Ep 583: One Leadership Principle You’re probably Ignoring: Self-Talk | Ian Koniak Episode Recap

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What if the most influential voice in your life is actually your own—and you’ve been using it against yourself? In this recap episode, Rory Vaden unpacks one of the most overlooked leadership principles: how you talk to yourself.

Drawing from his book *Take the Stairs*, he walks us through the ‘Creation Principle of Integrity,’ a concept that says your words, not just your thoughts, shape your life. This is a must-listen if you’ve ever dealt with imposter syndrome, self-doubt, or negative mental chatter.

The takeaway? What you say about yourself matters more than you think. And the best part—it’s something you can control. 

KEY POINTS FROM THIS EPISODE

  • Learn Rory’s ‘Creation Principle of Integrity’ and how it applies to personal growth. 
  • Understand how your internal dialogue is shaping your identity and outcomes. 
  • Discover why your words are the genesis of your future reality. 
  • Hear why we often talk to ourselves in ways we would never accept for loved ones. 
  • Explore the difference between what’s true and what we believe based on repetition. 
  • Get a clear reminder: the most consistent voice you hear is your own, and it matters. 

QUOTABLE MOMENTS

“You think it, you speak it, you act, and then it happens.” , Rory Vaden [00:00:10] 

“The spoken word is the genesis of all creation.” , Rory Vaden [00:00:35] 

“You are creating through your own words who you are.” , Rory Vaden [00:02:15] 

“You don’t believe what is true. You believe what you hear most often.” , Rory Vaden [00:04:00] 

“If you wouldn’t let someone talk about your kids that way, you shouldn’t talk to yourself that way either.” , Rory Vaden [00:03:45] 

LINKS MENTIONED IN THIS EPISODE

Rory Vaden on LinkedIn

Rory Vaden on Twitter

Take the Stairs

Brand Builders Group

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Brand Builders Group Free Video Short Course 

Brand Builders Group Resources

The Influential Personal Brand Podcast on Apple

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[00:00:00] Anything that we want in life follows something that I called in my Take the [00:00:05] stairs book, the Creation Principle of integrity, which is that you [00:00:10] think it, then you speak it, then you act, and then it happens. And that the [00:00:15] premise here is that all of creation from this beautiful hotel behind [00:00:20] me to the, to the camera, I’m recording this on to the screen that you’re watching and to this, to this [00:00:25] chair that we are sitting in. [00:00:27] Starts and follows the same creation [00:00:30] process. You think it, you speak it, you act, and it happens, which means that the [00:00:35] spoken word is the genesis. Of all creation. And [00:00:40] if that is true, that the, that the, the spoken word is the first time when I [00:00:45] say something, that’s the first moment that something exists. It can, it comes out of my [00:00:50] mind into the world or through the written word or the spoken world. [00:00:53] And it, once it’s out there, now, it [00:00:55] can impact others. And, and it, and I, it can be adapted and edited and molded [00:01:00] and shaped and, and so the spoken word is really important. That’s where creation comes from. And. [00:01:05] And the life that you have, hopefully is one that you [00:01:10] have created, or at least the life that you’re going to have. [00:01:14] [00:01:15] One day is one that you realize that you are creating now. And if at, if at least [00:01:20] that is true, that the life that you’re gonna have one day is what you are creating right now, then [00:01:25] your words matter tremendously because. They [00:01:30] mark the onset. The genesis of creation is the spoken word, and, and [00:01:35] so here’s the question and here’s the dilemma. [00:01:38] What are you telling [00:01:40] yourself about yourself? What are [00:01:45] you, what are you saying to yourself about yourself? [00:01:50] I’m not even talking about or touching on or addressing all the things that other people [00:01:55] say about you or the movies that you watch and the music you listen to and, and, and the books [00:02:00] that you read, and how much that Im impacts you when I’m just talking about here is what do [00:02:05] you tell yourself to be true about who you are?[00:02:10] [00:02:11] Because whether you realize it or not, you are creating [00:02:15] through your own words who you are. [00:02:20] And here’s the part that is so heartbreaking, [00:02:25] and this is something that we have found to be, be so true [00:02:30] for those of you that have kids, or for those of you that are [00:02:35] married, you have a spouse or you have a a, a, a, a partner, a boyfriend, or a girlfriend.[00:02:40] [00:02:40] Most of you would never let someone talk about [00:02:45] your kids the way you allow yourself to talk [00:02:50] about you. Many of you would [00:02:55] never, ever accept someone talking about your spouse or your [00:03:00] partner the way that you allow yourself [00:03:05] to talk about you. I mean, [00:03:10] if there’s on on no day, would it be acceptable [00:03:15] for for you to allow someone to talk about your parents [00:03:20] the way that you talk to yourself every day?[00:03:25] [00:03:26] That is heartbreaking and it’s, it’s taken me a long time to realize that for [00:03:30] a lot of us, we struggle with this of, of just the, the tape that’s going on [00:03:35] in our head. And, and sometimes it’s ’cause we don’t realize it and a lot of times it’s ’cause we think it’s [00:03:40] true. We think, gosh, I really am stupid or I really am, you know, gonna be poor. [00:03:44] I [00:03:45] really, you know, my ideas really don’t matter or my voice is insignificant. And [00:03:50] why do we believe those things to be true? The reason that we believe those things to [00:03:55] be true is not because they’re true. We believe what we hear most [00:04:00] often. That’s it. You don’t believe what is true. [00:04:05] You believe what you hear most often and what you hear most often. [00:04:09] [00:04:10] What you hear more than anything else about yourself is what [00:04:15] you tell yourself about yourself. So [00:04:20] if you would never let someone. Talk to your parents [00:04:25] that way, or you would never let someone talk about your partner or your [00:04:30] spouse in that way, or if you would never let someone [00:04:35] talk about your kids in that way, [00:04:40] then you better not allow yourself to talk about yourself [00:04:45] in that [00:04:50] way.

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