that relationships is actually the first part of our cycle of selling, we call it the service centered sale selling cycle. And you go service centered sales cycle. AJ (06:17) a lot of us is service. Again, service centered selling cycle. Yeah, there we go. RORY (06:28) And, and we have something that’s just called like the relational equity matrix. And we go, okay, what are all the things you can do? So one is, you can give people encouragement, you can send people referrals, you can send people recommended vendors, you can help them hire people, you can ⁓ advise them on some portion of their business, you can send them gifts, you can create experiences for them, you can volunteer for them. Like there’s all of these things that you can do for people that add value to them. And it’s not just money. you you know, if you have money, some of it is right, like, you know, a lot of if you’re trying to get to really, really successful people, it’s like, don’t and you have money, donate money to their foundation, volunteer to be on their board, but like, the way to get to people is not by saying what can I do for you or what can I get from you? It’s what can I do for you? And it’s really just being open to what do they need? ⁓ You know, I use the story of Gretchen Rubin a lot who’s not a brand builders group client. And, you know, has over the years become more and more of a friend. But all I did was wait for when she had a book launch, reached out to her, pitched her to be on my podcast. And I said, Hey, I don’t have a huge podcast, but I know a lot of podcasters. And if you come on my show and I get a feel for what you’re looking for, I will personally go out and pitch you to like 20 shows. And she did that and I did that and we became friends. it was a slow been a slow relationship over the years. But those are the kinds of things it’s not what can I get, it’s what can I give? That’s good. And there’s lots of different things you can give people. even if you can’t give them an audience because you don’t have an audience, there’s other things you have that you can give. AJ (08:15) Yeah, everyone has something. Definitely. It’s just how do you position that in the best service to the person you’re trying to build a relationship with. RORY (08:23) And it starts by doing something that you actually do really, really well. It’s listening by watching. It’s not just listening, like listening to what they say, you watch what they’re involved with, you watch what they’re interested in, you watch what they’re doing, and you sort of anticipate the needs that they have. Because you can’t ask them, what do you need, then you’re just creating work for them to do. AJ (08:50) I would tell you like to that, ⁓ and I love that you should probably formalize that strategy and share it more often. That’s really good. One of the things that I have become really focused and intentional about doing is every single time I meet someone as they’re talking, my number one objective is to pinpoint who I can introduce them to. Like it doesn’t matter how long I’ve known you, how long I’ve talked to you, it could be five minutes or five hours. ⁓ Every conversation is going to end with, have someone you should meet. You said something that made me think about this. Let me know if you’d like an introduction. I do that no matter what to every client, every prospect, every friend, every stranger. Like if you’re engaged with me, my number one goal is who can I connect you to? I am very intentionally trying to become a connector in every single conversation. I just think that’s one of the most value-ridden things I can provide is valuable connection. RORY (09:53) And it’s mutually valuable to both of them and valuable to you as a byproduct. AJ (09:57) But it’s also something that I’m intentionally wanting to become known for. And so I’m very intentional about everywhere I go. like, want people to know that they can come to me for connections and referrals and resources. Like, I want to be known as the person to go to if you’re looking for blank kind of connection. And I think that’s just that. And I share that only because anyone can do it. Like anyone can do that. You don’t have to have some like Navy SEAL expertise or like some like secret skill set. Anyone can become a master connector. RORY (10:35) Totally. And I’ve always been a big believer. You know, one of my favorite quotes is that Mark Twain quote that says every man is my superior in some way. Related to that, I’ve always thought to myself, everybody is a somebody somewhere. Yeah, right. Like, everyone has a hookup or a connection to something somewhere. And if you can figure out what does everybody have the like hookup to the connection, and then other people need that and vice versa. AJ (10:52) something to RORY (11:02) It’s just like you become this this facilitator, this conduit, and the value rubs off on you as you create all of these connections. ⁓ AJ (11:11) I love that just for a second like for those of you who are going well, I don’t know anybody like I Don’t have anything I could offer. It’s like first of all, that’s a terribly limiting mindset So whoever is listening who’s already saying that as you’re listening driving down the road is like stop that right now But it’s like I literally was thinking about like I have a person to go to I’m like Hey, who’s selling raw milk out of their trunk? Like where we’re gonna find it or you know, like it doesn’t matter like what it is It’s like a lot of friend who does that I have a friend who sells raw milk or I have a friend who has fresh or you know I have a friend who whatever it’s like no matter what it is so it doesn’t matter what the thing is or what your socioeconomic status is everybody knows somebody somewhere right and so it’s like really try to train your brain on like how can I just become a resource but that that only works if you’re actually listening like if you’re actually listening. Like I was in a conversation earlier this week with a couple of other parents who homeschool their kids and our kids are homeschooled and I always have to clarify I am not a homeschooler because some people will hear that and think I am, I am not. I’m not equipped for that amazing role but our kids are homeschooled. They go to a homeschool academy and so they were talking about well how did you do that and how did you get into that and I was like ⁓ let me tell you and like I had like three or four like teed up resources had nothing to do with work. It was all about homeschool and I’m like well this is where we, you know, register with and this is how we did this and this is who I go to do the fat for that. It doesn’t matter what it is, right? It’s like whatever is whatever it is, have your list, be a resource, but you got to listen for it. Whatever it is. RORY (12:46) Yeah, whatever you’re into. That’s a good transition to this. This question, I think is powerful. And it is what’s the difference between being well known and being well paid? ⁓ And how do I achieve both? But let’s start with the first part of the question of what’s the difference between being well known and well paid? Do you have to be well known to be well paid? And I’m curious your thoughts on this because you’ve become well paid over the years and not you’re not necessarily the most famous person. So that’s my introduction. AJ (13:20) So rude. She knows no one and no one knows her. RORY (13:27) you know everybody here’s the thing is you are the definition of well-known like in your space in your communities and that’s what I want people to see is to go like everybody is modeling after like these people with a bunch of followers but like even the people with a bunch of followers the equity they create is their offline relationships and like AJ (13:49) Way to save it, Rory. Just trying to come back here. How have I become so unwell known? RORY (13:52) Yes, so tell us. Yeah, how have you become well-paid without knowing anybody and anybody knowing you? AJ (14:02) Wow, actually was gonna start with both of those things are really relative. Like what is well known? What is well paid? I think that’s all super relative based on who you’re talking to, right? Like yeah, if you compare me to Mel Robbins, I’m very unknown comparatively speaking, but if you compare me to, you know, RORY (14:10) and what is well paid. AJ (14:27) Sally Jo down the street, I’m probably fairly well known. So I think it’s all relative. I think that the balance and all of that is don’t compare yourself to anyone else. And I think that’s probably why I’ve always been fairly well paid, as I don’t really compare myself too much to other people. I don’t really care what they’re doing. I never really have, you know, that’s a gift I’ve been given. ⁓ RORY (14:51) You have a zero impressibility score. Other than Dolly Parton, there’s nobody in the world that impresses you. AJ (14:58) She’s impressive, I’m not gonna lie, she’s impressive. ⁓ But I do really think it comes down to this whole idea of being well known. And what I love about the conversation today is I don’t need to be well known by a lot of people, I need to be well known by my people. And that all starts with knowing who my people are. ⁓ I go into some, know, like Rory very much represents like the marketing side, like the digital marketing side of BBG. you know, he’s always trying to get me to go to like these different events with him with all these very well-known like influencer and, you know, and I’m like, that’s not my people. Those are your people. Like I don’t fit there. Like I try and I’m like, they’re talking all this stuff and I just glaze over. I don’t know, I got dozed off, blacked out. It’s not my thing. And what I have been really okay with is like, I know my people. And I’m pretty well known in the entrepreneur crowd of our town because I make an effort to be so. Right? I’m involved in the entrepreneur organization. I do networking lunches with them. I host dinners for them. I help be on boards with them. It’s like, I’m trying to be well-known in this space where I want to be well-known. And it’s not a huge space. It’s a very niche space in my town. ⁓ So it’s small. but that’s where I want to be known. And so that’s where I focus my time and attention. And I think that’s what it means to be well known is you just have to be very clear on who do I want to be known by and where are they? And you got to show up. RORY (16:32) Yeah, the other thing is you’re talking this ties back to what we were saying earlier is I’m realizing, ironically, one of the best ways to become well known. is to help other people meet each other. And when you help other people meet each other, you get caught in the crossfire. Like going back to my Gretchen Rubin story, right? It’s like Gretchen Rubin would never know who I am today. If I had never introduced her to all these people and introduced her to this like mastermind that I’m in that now she’s a part of, right? And it’s like now I am somebody to her. And she would recognize me not because of my accomplishments and my audience and you know, like, I mean, she sold so many books compared to how many books I’ve sold or whatever, right. But it’s like I’m known to her because I helped her know other people. And I think the same is true about wealth, right? It’s like, if you want to help other people, if you want to get wealthy, help other people get wealthy. One of my favorite quotes I heard recently was billionaires are just people who create millionaires. AJ (17:31) Yeah, I love that. RORY (17:32) So good. Yeah. And so true, right? And it’s like, everyone’s approaching it. This whole conversation is about flipping this switch from going, how do I get and how do I become to how do I give and how do I help others become? And the irony is that when you focus on how do I give and help others become, you get when you focus on how do I get and how do I become you don’t get. And that is just like super ironic. AJ (18:00) Yeah. And the thing that we can all give is introductions and connections. It doesn’t matter. And so I guess back to how do you become well known? It’s one, it’s relative, right? Don’t compare. But most importantly, it’s like, you got to know who you want to be well known and you have to know where they gather. And then you have to show up consistently. Right. And so I think that’s, that is how you become well known in a niche space, right? Famous in your space. Now on the other part of well paid, Again relative, right? ⁓ It’s all relative. So once don’t compare whatever well-paid is to you whatever well-known is to you a lot of you are trying to build local presence own it be good with it Some of you are just like I would just like it’s my dream to make six figures Awesome, don’t compare yourself to someone trying to make eight figures. Don’t do it. It’s not worth it So just stay in your lane put some blinders on and be like this is my calling This is my path my race. You can only run your race You cannot run someone else’s with all of that said, ⁓ how to become well paid. You just said that awesome quote is that the billionaires are just people who make millionaires. heard another quote here recently, similar to that, that I’ve really latched onto is that seven figure earners, seven figure earners master the basics that six figure earners are too advanced to do. And I’ve really hung on to that of like, No, seven-figure earners are just people who are not above doing the basics and the fundamentals. They are masters of the basics that six-figure earners are too advanced to do. And I think that’s so good and it’s so wise and a great reminder to all of us is that making money is not hard. It’s a numbers game. And it requires you to become a master of the basics, which is work the numbers. RORY (19:59) Literally, I think even us right? We’ve had multiple eight figure ventures now at this this point three ⁓ and the You and I spend our time going how do we get more calls on the calendar? How do we renew more customers? AJ (20:19) Same conversation. RORY (20:20) how do we get more referrals? And even on our financial calls, it’s like we’re just trying to get our our PNL tight and go like get it accurate and go are these benchmarks in place? And what is it compared to our budget? And what is it over prior year? Like the most fundamental I had somebody reach out to me, a friend of ours that we you know, we haven’t seen for a few years. And he reached out to me with the most beautiful question. And this is someone who doesn’t earn a lot of money. AJ (20:35) more. RORY (20:50) It was a really beautiful question and I was honored that he reached out. don’t even know if I told you this, but he has a son and he’s a single dad and he said, if I could just save up $5,000 for my son, Rory, I know you know this stuff, tell me what to do with it so that he could have money when he’s grown up. Right? And this is like a friend of ours that doesn’t have a hard work. You know who I’m talking about? AJ (21:14) I know exactly your time. RORY (21:16) I was like, first of all, such a beautiful question to go, this dad is trying to change the legacy of his family. He’s trying to do something for his son. And he is going, I want my son to have a better life than I do, or a different life than I have. Next, I was totally honored that he reached out to me. just like, don’t know, I haven’t talked to this guy in a couple years. And I was like, I am so flattered and honored that you had asked me and that you think I would actually have some type of answer. And then I definitely responded with a very thorough but simple answer as I said, Hey, Jane, I don’t do crazy investments. We don’t own like a whole bunch of stuff. We do growth stock mutual funds and we invest early and I said if you just take $5,000 and you put this in a simple IRA, and you don’t try to gamble and make bazillions and you just let because of your son’s age he’s like five years old if it grew at eight percent for 60 years it would be worth over five hundred thousand dollars and that was powerful and and also you know i hope the lesson in for him was like it’s simple like it’s it’s it’s simple stuff Most people are like, how do I get rich quick? How do I say I want want crypto I want so I want to I want to own 27 companies I need to invest in 47 different and I want I want apartment complexes I want fix and flip and I all this stuff and it’s like no we’re like really boring with our or you’re awesomely boring and and and I also think back you know a lot of my friends that when we started brand builders group which it was our you know a new endeavor at the time AJ (22:52) awesomely awesomely boring RORY (23:07) A lot of them go, I can’t believe how fast you’ve grown. And they’re like, I remember when you talked about 1000 messengers when you started the company. And like, you actually are still doing the thing like we, we haven’t even gotten there yet. And but we haven’t changed direction. Like it’s been the thing. It’s, it’s totally the fundamental. AJ (23:26) It is the fundamentals. It’s not the sexy thing that everyone wants to talk about, but it’s becoming a master of the basics. And to be well paid, it’s like, you got to work the numbers. Right? It really is a work the numbers. It’s just, you don’t, and that’s the beautiful thing about it is like, you don’t have to be a masterful marketer or a masterful salesperson. You just got to work the numbers and let the ratios fall out. And the more you do it, the better you get. It’s kind of a great thing. I would say the only thing that has made me a pretty good salesperson over the years is like, I’m just going to outlast everybody else. My follow-up game is strong. My organization game, my calendar game is strong. It’s like, I’m just going to outlast everyone else. That just gets bored and moves on. It’s master the fundamentals and work the numbers. RORY (24:18) Another thing on this monetization strategy is the David and Goliath. And ⁓ everyone knows the story of David and Goliath, but also Malcolm Gladwell wrote a book called David and Goliath. And the argument that Malcolm Gladwell makes in that book, and it’s a fascinating book as is everything he writes, is that we all think that David had this miraculous moment where he overcame the giant. ⁓ there’s an argument for that for sure, and God was with David, but… And what Malcolm, the argument he makes is he says, yeah, but David also had an advantage. This guy was huge and was weighed down by all of this armor. David was nimble and quick, and he had spent his young life fighting lions with a slingshot. this wasn’t just like a random lucky shot. He had spent his life preparing, and this particular set of circumstances worked to his advantage. AJ (24:49) But God equipped David, prepared David. RORY (25:14) The reason I point that out, a lot of people listening that don’t have huge followings, they think they’re at a disadvantage of like, huh, I’m not famous enough, no one is gonna buy from me, et cetera. ⁓ Or they think I’m new to entrepreneurship, how am I ever gonna compete with people who’ve been doing this for 20 years? And what you don’t realize is that the earlier you are, you have an advantage. And the advantage is that you have more time. Right? When you’re you either have time or you have money. And you always know which one it is because if you don’t if you don’t have have time if you have if you don’t have money, then that means you have time or you’re not spending your time right. But when you’re starting out, you can offer a level of service that is intimate and up close and personal that is worth way more money to fewer people. It’s easier to sell higher dollar offers to fewer people who pay you more for more attention. That is the fastest path to a lot of money. People who have huge audiences and huge teams, they can’t offer that level of service because they don’t have that much time available because they’re busy managing their team and managing the empire and all this stuff. So what you think is a disadvantage actually is an advantage. It’s like David being small and nimble and quick. And when you’re new to this business, here’s the other thing. you can charge less, right? Like, people who are famous and have a lot of demand, they can’t sell one on one coaching for a low dollar amount because the demand is so high, they have to charge more because they don’t have that much time available. You can what you have the advantage of when you’re just starting out is supply, you have lots of supply. Now demand is low and supply is high, which means the price is low. That’s an advantage. You can go to the market, and sell at a lower price, which is what you should do. And then you raise your prices over time. So what feels like a disadvantage of not being famous actually totally is. What feels like a disadvantage of being new as an entrepreneur actually is a tremendous advantage. You just got to change the mindset and the limiting beliefs that are there. AJ (27:31) Yeah, I love that. All right, well, this is a good transition into our community question. All right, Rory, tell us what this section is all about and what’s the question of the day. RORY (27:39) Community questions. So this is great, right? So at Brand Builders Group, we have members that are in part of our coaching program that we foster relationship and help them build their business. And inside of our actual portal, they can write in questions to me and AJ and other members vote up the questions. And then the top ones we pick here for the show. So this one comes from Michelle. It says I am a nutritionist who works specifically with women over 40 going through perimenopause. I know exactly who I serve and I love the work, but there are so many health and wellness influencers out there that I feel completely invisible. How do I break through and become the go-to name for my exact client without competing with people who have 10 times my following and 100 times my budget? What a perfect question for what we’ve just been talking about. AJ (28:33) I was just thinking the same thing. That’s just the perfect question for you. Women over 40 going through peri-man-pause. Can you not relate to that? Exactly. I love this question. It’s like, how do I break through and become the go-to name for my exact clients? So what I love about this is that, knowing what you do and who you are, I bet you don’t need thousands of clients. I bet you couldn’t even handle hundreds of clients. I bet you’re looking for dozens of Fast, bet. So how do you become the go-to name for your exact client? RORY (29:05) if even doesn’t. AJ (29:11) Assuming you have some clients, it’s to double down on those clients. It is to give them a life changing experience and then ask them to refer you to their friends. And that’s the unique thing about your exact business, Michelle, is that women over 40 going through perimenopause, they know other women who are over 40 going through perimenopause because we’re all talking about it. That’s for sure. Everybody’s talking about it, right? So you can find them. You know where they are, right? And so it’s like one, it’s like, don’t forget the best client you have is or the best client to get is the one that you already have. So use those people to get referrals and get referred but don’t just ask for a referral be like hey I know this is a hot topic with everyone I’d love to host a lunch. If you would just invite five friends I would love to do a free luncheon, a free webinar. It’s like just ask every single one of your clients. Like if you would invite five of your best friends who are going through the exact same thing, you are, I’d to take everyone to coffee. I’d love to host a lunch. I’ll do a virtual webinar, whatever it is. If you have local clients, great. If they’re, if they’re out of town, fine, do it virtually, but just start going like, I just want to meet these people in person. I want to look them in the eye. I want to learn what their issues are. And I want to let them know that there’s a better way and start with the clients that you have. Do coffees, do luncheons, do happy hours, do Saturday morning workouts and ask people to invite people to come with them, your clients, invite their friends. We’re all talking about, we all know who each other are. That’s where I would start. Then the next thing that I would do, because you don’t need 10 times the following and a hundred times the budget, as I’d start going to every single person who services these people who are over 40 going through perimenopause, I’d build relationships. I’d start with my OBGYN, right? I’d start with my physician. I would start with every single person that serves me as a 42 year old woman, not yet going through perimenopause, but like I would start there and it’s like, these are all the people that serve me. I’m going to start building relationships with people because I know they have more people like me, right? I know they know more people like me. And I’m going to just take that grassroots local referral word of mouth marketing because I serve my clients so well. It’s an easy yes, because I’m giving them life changing results. It’s an easy yes to invite other people into something for free to learn about what I do. That’s what I would do if I were you. RORY (31:36) Yes, this so good. And I have to come back here to the story of David and Goliath in the Bible. There is one of the…if you read Scripture on this story, it is going how David…they tried to suit David up in armor, and he said, I can’t wear this armor. He was, David was smart enough to know or spirit-led enough to know that he couldn’t compete with Goliath at his own game, size versus size. David was smart enough to say, I’m going to embrace my strengths and the things that God’s given me and I’m going to use those tools, a slingshot and no armor. And small entrepreneurs need to do the same thing. You might not be able to compete on size of audience. What you can compete on is intimacy and access to the clients. serve a smaller group of clients in a deeper way. There’s, you know, you can make $100,000 by selling 1000 people $100 product, you got to have a big audience to sell 1000 people $100 product. The other way you can make $100,000 is to sell 10 people a $10,000 product. And it’s way easier to do that and serve a small group of 10 10 people in a very, very deep way. That’s how I’d be thinking I’d be doing exactly the things that you. AJ (32:53) said. Yeah. And if you’re out there listening and you’re going, well, how do I take all this information and apply it to what I’m building to my audience, to my business, then honestly, we would just really encourage you to take us up on our free call offer. ⁓ One of our team members at Brandbender’s group will sit down with you for a one hour free strategy call to talk about what you got going on, how we can help. And even if we’re not a fit with you, give you some tips and advice and some struck an instruction to keep you on the right path. if you want to take us up on that, ⁓ we would encourage you to go to freebraincall.com forward slash podcast. freebrandcall.com forward slash podcast and grab a call with someone on our team so that you can talk through how can you take some of these ideas and apply them to help you grow your business and serve the audience that you’re meant to serve. Now, we’d also love it if you would share this episode. So if you’re not ready for that call, but you’re all like, wow, this was helpful. I have more friends who need to hear this, then please share this, like it, leave us a review on whatever platform you listen to it. We would so appreciate it. And most importantly, we invite you to come back and listen to another episode the next time on the Wealthy and Well-Known Podcast. We’ll see you later, y’all. listen up. You do not need the whole internet to know your name. RORY (34:17) just the ones who are in your wonderfully weird little corner of it.