We welcome a true American legend in the world of business, investing, marketing, and sales on the Influential Personal Brand Podcast. Kevin Harrington is the original “shark” on the hit TV show Shark Tank, the creator of the infomercial, pioneer of the As Seen on TV brand, and co-founding board member of the Entrepreneur’s Organization.
Today on the show, Kevin shares with us some of the key lessons he has learned over the decades about marketing to the masses – particularly when it comes to getting people to pull out their credit cards and actually buy something! Kevin also shares with us what it means to “Tease, Please, and Seize” – his simply genius philosophy for paid advertising spend. The most powerful thing about Kevin’s story is how he has collaborated with people throughout his career. Here, he stresses the role that mentors have played in his business and should be playing in your business too. If you’re looking for simple strategies and tips for producing your next successful infomercial, then you won’t want to miss this episode with the man who invented them!
To learn more about how to build and monetize your personal brand, click here to request a free strategy call
Key Points From This Episode:
- Discover why a good reputation is founded on respect for entrepreneurs.
- Why negotiating fair deals comes down to creating the Golden Rolodex.
- The role of TV in establishing your personal brand and how to get exposure.
- How to buy a 30-minute block of infomercial time on cable and broadcast TV.
- The difference between selling to one person and selling on an infomercial.
- Top tips for producing an infomercial that will sell to media agencies.
- Discover why TV viewership has declined by 50% over the past decade.
- Find out what content should be featured in a 30-minute infomercial.
- Tease, Please, and Seize: The three-step selling system for every infomercial.
- Why every entrepreneur needs mentors and people to be on their team.
There’s been a 50% decline in TV viewership in 10 years. The question is: Where did these viewers go?” — @HarringtonKevinThere’s been a 50% decline in TV viewership in 10 years. The question is: Where did these viewers go?” — @HarringtonKevin #influentialpersonalbrandpodcast #personalbrand #brandbuildersgroup Click To Tweet
“Focus on buying time where it works.” — @HarringtonKevin“Focus on buying time where it works.” — @HarringtonKevin #influentialpersonalbrandpodcast #influence #personalbranding #brandbuildersgroup Click To Tweet
“I’m a product of many other mentors who have helped me become who I am today.” — @HarringtonKevin“I’m a product of many other mentors who have helped me become who I am today.” — @HarringtonKevin #influentialpersonalbrandpodcast #personalbranding # brandbuildersgroup Click To Tweet
To learn more about how to build and monetize your personal brand, click here for our free video course
About Kevin Harrington
is an original shark from the hit TV show Shark Tank and a successful entrepreneur for more than forty years. He’s the co-founding board member of the Entrepreneurs’ Organization and co-founder of the Electronic Retailing Association. Kevin is the inventor of the infomercial. He helped make “But wait… There’s more!” part of our cultural history. He’s one of the pioneers behind the As Seen on TV brand, has heard more than 50,000 pitches, and launched more than 500 products generating more than $5 Billion in global sales. Twenty of his companies have generated more than $100 million in revenue each. He’s also the founder of the Secrets of Closing the Sale Master Class inspired by the Master of sales—Zig Ziglar. He’s the author of several bestselling books including Act Now: How I Turn Ideas into Million-Dollar Products, Key Person of Influence, and Put a Shark in Your Tank.
Links Mentioned in Today’s Episode:
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Connect With Rory
Rory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his Tedx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.
Connect with AJ
AJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.