Welcome to the Influential Personal Brand [00:00:10] podcast. This is the place where we help mission-driven messengers, just like you [00:00:15] learn how to build and monetize your personal brand. My name is Rory Vaden [00:00:20] and I’m the co-founder of Brand Builders Group, a hall of Fame speaker, and New York Times [00:00:25] bestselling author. And this show is to help experts learn how to become more [00:00:30] wealthy and well-known. I know you’re gonna love it. Thanks for being here. Let’s get started. [00:00:35] One of the things that I believe firmly is that relationships are the [00:00:40] irrefutable accelerant to success. And I think a lot of people think [00:00:45] they’re good at relationships when they really are not. And today you’re going to hear from [00:00:50] one of my good friends, uh, Selena Sue, and she is now a USA today [00:00:55] national bestselling author of this book, rich Relationships. She is also a [00:01:00] multis seven figure entrepreneur. She’s done many multi six figure and seven figure launches. [00:01:05] She’s worked with a lot of the biggest personal brands, uh, in the world. Uh, she is featured [00:01:10] regularly in major news media outlets. She also gets a lot of her friends and clients [00:01:15] into major news media outlets and on stages and in front of audiences that they need to meet. And [00:01:20] this book teaches you exactly how to build meaningful relationships, deep [00:01:25] relationships, not just casual networking. So we’re gonna talk about how you can do that to [00:01:30] get more speaking engagements, to get more consulting, coaching clients, more uh, clients for your [00:01:35] practice, for your advisory business. And we’re gonna do it authentically and genuinely with my [00:01:40] friend Selena Sue, welcome to the show friend. Selena: Thank you for having me. Rory: Yeah, totally. [00:01:45] So, um, I wanna talk about, I wanna start with the six circles. Okay. So you have a concept [00:01:50] in here about the six circles, um, and then actually there’s the six and five. [00:01:55] And you also talk about the mentors that everybody, or the relationships that everyone needs to have. So. [00:02:00] Pick one of those and let’s dive into those two frameworks. Selena: Yeah, I would love to. So first, [00:02:05] I just wanna begin by defining what a rich relationship is. Okay? So a rich relationship is [00:02:10] one that brings financial abundance to your life. Mm. They’re with people who want to help you reach your [00:02:15] goals and dreams faster. They’re connected to your goals and dreams. And then last but not least, these are healthy relationships.[00:02:20] They’re supportive. They’re people who inspire you. And so if you find yourself in a relationship with someone [00:02:25] where you don’t feel. Safe or you feel like they don’t have your best interests at heart, but they’re powerful and [00:02:30] influential. That is not a rich relationship. Rory: Mm. Selena: So just kind of starting there. So it’s gotta be Rory: like mutual, you gotta [00:02:35] feel safe and it, and you’re saying it’s, it’s specifically financial. Yeah. It’s Selena: a relationship that can [00:02:40] create abundance for you. But there’s different kinds of abundance. Right. And sometimes it. Direct and [00:02:45] sometimes indirect. So if we look at, for example, the five rich relationships that you need to have. Yeah. Rory: So [00:02:50] this is what I was asking you about. Let’s start with there. Yeah. Selena: So one, you need to have mentors, right? Mm-hmm. To help you [00:02:55] reach your goals and dreams faster. Right? They can shortcut things for you. Um, and then you also need [00:03:00] to have supportive peers so you don’t feel alone in your journey. Um, then I [00:03:05] also believe that everybody should have promoters in their corner. So promoters could be referral [00:03:10] partners or affiliate partners who directly send business to you. Um, or they could be media or [00:03:15] other people who are singing your praises out in the world. Rory: Mm-hmm. Selena: And then of course, we all need [00:03:20] team members. And even if you’re a solo printer, you still need people to help you with different things. Totally. You can’t [00:03:25] do everything on your own to reach your full potential. And then last but not least, we need [00:03:30] confidants. And so these are people who we can open up with about the hard things that we’re going through. [00:03:35] And so a confidant might make you help. Help you get your confidence back. So you go out there, it could even be a [00:03:40] therapist or an executive coach. Um, maybe the therapist isn’t directly helping you [00:03:45] make money, but because they’re a part of your support network and a rich relationship, like [00:03:50] in, in a different way, they are helping you move forward with your business. Rory: Mm-hmm. So it’s like you’ve got [00:03:55] you and your center and then you’ve got mentors, people who are helping you. You’ve [00:04:00] got promoters. Mm-hmm. You, you’ve got uh, team members, you’ve got your confidant, [00:04:05] what was the, and then your peers. And then your peers. Yeah. Yeah. So I think, uh, it’s [00:04:10] funny about peers ’cause I really, really value that. And I think a lot of people don’t, they [00:04:15] underestimate how important it is to be like, like I respect the feedback of my [00:04:20] peers so much. Like I will listen to what. Another writer or a [00:04:25] speaker tells me before, like the general population or the general Totally. The general public. [00:04:30] Yeah. Um, so I love that. And you go, these are [00:04:35] relationships that bring you abundance. Yeah. Money that create wealth. Yeah. Energy time. Mm-hmm. [00:04:40] And I love the word about feeling safe. I think that’s important in any relationship. But, [00:04:45] um, yeah, if you don’t feel that, what, what was the thing that you said at the end? You said if, if there’s [00:04:50] someone who’s like. Intimidating to you, or they’re like very successful or they, or they don’t have your best back interests Selena: at heart, they [00:04:55] don’t wanna see you win, then that’s not a rich relationship. How do you know, Rory: how do you, [00:05:00] how do you know who really has your back? Like what are some of the things, ’cause it’s like, you know, you have social [00:05:05] media friends that you kind of meet and people are like, oh, you don’t ever meet real friends. I’m like, I actually have met some [00:05:10] people on social media that have become like really important to me. Yeah. That I really trust. Um, [00:05:15] but you know, what are some of the things that you look for in terms of going. [00:05:20] How do you know if somebody really does have your back? Selena: Yeah, so I think that [00:05:25] people who have your back, like you see it in their actions, how they consistently show up. I mean, there is [00:05:30] also, you know, what happens in business sometimes is there is, you know, love bombing or people coming on [00:05:35] really strong really quickly where you’re like, oh my gosh, this is my new best friend. But the reality is, is if you’ve only [00:05:40] had one or two conversations, you don’t actually know them. Right? So everything gets revealed over [00:05:45] time. Just seeing how they consistently show up for you. Do they follow through on their word? I think [00:05:50] there’s a lot of people that get excited and they say things, they make promises, but they’re not personally [00:05:55] organized and so they don’t follow through. And that doesn’t mean that they don’t have your back, but there are gonna be [00:06:00] people who, it’s like time and time again like. They’re always there. You know, it’s like when you’re [00:06:05] like, I’ve got my book coming out, or I’ve launched my podcast, or I need help in this way. They’re always the [00:06:10] first to be like, I’m leaving that Amazon review. I’m promoting your podcast. I’m showing up to the event. [00:06:15] I’m bringing friends. Right? And so it’s just kind of observing that. And I think a lot of people, you [00:06:20] know, they think about, well, who’s powerful, who’s influential, who feels hard to reach, [00:06:25] who’s got followers? And they think that those are the rich relationships. Rory: Hmm. Selena: Right. But your rich relationships are [00:06:30] people who are really there with you through the thick and thin. Rory: Mm-hmm. You are such a great example of [00:06:35] that. As a friend, you promote not just for me, but like definitely for me, but all of [00:06:40] your friends that like, I know, it’s like mm-hmm. Selena is the one doing reviews. She is sending out emails. She [00:06:45] is introducing people. Yeah. Constantly. Like if she says, I’ll, I’m gonna try to connect you to so and so, like, [00:06:50] you connect them to so and so. I think that’s a really, really beautiful thing about you. Thank you. Like [00:06:55] practicing what you preach. Um, so I want to, you have a phrase [00:07:00] that you, as you say about mm-hmm. One rich relationship is worth. Um, and I want [00:07:05] you to talk about the difference between, um, connections versus [00:07:10] real relationships. Selena: Yeah. So, yeah, so the phrase is that one rich relationship [00:07:15] is more valuable than a hundred casual connections. You know, that’s so good. [00:07:20] It’s Rory: one rich relationship is better than a thousand, a hundred, a hundred casual connections. [00:07:25] Although Selena: really, like a thousand or 10,000. Yeah. Yeah, I came up with it during my BBG intensive, by [00:07:30] the way. It just, like, there it’s, yes. Came outta my mouth. So co-creation, so good. Um, but yeah. [00:07:35] Yeah. So, you know, people sometimes think like they go to events, they take pictures with celebrities. These are not your [00:07:40] rich relationships. Right. So I think this is a perfect time to talk about the six [00:07:45] circles of connection. Yes. Because everybody, you know, falls into the six circles. And I think the [00:07:50] biggest challenge that I find with people, Rory, is that they feel overwhelmed by. [00:07:55] How do I manage my network when over my decades of life, I’ve literally met multiple thousands of people.[00:08:00] So how do I manage my network? Sure. Right. So the first thing to do is think about, well, where [00:08:05] do people fall in the six circles? And the sixth circles are based on trust and the [00:08:10] proximity you give to them. Rory: Hmm. So Selena: we’re gonna start with circle one. So circle one. [00:08:15] These are your innermost circle of connections. Okay. These are the people you’re doing life with. And [00:08:20] typically there’s only gonna be a handful, one, three, maybe four or five. [00:08:25] This would be your life partner. This would be your longtime very best [00:08:30] friend. Maybe if someone speaks to a therapist weekly and they’ve had that relationship over [00:08:35] multiple years, maybe they fall in there. Um, but it’s people that you’re really [00:08:40] opening up to completely about everything that you’re going through. And you feel like if you said, I need help. [00:08:45] Like it’s automatic. Like you can count on them. You know, they say with relationships you shouldn’t [00:08:50] expect things, but for your circle one and your circle two, it’s healthy to expect your [00:08:55] most important relationships to show up for you. Mm. Right. So if I asked a circle one in your [00:09:00] life, um, you know, what’s Rory up to this week? What’s happening with him? Like, they would have [00:09:05] an answer. So that’s how you know their circle one, they’re kind of on the pulse of what’s happening, if not day by [00:09:10] day, week by week. So are really close. And these are, these are circles Rory: that are like. Moving [00:09:15] out. Moving out? Yeah. From you in the center of like, uh, concentric circles. Is that, is that the term? Maybe not. [00:09:20] It’s concentric. Yeah. Okay. So Selena: one is like the closest. So, and some people have zero, you know, in circle [00:09:25] one. Um, but typically it’s just a handful, like usually one to three. Rory: Mm-hmm. Um, Selena: then you have circle [00:09:30] two. So these are your treasured connections. And these could be people who are like very [00:09:35] close team members, maybe a business partner. Um, really [00:09:40] close friends. Colleagues, maybe your, you know, top supporters in your business that [00:09:45] just consistently show up. You know, you can count on them. These are your circle two, right? So that’s usually [00:09:50] like half a dozen to a dozen people. Rory: Okay? Selena: So six to 12. I’m thinking about Jesus Rory: here. Like [00:09:55] Jesus had his three best friends and then he had the 12 disciples. Oh, like that is like. I love this [00:10:00] classic, uh, exactly what you’re talking about. Oh my goodness. In terms of the numbers. Yeah. Selena: Okay. Yeah. Rory: [00:10:05] So then you get circle three. Selena: Yeah. So circle three, this is a pretty broad circle. So this is your active [00:10:10] network, right? And so these are people that you’re close to and there’s three [00:10:15] characteristics. So these are people that you respect. Right. These are people that you’d feel comfortable [00:10:20] recommending and introducing to other people. And these are people that are also responsive. [00:10:25] So sometimes we might think someone’s in our circle two or circle three, but if we’re texting them [00:10:30] and we need help and we’re like, and they’re ignoring us, they’re not in that circle. They’re in an outer [00:10:35] circle, right? So circle one and two, like two is always one and two will always show up for [00:10:40] you. The things that one is on like the weekly pulse of what’s going on, right? Super, super inner [00:10:45] circle and then three, they might not, it might not be a guarantee that they can always do everything [00:10:50] that you want ’em to do, but they really would like to, they’re not gonna Rory: ignore you flat out. Or if they do, they’re like, [00:10:55] I’m so sorry, I just couldn’t get back to you. But they re respond. I think that’s a really key responsive, they’re responsive. [00:11:00] Yeah. So you respect them and they’re also responsive to Selena: you. Yeah. So you would invite them to the party, you would feel [00:11:05] comfortable introducing them to treasured people in your network. But then if there [00:11:10] is someone where you’re like, ah, like I still want them in my network, but I feel like they need to be [00:11:15] a little bit of an arm’s length. I’m not, I don’t want to be like, I can’t be their friend. There’s still [00:11:20] benefit. Okay. But there needs to be a little bit of distance. That’s circle four. Right. So circle four [00:11:25] are your distant connections. These are also called weak ties. So there’s, you know, three different [00:11:30] reasons why people are in circle four. So one might be, okay, there’s things I like about them. Maybe we have [00:11:35] history, but there’s not total alignment. I just need to kind of manage that relationship. [00:11:40] Thoughtfully might, they might not even be good for your reputation to be like, closely aligned, but you’re like, you know what, they’re okay. [00:11:45] Right? You can have them around Rory: or there could be like a certain, a very specific type of person [00:11:50] you would introduce them to, or. Uh, introduce to [00:11:55] them, uh, if there’s like, maybe something like that. Yeah, yeah, yeah, yeah. So maybe Selena: they’re, but it could [00:12:00] be something like, maybe they drop the ball, maybe they’re super negative and it’s like, okay, there’s a little bit of distance.[00:12:05] Or another reason might be like, they’re just an acquaintance, right? Like, your life is so full and maybe [00:12:10] what they do is not as relevant to you and the people in your circle. So it’s like they’re more of an [00:12:15] acquaintance, okay? And like you value and appreciate them, but you’re not actively in touch all the time, but you [00:12:20] can tap into them. When you need them. Rory: Okay. Selena: Um, or if you just met someone like the [00:12:25] first and second meeting, someone’s still gonna be in circle four. ’cause you could feel like, wow, they’re amazing. But the [00:12:30] reality is, after one or two meetings, someone is still a stranger, okay? And it takes time to build [00:12:35] trust in order to let them into the more inner circles. Rory: So five. What’s then the difference between [00:12:40] circle five and Circle four? Selena: Yeah. Yeah. So a lot of people are in Circle four and there will not be many [00:12:45] people in Circle five. Oh, so Circle five is disconnected. So these are people that have [00:12:50] perhaps betrayed you. Um, these are people where you don’t feel safe around them. It’s not [00:12:55] healthy for you to be in close proximity. Oh, interesting. You don’t wanna be associated with them [00:13:00] and. Most people have like a couple people over the course of their lifetime that have put [00:13:05] themselves into that category, and it’s just part of, um, you know, healthy boundaries. Basically. You [00:13:10] can be kind and cordial, but if there was a small brunch with four people and you were [00:13:15] invited and you were sitting next to your circle five, you’d probably be like, I don’t wanna go to that event.[00:13:20] You know, and, and that’s not someone that I would recommend at all to others. Right. Rory: Okay. And Selena: what about Circle six? So Circle [00:13:25] six is everyone else out into the world. Strangers, basically. Yeah. So that’s like, you know, billions of people in the world, [00:13:30] but everyone falls into these different circles. And so I think that this is helpful to know, not because you’re going to [00:13:35] announce to someone, you’re in circle four or you’re in circle two, but you know, so if [00:13:40] you notice that someone is treating you a particular way and it’s like, wow, I like go for bat, I go above and beyond [00:13:45] for them, but they’re treating me like this or they’re showing up in this way, like right now, mentally. I’ve moved [00:13:50] them to circle four. Rory: Mm-hmm. And then Selena: just being really aware of who are the people that show up for you? Who, who [00:13:55] prioritizes you? Who do you feel safe around? Who is responsive? Who supports you? [00:14:00] Right. These are your circle one, twos and threes. So those are gonna be our priority people. That being said, it [00:14:05] is good to have weak ties as well, um, but they don’t get the same consistent [00:14:10] energy from you. Rory: All right. So let’s talk about how to get access [00:14:15] to influential people. Yes. Because. You know, influential people tend to [00:14:20] be influential for a reason. They can introdu, they can make things happen, right? Yeah. They, they can [00:14:25] knock down walls, they can get things moving, but they also tend to be the people [00:14:30] everyone is trying to get to. And so it can be really hard to get to them. [00:14:35] And, um, also they, they reach, they reach a point I think [00:14:40] where they, they start to know that people are trying to get to them and it’s, mm-hmm. People want [00:14:45] something from them. And so they tend to, they, it’s like the more influential someone [00:14:50] becomes, a lot of times, I feel like the more guarded they become. Yeah. Mm-hmm. Um, how do [00:14:55] you build relationships with some of those people? Right. And it’s like, I’m thinking it’s like, it [00:15:00] could be a literary agent, it could be someone who runs a speaker’s bureau. It could be someone with a huge podcast. It could [00:15:05] be someone who’s a TV show host. It could be somebody who writes for a, an important publication.[00:15:10] And over time, they’re like, oh, okay. Like a lot of the people who want access to me [00:15:15] don’t really care about me. They really care about my audience or my thing or my whatever. Mm-hmm. And so it’s like, [00:15:20] it’s sort of a tricky thing to go, how do I build trust with that person that [00:15:25] everyone else is sort of trying to get to? Or it could be just like a celebrity endorsement or something like, [00:15:30] something like that. Selena: So much to say about this. Yes. I feel like this is really power. Well, you’re really good at this. I Rory: want to hear how [00:15:35] you approach this. Yeah, Selena: so when I think about a busy, influential person, I think of them as his train, and [00:15:40] they’re on the tracks. They’re going full speed ahead, and there might be moments where the train stops and it [00:15:45] opens up the doors and let people’s on. On, but then it, you know, continues forward. Hmm. And so a lot of [00:15:50] people, when they’re trying to connect with that busy, influential person, it’s like they’re trying to pull the train off the [00:15:55] tracks. They’re like, Hey, this is my agenda. This is what I need from you. And it’s just simply [00:16:00] not going to work. Rory: Hmm. Selena: And so the way to really connect with busy, influential people [00:16:05] is when there’s an opening, you just. Jump on the train and help them get to their end destination [00:16:10] faster. And so you wanna be really good at understanding what people need. And a [00:16:15] concept that I’ve coined is breathtaking generosity. Yes. And so it’s this idea [00:16:20] of, you know, being so kind, so.[00:16:25] And it’s like your their new favorite person. [00:16:30] And so there’s two primary ways to be breathtakingly generous. So one is being a [00:16:35] pain detective. And I first heard Joe Polish, use this word, so a pain. Pain [00:16:40] detective. Detective, okay. Yeah. So it’s being really attuned to the pain in the people [00:16:45] who matter to you. So some people might say, you know, Selena, Rory, how do I know when people are in pain? They’re not [00:16:50] telling me they’re in pain. And I would say it’s actually pretty obvious. There’s usually a few different categories of [00:16:55] pain. So one would be natural disaster. You know, many of us know people who’ve been [00:17:00] affected by hurricanes and floods and fires, right? So that’s one category. [00:17:05] Um, relationships, maybe someone is going through a divorce or maybe they’re having [00:17:10] behavior. Issues with their kids or maybe their, you know, parents are aging and sick, [00:17:15] right? Health, um, maybe they have a chronic illness, right? Or someone that they care [00:17:20] about, um, financial, maybe their business is not doing well and things are falling [00:17:25] apart, or identity where it’s like. I’m not married to this person anymore. I’m not a [00:17:30] part of this community. The, the business, um, topic that everyone knew me for is not [00:17:35] even a thing I do anymore, right? Mm-hmm. And so I think if we all slowed down a little bit, [00:17:40] I think that we could identify people in our world who are in pain. And so when I say when people are in [00:17:45] pain, be the first to show up and not the last to show up. So I feel like I’ve [00:17:50] always been really good at just spotting when people are in pain and need help and I’m [00:17:55] just like, I’m right there, like right away. Mm-hmm. Rory: And Selena: I think that people don’t do it. Not because they don’t [00:18:00] care, but because they haven’t. Consciously prioritize that when they see people in [00:18:05] pain, it’s like, be the first, right? Don’t be the last or the person who doesn’t show up at all. So that’s [00:18:10] one. The second is being a dream amplifier. And so really paying [00:18:15] attention to when people have these big goals and dreams, and you know what they are because they’re sharing them, they’re sharing them on [00:18:20] social media, they’re sharing them at. On their newsletter, they’re sharing them in conversations. Whether it’s [00:18:25] like, you know, I wanna be a new and noteworthy podcast. I dream of being on the New York Times [00:18:30] bestsellers list. I wanna speak on stages. I wanna get this new business idea off the ground. Oh my gosh, I would [00:18:35] die if I could get connected to this person and maybe one day earn their endorsement. Right? So [00:18:40] if you’re a really close to someone, you could. Them. But the reality is, let’s say if we [00:18:45] look at just entrepreneurs or personal brands, most people’s goals and dreams are exactly the same. You know what I [00:18:50] mean? Mm-hmm. They want to connect with other people that inspire them. Um, [00:18:55] they want to, you know, make more money. They want. People to take things off their [00:19:00] plate. They want to have more peace, more ease. Um, and so when you really become that pain [00:19:05] detective and that dream amplifier and consistently show up with breathtaking [00:19:10] generosity, and when I say consistently, I don’t mean that like every moment of your life you have to do that. But [00:19:15] when there is someone that’s important to you. And you see that opportunity, right? Just be the first to [00:19:20] show up and not the last. Rory: Your metaphor about the train is so good. [00:19:25] I, I think that’s so powerful. And, and I know that you were talking about that a little bit before the [00:19:30] pain detective, but the idea that everybody is on a path to do [00:19:35] something. Mm-hmm. And it’s like instead of trying to pull them over [00:19:40] to what you’re doing Yeah. If you can just like hop on. To their [00:19:45] train and help them do the thing that they’re trying to do. Like that is [00:19:50] the easiest way to, to get noticed. To be valuable. To be useful, yeah. [00:19:55] Um, I think not enough people understand. Not enough people understand [00:20:00] that. And I think about, and I, I always use this story. Mm-hmm. Um, so a, a, a few weeks ago [00:20:05] I finally, um, well, so the story is of a woman named Gretchen Rubin who wrote The [00:20:10] Happiness Project. Oh yeah. Mm-hmm. And I just thought, oh my gosh, she’s just so cool. And, [00:20:15] um, she was amazing. And I saw that she had a new book coming [00:20:20] out and I reached out to her and I was just like, Hey. Is there any chance you’d come on my [00:20:25] podcast? By the way, I know I don’t have the world’s largest podcast. I have a great show, but I [00:20:30] also have a lot of friends that have podcasts. And if you’d be willing to come on my [00:20:35] show, I will proactively introduce you to all of these other shows. Oh, [00:20:40] and she said yes, and then I did. Yeah. And that started a relationship, which has [00:20:45] now been going for like. 13 years and Oh wow. We just met [00:20:50] in person like a few weeks ago. Selena: Oh, that’s incredible. And our Rory: entire relationship was just over [00:20:55] like virtual. Um, but I met her because it was like that, [00:21:00] you know, book launches. Are one of the times, yes. Where everybody needs [00:21:05] help and they’re open to receiving help. Like we use, again, that train metaphor of like the door [00:21:10] opens when someone is launching a book. Like you just need to know this. If someone has a book [00:21:15] coming out, they need help. They’re trying to get the word out and a lot of their [00:21:20] friends are ghosting on them and like they scatter like cockroaches. And you’re going like, if you can show [00:21:25] up and be like, I’m excited about this project. I want to help and you do something that’s a great. [00:21:30] Window. And like you’re saying, you, you look for those windows Yeah. When someone’s starting a [00:21:35] new company. Mm-hmm. That, that would be, uh, you know, very similar when someone enters a [00:21:40] contest or, or if they’re going through a difficult time. But it’s, it, it’s like you’re talking about it being a pain [00:21:45] detective. Mm-hmm. But it also seems like when they’re being like a dream chaser Yeah. It’s like [00:21:50] those two moments are like Exactly. That’s, that’s, those are the [00:21:55] two moments where people are most receptive. To help and thereby most receptive [00:22:00] to new relationships, right. That they might not otherwise be. I love, I love that. So [00:22:05] yeah, Selena: so there’s like golden moments of opportunity and you just have to be very good at stopping up there. Stops on the train. Yeah, [00:22:10] there’s, they’re, yeah. That’s a train stop. Yeah, that’s a train Rory: stop. Selena: And the other thing is, you were talking about the relationship with [00:22:15] Gretchen is that I think we need to cover this concept of reciprocity because I’m not a [00:22:20] fan. Most people are always like, I’m looking for reciprocal relationships. Right? Or they feel like I [00:22:25] help people a lot and they don’t help me. So here’s the thing. I don’t believe in reciprocity at all. I [00:22:30] believe in generosity and I believe in energetic abundance. So, for example, in your relationship with [00:22:35] Gretchen, you proactively reach out to her. I would love to feature you and you know, [00:22:40] and if you’re. You know, a yes to this. I also wanna, you know, make all these, you know, introductions and [00:22:45] support you even more. But it’s not like, let’s say if you hooked Gretchen up with 13 [00:22:50] interviews, you’re like, Hey Gretchen, can you introduce me to 13 of your friends? Right. That’s not like the way [00:22:55] that Totally you do it. Rory: Totally. And I Selena: think that also sometimes. People are at different levels, right? [00:23:00] Of business, um, and in their careers. So we’re all equal as human [00:23:05] beings. Amen. Everyone deserves like respect and kindness. But if you’re reaching out to [00:23:10] maybe somebody that you really look up to, that’s like 20 years further ahead, that has [00:23:15] millions of followers and you support their. Book launch and breathtakingly generous [00:23:20] ways, it is not realistic to expect that they reciprocate in the same [00:23:25] way. You know, they might have like 500 people in their book launch team. They just simply can’t do that. [00:23:30] And so, you know, when people try to create these tit for tat relationships, and I think that [00:23:35] if some people wanna do that, that’s fine. The reality is it’s just extremely limiting. [00:23:40] And so I think it’s more important to think long term and think about how do I create energetic abundance? [00:23:45] Because there may be someone where it’s like, I’m gonna help them and they may never help me. But if they’re [00:23:50] grateful and we’re building that connection and I’m feeling alive and they’re feeling alive from it, it’s positive.[00:23:55] You know, with like, say a mentor mentee relationship, typically the mentor is [00:24:00] always gonna give a lot more than the mentee, right? Sure. So looking for 50 50, [00:24:05] um, and looking for transactional relationships is very limiting. I call that transactional [00:24:10] giving. And then there’s indiscriminate giving where someone just feels like I need to say yes to everyone.[00:24:15] Um, so that everybody likes me and you know, they kind of center everyone else and they forget about their own [00:24:20] needs. And then there’s rich giving, which is what I teach, which is being really [00:24:25] clear on who do I intentionally want to pour into which relationships. Feel [00:24:30] energizing and abundant, which relationships I would give even, you know, just because it [00:24:35] feels good to give. That being said, there are nuances. Of course. If you feel that the person is [00:24:40] draining or they don’t care about you at all and they only want to use you, that’s not a rich relationship. [00:24:45] That’s not energetic abundance. Right. Um, so I think that that’s the way [00:24:50] is don’t look for reciprocal relationships if you’re saying, you know, people don’t help me, it’s.[00:24:55] Because you’re either doing one of two things. One, you’re choosing the wrong people to invest in you because [00:25:00] the right people, when you show up with kindness and generosity consistently, they wanna help you too, [00:25:05] right? So either you’re investing in the wrong people, or two people don’t know what your goals and [00:25:10] dreams are, so they don’t know how to help you, or you never told them explicitly what they can [00:25:15] do to support you. Rory: Mm-hmm. Yeah. I’ve always found too that [00:25:20] like you don’t really have to keep score because it’s like. [00:25:25] Even if, even if Selena gives me something and I don’t directly [00:25:30] reciprocate to you. Mm-hmm. I have found that like you can’t outgive God, like you can’t outgive the [00:25:35] universe. So even if I don’t reciprocate back to you equally, [00:25:40] someone else will like, it always comes back to me where it’s like. It [00:25:45] may not happen through that person. Selena: Right. Rory: But eventually the blessings come back. You [00:25:50] always get paid, you always get rewarded for how generous you are to people. Always. Yeah. [00:25:55] Sometimes it’s from that person. Oftentimes it’s from another, but sooner or later it will, [00:26:00] it will come back to you. And here’s something I wanna, I [00:26:05] wanna articulate. Well, let me, I wanna share. The single biggest thing, I’ve gotten clarity [00:26:10] on relationships in my own life just recently. Mm-hmm. And it’s about when I introduce [00:26:15] people to each other. Yeah. Because, you know, over the years we’ve built [00:26:20] some relationships with people who are like pretty, pretty influential. Mm-hmm. And pretty much, there’s not a day that [00:26:25] goes by that somebody’s like, can I meet Lewis Howes? Will you introduce me to Amy Porterfield? Like, will you introduce me [00:26:30] to Cody Sanchez? Or who, you know, whoever the person is. Selena: Yeah. Rory: And. [00:26:35] I struggled with this for the longest time. It was so hard because I was like, [00:26:40] well, it’s, it’s not that I don’t want to introduce you because I, I [00:26:45] want to help you. Selena: Mm-hmm. Rory: But I, there’s something that doesn’t feel right and I [00:26:50] couldn’t, I couldn’t put my finger on. Why don’t I feel right about it? And [00:26:55] recently I did, maybe it’s like six months ago, or maybe a year ago, and it has been so clarifying for me. [00:27:00] And now I only have one rule when it comes to introducing people to each other. Mm. [00:27:05] I say, I will introduce you to Lewis Howes. The moment you can [00:27:10] add as much value to him as he can add to you. Mm. And [00:27:15] if that moment comes. You won’t have to ask me. I will automatically [00:27:20] introduce you. Right. Because I care about you and I care about Louis. Mm. But if, you [00:27:25] know, I can’t add value to Oprah right now in a way [00:27:30] that she can’t get access to it somewhere else. Right, right, right. So it’s gonna be hard for someone [00:27:35] to introduce me to Oprah. Right. Until. Or un [00:27:40] until it’s not right. Yeah. Until she’s maybe struggling with something that I have a specific expertise in. [00:27:45] Yeah. Or, you know, something that she can’t get anywhere else. Um, but I think [00:27:50] as, as we evaluate our [00:27:55] relationships with people and how much someone has been giving to us, I think it’s like we have to [00:28:00] also be mindful that we can’t be upset at friends who can’t deliver [00:28:05] things for us that aren’t. Equally yoked with who we are. Selena: Right. That’s so true. Yeah. [00:28:10] But, Rory: but then it’s like, you know, sometimes they are so, like Lewis is a good example, right? Is to go, [00:28:15] well, I can’t introduce you to be on Lewis’ show, like mm-hmm. Because you’re a brand new person, [00:28:20] whatever, right? Yeah. Mm-hmm. But then I go, oh, well, you know, the moment that Lewis [00:28:25] becomes. Super. He comes, he becomes super interested and like, you know, [00:28:30] uh, you know, there’s a health crisis in his family and he needs a person who can help with da dah, [00:28:35] dah, dah. It’s like, oh, now I can introduce this person, because he has, [00:28:40] he has that need. Mm-hmm. And, and so I think you go, if you go through life just going, [00:28:45] and this is something you do really well, if you just go through life going, how can I add value? Selena: [00:28:50] Yeah. Rory: Where can I add value? Where can I contribute? Then. Sooner or [00:28:55] later, your name’s gonna show up in the hat on the receiving end of that. Somewhere else. Totally. Somewhere else. [00:29:00] Yeah. Selena: I mean, you’re building your reputation, you’re building goodwill. I like to think of it that when you’re [00:29:05] investing in these relationships and you’re giving generously, you’re actually investing in your overall [00:29:10] network and your network just starts to get stronger. Right. I Rory: love the breathtaking generosity. [00:29:15] Yeah. Because that, that, that’s it too, is to aspire to go, how can I. [00:29:20] Blow their mind. Yeah. Like how can I knock their socks off? I would Selena: love to share one example of this. Yeah, please. Yeah. It’s in [00:29:25] my book. So basically, um, this was a couple years ago and [00:29:30] things were, well, first of all, they were like up and down in my business launches that used to do, you know.[00:29:35] Really well, we’re not doing well anymore. Rory: Mm. Selena: Um, I, you know, I had also moved to Puerto Rico [00:29:40] and everybody was like, you know, you should be investing in crypto. And, you know, you hear of people that put in a hundred [00:29:45] thousand and it becomes 10 million and you’re like, oh my gosh. Like, why am I not doing it? And so I converted [00:29:50] my retirement savings into a self-directed IRA so I could invest in crypto. [00:29:55] Wow. Yeah. I didn’t know that. Yeah. And then I lost a hundred thousand dollars. Oh. Um, so [00:30:00] that happened. And then at the same time I was investing in real estate. ’cause you know, they say passive [00:30:05] income is so important. I had a second property. But then what happened is that there were other properties [00:30:10] that were like popping up around that were more suited for that area. It was more a family focused [00:30:15] area. And so I was losing like $6,000 a month on my two bedroom. Oh man. So everything was like [00:30:20] kind of all happening at once and I was like, I need a money coach. Like whenever I need help, I [00:30:25] always invest in a coach. So even though I’ve never done this, I need to find a money coach. So I just like Googled [00:30:30] online. I found like the Dave Ramsey website, I answered some questions and they assign me to this [00:30:35] coach, and her name’s Jenna Rose and she’s amazing. And I just start to feel very [00:30:40] confident and I have my game plan. I’m like, okay, I’m like fixing things and really, you know, feeling good. And I have the kind [00:30:45] of personality where if I think someone’s great, I just like to tell everybody like, you gotta work with them. And [00:30:50] I would tell like certain friends, like my best friend, like seven different times to hire Jenna [00:30:55] Rose. And she didn’t do it. And so I just thought, I just need to buy sessions for [00:31:00] everyone. And at around the same time, I was promoting a friend who had a money course. So I needed a [00:31:05] kind of like a cool bonus package. Package giveaway package. Yeah. So I went to Jenna Rose and said like, [00:31:10] what if I just bought like sessions and just gave them to tons of people, like I, you [00:31:15] know, um. Like, what if it was like ended up being like a hundred sessions or whatever, what kind of price [00:31:20] point could you give me? So it’s like a no-brainer for me to use as some bonus packages and things like [00:31:25] that. And so this is a number that she came up with, not me. Um, but it was basically [00:31:30] she was willing to give me a package of four sessions with her for $200. Hmm [00:31:35] one-on-one because she knew that a lot of times she might have to have like one or two [00:31:40] conversations or more, like before somebody even becomes a client. So she’s like, oh wow, Selena’s putting me in front of all these [00:31:45] dream clients. Like I’ll do it for 200 bucks. And so when I noticed people around me, ’cause I [00:31:50] wasn’t the only person that was experiencing these shifts in the marketplace, right? Um, [00:31:55] people that were struggling with money, like dear friends of mine, people that were going through divorce, and [00:32:00] there’s like a huge financial consequence there. I would just like send a little voice note, like [00:32:05] 90 seconds like, Hey, I was thinking of you. You know, I recently worked with this person and it has [00:32:10] created so much transformation and I would love to gift you some sessions. Wow. And just to [00:32:15] be super clear, like I do not need anything in return. I just wanna support you as a friend. Let [00:32:20] me know if you’re open to an intro and people. All my friends said yes. [00:32:25] And so I would introduce him to Jenna Rose. And I remember one person, she’s um, a single [00:32:30] mom, and she was like, wow, Jenna Rose also made me realize all this money that I’m entitled [00:32:35] to my divorce. I didn’t expect another person was like, Jenna Rose showed me how to save [00:32:40] $15,000 a month. So I’m doing the math like 15,000 a month. 12 months. [00:32:45] That’s 18,000 in one year. Rory: Hmm. Selena: So I put $200 in. [00:32:50] It was probably two minutes of my time to send the voice note and make the intro. Jenna [00:32:55] Rose is doing the sessions, not me, and I’ve helped someone who’s important to me save [00:33:00] $18,000 a year. And so breathtaking generosity doesn’t have to take [00:33:05] up a lot of your time. It might be connecting people to the right resources, gifting them a [00:33:10] session, right. But I’ve. I don’t remember how many people I did that, but I remember [00:33:15] after like losing $7,000 in Facebook ads, I just had like this personal goal, I’m gonna spend at least [00:33:20] $7,000 just gifting people sessions. Rory: Mm-hmm. And Selena: so there’s different things that I do like that, [00:33:25] or even with publicity. Um, you know, I might gift a session with my media coach, so it’s [00:33:30] not my time, but you know, the time with my media coach, if it’s something I’m paying internally, [00:33:35] it’s not. You know, it’s something that is financially manageable and then we can even get someone a [00:33:40] win from like one call, and then I make one introduction. And in some cases it’s like, wow, now they’re in [00:33:45] Forbes. You know? And that could have cost them. You know, many thousands, you know, [00:33:50] working with a publicist. Sure. Right. A 10,000, 20, $30,000 contract. Sure. Make an introduction. But [00:33:55] we’re only, but I’m also mindful, I’m obviously not going to do like, you know, three months of [00:34:00] services for free, but like, maybe, you know, one call. With a coach and one connection. So you [00:34:05] just have to be clear on what feels good for you, like how much are you willing to give [00:34:10] that actually feels expansive and exciting and creates so much abundance. And then just do [00:34:15] that same thing over and over again. Rory: Mm-hmm. Um, and, Selena: and that’s the important thing, like when you’re building [00:34:20] relationships, it’s not about doing a million different things. It’s doing like two or three things. [00:34:25] Over and over again, whether you’re like the person that hosts dinner parties or you’re the person that gifts this [00:34:30] kind of service. Um, and it really has that compound effect. Rory: Mm-hmm. I love what [00:34:35] you said about introducing vendor partners. Selena: Yeah. Rory: Because I’ve [00:34:40] come to realize that like I, I literally in the last [00:34:45] couple weeks I said this to aj, I said, I now [00:34:50] believe that more. Then [00:34:55] 70% of solving a problem comes down to just finding the [00:35:00] person who knows how to solve the problem. Selena: Right? Right. Like Rory: it’s just going, if you can just [00:35:05] find the person who already knows how to do the thing you’re trying to do or has done the, I mean, it’s [00:35:10] like mm-hmm. The problem’s basically solved, um, and going, introducing great [00:35:15] vendors. Is one of the easiest things that any of us could do. Now you’re doing it with money, right? Yeah. [00:35:20] You’re like buying a session, which is so awesome. Mm-hmm. But it’s like even if you’re not, yeah. If you go, you know how hard it is to find a good [00:35:25] babysitter, a good cleaner, a good chef, a good mechanic. Like [00:35:30] all a good lawyer. A good dentist, a good CPA. Yeah. Like all of us [00:35:35] have vendors. Selena: Yes. Rory: And we never think of how [00:35:40] valuable, like if a vendor is blowing your mind. To go, like, I wanna [00:35:45] help them by in, I want to tell all of my friends and family about this vendor, right? Like these people do what [00:35:50] they say they’re gonna do. They’re really good at what they do. They really can help you. And like they [00:35:55] have integrity and it’s like everybody wins and you get caught in the [00:36:00] crossfires. So much of how I built my relationships mm-hmm. Is like. I’m introducing people [00:36:05] to people who are way more influential than me. Like, I don’t even belong in the conversation, [00:36:10] but I like get caught in the crossfire of introducing people [00:36:15] to each other. And then, you know, it’s like you introduce them to five people and they’re like, Hey, what [00:36:20] can I do for you? Right. Selena: Right. And like, they’re really Rory: like, they’re like, I, I honestly feel kind of bad. Like you, you’ve [00:36:25] connected me to all these amazing people. Like how can I help you? Selena: Yeah. And then Rory: it’s like, [00:36:30] okay, well, you know, so I I, it’s all in that breathtaking generosity.[00:36:35] Um, and I love the tactical thing of introducing vendors, but that’s [00:36:40] super cool that you bought, like use your own money to pay sessions to help people [00:36:45] avoid making mistakes that like you’ve personally struggled with. Selena: Yeah, and I think. I, I believe that [00:36:50] everybody should be investing money into their relationships. I think a lot of people are comfortable making an [00:36:55] introduction, but when there’s anything financial like, uh, Uhuh and it like comes, you, you have a generosity fund. Yes. You have a concept. So I [00:37:00] actually like, recommend that everybody create a generosity fund Yes. For their business. [00:37:05] Right. And so I know like with, for example, we’ll Adera a reasonable hospitality, like what they would [00:37:10] do is they would carve out like 5% and just do these breathtakingly generous. [00:37:15] Unreasonably hospitable things for people. Mm-hmm. And that was like, you know, that was just like a part of their business [00:37:20] model. And so think about what is it for you? Maybe it’s 2%, maybe it’s a [00:37:25] flat, you know, dollar amount. Maybe there’s a percentage of your services that you’ll gift to [00:37:30] people in need. But when you think about like your VIP clients, your top [00:37:35] affiliate partners and promoters, and you think about all that they do for you and all that they invest in you. [00:37:40] If you carved out like 5% or 2% and like invested it back in them, [00:37:45] obviously like, you know, it would pay dividends, right? So, yeah, I think that’s really [00:37:50] important to think about. Okay, who, who do I want to invest in? Like who is my generosity fund [00:37:55] for? Right? Is it clients? Is it team members? Is it promoters? Is it new [00:38:00] relationships I’m looking to build? How much do I wanna put in there? Whether it’s a percentage or a flat [00:38:05] fee. And then what are the specific things I’m going to give? What are the services I’m gonna [00:38:10] give? What are the things I support? Maybe it’s something like around, um, you know, it could be a [00:38:15] charitable initiative or something that is like religious, but whatever it is, like these things I’m like [00:38:20] always a yes for that. Rory: So great one. One of the best marketing promotions that we started doing at Brand [00:38:25] Builders Group is we give our clients. A golden ticket where the client [00:38:30] actually doesn’t have to pay us the money. Yeah. We, but we gift them one ticket to [00:38:35] go give this to a friend. Yeah. And then we actually will pay our, our, our [00:38:40] client. A, a referral fee if they give it to a friend and a friend signs up. Right. But we [00:38:45] started doing that ’cause it creates this like, generosity loop of just like, we’ll give you a, a [00:38:50] ticket to give to somebody. And that’s a really, uh, effective example of, of, [00:38:55] you know, doing that. But like, you know, that’s to what you’re saying, like, as a company, we [00:39:00] budget for that X number of seats for to be able to gift. You know, for our clients to be able to [00:39:05] gift. Yeah. Um, that’s really good. I, I got, I, I, I want, I want to know where you wanna [00:39:10] direct people, but before I do, I got one more question for you. Mm-hmm. Um, I have to, I, I’m [00:39:15] so curious. This is completely a little bit off subject. Okay. But I’m so, I’m so curious [00:39:20] about your philosophy about AI and how is a, how is AI [00:39:25] gonna change the future of relationships [00:39:30] and relationship building? Do you see it? Being something that will change it [00:39:35] dramatically or not change it dramatically, like relationships are gonna, like. I’m just [00:39:40] curious because you, you and I are both aligned in like Yeah. How important relationships are. [00:39:45] Are you, do you spend time thinking about how AI will. [00:39:50] Interrupt that or not really? Or what? Like what’s, what’s your thought there? Selena: Yeah, I think that [00:39:55] business is being done differently now. So I think that there was a time where mass marketing was really [00:40:00] effective. And I’m not saying don’t do it. I think you still do it, but I think mass marketing alone is not [00:40:05] enough. You know, before you could spend a ton of money on Facebook ads or send a million emails or [00:40:10] just do whatever, and you could get people. Into your programs and now like trust is lower than [00:40:15] ever. And when I think about when I’m making buying decisions, I’m always just asking my friends. [00:40:20] I’m asking my friends, my mentors, my peers, people that I trust, who do you work with? Who do you [00:40:25] recommend? Like that’s the way I’m doing it. And so you want to be building those relationships with [00:40:30] people of influence. Right? And so, and and that’s something that money can. Buy. You [00:40:35] know, I remember a former team member wanted to get in touch with a very influential entrepreneur who I’m friends [00:40:40] with, and she wanted to support her with her launch. And there’s no amount of Facebook [00:40:45] ads and Mars mass marketing or cold email, you know, marketing that would get that [00:40:50] highly influential person to say yes to that meeting. Um, but when I knew that was a dream of hers, I was like, let me [00:40:55] just send her a Voxer note and I just sent a note and then, you know, like two hours later they’re in touch, [00:41:00] right? Mm-hmm. So like rich relationships can take you places that mass marketing never can. [00:41:05] Rory: Mm. And the Selena: other thing is now it’s easier to stay in touch because there’s more tools. And so I feel like [00:41:10] if you aren’t. Staying in touch with people, but others are, um, then [00:41:15] you’re not gonna be considered right, like out of sight, out of mind. And I think that the [00:41:20] biggest thing that people need to focus on right now when it comes to rich relationships is actually the nurture piece. [00:41:25] I think yes, we can expand and build more relationships, but the way in which we’re [00:41:30] struggling as nurture, so there’s build, gotta know the right people and gotta know what my goals and dreams [00:41:35] are and create those initial connections. Nurture. I have to stay in touch with people. So I’m top of [00:41:40] mind and people feel that I’m important to them, right, and that they matter. And then third is [00:41:45] activate. But you can’t activate successfully if you haven’t done the nurture, because [00:41:50] if you go from build to activate, then people will feel that you’re a transactional person and they’re not going [00:41:55] to want to support you. So I just would love to like share this final example. So with my book [00:42:00] launch. One thing that I, I’ve always done well, but I definitely did this with my book launch, is like, I’m very [00:42:05] good at Nurture. So like, let’s say, you know, I’m working on the book cover [00:42:10] and, you know, texting people individually, Hey, here are three covers. Which one do you like the [00:42:15] best? Um, I did something called rich Relationships Behind the Scenes, which was like [00:42:20] a webinar where I brought together my rich relationships. I didn’t send, you know. Mass [00:42:25] email. I reached out to people individually and said, Hey, you’re such an important person in my world and I’m launching my book.[00:42:30] Um, I would love to share with you the behind the scenes what my big goals and dreams are. Um, [00:42:35] and so I did that and I got like a hundred influential connections. Cool. And then I shared my bulk buy [00:42:40] packages at the very end, right? And I did a lot of like different events to bring people together, virtual events, [00:42:45] in-person events. Um, and when I hit, you know, the USA today bestsellers list, [00:42:50] thanks to you, I screenshot that in my phone. And then also. Um, LA Times [00:42:55] number three. And I started, yeah, I texted people like the two screenshots and [00:43:00] then the first sentence was always the same. Like, I hit number 10 on USA today and number three [00:43:05] on LA Times. And then I would add a sentence like, thanks for pre-ordering our copy and making my [00:43:10] dream come true. Thanks for having me on my, your podcast. Thanks for having me on, uh, being on [00:43:15] my book launch team. That’s good. Thanks for cheering me on. Right. So it was, um. So, [00:43:20] but because I like organized in a way, and this is like going back to like, you wanna be doing the same [00:43:25] action again and again. You don’t wanna be doing like, you know, 47 different actions you wanna do, like one action, [00:43:30] but just slightly personalize it. So it’s like upload, upload the two pictures, copy and [00:43:35] paste the one sentence, and then write one sentence. So, you know, at first I was like just [00:43:40] maybe reaching out to like, I don’t know. Seven people, and then I’m like, you know what? Let me push myself. [00:43:45] And so that day I reached out to 70 people. Wow. And by the next day, I’d reached out to maybe like [00:43:50] 120 people. And then people started. I didn’t ask for anything. I wasn’t trying to activate, I was just [00:43:55] trying to tell people that you’re important to me and I’m so excited and I wanna share my [00:44:00] win with you. So, you know, people like, um, you know, our mutual friend Jim Quick was like, oh yeah, I got the [00:44:05] book here I need to post. So then he did his Instagram story and then, you know, Mike Mcal is [00:44:10] like, oh my gosh, yeah, I’ve been meaning to support you. Okay. It’s going in the newsletter today. Um, and then a [00:44:15] colleague who’s a Circle four, um, his name is Francis and he’s just circle four because we’re not in [00:44:20] touch all the time. But he sees my Instagram stories and even that’s a form of nurturing. ’cause people see what [00:44:25] you’re up to. Mm-hmm. And he was like, Selena, do you think I would make a dent if I emailed my list of [00:44:30] 600,000 people about your book? And I was like, are you for real? And I was like, okay, let me make it [00:44:35] so easy. I wanna create custom swipe. But I didn’t ask anyone for anything, but I [00:44:40] did keep them posted on the journey. And when you just circle back in the right moment, [00:44:45] the right people are gonna be like, oh my gosh, let me jump in. So that’s, that’s like my number one piece of advice for [00:44:50] everyone. So Rory: good is Selena: nurture your network and the easiest way is just little pings to keep them [00:44:55] updated on what is happening in your world. Rory: That’s so good. You are so good at that. And uh, [00:45:00] I love how you circled back folks. Rich relationships create a million dollar network for your [00:45:05] business. As you could tell. There was, so there I had like 20 questions I didn’t even get to. There’s so much. [00:45:10] Uh, there’s so much tactical frameworks mm-hmm. Into this whole world of [00:45:15] relationships. As you can tell from our conversation. So, uh, Selena, where else do you want people to go [00:45:20] to? Learn about you and follow you and stay connected to what you’re doing. Selena: Yeah, they can [00:45:25] go to rich relationships book.com/scripts. So one of people’s favorite [00:45:30] things in the book is scripts because you build rich relationships through conversation, right?[00:45:35] And so this is how I’ve built my, you know, a hundred million dollars network, have achieved all these big things. So [00:45:40] I package all of my scripts in one place, and you can get [00:45:45] [email protected] slash script. Rory: Awesome. We’ll link to the show notes. Uh, hopefully you enjoyed this [00:45:50] episode. Ask yourself right now who is a rich relationship for [00:45:55] you that you need to nurture. Let them know how much you appreciate them. Figure out a way to add value [00:46:00] to them right now. Uh, and if you wanna be a part of our journey, you could [00:46:05] follow Selena on social. Say hello to her. We would always love a review or share this episode, [00:46:10] and maybe that’s what you need to do is share this episode with someone that you think it’ll be useful for. Thanks for being [00:46:15] here. We’ll catch you next time on the Influential Personal Brand [00:46:20] [00:46:25] Podcast.