Ep 438: How to Get Affiliates to Promote Your Product with Matt McWilliams

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Building a business is not as valuable as building a reputation, and there are few better ways of carrying your business’ reputation forward than by implementing an affiliate program.

Affiliate marketing uses third-party affiliates to market and promote your products, and you only pay them once a sale has been made.

So today, we’ve asked the affiliate guy himself, Matt McWilliams, to join us and explain why every business needs to have its own affiliate program.

We discuss how to know when the time is right for your company to start sourcing affiliates, how the programs work and the money behind them, why it helps to be an affiliate first, and how to find affiliates for your business or become one yourself. 

As a bonus, we explore the software behind affiliate marketing programs and why the space makes room for multiple technologies, and Matt details everything that you can find in the affiliate marketing guide that he has made available for all our loyal listeners!

KEY POINTS FROM THIS EPISODE

  • Introducing the undisputed king of affiliate marketing, Matt McWilliams.
  • Why you need affiliates for your business, and knowing when is the right time to get them.
  • How affiliate programs work and the types of resources being offered. 
  • The money behind affiliate programs.
  • Why it helps to become an affiliate first before starting your own program.
  • How to find affiliates and/or affiliate opportunities.
  • The ins and outs of affiliate marketing software, and why the space is tech-agnostic.
  • What you can expect from Matt’s affiliate guide. 

TWEETABLE MOMENTS

“It’s never been harder to get noticed, and therefore it’s never been harder to stand out.” — @MattMcWilliams2 [0:04:56]

“[With affiliates], you pay after the sale is made; you pay only for performance; you pay later. I reiterated it three different ways because I just want to be clear that this doesn’t happen with any other form of advertising.” — @MattMcWilliams2 [0:06:03]

“Your biggest strength is where you used to be weak. The best place for you to serve your audience is from the place where you struggled 5, 7, 10 years ago.” — @MattMcWilliams2 [0:14:47]

“There’s two types of people in this world: people who have more money than time and people who have more time than money. And for the people who have more time than money – go do it yourself.” — @MattMcWilliams2 [0:21:12]

“I’ve found that one of the best ways to make friends is to send them checks every month. I’d like to think that they would like me anyway, but it helps when they get a check every month.” — @roryvaden [0:28:09]

About Matt McWilliams

Matt McWilliams is living proof that one can pursue one’s passion in life, and do so while making a profit as well.

He is the bestselling author of the bestselling book Turn Your Passions Into Profits and has worked with some of the top companies and entrepreneurs on the planet such as Shark Tank’s Kevin Harrington, Tony Robbins, Dean Graziosi, Kim Walsh Philips, Ryan Levesque, Michael Hyatt, Claire Diaz-Ortiz, Lewis Howes, Brian Tracy, Jeff Walker and more.

He’s here to help you on your quest to turn your passion and message into a profitable and growing business. He’s been through the startup phase multiple times in the past two decades and has built a following from scratch. Today, he lives out his passion for helping others find their purpose, passion, message, and path to profitability.

LINKS MENTIONED IN THIS EPISODE

Matt McWilliams

Matt McWilliams on X

Matt McWilliams on Facebook

Matt McWilliams on YouTube

Matt McWilliams Affiliate Marketing Guide

AJ Vaden on LinkedIn

AJ Vaden on Twitter

Rory Vaden

Rory Vaden on LinkedIn

Rory Vaden on Twitter

Take the Stairs

Brand Builders Group

Brand Builders Group Free Call

Brand Builders Group Resources

The Influential Personal Brand Podcast on Stitcher

The Influential Personal Brand Podcast on Apple

RV (00:02): Hey, at Brand Builders Group, you know that we say the more specific, the more terrific. And you hear people say The riches are in the niches. We say you’re most powerfully positioned to serve the person you once were. And one of the things that I love about Matt is I have now known Matt, I don’t know, probably for 10, maybe 15 years, but Matt McWilliams is, if you ask me, who’s the expert on affiliate marketing, he’s the name that I think of. He owns that space. He has worked with several of my friends as their affiliate launch manager. Some of our clients, you know, this is people like Tony and Dean Tony Bins and Dean Graziosi, shark Tanks, Kevin Harrington, who’s a client of ours, Ryan Leveque Lewis Howes, obviously Brian Tracy Michael Hyatt’s a close friend, Jeff Walker’s a friend. And Matt has r has run launches for all of those folks. RV (00:55): Stu McLaren, on and on and on. And so a lot of the people I know and respect, they have hired Matt to help him run affiliate launches. And we’ve never done an affiliate launch per se at B B G, but our whole business model is more of an evergreen affiliate model where we pay people a lifetime referral fee when they refer people to us. But we’ve never done an affiliate launch where we have lots of affiliates all at once. But I know the power of it, and I just don’t know that much about how to do it. So I thought, let’s get our friend Matt in here to like drop some value bombs and teach us the affiliate game. So brother, welcome to the podcast. All MM (01:33): Right. Thanks for having me, Rory. And I, I love that. What was it you said that the, that your biggest something is in the, your previous pain point. I can’t, how did you word that? RV (01:40): Yeah, that’s one of our, that’s like our flagship thing, is that you’re most powerfully positioned Yeah. To serve the person you once were. Mm-Hmm. MM (01:47): . That’s why I’m doing what I’m doing today. ’cause I know what it was like back in 2005. Yeah. And I was in the poi the people that we serve today, like generally speaking, not all, but most of them are exactly where I was. And I, gosh, I remember that like it was yesterday. So it was just funny when you were talking about that, like, while you kept going and talking about all those great things that have happened since then, in my mind was back 18, you know, almost 19 years ago now, in a very different dark place. . So that’s, I love that que I love that one. I’m, I might steal that . RV (02:19): Yeah. Did you MM (02:19): Trademark it yet? RV (02:20): ? Yes. Uhhuh. . MM (02:23): The, alright. Trademark Roy Vaden. How about that? There RV (02:25): You go. MM (02:26): Yeah. RV (02:26): So the people you work with are obviously well known, right? And when you hear that, you go, well, yeah, of course everyone’s gonna promote for Tony Robbins and Dean Azizi, but like, talk to us about why do you need affiliates like e even if you’re small, even if you’re new, and can you really get them? And, and, you know, I wanna kind of hear a little bit about the why and the when. Like MM (02:51): Yeah. RV (02:51): Why do you need them and then when is the right time to go get ’em? MM (02:55): Well, I mean, first of all that yeah, people do promote for Tony and, and we, you know, promote for Jeff and promote for Stu and, and we help them, you know, two x their, their affiliate program and you know, Michael Hyatt, we helped him almost four x year over year when we took over. And, and while those are certainly easier, I mean, 90% of our clients nobody’s ever heard of, you know, because they’re in the parenting niche. And there, you know, it’s funny, when we’re in like a certain niche, I I always tell people this, when you’re in like a certain niche and you have that celebrity in your niche, so like Jeff Walker in internet marketing product launches, Stu McLaren in Membership world. I say go to Target. I call this the target test. You wanna know how non-famous Stu McLaren is outside of his little niche, go to Target, ask a hundred people. If they’ve ever heard of Stu McLaren, you’ll be lucky if one of them ever has. RV (03:44): Hmm. MM (03:45): You know, I mean, in in your niche, you know, you are famous in building brands and you’re famous in, you know, productivity kind of in your past life, right? And you’re famous as a speaker, but again, you’d be the first human may go to Target and ask a hundred people out, you know, go to a target in, you know, Columbus, Ohio, and you’d be lucky if one person’s ever heard of Rory Vaden. RV (04:03): Well, even Tony Robbins, like at Target. Yeah. MM (04:05): You know, RV (04:05): Might MM (04:06): Be five. Might be RV (04:06): Five. Yeah. Maybe five or 10. MM (04:08): Yeah. And, and, and he’s, you know, this larger than life person or Dean Grazi who’s sort of, and so yeah, most of the people outside of their little niche in the world, and even sometimes in their little niche, you know, we’re working with the, you know, people that are, you know, they’re not a lot of times seven and eight figure businesses. They’re people you never heard of. And this is working for them. And in fact, it’s one of the best ways to get known because the reality is you know, I I I say this a lot of times, like it’s never been harder to get noticed and therefore it’s never been harder to stand out. You know, there’s a, a, a correlation between the two. If you go back a hundred years ago, you know, no, most people outside of presidents and, you know, like a few politicians weren’t known out of their, before the advent of radio weren’t known out of, outside of a 10, 15 mile radius. MM (04:55): You know, it was almost impossible. The the problem with that is because now it’s easy for everybody to get their 15 minutes. It’s easy for everybody to go viral. It’s easy for everybody to get 10 million views or even, you know, a hundred thousand views that it becomes almost impossible to stand out. You know, there’s more content uploaded since you and I have been talking on YouTube than either one of us can consume in our lifetimes. So think about that, how hard it is to stand out. And so affiliates are one of those ways when you’re breaking into a niche, this is how I did, I mentioned back in 2005, we tried everything else. Now, this is before the advent of social media and, you know, targeting and all those things. But we tried all the stuff you do back in 2005 to break into our niche, which, which was the insurance world. MM (05:37): And it wasn’t until we started an affiliate program that we began to get some traction because, you know, couple things. Number one, you pay after the sale is made. So you, you pay only per for performance. You know, you pay later , you know, and, and I keep, I reiterated that in three different ways because I just want to be, be clear. That doesn’t happen with any other form of advertising. Zuckerberg takes your money before you make any money and good for him. What a great business model. But not when you only have 10 or $20,000 in the bank, like most startup businesses do when they’re starting. And so you pay only perform performance. Second of all, you don’t have to worry about targeting. The reality is, most people with their initial offer, they don’t really know for sure. Is this for all moms or just single moms or just married moms or married moms who are empty nesters or, you know, who, who is this offer for? MM (06:28): And we’re still trying to figure things out. We don’t have to worry about targeting, which can take months or even years to figure out your affiliates do it for you. And what happens with affiliates is sometimes they will market to their list and you will discover niches or pockets of niches that you wouldn’t have thought you could profitably target. But you realize, oh my gosh, we had 12 people buy this week that are moms of, you know, such and such, right? We moms of special needs children. We never thought our course would be good for moms of special needs children, but you know what, maybe we could target them. And so you start to learn things. Obviously, you know, one of the biggest benefits is just the fact that the, the leads are warm. You know, the prospects are warm. The reality is, very few people woke up today thinking, you know what I need to do? MM (07:17): I need to buy so-and-so’s product. Or they’re scrolling through Facebook because they wanna see their niece’s new. I wanna see my new, you know, baby I didn’t think nephew. Now why? I had to think of, was it a nephew or niece where my brain was like, it’s focused on affiliates. I’m not thinking about familial, you know, stuff. I wanted to see pictures of my, you know, my baby nephew. And I wanted to see how my friends are doing. And I wanted to go talk trash with my friend who’s college lost last night, you know, and give, like, give him some crap about that. ’cause I know he is gonna post about it. That’s why I went to Facebook. I don’t wanna see your ad. And so with affiliates, the thing is, it’s a third party. Yours on Facebook, you’re saying nice things about yourself, whoopty do. But if I get an email from somebody I trust, if Rory sends me an email and says, I recommend this person or this product, I go, well, I trust Rory. Ergo I trust this person. And so when I land on that page, I’m already disproportionately likely to convert into a lead and into a sale. Well RV (08:16): Wanna, so just some of the reasons why it’s great. I talk about, I wanna talk about that part right there about landing on the page. So, so, you know, let’s assume that you get affiliates is most of what’s happening in the affiliate world, like your world is, is that still today, like you’re recruiting people to basically promote some type of free training, either a free lead magnet or a free webinar, or a free, you know, like if it’s a Jeff Walker, it’s like a free video, like a little video, mini video course. Is that pretty much what’s happening is you’re still just promoting, everyone’s promoting to something for free, someone’s adding value, and then they’re selling something at the end, MM (08:55): Not necessarily in your world, you know, kind of in the, you know, if I think of your clients, yes, that’s the norm. Probably 97% of the time. It’s going to be a free report, a free webinar, a free, you know, launch sequence type thing. You know, like you said, the three video series, something like that. Other options, you know, if it’s a software could be a free trial, you know, that’s obviously a good entry point. One of the things we’re seeing that’s working really well with some of our clients is a free training, you know, free webinar with a backend. Make sure you claim this free trial of this software. ’cause We’re gonna show you how to use it on the webinar. You know, and that works really well because it, you know, now gets them into like using the software and if we can get ’em to use the software they’re gonna stick around, you know, seven times outta 10. And so there’s all types of things there. But yeah, I mean, there’s direct to sale, there’s direct to call, there’s all types of things. But yeah, in brand building world, typically it’s gonna be to a, some sort of a free resource or Okay. Video series or webinar. RV (09:58): And then is most of what you’re doing, like, you know, like when I think of affiliates, I tend to think of more information products, like mm-hmm. , either membership sites or courses. And that mostly because of the way that the pay works, right? Yeah. And so typ typically people are paying, I don’t know, 30 to 50% maybe of the, of the sale. And so they’re se they’re typically selling digital products where there’s not a lot of physical costs and that’s why they’re able to pay out so much for affiliates. Is that still kind of like what’s going on right now? MM (10:28): Yeah, I mean, again, it’s all over the place. Retail products, obviously the commissions are lower, but they’re, they’re more commoditized. And you’ve got a lot of, you know you know, brands that spend the majority of their time promoting things that are retail products. And yeah, you might only make 10% of a $57 purchase, you know, five 70, but multiply that by a thousand people. You know, you’re making close to $6,000 for Facebook post. You know, that’s not a bad way to make some money, right? It’s really all over the place. But again, in, in your world, typically it is gonna be to a, a higher priced, you know, course or, you know, coaching. And we have some clients that are killing it with, you know, $24,000 a year coaching offers where we pay the affiliate of flat $3,000. And, you know, well that’s not a very high percentage, but at the same time it’s $3,000. You know, typically the higher the touch, which is we consider touch, meaning my time. So when I coach somebody for an hour, it costs an hour of my time. That goes into the cost of goods. So obviously the higher the cost of goods, the lower the affiliate commission’s gonna be. So the higher the touch, the lower the commission is gonna be. And that’s accessible. RV (11:43): That’s how brand Builders group works, right? I mean, this is how we built brand builders group so fast. We pay a 10% lifetime referral fee to any of our clients who refer someone because we’re, we do one-on-one coaching and live events. I mean, it’s, it’s so people intensive. It’s non-scalable. It’s not digital. Exactly. It’s completely the, the, the low margin human experience trying to pay people well and recruit ’em because we, we try to, we try to know people one-on-one and it’s less about like the courses and stuff. And and so it’s a lower percentage, but we just pay it forever and it just goes on mm-hmm. . And so people make a ton of money from us, but it’s, it’s over the course of time, because we’re a high, we’re a super high touch experience. Yes. MM (12:25): Yeah, exactly. And that’s just normal and that’s expected. So when I promote something as an affiliate, ’cause it’s, you know, there’s a lesson by the way. If you’re gonna start an affiliate program, spend a little bit of time promoting something as an affiliate first just so you have the understanding of how it works. And, and a lot of times, like for me, the reason I’m a much better affiliate manager than I was my first five years. And, you know, to be clear, my first five years I built a program from scratch to more than a million dollars a month and had won affiliate managers of the year twice. But I’m still, I was 10 times better by 2014 than I was in 2000, you know, 10 because I became an affiliate and I started seeing things and I started going, I don’t like the way, you know, that works. MM (13:08): Like, I hated it as an affiliate not getting a leaderboard every day. You know, it drove me nuts. Like, did, did the thing I did, did yesterday, did I move up the leaderboard? Did I move down? I wanna know. ’cause I’m competing against my friends and I wanna beat them and I wanna win a better prize. And so we invented the live leaderboard back in 2013. Now it’s, most programs have one, you know, it’s just become ubiquitous because, you know, somebody got tired of the way that the norm was and changed something. And so we see things as an affiliate that drive us crazy. And so we address those, or we quite frankly can copy things from other people. I mean, I give all credit in the world to Danny Ney because in 2014, I was promoting him and he said, Hey, I’d like to get on a call with you. MM (13:50): And he, we got on a one hour zoom call and mapped out my entire promotion of his launch on a spreadsheet. And then he sent me the spreadsheet and I went, oh, I get what he’s doing. That’s the principle of commitment and consistency, right? Outta Robert Seal D’S playbook. Right? He’s holding me accountable to what I said I was gonna do versus me just saying, yeah, yeah, yeah, I’ll do that, that, that. And then there’s no documentation. And so we stole that idea from Danny. We started doing the exact same thing. If you look at the way we do it, if you look at one of my calls and one of his calls, you could overlap them and they’d be exactly the same. And so be an affiliate first. And when you do that, you’ll start to, to see those things that, RV (14:27): Well, how do you do that? Like, how do you, how do you find affiliates or how do you find affiliate opportunities? I mean, obviously your friends, right? Like they go, Hey, I have a book coming out, or I have a course launch. I mean, I guess that would be one way, but like, how do you find affiliates? MM (14:43): Let’s talk about the first one. How do we find like things to promote ourselves opportunities? RV (14:47): Sure. MM (14:47): I say, look around at your desk, you know, your virtual desk might be your computer. What sites do you log into? What software are you using? What tools are you using in your business? You know, you said it best, like your biggest area of, you know, strength is where you used to be weak. The, the be the best place for you to serve your audience is from the place where you struggled 5, 7, 10 years ago. You know, for me it’s now 18 , you know, woo, fill old all of a sudden. And, and so like, that’s what we look at. What, what are the tools that I’m using? What are the sites? I’m, it could literally be your physical desktop if you’re in the gardening niche, go out to your gardening shed, what are the tools you’re using? And then look those products up and become an affiliate for those. It really is that simple. Like, I wish it, I wish I was more complicated ’cause I could sell a course about it, but RV (15:33): Basically just promote the tools you love. Like find like the tools, MM (15:35): Promote love. Mm-Hmm. RV (15:37): Yeah. Promote the thesis, MM (15:37): Promote the brands that you love. Promote the, again, and it can be as simple as, okay, if I have a friend who says, who comes to me and, you know, they’re relatively well-known and they’re launching a book in a year, and they say, who do I need to talk to about, you know, yeah. Obviously us for selling books through affiliates, but who else do I need to talk to? Who, who on earth am I gonna recommend other Roy Vayan? I mean, literally it’s not, I, there’s, I mean if’s no reason. RV (16:01): You’re smart, you’re not gonna for sure Uhhuh . Yeah. And, MM (16:03): And so the fact that you have a referral program, all that does honestly, in my opinion, is kind of make it more top of mind. Mm-Hmm. RV (16:10): MM (16:11): And to your stand, you know, from your standpoint. Let’s flip to the other side. When you send me that PayPal deposit for, you know, a good chunk of money, I go, huh. You know, I wonder if there’s anybody else I could proactively think of, right? Instead of just waiting for people. Come, you know what, I’m gonna reach out to a few people. I’m gonna reach out to my friend Brian, who I know has a launch coming up in eight months. And just say, Hey, do you need anybody? If so, I’d love to introduce you to Rory, and it takes me 20 minutes and two of them say yes, and I make a bunch of money for 20 minutes of my time. Like, what else could I do with 20 minutes of my time to make that kind of money? Probably nothing. So that’s the finding, you know, like finding affiliate programs to promote side. Many of those can turn into two-way relationships. I was just talking with one of our coaching clients the other day, and I RV (16:59): Go, MM (17:00): There we are. Yeah. I was talking to my friend the other day and one of our clients and introducing her to some other clients and I said, you know, here’s why these clients would be good partners, because they have your audience and you have their audience. So the question we ask and we wanna find affiliates is who, who already has my audience? So if you get a software that’s for course creators and coaches and somebody over here that teaches how to create content for course, you know, course creators and coaches to match made in heaven, let, let’s get those two people working together. So the simple formula, let’s, let’s say take a book. Let’s just take a book for example. I call it the Amazon Rabbit Trail because Amazon makes this super easy for us. We pick one book that we think is similar to ours. MM (17:48): That’s exactly what we did, did for our book. It’s, you can do this for products or anything. I’m just using a book as an example. And you look that book up on Amazon and you see, when did it launch? I wanna find a book with a launch date of, in the past three years. So I look and it says it launched in January of 2018. I’m not gonna use that one. Let me think of another one. All right? I look at the other book up, it launched in February of 2022. I’m gonna go to Google and I’m gonna look up all the search results from about one month before and one month after that launch date. ’cause I want to find specifically people who promoted, who interviewed, who did whatever for that launch period. Not that wrote about the book nine months later and said how good it was. MM (18:29): That that’s not who I want. I want people who promoted this book launch. And I’m gonna look those people up and I’m gonna reach out to them and I’m gonna say, Hey, this, I’m gonna give you the gist of the email here. Hey, I saw that you promoted such and such book a year ago. I’ve got a similar book coming out in nine months, and you wanna do this plenty of time in advance. ’cause People’s promo calendars fill up. I’ve got an, I’ve got a similar book coming out in a few months. It’s different in that it covers this, this and this. You know, whatever the specifics are. Can I send you a copy? Would you be, or would you be interested in having me on your podcast? Or would you be interested in promoting it as an affiliate? And it’s a very brief email. MM (19:09): We don’t write a 10 sentence, 12 sentence email. ’cause What do you do, Rory? When you get a long email from somebody you don’t know asking you to do something? You delete it before you even read it. So it’s a very short email with a specific call to action. And that’s how we find affiliates. The same is true for products. You have a product, what are some similar products? You have a coaching service. What are some similar, you know, things like what would other people, what would they have bought that is similar to yours? And it doesn’t have to be if you offer a coaching service, you don’t even have to reach out to affiliates of coaching services because people who bought courses or books or whatever joined a mastermind about this topic might have also, or might also be interested in your coaching service. So you reach out to those people who are affiliates for those products and ask ’em if they would like to promote you mm-hmm. RV (19:56): or you get an affiliate manager, right? That’s part of what your role is too. . It’s like you go, if you go, MM (20:02): That’s what we do. Yeah. . RV (20:03): If I don’t wanna do that, I go, I get an affiliate manager and I say, Hey, go recruit me some affiliates. Yeah. And then we share in the, we share in the pay together, right? Yeah. MM (20:11): I mean, like right now, I mean, you and I have been on, you know, for 20 minutes or so. I mean our team’s, you know, we have multiple people on our team right now finding affiliates for our clients. You know, obviously we have a huge database of people that have been affiliates in the past, but we’re breaking into new niches all the time. Like I, we’ve got a client in the parenting niche right now. We’ve never done anything in the parenting niche. Now there’s a little bit of overlap with the entrepreneurial side. So we reached out to our entrepreneurial affiliates about this parenting offer and we got a few and done had success with it. But now we’re kind of in that phase where we need to go out and find people who’ve promoted other parenting courses. We got another one that’s in the health and fitness niche. Her summit is, she’s doing a virtual summit. It’s all about getting off sugar. I don’t have a list of people for that. So we’re doing what I just said. And yeah, it’s extremely time consuming. And yeah, to your point, you know, there’s two types of people in this world. People have more money than time, and people have more time than money. And people who have more time than money go do it yourself. Like it’s, you can execute on this. It just takes a lot of time. RV (21:11): Mm-Hmm. . So I wanna talk about the software part of this man. ’cause This is where, this is where it breaks down for me and for so many people is going, you gotta create, you gotta recruit all these affiliates. But you know, now they all need to have their own link and it needs to be a, a unique link for them that tracks all the sales. And then, you know, if you have a multi-tier affiliate program where you know that the person that that person referred buys refers someone who buys, did they get a percentage? And then calculating the commission statements, cutting the checks. Like how do you do all that? MM (21:55): Well, again, the easy way you just said it, you know, hire us, , . But I mean, thankfully again, we’ve got it systematized and it’s, it’s pretty, like, it’s just part of what we do. You know, I don’t even, I don’t know if it, it counts for 3% of our time each month, roughly. You know, it’s pretty simple. But I mean, the technology’s all there. Like back in 2005 when I started my first affiliate program, I had to go online message our developer and say, can you create this system? And he coded it for three days, like nonstop without sleep. ’cause We needed it. We were in a, a pinch and he coded it. You know, today you have out of the box solutions. Most people, if you’re on a system like Infusionsoft, you know, keep if you’re on ClickFunnels or you know, gosh, what SamCart, I mean, the list goes on and on. MM (22:44): You know, any of the myriad of CRM slash shopping carts slash funnel builders, et cetera, et cetera. You have a built-in affiliate tracking system in there. It’s pretty, it gets a few clicks and it can take you as little as 15 to 20 minutes to set this up. Like it’s really easy, thankfully, if you are not on a system that has a built-in affiliate program. And I would venture to say I’ll put it this way, we’ve worked with 70 clients over the last eight years. And I’ve only had one who didn’t have a built-in affiliate tracking system in their software. I had two that they had a built-in, one that I didn’t like. So we used a different one. So three out of roughly 65 to 70 clients did we have to use an external thing. So again, it’s very rare. MM (23:32): There’s 50 good ones out there. Typ, you know, I don’t even wanna name ’em ’cause it depends on what platform you’re on, but depending upon what, whether you’re on WordPress or this or that, there’s plugins, there’s softwares, and I’ve never had one Rory that, and I’m not super techie. People are like, oh, you gotta be super techie. Like, dude, I don’t know how to edit my own WordPress posts. I have to message a teammate to do the thing that I want him to do because I don’t know how to do it. I barely can function on Google, you know, sheets and, and you know, stuff like that. And I literally just learned the other day how plugins work on WordPress. All right, so it’s 2023 and I can make these things work. They’re super easy, thankfully. So RV (24:15): What I hear you saying there is that a lot of the built-in functionality that come with the off the shelf tools, so whether it’s like for, for us, we’re, we’re heavy Infusionsoft Keap users, right? So we’re, we’re big fans of Keap. But a lot of our clients use ActiveCampaign. They’ll use ClickFunnels. Yep. They’ll use Kajabi, they’ll use HubSpot. MM (24:38): Everyone you just named has that built in. RV (24:40): Okay. And, and then I’m not as familiar with SamCart, but you’re saying that SamCart has, has it built SamCart I think of more as like a e-commerce, like a store? Is that not the way kind MM (24:51): Of is? Yeah, RV (24:52): Kind of is. It’s more like shop like I think of it as more like a Shopify MM (24:55): Not exactly. It’s it’s shopping cart. It’s RV (24:58): A shopping cart. MM (24:59): Now keep in mind I haven’t been, I haven’t logged into SamCart in seven years, so it might have changed, but I know it has affiliate tracking. ’cause We, we have an affiliate program that we promote that uses the SamCart link. You know, so, so, RV (25:10): So you guys are kind of tech agnostic in that way. Like you can grab, you can, you can work within, you’re just, you’re used to seeing all the different systems. And I, MM (25:18): I say all the time I’m platform agnostic. Yep. Uhhuh, I don’t, I mean outside of, and I’m not gonna say who it is publicly. There’s one and it doesn’t matter. There’s one that we can’t stand because the tracking doesn’t work properly. . And that is the basic thing is, here’s the thing. There are some that don’t have the reporting we want. There are some that don’t do this or that, and that’s fine. But you gotta at least get the basic thing where if I click on your link, it says, I clicked on your link and if I buy something, you make money. You know, as long as it gets that right everything else is, is secondary. And then, yeah, the payment stuff, I mean like in keep, for example, it’s a single report that you download. You go download, upload to PayPal, it pays them. MM (25:57): I mean, it’s a eight minute process. 20 if there’s some nuance to it, like, oh, we told this person we’d do something different or what I don’t, you know, I can’t even think of it. Occasionally if you get some, you know, like big, big payments, we will pay those in a different manner. But usually it’s a download upload, right? I mean it’s download to a CS v, upload the CS v, it pays them. Now this is one little thing, and I’m getting a little bit advanced this why you hire people like us. ’cause Then we do this, we then send emails to all of those affiliates. You go, but PayPal sends them an automated email to Pauly sends ’em an automated email that says, you know, you made, nobody reads the automated emails. Right? At least I don’t, and I don’t very many people do. MM (26:38): We send ’em a personalized email that says something like, Hey Tom, thank you so much for supporting Amy this month. Just wanted to let you know we’ve got a PayPal deposit on the way for $8,226. You know, that’s pretty awesome. You know, that that’s, you know, you made 14 sales and people loved the webinar and we’ve, here’s three people who responded already saying they love the, the course, you know, that you referred, and by the way Amy’s big summit’s coming up in four months. Would you like to support it? ’cause What’s a better time to ask somebody to support something that you’re doing than when you just told ’em you’re sending ’em a boatload of money. And so that little extra step that I have never seen anybody outside of us. And I’m not saying nobody’s doing it. I just have never seen it. I have never seen anybody else take that one little extra step on those payment things. And, and it works every time. I mean, I would say one third of those emails get a response like, absolutely sign me up. I’m in for whatever you got going on. RV (27:41): Yeah. And man, I just, you know, I just have to say like, one of my favorite things of, of like, of my whole life is sending out our check the checks every month to our affiliates. I mean, we give them massive passive mailbox money. Yeah. MM (27:54): I mean, RV (27:55): We have several affiliates that have earned six, like six figures from a podcast interview with me. Like it MM (28:02): That’s crazy. You RV (28:03): Know, tens of thousands of dollars from one podcast interview and they’re still getting paid. And it’s, it’s such a fun thing to do. There’s like a part of it. That’s the MM (28:13): Right attitude. That’s the right attitude to have, by the way. ’cause Some people are like, oh my gosh, you’re gonna keep paying the affiliates. No, I mean, you’re, you’re re not only are you rewarding them, not only is it the right thing to do, but they’re gonna return in kind because every time you send one of those checks, they’re thinking, like I said earlier, Hmm. I wonder what else I could do to refer business to Rory. That’s RV (28:32): Right. That’s what I want. I mean, I, I have found that one of the best ways to make friends is to send them checks every month. . Like, I like to think that they would like me anyways, but it helps when they get a check every month. Like and MM (28:48): Buy me love . Yeah. Sorry. RV (28:50): Well man, this has been awesome. I in, in the spirit of affiliate links, I want to give out an affiliate link for you all to meet Matt and to learn more about what he’s up to. So I’m gonna give you the link here. So the, the, the link is brand builders group.com/affiliate guy. So that’s what Matt McWilliams, he goes by affiliate guy. So brand, so brand builders group.com/affiliate guy. If you do that, Matt is gonna give you this download. I’ll let him explain it a little bit. Yeah. But it is called How to Get Your First a hundred Affiliates Free Report. And that is exactly what, if you’re getting exposed to this for the first time and you’ve never done it, you need, and affiliates has changed Brand builders. I mean this has, we’re an eight figure business in five years. And like the secret is affiliates, like this is the thing that we do. We send out money every month now we do it in perpetuity. So it never goes away. And that helps, that helps. Part of it helps people continue to refer people to us. Yep. But anyways, anything you want to tell ’em about that. So brand builders group.com/affiliate guy, how to get your first a hundred affiliates free report? MM (30:01): Yeah, it’s just, it’s got 15 places, you know, defined affiliates. A few, one of which I covered today. A few of which you probably never even thought of. I mean, again, it depends on your niche. We’ll show you how to work with like nonprofits and how to, you know, how to work with your friends, how to work with even competitors. That’s probably my favorite one. Like, you just have to read it because the working with competitors one when I was in the, the music business, you know, music construction business, that completely changed our business. I took one affiliate program for about one and a quarter million, over 6 million. And about half of that growth was working with competitors in some pretty cool ways. So we covered that in the report. You got some templates in there for emails you can use to reach out and all kinds of goodies. So yeah, go grab it. RV (30:42): That’s really cool, man. Well Matt, so great to see you. Thank you for making time and so great to talk to you. Really appreciate this. We haven’t talked enough about this. This is a key, key part of growing the business. So all the best my friend. Thanks Rory.

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25 of the World's Most Recognizable Influencers Share Their Tips on How to Build and Monetize a Personal Brand

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