Ep 440: Be An Author Entrepreneur with Allison Trowbridge

WATCH THE INTERVIEW

LISTEN TO THE EPISODE BELOW

Authors are entrepreneurs! If you are an author of any kind or if you aspire to write a book someday, then this is the episode for you!

Today we are joined by the incredible Allison Trowbridge, author and entrepreneur, to discuss her book, her company, and so much more!

Tuning in, you’ll hear all about what made Allison want to write a book, what it’s about, how she got her start in the world of books before she even started writing, and more!

If you are ready to be an author and sell your story to other people then you also have to be ready to be an entrepreneur and in this episode, our guest highlights what her company, Copper Books, does to help aspiring authors achieve their dreams.

She even shares two key insights aspiring authors need to know before telling us about her favorite book.

Finally, Allison gives us some advice about following dreams. To hear all this and even get a discount code for Copper Books’ Accelerator Course, press play now!

KEY POINTS FROM THIS EPISODE

  • Introducing today’s guest, Allison Trowbridge.
  • An overview of Allison’s career and journey to entrepreneurship and being an author.
  • Why Allison decided to write her book and how she got her start in the book space.
  • What her book, Twenty-Two is about and why falling in love with any journey is important.
  • Why being an author is being an entrepreneur and why now is the most exciting time to write.
  • Allison tells us about her company, Copper Books, and what their focus is.
  • The new accelerator course Copper Books is launching for aspiring authors.
  • What an aspiring author needs to know about understanding their readers and big ideas.
  • Allison shares her favorite book with us and why she loves the idea of searching for meaning.
  • She gives us some pearls of wisdom about following our dreams.

TWEETABLE MOMENTS

“You are most equipped to serve the person that you once were.” — @Allisoleil [0:06:24]

“A lot of aspiring authors have the dream of publishing a book and they just get stuck with it.” — @Allisoleil [0:07:34]

“You are really going to hate the entire process [of writing a book] if you don’t fall in love with the journey.” — @Allisoleil [0:11:50]

“If you want to be an author and publish a book, you’re actually selling a product to a customer. And because you’re selling a product, you’re going to have to think about it in the same way a CEO thinks [about] selling a product in a business.”  — @Allisoleil [0:17:44]

“I think there is no more transformative or meaningful process for a human than to write their story and to write a book.” — @Allisoleil [0:22:11]

About Allison Trowbridge

Allison Trowbridge is the Founder & CEO of Copper Books, a hybrid publishing house and tech platform that serves authors, aspiring authors, and readers. She also hosts “Pub Date,” a podcast that interviews authors during their book launches. Allison published her own book, “Twenty-Two” with HarperCollins while completing her MBA at the University of Oxford. She became passionate about publishing after witnessing a handful of books ignite the global anti-slavery movement, where she worked for nearly a decade in both nonprofits and as a partner at an impact investment fund. 

LINKS MENTIONED IN THIS EPISODE

Allison Trowbridge on LinkedIn

Allison Trowbridge on Twitter

Allison Trowbridge on Instagram

Allison Trowbridge on Facebook

Copper Books

Copper Books on Instagram

Copper Books Accelerator Course

Twenty-Two: Letters to a Young Woman Searching for Meaning

What Does This Make Possible? on Apple Podcasts

Man’s Search for Meaning

AJ Vaden on LinkedIn

AJ Vaden on Twitter

Rory Vaden

Rory Vaden on LinkedIn

Rory Vaden on Twitter

Take the Stairs

Brand Builders Group

Brand Builders Group Free Call

Brand Builders Group Resources

The Influential Personal Brand Podcast on Stitcher

The Influential Personal Brand Podcast on Apple

AJV (00:03): Hey everybody, and welcome to the Influential Personal Brand podcast. This is AJ Vaden here, and I’m so excited to introduce everyone to a new friend of mine, Allison Trowbridge, who also goes by Allie. Ubut if you’re gonna look her up online, you’re probably gonna find her by Allison. Now, before I do a formal introduction of Allison, I wanna make sure you guys know who this episode is for and why you wanna stick around. First and foremost, if you have a dream, a passion, a goal, or you’re even on the road to being an author, this is an episode that is curated for that person who wants to write a book and get it out into the world. So that’s who this is for. It is for the established, the aspiring, or the one day, maybe that might be a thing I wanna do. This is who this is for . AJV (01:07): You’re an author of any sort. This is an episode for you. Second, it’s for everyone who considers themselves an entrepreneur or a solopreneur, and they’re going, well, how does this personal brand thing and content and writing, like, how does this fit into my entrepreneurial journey? That is also something that we’re gonna talk about. And then third and definitely not last, we’re gonna talk about how authors are entrepreneurs. And I think that’s really important. Being an author is like starting a business, and so it needs to be treated like one. And we’re gonna talk about everything that it means to be an author and an entrepreneur in this world of marketing and personal branding. Now, let me introduce you to the one and the only Allison Trowbridge, . AT (01:59): Aj, I’m so thrilled to be here with you. Oh my gosh. I just have to say, I have to say, AJ and Rory are officially hands down my new favorite people, favorite people in Nashville, probably favorite people in the world. I adore the two of you, and I’m obsessed with your content. I, I met AJ and Rory recently, and I started just going down the rabbit hole on everything you guys do online. And I have learned and gained so much from everything that you, you share so generously. So thank you for being you and everything you do for authors. AJV (02:35): You know what I love connections like this because Allie and I were connected by a mutual friend. And you know, it’s kind of one of those things too, when you get a random email, even though it’s from someone that like know and trust Jason totally. It’s like, he’s like, oh, I have this friend. She’s moving to Nashville, y’all should meet. And I’m like, everyone’s moving to Nashville. There’s lots of people I should meet, but for whatever reason, I was like, why AT (03:02): This one AJV (03:02): ? Yeah. But you know, it’s like one of those things. Sometimes it’s just like a God prompting of like, take the meeting woman, take the meeting, make the comment. Wow. And so when we met for coffee that first day, I didn’t tell you this, but I went home and Rory was like, so who is the coffee meeting with? And I’m like, oh, it’s a new friend. And he was like, well, who is it? And I’m like, actually, I think she could be like a really good friend. Oh, and then when Rory got to spend time with you, he goes, I really think I want you to be friends with Ally . Well, AT (03:32): The biggest the biggest thing is I, I just learned before we started recording that their son, Liam actually asked after me at church on Sunday. And so that for me, I’m like, I’m in AJV (03:45): . Got love all around. Well, I’m so excited to have this conversation and for everyone listening, I want you guys to get to know a little bit about Ali and her journey and why I invited her on the podcast. But I think there’s a few things that are really important for you guys to know, contextually speaking as we start this interview. Number one, Ali is an author. She has a book called 22. That was her first book. Honestly, one, this is a conversation coming from someone who has been through this journey. Number two, she’s an entrepreneur. She’s the CEO and founder of Copper Books. So even before you were an author, you have like this love and passion of books. Yes. And I love that there’s been like this intertwined journey between being an author and an entrepreneur from really the very beginning. Number three, she’s a podcast host. And so this is also a part of that journey. So y’all, y’all cannot just meet her here, but you can follow her online and check her out in all the different places. But then also she’s wicked smart. She has her MBA from Oxford, which is like, just puts you in a whole nother level of, oh, AT (04:52): It was just Harry Potter mode, . AJV (04:55): So there’s all these different things that really kind of led to like, why are you such a well positioned person to talk about this author entrepreneur concept? So let’s hear it from you. Like, tell us a little bit about your journey. AT (05:10): Oh my goodness. Well, aj I got started actually in the nonprofit world. So I spent my, I mean, I grew up with a deep love of books and I always had this dream of writing a book someday, but I got my start in my twenties working in nonprofits, working in anti-trafficking, anti-human trafficking. And when I was 22, I was graduating from college and I pulled in all-nighter with one of my best friends. And I said, there has never been a book, like there needs to be a book called 22 that speaks to all of these existential questions that we’re wrestling with right now. There needs to be, we need a mentor and it needs to exist, and I don’t see it anywhere. And so whatever I do career-wise, I’m going to write that book someday. And it was, gosh, it was seven or eight years later before I actually got a book deal on that idea, and it started to come to fruition. AT (06:02): But it’s so interesting because I’ve, I’ve heard you and Rory say a lot that you are, you are most equipped to serve the person that you once were. And so it was so interesting to be going through that season of life saying, I need guidance, I need direction. Someday I’m gonna come back and I’m gonna do that for someone else. So just one thing I wanna say. If you’re, whatever you’re in the midst of right now, maybe you’re like, I have no idea if I will ever write a book, but I’m like, I’m just in it and I’m wrestling with certain things right now. Pay attention to what that is. ’cause That may be directing you to where you’ll go back and help someone else someday. But that was really, that was really my origin story. So spent my twenties in human rights also as a partner in an impact investment fund. AT (06:49): So I was in the business world, and then I always knew in the back of my head that I was gonna write this book. It wasn’t a career move, it was just, it was almost a, a soul calling it that I felt like I had to, I had to follow through on this. And so went down the, the route of, I, I mean, first I built a, a really meaningful network of other authors and people doing similar things. And I just wanna call that out too because I think a, a lot of a lot of aspiring authors have the dream of publishing a book and they just get kind of stuck with it, and they kind of sit in a silo thinking about it. And I think becoming an author starts with becoming a good literary citizen and actually supporting other authors supporting the community of, of that was so strange. AJV (08:36): That was so weird. But I know the last thing you said was being a good author, so, okay, we’ll just pick up there. Okay. So it’s still recording. Okay, perfect. AT (08:48): Becoming an author really begins with becoming a good literary citizen. And so I, I really got my start in the book space by befriending and supporting other authors and championing them, making connections for them, supporting their book launches. And so I just wanted to call that out just to be thinking, if you have this dream of, of writing a book, how can you begin by supporting others who are further along in that dream knowing that someday down the road, that community will also rally around and support you. So fast forward am able to find an agent, put together a book proposal. I didn’t have any social platform. I wasn’t a well-known figure, but it was really based off of this, this concept that I knew there was a huge audience for and really identifying and communicating that effectively. Now, I made the ill advised ti life timing decision to publish that book while I was doing my MBA at the same time. AT (09:58): Which I, I would not advise. That was a very, very intense year of intense year of life. But going through, so I did the book with Harper Collins and, and going through the process of publishing while being in business school got me kind of wrestling with these ideas of why does it feel like a challenging time to be an author? This should be the best time in history to be an author. And so feeling those problems, feeling those pain points got me thinking about what I could do in the book world to help and serve other authors, which I did not ever intend to start a company. I was planning to go back into nonprofits and stay in my social justice work. So life throws you curve balls. AJV (10:39): Well, I love, well, I love too that all of this is kind of organic and following your calling, and I love what you said that it’s like more than a career move, writing a book is a calling. Yes. And I often feel like being an entrepreneur, entrepreneur should be like that too. AT (10:58): A hundred percent. It’s not worth it otherwise. It’s too hard. AJV (11:02): It’s not. But often I think people use this as, Hey, I’m gonna do this thing so one day I can get this thing, which is freedom of time, freedom of money, it’s whatever. But then you realize, oh, snap. Like this is all consuming. And if there’s not like that deep calling, it’s when we feel burned out, exhausted, spent tired, whatever is the word you wanna use. But you know, those are, those are the same. Those are synonymous. It doesn’t matter. It’s like whatever you do in life, it should be a calling, not just a career move. So I love that you called that out. AT (11:42): Yeah. And something else that AJ did my wifi. AJV (11:49): Yeah, you’re breaking up. All right. You’re back. AT (12:10): I have, I have no idea what’s going on. I think I, I, it says I have full bars on my wifi and it’s Google fiber, so maybe I’ll switch to my iPhone wifi just to, AJV (12:23): I mean, we can, whatever you think. I mean, we can just keep rolling with it if it AT (12:26): Okay. I’m sorry about that. That’s okay. AJV (12:30): Okay. AT (12:30): It’s like a little trap door keeps dropping me out. AJV (12:33): . AT (12:34): Well, I heard the last thing you said. I, I can run with it. AJV (12:37): Okay. AT (12:38): You know, aj what that, what that makes me think of, I actually, so right now at Copper, and we’ll fast forward to this, but, but we’re hosting an accelerator for aspiring authors, and we had my friend Donald Miller on earlier this week talking about his writing practice and, and the process of writing. And he said something that, that really, that really kind of shook me, which was about, he, he carves out certain, a certain set of time every single day to focus on writing whatever book he’s writing. I was asking him how he produces so much, and he said, you know, he is like, you’ve gotta love the process. And it’s funny because if I were to tell you, if you were to ask what is 22, about 22, the book, my book about, I would say the, the moral of the story is that the journey is the destination. AT (13:30): It’s about learning how to lean into and love the journey of our lives instead of thinking we’re gonna arrive at some point. And I think that that is such an important piece of wisdom to apply to authors, also to apply to entrepreneurs. I think the, the big temptation is to think that we’re doing these things for some end result. I wanna be an entrepreneur because I want the big payout when I sell my company someday, or I wanna be an author because I want the credibility of hitting some bestseller list. And you are really going to, to hate the entire process if you don’t fall in love with the journey. Fall in love with the actual creation and the writing. Fall in love with learning how to reach your reader, your, your audience, and identifying what their pain points are if you’re an entrepreneur, learning how to enjoy the building. So it was something that was a, a really important callback for me this week of, of just this reminder to, to love the process of these things that we feel called to create. AJV (14:34): Yeah. You know, it’s so funny, as soon as you were talking, it made me think about this quote, how, and I think I saw it on Instagram, but you know, you look around at everything you have today and you realize that many times you have today what you once dreamed of and what you have today is what drives you nuts. And it’s kind of like, man, the thing that we wanna dream of is now the thing that is crazy. And it’s like so true. I think we all need to be taken back sometimes to falling in love with the process and not this desire for an end destination. Because if it’s all about that one day, you’re gonna look around and be like, wait, what was this all for again? AT (15:14): Totally. Totally. AJV (15:15): It’s Hannah Montana. It’s all about AT (15:18): Time. Totally. AJV (15:18): It’s all about time. AT (15:20): Yes. And, and the thing that’s that’s funny is that if you want to continue on that journey, you’re gonna begin again and go through the process all over again. I know authors who not only have hit the New York Times bestseller list, they’ve been selected by Oprah as part of her, the Oprah’s book club, and they still are like, it feels like the first time every time. And I don’t know what I’m doing and I’m still learning. And so I, I think it’s the falling in love with that process because those mountaintop experiences are gonna be short-lived, and few and far between. But if you love the journey of getting there, if you love the hiking up the mountain, then you’re gonna, you’re gonna really enjoy your life a lot more, I think. Oh AJV (16:02): Yeah. So tell us about ’cause I know we’ve had conversations about this, but I, what I love is your take on being an author is being an entrepreneur. Yes. Yes. And it needs to be treated like that. This is a business, it requires a business plan, it requires that, and most people who are writing books, unless you’re a full-time author, likely don’t know that going in . And so tell us about that. AT (16:26): Yes. Well, I, I think a lot of the frustration around becoming an author starts starts with this point. So a lot of people will say to me, how do you write a book? How do you get published? Tell me how you get published. And they get frustrated because they think that there’s a silver bullet. Like, why isn’t everybody telling me how this actually works? And that’s like someone, an aspiring entrepreneur saying, how do you start a company? It’s, the answer is, there’s a lot to it. And it’s, it’s, you have to be able to give that full life commitment into the pro. AJV (17:41): Okay. AT (17:42): I’m, I’m gonna switch to my phone wifi. This is ridiculous. And I’m gonna call Google Fiber after this. I’m sorry. I dunno. Okay. It says it’s paired. Can you hear me Okay? AJV (18:12): Can. All right. So the last thing you said is it’s a commitment. AT (18:18): Let’s see. I, I think I’ll go back to the beginning of the author, entrepreneur thing. Okay. how did you tee up the question, the idea of just AJV (18:29): The fact that most people don’t know that being an author is like starting a business AT (18:35): ? Yes. Well, the, the, the thing is, I get so many authors who, or aspiring authors who come to me and they say, how do you publish a book? And the reality is that’s kind of like somebody saying, how do I build a company where it’s, there’s not a silver bullet, and I wish there was like, nobody is hiding the answer from you, because it is a multi-year, whole life commitment to bring this book into the world. But the good news is, is that it’s not, it’s not rocket science. Rocket science. And there are best practices and you can learn the process. It’s just gonna take time, commitment, energy, and attention. So I think about writing a book, like building a company, and the actual writing of the book is like developing a product. Gone are the days of Hemmingway where you sit in a cafe in Paris and ship the manuscript off to the publisher, and they just take it from there. AT (19:33): The author really needs to be the entrepreneur. So if you think about the book writing as being the product development, after you develop the product, then you need all the other parts of the business. So you’re gonna need marketing, you’re gonna need sales, you’re gonna need partnerships, business development, operations, finance to make this all happen. And I also think about when it, when it comes to choosing your publishing path, should you self-publish? Should you go with a traditional publisher? Should you go the hybrid route? I really think about that just like taking an equity partner. So if you work with a traditional publisher for your book, that’s like being a startup that’s taking venture capital. It’s not for everyone. It’s for a small percentage. And that, that finance partner is gonna give you money upfront, which is fabulous, and they’re gonna take a lot of ownership, and they’re going to expect a huge result. AT (20:30): And they’re, they’re investing and making these risky betts hoping that one outta 10 books that they invest in are gonna pay for all of the ones that they lose money on. So it’s understanding those economics. And if a traditional publisher isn’t jumping at your book, it doesn’t mean it’s not a great book or a great idea, or that you’re an amazing author, just means they’re looking for that like venture return, then it means that they’re not seeing that based on the market, based on your reach. And that’s okay. So, so traditional publisher is like having a venture investor. Self-Publishing is like bootstrapping where you’re, you have a startup and you’re like, I am going to learn to do all of the pieces of the puzzle, and I’m gonna do it myself. I’m gonna own the whole thing myself. I’m gonna figure it out. Or I’m going to hire for the pieces where I don’t have natural strengths. AT (21:20): I’m gonna hire brand builders group to help me with the book launch part and to understand the, the branding and marketing piece. So I’m, I’m gonna, I’m gonna get support in different areas. And then you have the, the hybrid publishing down the middle, which I kind of think of like having an equity partner. You get to own your intellectual property, you get a lot more control over the process. You still get the high-end professional results, but it’s a higher cost of capital. You’re putting more in on the front end. So I think shifting our thinking as, as authors and creatives realizing that if you just wanna write, there’s plenty of spaces to just write. There’s ck there’s, there’s blogging, there’s newsletters, there’s LinkedIn, there’s you can journal, there’s a lot of spaces to write, but if you wanna be an author and publish a book, you’re actually selling a product to a customer. And because you’re selling a product, the book, you’re gonna have to think about it in the same way that ACEO thinks around selling the product in a business. AJV (22:31): Oh my gosh. Every single person in the world needs to hear that . Like they do. It’s like, I, I love, I love that whole concept of traditional is venture capital, hybrid is equity partner and self is like bootstrapping, entrepreneur, startup. Right, right. I love so much because it’s so true. But regardless of how you look at it, like if you just go through those lens of things, it’s like imagine what it would be like if you were truly going after venture capital, what they would require of you Yes. What documentation they want, what planning you want, what forecast they want. Like y’all, that’s called a book proposal. AT (23:12): Yes. No, it is. AJV (23:14): You know, it’s like, AT (23:16): Yes. And, and I spent as much time, so I was able to get that traditional publisher, Harper Collins chose to work with me, but my book proposal took about as long as it took to actually write the book, which is crazy. But it’s because I had to show them that this is a worthy investment. Mm-Hmm. . Especially because I wasn’t a celebrity or a superstar that had a baked in audience that was gonna want anything I put into the world. So I had to show them how I was gonna hustle, and the people who were gonna hustle on behalf of me, and how I’d identified this audience that was gonna actually activate and purchase this product I was creating, that it was solving a pain point for them, and that they would exchange money in order to solve that pain point. AJV (24:03): I mean, that’s so important for everyone who is listening to realize of as you’re, you know, thinking and dreaming of one day, you know, I’m, I have all these books in my office, but it’s like holding up this book, and it’s like, that’s a product. AT (24:18): Yes. AJV (24:18): And businesses produce products, and in order to make the product get into the hands of other human beings, there needs to be a sales pitch, a marketing plan, a distribution plan. And those things take human resource, human capital, capital and dollars. They take dollars. Yes. Yes. And it’s treating it like a business. So I would love to know from you, in this world today, as you think about this author, entrepreneur, what do you see? Because I think this is a great opportunity for you to also share like, what is Copper books and what does Copper Books do? Because you have so much access to authors aspiring and current, but what are they doing well, and what do you know they should be doing if they wanted to be doing better? AT (25:11): Yes. Well, my, my heart in this journey has always been for the author. I, I believe for one, that a book can change your life. Like, quite literally, can, can change your life. It can change the world. I, and, and it sounds like a cliche, but I really mean it. I I mentioned earlier that I began my career in anti-trafficking and human rights, that entire social movement, the reason why you as a listener know about that issue right now is because of books. There were a series of books published in the early mid two thousands on, on this issue, and it laid the groundwork for an entire social movement. So I get so passionate about the way that, that a book can move the needle, but then even more so, I think there is no more transformative or meaningful process for a human than to write their story and to write a book. AT (26:05): So, wherever you are, however many people you think may wanna read your book, I could not encourage you more to do it, because going through the process, it will transform you. It will be a before and after. It’s a meaning making journey. So I, I love the transformative process. I also think that this should be the golden age of publishing. It used to be that that publishing was an industry of gatekeepers, because it takes time and energy to determine what content can potentially sell. It takes a lot of time to read a book, right? And so the industry has operated off of gatekeepers and a small group of people being able to publish their work that has gotten blown open, blown, wide open over the last decade. It has never been easier to self-publish a book. It has never been easier to reach readers yourself to build an audience yourself. AT (27:04): 20 years ago that wasn’t possible. Authors weren’t able to build their own audience. And so a lot of people get frustrated by the fact that they need to build a relationship with their reader. I think it’s the most liberating thing possible. You need to be more intentional. You need to, to really strategize it, you need to develop your personal brand and think about how you’re gonna outsource that trust so that people are coming to you to solve these problems that they have. And there’s consistency in all of that. But I think it is the most exciting time. If you have a dream of writing a book, now is the time to do it. Okay. So fast forward to, to Copper. So we built actually a tech platform. So, so you’re in the, in the iOS store, you can download the Copper Books app. We, we made it a place where authors and readers can connect and build community around books in a way that was centered around the author. AT (28:00): So with, we always say the author is the star of the show. If you are a, an author with a book, however you published it, self-publish, hybrid, traditional, you get verified. We link your book. There’s a all of this book data on the back end of it. And then readers can connect directly with the author of the books that they’re reading. We have a live events feature. If you’re a reader and you just love books, it’s a really great place for recommendations. You can track what you’re reading, create bookshelves, all of these things. So that’s the, the platform we created. And I actually did that with venture capital backing, which was the hardest thing I’ve ever done in my entire life to, I think the number is about 2% of, of all venture funding goes to, to female founders. So, I mean, you wanna talk about a steep mountain to climb that was, was not the most enjoyable the entire way. AT (28:50): I’ve gotten a lot of rejections, pitching, pitching this company, but was, was able to build raise the capital, hire engineers, build the platform. Here’s what we learned, seeing all of our community and our users. I realized that the people who were leaning in the most, who needed the support, who needed, who needed the tools and the resources and education, was actually the aspiring author. And so I built this platform thinking it was a two-sided marketplace for authors and readers. What I discovered is that the aspiring author is the most underserved group. And so I say all that in that we have shifted the entire focus of the company into how do we serve the aspiring author? How do we serve the person who is getting woken up in the middle of the night because they have this dream, this calling in them, this idea that they wanna put on into the world and they don’t know where or how to begin with it. AJV (29:53): Mm. I love that. I love that you said that too. They get woken up in the night with this at least once a week. I will wake up around four or 5:00 AM like looking for Rory, looking for my husband on the other side of the bed, and he’s missing. And then I’ll usually like go back to sleep. ’cause I know where he is, . And then he’ll come in at like six 30 when I’m getting up and he goes, I’ve been bursting. I just couldn’t sleep. I’m bursting with ideas. , he’s like, he bursts with ideas and he knows that he’s gotta get up and go write them down. But it’s, but it’s like what you said, it’s like when you do, when creating content and writing messages and just writing is yes. Calling, it’s like, you do, you, you can’t sleep. It’s like they’re emanating out of you even in your sleep and Oh AT (30:40): My gosh. Yes. Yes. I would say I, all of the best parts of, of my last book 22 were like one-liners that I voice noted into Evernote in the middle of the night. Like, so much of my writing process is sitting up in bed being like, oh my gosh, I have to get that down and, and I’ll, I’ll voice note it into voice to text. So then I get up in the morning and it’s half gibberish, but I’m like, that’s a really great idea. Buried in there. I gotta put that in the book. AJV (31:10): But a lot of that comes back to enjoying the process. Yes. The process. And it’s a calling. Yes. It’s not a career move. It’s a calling that needs to be one of your signature lines, ally. It’s a calling, not a career move. Oh, AT (31:25): That’s good, aj. That’s good. AJV (31:28): It’s gotta be one of your signature lines. But I think all of this is so important because for the author, right, it doesn’t matter if it’s your first book or your 10th book, the same business planning is required for every single book. So tell us about this new awesome course that you are launching the author entrepreneur. AT (31:49): Yes, thank you. Well, so one of the things that, that we’ve experimented with this, one of the things we experimented with this year was helping to solve this pain point for aspiring authors. And we launched an accelerator this fall for aspiring authors nonfiction specifically who are working on their book ideas. And AJ it was one of the best, most fun, most life-giving things I have ever done. Everyone who went through it said that it’s, I mean, it’s totally rocked their world. It’s been the fav their favorite thing in their life right now. It’s, it’s been an incredible, incredible ride. And that was kind of my test ground to see is this a real felt need and can we, can we solve it? Is this you know, are these the questions that aspiring authors are really asking? And so, coming off of the success of the Accelerator, we’re, we’re, we’re wrapping it this week. AT (32:47): We’re gonna transition that content into an evergreen course where someone can go through it on their own time. So, so the accelerator was a live accelerator twice a week, every week. It’s a, a much bigger commitment. And a lot of what I heard from these aspiring authors was, oh my gosh, I want to do this, but it’s, you know, I don’t have capacity right now, or I, I’m gonna focus on the book next year, or Is there any way, are you gonna do it again? And and so instead of trying to do the accelerator all over again, I, I said, well, what if I can make this easier for that aspiring author and cheaper, honestly, to do it on their own time? So that is this course that we’re launching, we’re announcing it and opening up registration on December 12th. And because we love Brand Builders Group, we wanna give a discount to anyone who comes through Brand Builders Group. So just use the code bb g Yeah. For $200 off the course. We would love, love to have you in it. Oh, AJV (33:49): That’s awesome. And if you guys are listening and you wanna check this out, you go to copper books.com/course. I’ll put that in the show notes, and then use BBG as a discount codes copper books.com/course. Use BBG for the discount code. Now, what I, I know we’re almost out of time, but what I wanna talk to you about is kind of what you just said. It’s like, are these the questions that these aspiring authors are really answering, and what are the answers they need to know? So if you were to highlight one or two things that an aspiring author needs to know, what would they be? AT (34:27): One of them would be get to know your reader, who identify who your reader is. So thinking about your audience is one of the most important parts. If you wanna write just for you, that is beautiful, and I could not encourage you to do it more, but if you want to sell a book and actually create meaningful transformation in the lives of the person who decides to read your book, then you need to, you need to write with them in mind. Mm-Hmm, . So I would get specific into the, the psychographic, the demographic of who that reader is, and then start building a relationship with them now long before the book comes out. And this goes back to the idea of building your personal brand. Think about what the pain points are that they have. What is keeping your reader up at night? What are they wrestling with? AT (35:23): What are they struggling with? Because that is going to be the big umbrella idea that’s gonna be the consistent line through the book that you write. It’s gonna be the, the shareable the way that, that people talk about your book and share it with others is to, to solve that pain point. And then it’s gonna help you start to, to speak on that content and attract that kind of reader, that kind of audience now long before your offering something to sell to them. So, so that would be one. And the second, which is related to that is I would really get clear on what your big idea is. So if you could distill your book down to one sentence, I think that the books that go the farthest in the market are ones that can be easily distilled down to one big idea. AT (36:16): Because I know when I buy a book, I’m usually buying into the big idea that I know that the book stands for and saying, I want more of that. So I agree. Let me give an example. 4,000 Weeks by Oliver Berkman. I’ve given that book to so many people, and it’s, it’s about how, it’s about the shortness of life, and yet how you can expand your days. I, I call it the anti anti productivity productive productivity book. And so it’s easy for me to share the concept of the book with other people and encourage them to buy it. And many times I’ll buy a book because I love the idea. Maybe I read part of it, but I’m buying into the concept. So I would encourage you to really get clear on who your reader is and start to build a relationship with them now and then. And then really, once you’ve identified their problem, identify the big idea of your book that’s gonna solve that problem for them. And that is gonna help you make decisions around the content that goes into your writing. AJV (37:19): Hmm. I love that. And I think I love that. It’s just clarity. All right. You gotta know what yes. What it is and who is for AT (37:25): Yes. And, and it’s an act of service. It’s an act of service. AJV (37:30): I love that. All right, one last question. Yes. what is your favorite book? AT (37:36): Oh my goodness. Oh, I have so many. I would say my favorite book is Vitor Frankl. Man’s Search for Meaning. Okay. AJV (37:45): I’m AT (37:45): Obsessed. I’m obsessed with this. I with meaning, with meaning making. Mm-Hmm. And, and I think it is, is the most beautiful. I think it’s one of the greatest books of the 20th century and the most beautiful journey in how you create and build a meaningful life. And everything I do in my work is around trying to help people build meaningful lives, whether it’s through reading incredible books or creating them. AJV (38:12): Oh, I love that. Well, I always love a good book recommendation. Ooh, A man search for Meeting. I just wrote it down. Put it on the list. AT (38:19): Amazing. And 4,000 Weeks, too. You’ll love that one. All right. AJV (38:23): I’ll put that down too for you. AT (38:24): Bonus AJV (38:25): , thank you so much for being on the show and getting us your time and introducing us to the platform that is Copper Books and the discount for the upcoming course. And I think most importantly, what I’m most grateful for, for this audience is a great reminder that a book should be a calling, not a career move. Yes. This is important. It’s like, if you wanna be an author, then you’re also saying, I’m ready to be an entrepreneur. Yeah. AT (38:56): Yeah. And AJV (38:57): Those are not exclusive. Those are, those are, you know, together. And we have to treat it that way. And that was such a good reminder to all of us. It’s one thing to write a book, it’s another thing for someone else to read it. And so thank you so much. Ally. If people wanna connect with you online, where should they go? AT (39:16): You can find me on Instagram at Allie Bridge also at Copper dot books, on Instagram and LinkedIn. All the places, all the normal places. Would love to chat with you all. Would love to hear what your book idea is. And lastly, I just wanna say, if, if that dream won’t let you alone, it’s, it’s there for a reason and follow it. AJV (39:40): Hmm. Love it. So good. Everyone please check out Allie go to copper books.com. Visit her online, chat with her on Instagram. Do whatever you gotta do. But get connected and stay connected. And also catch the recap episode, which will be coming up next. We’ll see you next time on the Influential Personal Brand. See you later, y’all.

follow us on
social media

get 30 days free access to our online summit

Request a Free Strategy Call

Get clear on who you want to become and how you will make more money.
free training

monetize your personal brand

with Rory Vaden and Lewis Howes
free video course

First Step to Famous

get our free video course when you subscribe to receive our weekly email updates

Subscribe to
The Podcast!

5/5

5.0 – 154 Ratings

Free Online Summit

25 of the World's Most Recognizable Influencers Share Their Tips on How to Build and Monetize a Personal Brand

72 Shares
Share via
Copy link
Powered by Social Snap