[00:00:00] Welcome to the Influential Personal Brand podcast. Today’s one of those special [00:00:05] days where I get to introduce a good friend, and not only a friend, but [00:00:10] also, uh, someone that we are a client of. And so, uh, I’m so excited to have you [00:00:15] on the show today, Vincent, and before I formally introduce you, as I always do, for [00:00:20] anyone who’s listening, I wanna tell everyone a couple of reasons why I think that this.[00:00:25] [00:00:25] It’s one of those universal episodes applicable to anyone. Number one, [00:00:30] the trends in technology are changing at so [00:00:35] fast, exponential rate that it’s literally one of those things, like if you’re not [00:00:40] watching it, it will pass you by. Mm-hmm. So we’re gonna talk a lot about what are those trends, what has [00:00:45] changed over the last five years. [00:00:47] More importantly, what do you need to know right [00:00:50] now in the digital space to capitalize on this content [00:00:55] economy that we’re living in? So that’s the first thing. Mm-hmm. That is why it is applicable to anyone. If you’re online, this will [00:01:00] have application to you. Number two, we’re gonna talk about the rise of the personal [00:01:05] brand, uh, and what that really means, and. [00:01:08] What is a personal brand, [00:01:10] what people think it is, but also how does that influence, you know, marketing [00:01:15] and consumer behavior today? So we’re gonna talk a little bit about that. And then number three, we’re gonna talk about the [00:01:20] biggest topic that everyone is talking about, no matter who you are, where you are, the, the voice [00:01:25] of AI and automation, and how that, uh, applies to your business today. [00:01:29] [00:01:30] So as you guys are listening and deciding, is this one of those episodes, that’s for me. Now, you [00:01:35] know that this is. For you, right? So that’s why you need to stick around, uh, and [00:01:40] listen to the entire show. But now let me introduce you to my good friend. Now I can give you a casual [00:01:45] introduction of Vincent and why I think he’s wicked smart and so helpful. [00:01:49] [00:01:50] But his team is also just as helpful. Uh, there’s very few vendors that I would [00:01:55] raise two hands and say. Has been a pleasure to work with from top to bottom. And [00:02:00] Vincent’s Company, Viton is one of those companies, but he also has lots of other accolades. So let me [00:02:05] give you a quick formal, uh, a formal introduction and then we’ll get going.[00:02:10] [00:02:10] First and foremost, Vincent is the founder and CEO. He’s the owner of [00:02:15] Viton, which is a mobile app company, uh, and in our world [00:02:20] specifically and uniquely designed to help build personal brand apps, which I think is [00:02:25] just. Amazing, and we’re gonna talk a lot about that today. But more than that, uh, he is a [00:02:30] three time, uh, CMO, uh, different, uh, technology companies, [00:02:35] healthcare companies. [00:02:36] Uh, he’s done anything from ai, enterprise startups [00:02:40] to, uh, creating, uh, digital events in the, uh, the digital landscape [00:02:45] when, when the pandemic shut down everything. Vincent was one of the few pioneers who took [00:02:50] everything online and built online communities. Kind of [00:02:55] overnight. He’s also, uh, has an amazing personal brand of his own, and I love that. [00:02:59] [00:03:00] He’s a dad of two girls. He’s a girl, dad. Uh, and I get to see his girls every Sunday at [00:03:05] church. And honestly, you’re just an awesome dude. And so I’m so excited to [00:03:10] have you. Welcome to the show. [00:03:11] vincent: Thanks so much, aj. It’s. Awesome being here and you know, [00:03:15] likewise with you and the BBG team, it has been like such a pleasure to be able to work with the [00:03:20] team and every single time that we come to one of the BBG events I learned so much. [00:03:24] Just, [00:03:25] you know, being an ear on the wall, being able to just hear, but you know, the community has [00:03:30] just been incredible. Um, you mentioned inviting a little bit and. Uh, we don’t talk [00:03:35] externally a a lot about our mission, but our mission is to help people live [00:03:40] healthier, happier lives. Mm-hmm. And we do a lot of that work. [00:03:43] You know, we’re a technology company. [00:03:45] We build mobile apps, we integrate AI into mobile apps, but we accomplish that work through [00:03:50] partnerships with companies like yours and like with the BBG, um, [00:03:55] folks and community because our work just amplifies and allows them [00:04:00] to be able to get their message out there. [00:04:02] Yeah, and you know what? And that’s what marketing should do, [00:04:05] good marketing should do just what you said. Mm-hmm. It’s to help people live healthier, [00:04:10] happier, more productive lives, and to get messages out into the world. And I feel [00:04:15] like, at least in the last, I’ll call it 10 years, that there has been [00:04:20] such an oversaturation of bad marketing. [00:04:23] vincent: There’s a lot of noise out there. [00:04:24] There’s a lot of [00:04:25] noise. And maybe bad is a strong word, but I would say. Uh, [00:04:30] not aligned marketing with mm-hmm. The way that you do it. And so I, I’d love to start with this question ’cause [00:04:35] I think it’s really important to set the tone Yeah. For where we are today and I think where we’re all [00:04:40] heading. [00:04:40] Mm-hmm. What would you say are some of like the biggest mistakes or [00:04:45] trends or challenges that you’ve seen in the marketing space in the last five years that have brought us [00:04:50] to where we are today with ai? [00:04:51] vincent: Yeah, I think that’s a really good question. Like there are things in marketing that are, [00:04:55] that will always be. [00:04:57] Good messaging, good copywriting will [00:05:00] always be important to marketing and that, like I take a look at marketing strategies [00:05:05] versus marketing tactics. I. Marketing tactics change all the time, right? When [00:05:10] you look backwards and you take a look at 10 years ago, Facebook groups had massive [00:05:15] visibility. You saw businesses building off of these Facebook groups that had a hundred [00:05:20] thousand, 200,000 people, and a lot of reach. [00:05:22] So the number one thing is really the [00:05:25] algorithms from the large social media companies are shifting and changing. [00:05:30] Constantly and the platforms themselves are shifting and changing as well. They’ve [00:05:35] consolidated a little bit with meta purchasing and like growing through acquisition, [00:05:40] but when you take a look at earlier this year, I think the TikTok ban was like the scariest and [00:05:45] also like the biggest moment. [00:05:47] Yeah. Where you say. Hey, some people have built [00:05:50] literally millions, their millions entire business, their entire business off of TikTok, and you see the [00:05:55] de platforming that has happened. You know, there’s never been real proof of a shadow [00:06:00] ban, but you hear all the time people talking about, you know, one day my [00:06:05] reach just fundamentally changed overnight. [00:06:07] So I would say that de platforming the [00:06:10] algorithm shifts are the number one thing that has changed. You know, we have been told for forever. [00:06:15] That you should own your audience, build an email list. But the big change [00:06:20] now with the new iPhone is AI is built into the fundamental hardware and software [00:06:25] of the new iPhones. [00:06:26] Your, uh, email preview, right, that first line of an email [00:06:30] newsletter is now an AI summary. Your inbox is going, which quite [00:06:33] honestly, I despise. Yeah. I [00:06:35] hate that. I’m like, that is not what I want. I’m so, every time I look at my phone, I’m like, what am I, what am I looking at? Yeah. [00:06:40] [00:06:40] vincent: What am I, what am I reading at here? [00:06:41] But that’s just [00:06:41] the beginning of, yeah, that’s the beginning of [00:06:43] vincent: it. Right. And so [00:06:45] emails now have an algorithm because it’s being sorted into your primary, your updates, your [00:06:50] promotion tab, and even text messages from unknown numbers are being sorted into on [00:06:55] iMessage. A different folder as well. And so the ability to be [00:07:00] able to communicate and reach your audience directly, whether you are a [00:07:05] local brick and mortar. [00:07:06] And you have information that you want to be able to send [00:07:10] out about specials, about new staff members, about promotions, about retreats, and all of that [00:07:15] information, or whether you’re building an online business is the exact same thing. [00:07:20] You want the ability to be able to reach your audience as directly as much as possible and for you [00:07:25] to be able to own and control that relationship. [00:07:27] Now, we’ve talked about like AI in terms of. Um, [00:07:30] the impact that it’s having on your business, but AI can also be a huge tailwind as [00:07:35] well. Mm-hmm. If your business is leveraging it. And so, you know, the three [00:07:40] bus biggest trends and changes are these platform and algorithm changes the [00:07:45] way that you communicate directly with your community. [00:07:48] And then the third one [00:07:50] is how you’re leveraging AI or not leveraging ai. [00:07:53] Yeah. You know, that’s interesting [00:07:55] because I think, uh, I’d like to hit each of those just really quickly. Mm-hmm. Individually. Mm-hmm. For a little bit more [00:08:00] context. Um, and this could easily just how everyone knows, be an eight hour interview, and we’re gonna cram it into [00:08:05] like 55 minutes. [00:08:06] But, uh, I, I think it’s, this algorithm [00:08:10] conversation is something that has impacted everyone and it’s likely not [00:08:15] going to, to stop changing. Like it’s going to keep changing. [00:08:20] Uh, what do, what do we do about that? [00:08:21] vincent: I think the biggest thing is just understanding the trends in the [00:08:25] marketplace because. If, if you take a look at the adoption curve of [00:08:30] any technology, you know the, there is a place where you will have early [00:08:35] adopters that will adopt something. [00:08:36] The biggest example I think of early adopters adopting something [00:08:40] quickly was clubhouse. Like, remember the week where clubhouse was just like everywhere that [00:08:45] everywhere was, and then just [00:08:45] as quickly went away and then just as quickly [00:08:47] vincent: went away. The question is, is [00:08:50] like. How do you take a look at platforms and changes and you say, [00:08:55] Hey, clubhouse had its moment right, but when it went [00:09:00] away, how do you, how do you not let that become the distraction to your life and business, [00:09:05] whereas you have other instances like podcasting as a trend, or [00:09:10] TikTok as a trend. [00:09:11] Where you say, Hey, this is not just early adopters. This has the [00:09:15] potential to become mainstream and you see the value in it. And to [00:09:20] ensure that you are understanding how you can jump on that wave [00:09:25] and on that trend, once you start taking a look at those [00:09:30] trends, the next step is to take a look in your funnel. [00:09:33] So for anybody [00:09:35] who’s not a marketer, by trade, you know, in your marketing funnel, at the top of the funnel, you have [00:09:40] awareness. At the bottom of the funnel, you have your conversions or your purchases, and you have to take [00:09:45] a look at how that content strategy fits into your overall [00:09:50] funnel. Today we are in a moment where, at the top of the funnel, it’s all about shorts. [00:09:54] Yeah, [00:09:54] vincent: and [00:09:55] all about shorts means we’re talking about Instagram reels, we’re talking about tiktoks, and we’re talking about YouTube shorts. [00:10:00] You know, YouTube shorts are showing up in Google searches. Tiktoks and [00:10:05] Instagram reels have crazy virality. If your messaging resonates mm-hmm. [00:10:10] With folks online, but those are not conversion events. [00:10:13] The conversion events [00:10:15] happen towards the bottom of the funnel and the bottom of the funnel is where you don’t just go broad, you [00:10:20] go deep. [00:10:20] Yeah. [00:10:21] vincent: And going deep means long form content like podcasts [00:10:25] going deep means the eBooks that are actually still working. If the eBooks have a lot [00:10:30] of value. [00:10:31] Yeah. [00:10:31] vincent: Where you can walk somebody through that journey. [00:10:34] It’s interesting as [00:10:35] you say that because you said earlier there’s a difference between marketing strategies and like marketing tactics. [00:10:40] Mm-hmm. And that’s what you’re talking about right now. Yeah. It’s like, uh, I think a lot of us don’t have [00:10:45] a good marketing strategy, right? We’re being tempted with all the tactics to [00:10:50] grow followings. [00:10:51] Mm-hmm. And, you know, go viral without understanding. Like, no, there’s a [00:10:55] conversion strategy that at the end of the day, that’s what marketing is doing. It’s driving awareness. [00:11:00] And driving them to make a decision on something. And that’s a strategy that has to be in [00:11:05] place. Yes. Before all these other things happen. [00:11:07] vincent: Absolutely. Because a lot of a question [00:11:10] that a lot of early entrepreneurs ask is like, where should I be? Right? [00:11:13] Mm-hmm. [00:11:14] vincent: And it’s, [00:11:15] and the where should I be? Is, is the quintessential marketing tactic [00:11:20] question because it’s asking what channel, what social media channel should I be on? And, you [00:11:25] know, the, the irony of the whole thing is, like, my favorite answer to that is wherever you’re the most [00:11:30] comfortable, right? [00:11:31] Wherever you’re the most comfortable is going to be the channel where you’re going to [00:11:35] enjoy creating content the most. And you have the best [00:11:40] chance of sustainably doing that over the course of a year. Because [00:11:45] a year putting out content in the same channel is about what it takes. [00:11:49] Mm. [00:11:49] vincent: To [00:11:50] be able to start growing your community, that community doesn’t need to be massive. [00:11:54] [00:11:55] Right. I, uh, online there’s like the concept of the thousand true fans that many of us [00:12:00] have heard about, where you can have a thousand people that are really passionate about what you’re doing. And this is not my concept. [00:12:05] This is, you know, a concept that is taught pretty frequently, but that could be on substack. [00:12:09] [00:12:10] Right. If you are not a camera person, you’re not a video person, it could be substack. If you [00:12:15] are comfortable with audio, that could be in podcast format. But I think the biggest piece though [00:12:20] is how you take a look at how creating that long form content goes into a [00:12:25] flywheel. I. And that flywheel results in other different types of [00:12:30] content coming out of it, right? [00:12:31] Yeah. And you, you see companies like BBG doing this really well where this [00:12:35] long form podcast will get clipped into smaller clips. It’ll get turned, those clips [00:12:40] can get turned into blog posts. Those blog posts can turn into captions. And so. [00:12:45] The long form content is really great for being able to batch [00:12:50] content. [00:12:50] The short, the shorter content is how you start reaching people [00:12:55] top of funnel. [00:12:55] Yeah, no, I think that’s so good. And that’s back to the strategy. Mm-hmm. And we all need a [00:13:00] strategy in place before we just. Throw mud on a wall and it’s like, why isn’t it working? [00:13:05] Well, it takes work for it to work. Yeah, it takes work. [00:13:08] Um, now this AI [00:13:10] component of it, because I think the fact that ai, we don’t even have the option to use it, and I think [00:13:15] that’s what I want everyone to grasp right now in what Vincent said earlier, is that [00:13:20] truly it’s being hardwired into the new iPhones, and that’s not the only [00:13:25] place. Mm-hmm. It’s now coming as an a templated part of. [00:13:29] [00:13:30] Everyday use business tools. Yes. This is not something we get to choose to use. This isn’t [00:13:35] something that we’re like, oh no, it’s being fed to us now. Mm-hmm. It’s not an option. It’s [00:13:40] happening all around us. And so there are still some people who are pretty adverse [00:13:45] to it. Yep. Uh, just like there are still people adverse to social media and probably some that are [00:13:50] still adverse to email, surprisingly. [00:13:52] Um, but. I think the the point is, is [00:13:55] no, it is happening. It is here. This isn’t something we’re talking about. It’s not a choice we have. And [00:14:00] so in this world of ai, what would you say when it comes to [00:14:05] marketing and personal brands, like what’s the number one thing that all of [00:14:10] us listening and selfishly me, what do we need to know? [00:14:14] [00:14:15] What do we need to embrace? What do we need to be proactive about when it comes to utilizing [00:14:20] ai? [00:14:20] vincent: I think that’s such a great question. I think I see AI as like the great [00:14:25] equalizer. [00:14:25] Mm-hmm. [00:14:26] vincent: And what I mean by that is there are technology [00:14:30] trends that allow solopreneurs, local businesses, small businesses. [00:14:35] To be able to compete on the same world stage as large [00:14:40] corporations. [00:14:40] AI is one of those enablers, and what I mean by that is [00:14:45] in 2017, I was the CMO of a SaaS startup, a software company [00:14:50] based in San Francisco. We were venture-backed and we were using AI back in [00:14:55] 2017 to be able to answer customer service tickets on behalf of our clients. [00:15:00] With a success rate of like 70% of tickets being solved by [00:15:05] ai. [00:15:05] And you know, back then that was something that, like your [00:15:10] average person had no idea that large brands could even do that. [00:15:15] And that was a good four or five years before Chat G gt [00:15:20] [00:15:20] totally, yeah. [00:15:20] vincent: Hit the market, right? What chat GPT did was not new [00:15:25] technology necessarily. Because large corporations always had data scientists, [00:15:30] always had software engineers to be able to automate that type of stuff. [00:15:33] What large language [00:15:35] models have done is actually make that accessible to [00:15:38] everybody, [00:15:39] vincent: to small and [00:15:40] medium sized businesses. [00:15:41] Yeah. [00:15:41] vincent: Mm-hmm. And that is something that is [00:15:45] incredibly wild, right? When you take a look at what large companies used [00:15:50] to do was make these large investments in technology. [00:15:55] And it allows them to be able to compete in a completely different way than normal [00:16:00] companies. [00:16:00] In the personal brand space, Kim Kardashian put out her first mobile app [00:16:05] in 2014. Mr. Beast put out his first mobile app in [00:16:10] 2020. Tony Robbins put out his first mobile app, uh, in I [00:16:15] think two years later. I wanna say it was 2022. And so when you’re taking a look at [00:16:20] Yeah, individuals that are putting together personal brands. [00:16:23] You look at that upstream and you’re [00:16:25] just like, well, you know, all of them are doing it. Why I think is the number one [00:16:30] question, and that why has a lot to do with the filtering [00:16:35] and the AI and the algorithms because. They’re seeing the [00:16:40] trends of what’s happening in email marketing with open rates lingering around 31% and [00:16:45] declining every single day. [00:16:46] All of us are getting hundreds of [00:16:50] emails a day and we know that. And the mobile apps allow them to be able to send push [00:16:55] notifications and engage like never before. Right? And so [00:17:00] even when you take a look for anybody who’s running online businesses and is familiar with launches. [00:17:05] So launching is a concept where you’re providing value, you’re nurturing your audience. [00:17:09] You [00:17:10] might have some type of live event, and then after that you might open up a membership. [00:17:15] You know, launches historically have been done through email marketing where you would [00:17:20] send emails. Then after that we saw that some people started launching [00:17:25] with social media and email. And you know, some of the best launches today [00:17:30] are actually happening with online events that occur in a mobile app. [00:17:34] [00:17:35] And it’s push notifications, social media, and email. And this [00:17:40] was something that wasn’t. Accessible in the past, and we’re starting to [00:17:45] see companies being able to bring this type of technology and making it available to [00:17:50] anybody. [00:17:50] You know, it’s interesting because you just mentioned like so many different channels, [00:17:55] right? [00:17:55] Yeah. And it’s like, and I think that’s what’s overwhelming. Mm-hmm. For someone who’s, you know, the [00:18:00] solopreneur or they have a really small team. Yeah. Or they’re just starting out and it’s like, oh my gosh. [00:18:05] You just talking about email marketing and now there’s social media, and then there’s all the different social media platforms. [00:18:09] Yep. And now there’s [00:18:10] personal brand apps. And so if you were to narrow it down right, to like what are the [00:18:15] most fundamental and successful marketing channels [00:18:20] that someone should start with? [00:18:22] vincent: Yep. [00:18:22] What would you say? [00:18:23] vincent: I think start with [00:18:25] is, is the answer that I had earlier, which is where you’re the most comfortable. [00:18:28] Right. I think. [00:18:30] If I was to take a look second to where you’re the most comfortable, I would say it [00:18:35] is, where is your avatar, your ideal customer? Where are they hanging out already today? [00:18:39] [00:18:40] Mm-hmm. [00:18:40] vincent: And where they’re hanging out already today is very different. [00:18:45] I mean, there are some communities that build off a print interest. [00:18:47] I have not used Pinterest since, I [00:18:50] think my wife and I got married almost 10 years ago because that was where our wedding, you know, Pinterest [00:18:55] board was. But you know, I know somebody who, uh, they run, [00:19:00] um, they basically have like your ultimate Walt [00:19:05] Disney World guide and that actually is a business that gets a [00:19:10] lot of their business from organic Pinterest. [00:19:13] Um, I built an app that’s [00:19:15] called Dad’s Club. So you mentioned kind of like my, you know, my passion there at trying to [00:19:20] become the best father that I possibly can be. And I’m not a parenting expert. I’m just like trying to figure it out [00:19:25] every single day doing the best that I can. When I launched the Parents’ Club app, I actually had [00:19:30] QR code flyers and pediatrician offices. [00:19:34] Because that’s [00:19:35] where my ideal avatar was, was it was a new dad who was going [00:19:40] to either prenatal visits or, you know, newborn, uh, visits at the pediatrician’s [00:19:45] office. And so I think that’s where online can get complicated with a [00:19:50] lot of the funnels, but fundamentally it goes to, it’s a lot easier to go to where your audience [00:19:55] is as opposed to try to get them to come to you. [00:19:57] Oh, I love that. And I think that’s good. Start with where you’re most comfortable. [00:20:00] Then two, go to where your avatar is, right? Mm-hmm. You gotta go to where your audience is, wherever that [00:20:05] may be. Yeah. Uh, and I was just, I was cracking up internally because you mentioned Pinterest, and that’s [00:20:10] how I am with TikTok. [00:20:10] It’s like people are like, Hey, they’re always sending me TikTok videos. Hey, you gotta watch [00:20:15] this video. I’m like, I can’t see it. I don’t have an account. Yeah. And they’re like, [00:20:20] why? And I’m like, it’s just not my place. Like my avatar is not there [00:20:25] and I’m not comfortable on the platform. Right. Yeah. So it’s like I’m, I’m not present there. [00:20:28] Totally. I can’t, can’t [00:20:30] see anything there. And I think there’s a lot of truth to that is one, you gotta enjoy what you’re doing, otherwise you’re not gonna do it. [00:20:35] Um, and two, most importantly, your avatar has to be there in order for you to actually do the thing you’re [00:20:40] trying to do. Yeah. Which is reach the person that you’re trying to serve. [00:20:43] Yep. Um, so I think that’s really [00:20:45] wise And sage advice. Uh, what are some of the common mistakes that you see [00:20:50] personal brands making when it comes to. All that we’re talking about. [00:20:54] vincent: Yeah, I [00:20:55] think the, one of the most common mistakes is not figuring out who you’re serving [00:21:00] and trying to be everything to everybody. [00:21:03] You know, that that ends up [00:21:05] being something that’s really dangerous. And, you know, for anybody listening to this podcast, a [00:21:10] likely already knows brand Builders Group BBG, you know, has brand DNA [00:21:15] as a portion of, you know, how do you figure out who to [00:21:20] best serve? To take a look at the messaging to be able to serve that person [00:21:25] well. [00:21:25] And for all of our folks who are building personal brand apps, this is [00:21:30] something that we absolutely recommend early on because you know [00:21:35] your story, you have a story in terms of who you are and the transformation that you’ve [00:21:40] had in your life. And being able to have that message [00:21:45] really resonate with somebody else. [00:21:47] Um, there are components of. [00:21:50] You know, that personal story, how you felt and how you feel now that [00:21:55] needs to be able to end up in your messaging. And today, you know, the, [00:22:00] this is where leveraging the AI can really, really help in whether it’s [00:22:05] doing the research or, uh, tactically. Being able [00:22:10] to just generate different types of messaging to test. [00:22:13] Mm. [00:22:13] vincent: And you hear a [00:22:15] lot about testing when it comes to paid media, just because you can, you can [00:22:20] test with different audiences, but if somebody’s not investing in paid ads, you [00:22:25] can just as easily test in captions, right? Sure. On your Instagram posts. [00:22:30] But you know, I think social media today, a lot of it is just putting a lot out [00:22:35] there. [00:22:35] Taking a look at what’s working and doing more of what’s working. You [00:22:40] know, there’s places like email subject lines where you can take a look at testing as well. [00:22:45] But ai, you know, it used to be that you would have to hire a copywriter [00:22:50] to be able to write out these six, seven different versions of [00:22:55] something. [00:22:56] And today, that’s where AI allows the small and local [00:23:00] business owner to be able to have the same types of resources as a company that does have a [00:23:05] full-time copywriter. [00:23:06] Yeah, I love that you bring that up. And I wanna say it was Gary [00:23:10] V who quoted this at an event we were at last year, and he said, no one [00:23:15] should fear ai. [00:23:16] Taking your job. You should only fear AI if you [00:23:20] don’t integrate AI into your job. Yes. Right. It’s like it’s not gonna replace [00:23:25] jobs, it’s gonna replace people who refuse to use it in their job. Yeah. And I think that’s a lot of what you [00:23:30] just said. It’s like, I mean, it’s forcing there to be a quicker turnaround. [00:23:34] Mm-hmm. It’s [00:23:35] forcing speed. Yeah. It’s forcing deliverability what used to be acceptable to [00:23:40] wait 30 days on a copywriter. It’s like, uh, no, I want it today. [00:23:43] vincent: Yeah. [00:23:44] Like end of [00:23:45] day. [00:23:45] vincent: Yeah. Yeah. And you know, I was, I was walking last week with a good friend, [00:23:50] Ashton Shanks. He’s building an AI company previously, you know, he was seven, eight figure [00:23:55] marketing agency owner. [00:23:56] And we were talking about like how AI is going to evolve and kind of like [00:24:00] internally what we’re seeing inside of our own companies. And the biggest thing is like, [00:24:05] it’s not necessarily replace jobs, but it’s made everybody on the team more efficient. Mm-hmm. [00:24:10] And from a productivity standpoint, um. The folks on our, [00:24:15] on my team that are using AI are getting more done. [00:24:18] In the same length of [00:24:20] time. And I think that’s been the biggest change, is that some of the really [00:24:25] highly repetitive types of work we’ve been able to leverage AI for so that [00:24:30] we can spend more time on the strategy. Yeah. And the stuff that’s actually going to move the needle [00:24:35] and you know, being able to leverage the AI is really important. [00:24:39] I think that, [00:24:40] you know, you and I, you had just mentioned like people who are AI adverse. I think the, [00:24:45] the AI aversion, a lot of it comes from like, well, I tried it out and like it’s just not [00:24:50] good. Right. And, uh, that part has a lot to [00:24:55] do with like continuing to experiment but also feeding your own [00:25:00] content in. [00:25:01] Yeah. I think like step one, so for anybody who [00:25:05] is listening to this saying, you know, I, I am one of those AI adverse people. Like, what [00:25:10] are the first three steps that I can take to, to try it? You know, I think a common one [00:25:15] is trying to use AI to write something for you. But if you put a prompt in and the AI just puts [00:25:20] something out where you’re just like, this is not aligned with how we write, this is not aligned with [00:25:25] how I speak. [00:25:25] This is not aligned as my with my values. The next step after that [00:25:30] is to take the stuff that you have written or take podcast episodes and [00:25:35] transcripts of podcasts that you’ve been on. And to feed that in and [00:25:40] to help the AI understand what you sound like, how you [00:25:45] speak, and the types of things and methodologies that are aligned [00:25:50] with you. [00:25:50] And the more and more that you do this, the AI starts to [00:25:55] understand you even better. And you know, this is no different than [00:26:00] onboarding a new employee into your company. [00:26:01] Mm-hmm. [00:26:02] vincent: Right? Because [00:26:03] you gotta train ’em up. [00:26:03] vincent: You gotta train ’em up. [00:26:05] Right. You put a job description out there, you, you know, you welcome somebody in. [00:26:09] But on day [00:26:10] one, that person is not going to understand everything about you and your company and how you work. [00:26:15] Until you start helping that person understand that, you know, [00:26:17] it’s literally, as you were talking, what it made me [00:26:20] think about is. AI is only gonna be helpful to you when you actually know [00:26:25] what it is you want it to do. [00:26:26] Yes. Like with any good communication. Mm-hmm. Right. If you’re not [00:26:30] clear in the questions mm-hmm. You’re never gonna get the answers that you want. Yes. Right. If you’re not clear in what [00:26:35] results you want, then it’s really hard to give good instructions, which [00:26:40] makes the strategy part all that more important for this to even be able to help you.[00:26:45] [00:26:45] Otherwise, it’s gonna be bad. Yes. It’s gonna be yes. Not good and people are like, oh, this is [00:26:50] terrible. And it’s like, no, it’s not terrible. Your communication to it was terrible. Mm-hmm. [00:26:55] No different than a new hire or an employee. It’s like you give them bad instructions, [00:27:00] they’re not able to do the job. This is no different. [00:27:02] vincent: It’s no different. So in [00:27:05] 2019, my first daughter, Lily was born. She’s about five years old. Um, right now, but that was the year that [00:27:10] I started Dad’s Club and you know, with Dad’s club starting in 2019, [00:27:15] uh, early 2020, I had a copywriter on the team. And you know, dad’s [00:27:20] Club is a mobile app where it’s got parenting book, audio summaries, and I [00:27:25] had somebody that was reading those books, summarizing those books, and then writing [00:27:30] scripts. [00:27:30] For me to like, like an [00:27:31] actual human, do it, not like an actual [00:27:33] vincent: human doing that. [00:27:35] Right. Okay. And you know, that costs a lot of money. A lot of [00:27:38] money. And a lot of time. And [00:27:39] vincent: a [00:27:40] lot of time to be able to do that. Today, if I [00:27:45] wanted to do a new audiobook summary, we’re talking about it’s 15 [00:27:50] minutes. [00:27:50] That’s crazy. [00:27:51] vincent: To be able to prepare for it, another 10 minutes to be able to record [00:27:55] that. And then after that, you know, it’s editing. But we’re talking [00:28:00] about something that used to take a week to be able to do, can now be [00:28:05] done in an hour, and it’s the exact same steps. You know, back then, like I [00:28:10] still had to give instructions to that writer. [00:28:12] Sure. I still had to give feedback for revisions. [00:28:15] The only thing that’s different now is, you know, the AI is going to be more consistent, [00:28:20] is going to be faster, but you can’t skip the steps. [00:28:25] Mm-hmm. Of mm-hmm. Telling it exactly what you want it to do. [00:28:27] Yeah, I think that’s so good. Uh, [00:28:30] and I think it’s really important that you mentioned that, that this app, right? [00:28:33] Mm-hmm. So we, we mentioned [00:28:35] earlier that Vincent is the CEO and founder of viton, and they build [00:28:40] mobile apps. And in our unique world, they, you know, build this awesome personal [00:28:45] brand app. Mm-hmm. And I, I’d love to talk about that a little bit because I think there’s a trend Yes. Heading in that [00:28:50] direction because of all the things that you mentioned where. [00:28:52] The algorithms on all the platforms are [00:28:55] constantly changing and will continue to change for the benefit of those platforms. [00:29:00] Mm-hmm. Not necessarily for the benefit of the content creator. Yes. As it is. Then [00:29:05] two is the, the decline trend in open rates and email marketing, [00:29:10] because you’re right. It’s like we have heard this and I’m a big believer of like, no, you have to own your [00:29:15] contacts. [00:29:15] Right? You’re not building your audience on rented real estate for other people. Uh, no [00:29:20] offense, mark Zuckerberg or anyone else, but it’s like, I’m not trying to build your empire, right? Yeah. I’m trying [00:29:25] to create my own community. However, now with AI and all these [00:29:30] things in your inboxes, it’s like mm-hmm. [00:29:31] They’re not getting your emails. No, they’re not opening your emails and it’s like, [00:29:35] this is a whole new world of everything that was, [00:29:40] is no more. Right? It is changing rapidly and at the speed of technology, [00:29:45] it’s like you cannot keep up and then. I think you mentioned [00:29:50] things like push notifications and mobile apps, and I think there is this [00:29:55] rise to this concept of, well, how do I consolidate all of my [00:30:00] content to make it easier for people to access, you know, my information so they don’t have to go to [00:30:05] YouTube, then Instagram, then my podcast, then X, then TikTok.[00:30:10] [00:30:10] Um, but then also the ability to reach ’em. Yeah. So let’s talk about like what is a [00:30:15] personal brand app? When, you know, you mentioned a few of these, like Kim Kardashians happened more than a [00:30:20] decade ago. Um, what is it, what do they do and what are the trends that you see towards [00:30:25] this? [00:30:25] vincent: Yeah, so I think the first thing is when you take a look [00:30:30] longer over the course of like a century, there are always changes [00:30:35] in how to be able to reach folks. [00:30:37] So newspapers and the printing [00:30:40] press, like if you go back, what’s back? If you go back that long. There is the evolution of that [00:30:45] to radio, to tv, to websites, to [00:30:50] mobile apps, to the push notifications that mobile apps are able to [00:30:55] send now, and being able to evolve with them oftentimes [00:31:00] starts with the larger players in the market. [00:31:02] That can afford it. Mm-hmm. And then [00:31:05] becomes accessible to the masses and that’s what’s happening to your point, with the [00:31:10] personal brand apps that we’re seeing now. So a personal brand app allows you [00:31:15] to be able to think about all of the things in your LinkedIn bio, right, that you put in your LinkedIn [00:31:20] bio today when somebody clicks that, they’re gonna click on one of the seven links in there. [00:31:24] Yeah, [00:31:25] and then you may or may not ask for an email address depending on what [00:31:30] one of those seven links are, and when you get that email address, you can send [00:31:35] emails to them, but they have an open rate that’s under 50% and a click through rate, that’s like two to [00:31:40] 3%. The game changer with these personal brand apps are, if you’re listening to this [00:31:45] right now and you’re wearing an Apple watch, you get notifications on your Apple Watch. [00:31:49] [00:31:50] If you have an Apple Home pod in your house, you get notifications on your [00:31:55] home pod, even when you’re away from your phone. But for the phone that all of us carry around [00:32:00] today, we on average spend five hours a day in our, on our phone. On our [00:32:05] smartphones, like everybody has a smartphone and 90% of that time is spent inside [00:32:10] of a mobile app. [00:32:10] Yeah, that’s wild. And I don’t even, oh, my phone’s across the room. This is the furthest I’ve ever been [00:32:15] from my phone. But if I had my phone, you don’t even have to unlock it [00:32:20] to see the notifications. Yeah. That is in marketing, [00:32:25] the best real estate. Mm-hmm. That you could possibly have. Right now it’s closer than a billboard. [00:32:29] [00:32:30] Somebody checks their phone, unlocks their phone 205 times a day. And [00:32:35] so this is powerful in terms of engagement. So we talked [00:32:40] about earlier in this episode, short form content, really great top of funnel to be able to build [00:32:45] awareness. It gets virality and it gets attention. Push notifications [00:32:50] allows you to go deep and to get engagement. [00:32:53] Hmm. [00:32:53] vincent: And what I mean by this [00:32:55] is you’re likely listening to this on a podcast right now, wherever you subscribe to [00:33:00] podcasts. If it’s an Apple podcast and you don’t listen to an episode for three weeks, [00:33:05] new episodes, don’t get downloaded onto your phone anymore. If you’re watching a YouTube video, [00:33:10] all the YouTubers always say, subscribe and hit the bell. [00:33:12] Subscribe and hit the bell. Subscribe and hit the bell. [00:33:15] Why do we do that? Because hitting the bell gets you pushed notifications. The power of these [00:33:20] personal brand apps is consolidating everything in your LinkedIn bio all into one place. [00:33:25] Onto a property that you own in a mobile app that you own [00:33:30] that doesn’t have that algorithm between you and your audience. [00:33:33] But the other beauty of it [00:33:35] is you might be listening to the BBG podcast. You download A BBG [00:33:40] light app, and then now anytime that there’s a new blog post, you’re getting [00:33:45] push notifications for that blog post. Anytime that there’s an online event, you’re getting push [00:33:50] notifications for that. Because it’s really hard for somebody to come into your ecosystem [00:33:55] where they may have discovered you on YouTube and they might not have any [00:34:00] idea that you have an e-commerce store, or they might know you from the [00:34:05] e-commerce mm-hmm. [00:34:05] Store and they have no idea that you post blog posts. ’cause like [00:34:10] I’m not sitting around on blogs hitting refresh, like waiting for a new article. And so you [00:34:15] have to be able to push that content to folks so that everybody sees and [00:34:20] knows it. But when you do that, because the push notifications [00:34:25] is really about nurture and relationship. [00:34:28] When you have an offer, [00:34:30] when you have a new program, when you have something that you’re opening up, it’s already [00:34:35] there. You’re not trying to move them to a webpage or a website from your YouTube [00:34:40] channel because everything’s already in one app. [00:34:43] You know, it’s interesting because, [00:34:45] uh, I didn’t connect the dots. [00:34:46] S with this earlier until you were just talking, but you know, you [00:34:50] go to the app store today, it’s like every large company has an app at this point. Yes. And this [00:34:55] is not any different than what you were talking about earlier about how the large companies have been using [00:35:00] ai, AKA software engineers Yeah. [00:35:03] For decades. It’s just wasn’t [00:35:05] accessible to the masses. Right. And it’s the same thing with apps. [00:35:08] vincent: And it was the same thing with websites [00:35:10] 10 years ago. Yeah. There was a point like, believe it or not, because this [00:35:15] seems like so long ago, there was a point when entrepreneurs were asking the question of, [00:35:20] should I build a website? [00:35:21] Yeah. Right. Which seems so foreign day, which seems so [00:35:25] foreign, [00:35:25] vincent: but at the time it was white pages. [00:35:30] Businesses were listed in the White pages, and some businesses [00:35:34] had a [00:35:35] website. [00:35:35] vincent: Had a website, and there were some that said, no, I don’t need that. I got [00:35:40] my phone number in the White pages. [00:35:41] Who needs this digital thing? [00:35:42] Who needs [00:35:43] vincent: this digital thing [00:35:45] today? Like that’s absurd. It’s absurd. Yeah, right. We live in Nashville. Uh, you know, [00:35:50] we both live in Nashville. If we went to the farmer’s market and we saw somebody setting [00:35:55] up a new table with a new tent, there are two things that that table definitely [00:36:00] has today. They have a website, they can accept credit card, and they probably use either [00:36:05] Square or Shopify. [00:36:06] To be able to have their online presence and accept credit card payments. [00:36:10] That is like, you would be crazy to set up a new business at the [00:36:15] farmer’s market and only take cash [00:36:16] to it. You know, it’s so funny you say that because I only know when the farmer’s market is happening [00:36:20] because of the different digital platforms. [00:36:22] Mm-hmm. That I follow. That alert me. Yes. Right. It’s like if [00:36:25] it wasn’t for that, I wouldn’t even know it existed. [00:36:27] vincent: Correct. So across all the industries [00:36:30] where VI and plays today, right? So we, we want to help people live healthier, happier lives. We [00:36:35] work with, uh, brick and mortar fitness studios. We work with online fitness live [00:36:40] streamers. [00:36:40] We work with chiropractors offices. We work with folks who, you know, teach [00:36:45] parenting strategies, have, you know, health strategies across all those [00:36:50] spaces. The number one thing that we’re seeing is this move towards the [00:36:55] apps because upstream. Right. Chipotle has an app, but if you [00:37:00] are a local restaurant and you are making salads, your consumers are making a [00:37:05] choice. [00:37:06] Right. If you’re a local coffee shop, you know, and you take [00:37:10] a look at Starbucks’s earnings report. Yeah. Starbucks has [00:37:15] over a third of their revenue is coming from revenue inside of the mobile app. [00:37:20] Inside the Starbucks app. [00:37:21] Yeah. That’s crazy. That [00:37:22] vincent: is crazy. But how is the [00:37:25] local coffee shop? Get to do that? [00:37:27] Get to do that because consumer [00:37:30] preferences are clear. 88% of consumers prefer to [00:37:35] interact with a business in their mobile app instead of the mobile website. [00:37:40] And having a mobile friendly website today is not enough [00:37:45] anymore because we all know the experience of using an app. It’s faster, [00:37:50] it’s more responsive. [00:37:51] You’re not doing that thing where you have to like zoom in and zoom out [00:37:55] on your phone and it’s, it’s built for your phone. [00:37:58] Mm. [00:37:58] vincent: But the other thing that [00:38:00] happens as well is if you are thinking, my website’s already mobile friendly, that’s [00:38:05] enough. People will open up your mobile app [00:38:10] two and a half times more often than they’ll visit your website. [00:38:13] You know, back in the day when [00:38:15] like a OL was a thing, we used to all bookmark websites, right. Today, nobody’s [00:38:20] bookmarking websites. You just do a Google search. If you need to find a company’s website, [00:38:25] if you can remember the name of the company, the app [00:38:30] icon that somebody saves onto your phone is kind of like that refrigerator magnet [00:38:35] mm-hmm. [00:38:35] That the businesses used to send out. Right? Yeah. The refrigerator magnet [00:38:40] was a thing because it was the reminder. Yeah. For [00:38:45] you. Of that business and their phone number today, that is the app icon. [00:38:49] Hmm. [00:38:49] vincent: [00:38:50] Somebody unlocks their phone 205 times a day. They’re either gonna see your logo there or they’re not. [00:38:54] [00:38:55] There’s gonna be either the red little bubble that says you have a notification or there’s not. [00:39:00] And every single day that a business doesn’t build a website [00:39:05] at that farmer’s market is a day where they’re sending their customers off to a [00:39:10] competitor. All of the analysts. And all of the big [00:39:15] companies already know this is mobile apps because the big, the big players have been [00:39:20] doing it for a long time. [00:39:21] For a long time. [00:39:22] And this is the opportunity for the small [00:39:25] business, the entrepreneur. Mm-hmm. The solopreneur, the content creator, the thought leader, the speaker, the author, the [00:39:30] coach to get into the space. Yes. And that’s, and that’s what I hear you saying, right? [00:39:34] vincent: Yes. [00:39:35] And that can be a scary and daunting thing though. [00:39:37] Mm-hmm. Right. What is [00:39:40] different now is that. Just like [00:39:45] websites are possible for small businesses to have, the mobile [00:39:50] apps are coming to be the same thing as well. You know, traditionally, if you wanted to [00:39:55] custom build a mobile app. Projects can start actually with dad’s club. When I first started [00:40:00] trying to build dad’s club, I went out and I got quotes, uh, for what it was like to build that.[00:40:05] [00:40:05] And you know, the average quote was like 50 to 150,000. And I’m thinking, oh my [00:40:10] gosh, this is on top of the copywriter that I’m gonna need to be able to help me create the content. [00:40:15] And, uh, today. It’s possible to do that in a 10th of the price because [00:40:20] the technology has just changed. [00:40:21] Oh, I will just tell you guys, uh, if you are a part of the Brand Builders Group [00:40:25] community, that we have two apps. [00:40:26] Mm-hmm. Right? We have a community app, which is just our like membership [00:40:30] app. And when we were getting quotes for it, so it’s been live for two years, took us [00:40:35] a year to kind of get it live. So when I started initially getting quotes. For the BBG app was [00:40:40] probably four to five years ago, minimum quotes were coming in at [00:40:45] $250,000 mm-hmm. [00:40:46] For us to build this custom app. And I was like, what? That’s [00:40:50] crazy. Like we’re a small business, that’s a down [00:40:52] vincent: payment on a house. [00:40:53] Like that’s [00:40:55] insanity. And, and also knowing it was gonna be more expensive and take longer than what they were putting [00:41:00] Yes. Just like building a house, by the way. Yeah. Um, and so then I started looking at like other [00:41:05] platforms. [00:41:05] Like we looked at Mighty Networks. Mm-hmm. And we looked at all these other different platforms and they were all good in their [00:41:10] own right. But none of them could do everything that we needed. Yes. But even then, it was $30,000 a [00:41:15] year. In perpetuity. [00:41:16] vincent: In perpetuity. [00:41:17] And I’m like, and it doesn’t even do all the things we [00:41:20] wanted. [00:41:20] Right. And so we finally kind of like piecemealed together everything and [00:41:25] created an app that almost had everything that we wanted, but not quite. But it still [00:41:30] was. I mean, it still is going to be tens of thousands of dollars a [00:41:35] year mm-hmm. To pay for that. Um, and it was also a, a painful [00:41:40] process. Not, eh, that’s just the, the, the art of technology. [00:41:43] It’s a little bit painful. [00:41:45] And when we got introduced to you, I was like, there’s gotta, this is like, there has to be a, [00:41:50] like a trick. Like there’s, this is can’t be real because. It wasn’t [00:41:55] tens of thousands of dollars for a personal brand app. It was $2,500 at the time. [00:42:00] Mm-hmm. And I have no doubt your prices will go up over the course of time. [00:42:03] That, but it was more than that. It was [00:42:05] done in a week. Yeah. And I was like, no way. They lie. They lie. [00:42:10] No way. Uh, because we had gone through the process. Mm-hmm. And I’m like, there’s no [00:42:15] way they’re gonna be doable, all that for this. Like, how do they make money? And it’s like, but. [00:42:20] Learning the, the process and the business. [00:42:21] It’s like, well, that’s what good systems processes a good team. Yeah. [00:42:25] Automation, ai and actually knowing what you’re doing. Can actually help do that. [00:42:30] And I share that to go, because we invested into this and we have two apps now. We have B, [00:42:35] B, G for members, but we have B, BG Light. Yeah. Right. So this is everyone’s hint. [00:42:38] Go down bb g, light, it’s a [00:42:40] free app. Uh, but it’s for all these reasons because we are experiencing the same things that everyone [00:42:45] else is. Like the algorithm is changing. It’s harder to reach our audience. Yeah. So the email open rates [00:42:50] are lowering, even though these are in our email list, people who’ve opted in, and it’s like, why aren’t you opening [00:42:55] our emails? [00:42:55] Mm-hmm. Um. And so we invested in the same thing to, to solve the [00:43:00] same problem that we’re talking about. But I think what made it so appealing [00:43:05] is it, it is what you just said. It’s like what has been available and around that we’re [00:43:10] already accustomed to. We just couldn’t afford it. Mm-hmm. Is now affordable for the [00:43:15] small business owner, the solopreneur. [00:43:17] Um, and at $2,500 there’s a pretty quick ROI [00:43:20] in just being able to talk to your customers again. Yes. To be able to reach your audience. Yeah. Like [00:43:25] that means a lot In a world where. Big business owns [00:43:30] that, right? Mm-hmm. And they get to decide when, how, and that’s not cool. Right. So this is like [00:43:35] really taking back control of your audience. [00:43:37] vincent: Yeah. And we, we’ve spent years [00:43:40] refining the processes, to your point, to be able to make it possible to build a custom [00:43:45] personal brand app in a week. And you know, we kicked off your project on a [00:43:50] Monday. By Wednesday, we were showing you every single screen in your app. You gave us some [00:43:55] feedback on that. [00:43:55] Wednesday afternoon, by Thursday we turned the revisions and then we were submitting the app to Apple and [00:44:00] Google on Friday. And I remember on Saturday you, we left for [00:44:02] Mexico, you and [00:44:03] vincent: Rory, and the family [00:44:05] left for Mexico. [00:44:06] That’d be ready, but that’s [00:44:07] vincent: how mu, that’s how much confidence that we had [00:44:10] in the processes because we’ve done this so many times. [00:44:13] There’s three things [00:44:15] that really make us unique in the marketplace today. You know, our mission is to help people live healthier, happier [00:44:20] lives. And the secondary to that, and just as important is we want to make [00:44:25] this type of technology that large companies have always had access to available to every single [00:44:30] solopreneur, local entrepreneur, small business. [00:44:33] And, uh, [00:44:35] we do that by bringing simplicity and speed to the process. Mm-hmm. So we can do this in a [00:44:40] week so that you can achieve the ROI, you know, be for many, many [00:44:45] marketing agencies. Salaries and labor is the biggest cost by streaming lining these [00:44:50] processes we’re able to bring. The amount of cost that it takes us to be able to build the [00:44:55] app and then pass all of that through. [00:44:57] Yeah. The simplicity part is talking [00:45:00] about, we know that the process of building a mobile app can be really intimidating, which is why we [00:45:05] take on all of the technical stuff and you know, we work with [00:45:10] majority companies that do not have a chief technology officer, do not have [00:45:15] software development teams in house to be able to allow them to compete with the companies that do.[00:45:20] [00:45:20] Yeah. And you know, the second thing is just the number of features and integrations that we [00:45:25] have allows you, to your point, to be able to tie [00:45:30] all of these different things together. That historically, if you bought a [00:45:35] branded app, you’re buying it from a company where the only thing that that app does. Is [00:45:40] provide you with a branded mobile app for whatever that company does. [00:45:43] So you end up [00:45:45] with either an e-commerce app that only does e-commerce, a food delivery app that only [00:45:50] does food delivery, or a content app that only does content. [00:45:55] And you know, there’s. Two big trends that we’re really seeing. The first one is the [00:46:00] implementation of ai. So the BBG light app does have, um, a custom GPT [00:46:05] in it that is called Brand Bot. [00:46:07] And Brand bot is brilliant [00:46:10] at actually helping you do the types of things that you would do if [00:46:15] you were working with BBG in a strategy session or a content intensive. And [00:46:20] you know, it’s an incredible technology to be able to get leverage. But the [00:46:25] second thing that we’re seeing from that is this shift from [00:46:30] mass content to micro personalized content. [00:46:34] Mm. [00:46:34] vincent: [00:46:35] And what I mean by that is, you know, when you think about, uh, [00:46:40] 10 years ago before streaming, there were only a few TV channels, [00:46:45] and chances are on during prime time, you and I, aj, were probably watching [00:46:50] the same type of show. Right. If not the same show. Like it was [00:46:55] friends or it was, you know, whatever you were watching the next day you went to work and you talked to everybody about [00:47:00] that. [00:47:00] That’s right. That’s macro content. Mm-hmm. Right. Micro content is closer [00:47:05] to the streaming world right now where we have so many options that we’re all watching. Love [00:47:10] is Blind, so they still won that. But for the most part, like we’re watching different shows [00:47:15] based on niches and based on, you know, what you are interested in. [00:47:19] Mm-hmm. [00:47:20] As opposed to everybody in us watching friends. The future of entertainment is [00:47:25] already heading into a space where 15 years from now, it’ll be [00:47:30] TV shows that are made for you with characters that are made for you, and you might actually [00:47:35] be the only one watching that show, but that same experience, if you [00:47:40] run an online community or you create content online, is what’s starting to happen.[00:47:45] [00:47:45] Yeah. As well at an individual level. Because people have [00:47:50] individual questions and individual needs. And so one example [00:47:55] is like, we have an app today that’s called Worthy Self-Care. And Miz, their [00:48:00] founder, you know, has an entire philosophy around wellness and, you know, [00:48:05] they have advice about like regulating, you know, your, [00:48:10] um, nervous system or ways to be able to reduce inflammation.[00:48:15] [00:48:15] And you know, she might get dms on Instagram for asking [00:48:20] for advice. And inside of her app now she has an AI bot that is [00:48:25] trained to not only give the responses that she would give, but it’s [00:48:30] writing out like, here’s a four point checklist with information on [00:48:35] step by step how to do something. Hmm. It’s an [00:48:40] infinitely patient version of her as well. [00:48:43] And [00:48:43] accessible. And [00:48:44] vincent: [00:48:45] accessible. Accessible as well as it doesn’t sleep. [00:48:48] Mm-hmm. [00:48:49] vincent: And so [00:48:50] for, you know, the person who’s listening to this going like, you know, I want to [00:48:55] talk to a human, not an ai. The question that I would have is, [00:49:00] what if the AI is saying and writing the thing that the human would. [00:49:05] But is writing a much longer, more detailed version of it [00:49:08] and giving it to you when you want it and [00:49:10] giving it [00:49:10] vincent: to you instantly. [00:49:12] Mm. [00:49:12] vincent: That is an example of a [00:49:15] micro interaction, and that is where all of this technology is heading [00:49:20] because you can’t write a blog post for each individual person [00:49:25] because it’s too specific. And what AI is allowing you to do [00:49:30] is to be able to actually scale the technology to be able to make this possible. [00:49:33] Mm, because in [00:49:35] the past, the only way that that was possible is in a very high ticket [00:49:40] offer. The where it has to be priced that way, because that’s how much time it takes to [00:49:45] deliver on that. And so just like these mobile apps are now becoming accessible, just like [00:49:50] websites have become accessible to small businesses, building AI clones [00:49:55] of the personal brand. [00:49:56] Allows me in the middle of the night, like I might wake [00:50:00] up and go, ha, I got this idea for a new podcast. I wanna start and I’m, I’m curious what [00:50:05] AJ and Rory think about like these two names for a new podcast. [00:50:08] Because we got opinions. [00:50:09] vincent: [00:50:10] Because you got opinions, right? And I can throw it into the BBG light app.[00:50:15] [00:50:15] Ask brand bot and brand bot can not only give me the [00:50:20] answer. But then like I don’t have to be embarrassed that like I gave, I, I asked a [00:50:25] question and I got the answer, but like, maybe I was like too nervous to ask that question [00:50:30] myself. Right. There’s a lot of topics where you might, yeah, that’s good. You [00:50:35] might have a question, but you might be too nervous to actually ask that question. [00:50:38] I think, and I think that happens a [00:50:40] lot. Yeah. In all different topics. Sure. It’s like there’s lots of things we wanna ask, but we’re like, we don’t wanna sound [00:50:45] dumb or I don’t wanna be wrong. And so instead of doing the thing that we feel really called to do, I. [00:50:50] We actually just hold it in. Yeah. And we don’t even live out our life’s calling. [00:50:53] And these are, [00:50:55] these are giving us tools to go, Hey, when you’re not completely, you know, [00:51:00] yeah. Certain about what to ask. Like this is a forum to do that. Um, so I, I wanna give [00:51:05] everyone an opportunity, um, to learn more about Viton and these personal brand apps. And so [00:51:10] if you guys are listening to the show or you’re catching up on the show notes, that you can go to the show notes and [00:51:15] grab this link and just click on it. [00:51:16] Uh, but I would encourage you guys like, explore. All right. [00:51:20] It’s not gonna be for everyone right now, but just like social media [00:51:25] and websites, like this is not a fad. This is a trend and it’s [00:51:30] trending in a mass wide scale offering, um, that [00:51:35] everyone is likely going to need it at some point. Mm-hmm. Uh, because of this is, this is the [00:51:40] rise of the content economy. [00:51:41] It’s like. It’s, it’s not even rising. It’s here. Mm-hmm. Right. [00:51:45] It’s a, it’s an over, it’s, it’s a flooding of the marketplace. So if you go to vien, [00:51:50] V-Y-T-E-N, [00:51:55] vien.com/bbg, then Vincent and his team will know that you heard this podcast, that you have [00:52:00] some prelim information, that you have some context around this, and that’ll help them tailor, [00:52:05] uh, this conversation to everything that you heard on the show. [00:52:07] So. [00:52:10] viton.com/bbg. Now, Vincent, before I let you go, um, I have uh, just [00:52:15] two last quick questions. Mm-hmm. Um, for everyone. So here’s what I want to [00:52:20] ask you as you’re heading out. Uh, number one, where can people go to just connect with [00:52:25] you? [00:52:25] vincent: Yeah, for me. So on Instagram, Vincent Faban, um, I think there will be a link in the [00:52:30] show notes. [00:52:30] Um, the company is Viton Apps on Instagram, Viton apps. Um, as well, [00:52:35] you can also connect with me on LinkedIn. [00:52:37] Awesome. And then what is your favorite app? [00:52:40] [00:52:40] vincent: Oh man, that is such a great question. Like right now it’s the aura ring. [00:52:45] Oh. And so I, I’m wearing an aura ring, um, right now, and every single thing that I’m [00:52:50] doing this year. [00:52:51] Is focused on being more rested, more restored. [00:52:55] Um, it’s been a few months since I’ve had a drink of alcohol and not because like I wanted to give up [00:53:00] drinking, but because I am like a hundred percent focused right now on just having [00:53:05] good routines and, you know, the Aura, the Aura Ring app has an Aura advisor in it.[00:53:10] [00:53:10] And so, you know, there’s a lot of data that it gives you, and it used to be like, you’d have to read about it, [00:53:15] but just like I shared on this episode with like the micro interactions, like I can actually ask the AA [00:53:20] ring, like, Hey, my, my resting heart rate was, you know, pretty low last night. Like, what are the [00:53:25] three things that I can do to be able, uh, to improve that? [00:53:28] And so it’s, yeah, it’s been [00:53:30] a ride that I’ve, I’ve been on, but I’m, I’ve been really excited [00:53:34] about it. Love that. [00:53:35] And last question. [00:53:36] vincent: Yep. [00:53:36] What does influential mean to you? [00:53:39] vincent: [00:53:40] Influential means to me, like going out and making an impact. [00:53:43] Mm-hmm. [00:53:44] vincent: And you know, [00:53:45] the, I think part of the challenge today in like to today’s society is, the word [00:53:50] influencer is different than being influential [00:53:55] because I think of an influe as somebody who’s like pedaling [00:54:00] something, whereas being influential is not with [00:54:05] a goal that is selfish. [00:54:07] But it’s actually a goal of being [00:54:10] selfless. Mm-hmm. And going out and to be able to allow yourself [00:54:15] to serve others for the improvement of their life, not your own. [00:54:19] [00:54:20] Oh, that’s good. I like that answer. Uh, I love the difference between influencer and [00:54:25] influential. Um, and I would say that you have been super influential in [00:54:30] our journey at BBG and continue to be for our entire community. [00:54:34] So thank you so [00:54:35] much for being on the So show. So many great highlights, so much wisdom, and I just love learning [00:54:40] about. What’s happening in the marketplace that we don’t get to talk about in everyday life. So y’all, [00:54:45] again, go to vi ten.com/bbg. Uh, check it out. Learn about this [00:54:50] trend in personal brand apps. [00:54:51] And if you wanna connect with Vincent, it’s at Vincent fam van. Um, and you can [00:54:55] check ’em out on all social media channels. Y’all, we’d love you. Thanks for tuning in. Uh, stick [00:55:00] around for the recap episode, which will be coming up soon. We’ll see you next time on the Influential [00:55:05] Personal Brand.