0:00 One of my favorite interviews we’ve ever had on this podcast is from a woman named Jen Kem, who we’re going to hear from again today. 0:09 0 minutes 9 seconds Now, when she came on before, she was kind and generous enough to share a lot of secrets about how to monetize events and structure your events in a way to sell high dollar offers. 0:21 0 minutes 21 seconds And it blew my mind. 0:22 0 minutes 22 seconds Like literally things that are so significant and monumental. 0:27 0 minutes 27 seconds So I was like, we have to have her back. 0:28 0 minutes 28 seconds And part of what we’re having her back for is she has a new book that is coming out. 0:33 0 minutes 33 seconds And so let me give you the full the full rundown on Jen. 0:36 0 minutes 36 seconds So she has been named as a top brand strategist by Forbes and she specializes in sort of like just launching innovative ideas with high performing teams. 0:46 0 minutes 46 seconds And she’s done that for big companies. 0:47 0 minutes 47 seconds She’s done that for personal brands, but she has what she calls the Unicorn innovation model, and that’s been used by iconic brands like Oprah Winfrey Network, Blue Cross Blue Shield, Oracle, and a number of New York Times best selling authors and keynote speakers and other thought leaders. 1:04 1 minute 4 seconds So she knows our space really well. 34:15 34 minutes 15 seconds I love it. 34:16 34 minutes 16 seconds So I got one last question for you before I ask you that. 34:21 34 minutes 21 seconds Just where do people go if they want to learn about the book and keep up with you and, and you know, for more info on helping build their own Unicorn team? 34:31 34 minutes 31 seconds Yeah. 34:31 34 minutes 31 seconds So number one, I mean, obviously the easiest thing to do is go to Amazon. 34:35 34 minutes 35 seconds Most of us like go there and the books available in all the booksellers online. 34:39 34 minutes 39 seconds And if they’re not, if it’s not in your local bookstore, ask them to order it for you. 34:44 34 minutes 44 seconds Like it. 34:44 34 minutes 44 seconds It’s available wherever books are sold, Amazon being the easiest place to find it currently. 34:50 34 minutes 50 seconds And then if you want to know more, you can go to unicornteambook.com. 34:53 34 minutes 53 seconds It gives you a lot of like other things that I didn’t get to share here that tell you what the book and tells you also all the places you can get it. 35:01 35 minutes 1 second And then my favorite places to hang out, if you will, to kind of chat and and talk anything Unicorn is LinkedIn and YouTube specifically, but on Instagram is definitely me in the DM. 35:15 35 minutes 15 seconds So if you like, you know, find me over there and you want to ask a question, it’s actually me responding over there. 35:21 35 minutes 21 seconds I love it. 35:22 35 minutes 22 seconds I love it. 35:22 35 minutes 22 seconds So my last question for you, Jen, is just to go like, if you think about personal brands applying this sort of leadership energy to their futures, what, you know, what’s the biggest mistake you see them make that you would encourage them not to do in this particular area around finding the right people, finding the right idea, activating, you know, their energy of all the people, Like what do you think is kind of the biggest mistake that you would just say like just don’t, just don’t do this. 35:55 35 minutes 55 seconds I’d say don’t abandoned your identity in the relationship to team, especially as people are telling you to scale and grow, which you you probably want to do. 36:07 36 minutes 7 seconds But scaling and growing, if you abandoned yourself in that, it’s going to be difficult for you to have the energy to go to the next level because as I like to say, you’re going to hit the next level. 36:19 36 minutes 19 seconds You’re going to meet a new devil and when you meet that new devil, you need to know what to deal with. 36:23 36 minutes 23 seconds You need to know how to face that devil, and it’s really about you feeling that energetic strength to push through the right heart thing for the next right thing. 36:31 36 minutes 31 seconds And so don’t abandoned yourself. 36:34 36 minutes 34 seconds A team includes you. 36:37 36 minutes 37 seconds That’s the bottom line, and you are the core and the nucleus of the team as the personal brown and as the founder of the ideas that you’re bringing into the world. 36:46 36 minutes 46 seconds I love that. 36:46 36 minutes 46 seconds I think I’ll that’s what will I, one of the things that will stick with me from this is just doing the things that give me energy and good permission to keep those things and embrace those things and not think, oh, as we grow, I I have to do these other types of things. 37:04 37 minutes 4 seconds So that’s really, really powerful. 37:05 37 minutes 5 seconds Well, you know, I’m a huge fan of you. 37:08 37 minutes 8 seconds I’ve learned so much from you. 37:09 37 minutes 9 seconds I’m so excited about this, the book, all the things that you’re up to. 37:13 37 minutes 13 seconds And you know, when we get around to like doing our events and bigger events, it’s like you will be on that Unicorn team. 37:21 37 minutes 21 seconds It’s like I got to call Jen because I know she she just knows how to activate, you know, an event. 37:27 37 minutes 27 seconds So we wish you the best. 37:29 37 minutes 29 seconds Thank you for letting us be a part of the journey. 37:31 37 minutes 31 seconds Thanks for the time today and keep crushing it, friend. 37:35 37 minutes 35 seconds Thanks, Rory. 37:36 37 minutes 36 seconds I’m so grateful for you. 37:37 37 minutes 37 seconds Thanks for being a Unicorn in my life too.