Ep 312: Creating Videos That Go Viral with Travis Blakely and Teun van der Lugt

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Creating video content can be intimidating, but when you focus on topics you’re interested in, your passion will reflect in the quality of your work and attract an audience who shares your interests.

Today on the show we get together with Travis Blakely, a Social Media Strategist, and Founder and Owner of Inner Light Media; and Teun van der Lugt, also known as Tony, a Video Creator and Strategist, and Founder of Golden Era Media.

In our conversation, Tony and Travis break down the many facets that will help you create meaningful content; from choosing your topic to refining your script, to being relaxed, engaging, and (most importantly) yourself, in front of the camera.

Tuning in you’ll gain valuable insight into how to create the best videos for your purposes as well as practical tips on how to elevate your content so that it resonates with your viewers.

You’ll also learn why YouTube is an excellent long-term social media investment (even if it takes a while to grow), as well as the benefits of focusing your energy on one platform, before expanding to other channels.

Tony and Travis are both dedicated to making a positive difference in the world and it’s reflected in the high-quality, meaningful content that they create.

To learn more about creating exceptional content that also has the potential to go viral, be sure to tune in today!

KEY POINTS FROM THIS EPISODE

  • Introducing today’s guests Travis Blakely and Teun van der Lugt (Tony).
  • Learn how Travis and Tony connected on social media.
  • Travis shares how he became interested in social media and video production.
  • How Travis learned about the power of video.
  • Understanding the reality of how long it takes to build a following through quality video.
  • Why Plan B should be trying to make Plan A work.
  • Why the act of serving is so fulfilling.
  • The problem with comparing yourself with more established content creators.
  • Tips on how to be engaging on camera and master your script.
  • How to choose a topic that will help your video gain traction.
  • Why creating a video based on feeling is key to gaining traction.
  • The importance of creating content based on your interests and passions.
  • Methods to help you be authentic on video.
  • The approach Travis uses to connect with his audience.
  • Why you can’t scale until you’ve identified your messaging.
  • Why you shouldn’t compare yourself to creators who have a whole team behind them.
  • How to find your audience and choose your platform
  • The benefits of growing your channel on one platform before expanding to other platforms.

TWEETABLE MOMENTS

“Plan B is to make Plan A work, right? And that was a really profound statement for me because it illuminated the idea that you have to be so sure of yourself.” — Travis Blakely [0:14:15]

“The best process for me will always be like, make a script, put it in bullet points, and learn that so you can say it in your own voice.” — Teun van der Lugt [0:20:18]

“Probably the most fundamental thing to go viral, or to make a video that’s meaningful and impactful is, don’t base it off information, base it off your feelings.” — Travis Blakely [0:25:00]

“So once you’re able to dive in on who you are, and what you want to do, and the people you want to connect with, then you can finally build out in scale, because everybody will want to follow you after that.” — Travis Blakely [0:37:54]

About Travis and Tony

Travis Believes is CEO of InnerLight Media an impact-driven social media marketing agency that is changing the world by helping some of the biggest online influencers, entrepreneurs and brands tell powerful and life-affirming messages to hundreds of millions of people.
Travis has developed a “win regardless” mindset in which he believes no matter your circumstances, background or challenges we all have the intelligence to overcome any adversity and that there is nothing more indomitable than the human spirit. Because of this Travis believes in ultimate authenticity, which is owning who you are so you can have your greatest impact.
This firm belief comes from Travis’s own struggles and experiences; such as growing up in extreme poverty, being homeless, living in children’s shelters, never meeting his father and landing in prison for 3 years. He was able to overcome these challenges and shift his life to become a successful entrepreneur, motivator and owner of the most positive social media agency in the world. 

Tony is an international video producer that helps companies & brands in the personal development & online education industry visually communicate & connect with their audience. His past & current clients include Vishen Lakhiani & Mindvalley, Gerard Adams, Marisa Peer, Jason Silva & many others.

LINKS MENTIONED IN THIS EPISODE

Mind Valley

Inner Light Media

Inner Light Media on YouTube

Inner Light Media on Instagram

Travis Blakely on LinkedIn

Travis Believes on YouTube

Travis Believes on Instagram

Teun to Tony

Teun Van der Lugt on LinkedIn

Teun to Tony on Instagram

AJ Vaden on LinkedIn

AJ Vaden on Twitter

Rory Vaden

Rory Vaden on LinkedIn

Rory Vaden on Twitter

Take the Stairs

Brand Builders Group

Brand Builders Group Free Call

Brand Builders Group Resources

The Influential Personal Brand Podcast on Stitcher

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RV (00:07): Hey brand builder, Rory Vaden here. Thank you so much for taking the time to check out this interview as always, it’s our honor to provide it to you for free and wanted to let you know there’s no big sales pitch or anything coming at the end. However, if you are someone who is looking to build and monetize your personal brand, we would love to talk to you and get to know you a little bit and hear about some of your dreams and visions and share with you a little bit about what we’re up to to see if we might be a fit. So if you’re interested in a free strategy call with someone from our team, we would love to hear from you. You can do that at brand builders, group.com/pod call brand builders, group.com/pod call. We hope to talk to you soon. AJV (00:53): Hey, all this is AJ Vaden. Welcome to the influential personal brand podcast. I am one of your co-hosts here today, and I’ve got two friends on the podcast today, which is not normal. We usually don’t get two. So double the fun for the next 45 minutes, get excited. But these are actually two newer friends of mine. Met them through a really good friend of mine Carrie, Jack, but then we learned through conversations that, wow, we actually have a lot of friends in common. And in fact, Tony and Travis have done work with some of people that we’re super connected to like, like Louis House and lots of different shared connections along the way. And I love, I love what they’re doing. And I actually started following Travis on social media. You guys will get to hear from both Travis and Tony in just a second. AJV (01:46): But I really got interested because of his like motivational inspirational messages. And then I came to learn like, oh, they actually help videos go viral. And when I first started fol, I didn’t know, that’s what they did. I just really liked his vibe. And I thought what he was doing was really cool. And then we had mutual friends and then I started like stalking their website and going through all their different things. And I’m like, wow, you guys have had some amazing clients like prince CA and Louis House and Tom Billue and some like really Jay Shetty, some like really amazing clients that you’ve done work with. And so, so glad that we got connected and we’ve got like this unique, common set of friends that we didn’t even know existed. And so I invited them to come on the show today and here are two reasons that you wanna stick around is one. AJV (02:37): I know that 99% of you who are listening would like to know, is there some sort of secret formula and how to make a video go viral? And I’m not saying that Travis and Tony have the answer to this secret formula, but they might, you have to stick around to find out. And the second second reason is because video is king, right? Video is where it’s at. There is so much power in video. I have my own beliefs of why that is. There’s a human connection part. But there is also some really good dos and don’ts of how to do video successfully. And we’re gonna talk about some of those two and in between, we’re gonna get to learn about two really awesome human beings who have incredible backgrounds and who have worked for incredible individuals and companies and have outstanding work. So without further ado, both of you welcome to the show. TB (03:29): Thank you. Is a massive pleasure. TV (03:34): Yes. Thank you for having us. AJV (03:36): Oh my gosh. It’s gonna be so fun. And Tony is is his morning. It’s our afternoon. Yeah. And so you’re in Amsterdam, right? TV (03:45): No, right now I’m in, I’m in Tokyo right now. Oh, you’re AJV (03:47): In Tokyo. TV (03:47): yeah. Outta Tokyo world. AJV (03:50): I’m pretty sure you’re not in Tokyo. You’re you’re, you’re traveling the globe. Alright, so I’m gonna give both of you guys a separate chance. So I’m gonna start with Tony. So, you know, you’ve done some pretty cool work and you know, a company that you know is so funny. I was talking to my husband about this and he goes, I’m sorry, he he’s done video work for, for who? For mine valley and he totally geeked out. And he was like, tell me more, tell me more, tell me more. So give us a little bit of your story. Like, how did you get to where you are today, doing all of this really cool video work for all these cool companies and people. TV (04:27): Right. that’s so, that’s so nice to hear that that he recognized it basically mind really? Yeah, because like that’s actually the company mindly that gave me my, my start let’s say, in this business I was already making videos as a, as a video creator back background from, in the Netherlands from Amsterdam. But I didn’t really have any direction, you know, like I, I was just making videos, like music videos for, for, for a couple of local artists mini documentaries, but all of that, like even though I liked it, I knew like, I, there’s not really a career path in it and this, this was already like let’s say eight, nine years ago. And in which video was, was getting big, but it’s not as big as it is right now where people actually see the real benefit from it back then. TV (05:19): Youtube was definitely out there. Facebook was definitely out there, but I don’t think a lot of people saw that there’s a big connection between business and social media. Back then it was just, Hey, let’s, it’s cool. Let’s make a post, a video on social media and see what happens. So I didn’t see any direction. And then, then I already like I love to travel. I wanted to leave my own country and but at the same time oh, how old was I then back 24, something like that. I kind of had in my mind, also a bit of a social pressure that you need to find a bit of a career path at one point. So that’s what I was hoping to find something that combined boat like somewhere I could like, you know, leave my country and yeah, find a career basically. TV (06:04): And that’s, I don’t, I don’t really don’t know. That was just, I think just a random YouTube video that that, that saw that, which I saw mind value as a company. And I just really wanted to work there. I don’t know. It was just the whole vibe that they portrayed, like the, the, the personal development, which I was really into the mission that they have of changing education which, which I still firmly stand behind as well. Like because like yet, like school, wasn’t the best for me, for me either, maybe for a lot of people. So I really believed everything they say. So I just really wanted to work there. It didn’t even matter if I needed to do video or something else. I just really wanted to work there. So yeah, I, I applied I didn’t get into the film team because like, they, they have a whole separate film team, but cuz I was not experienced enough, but so I joined the customer support team, but then within two months they, they saw Tony, we need you in the film team actually. TV (06:57): So I’m like, oh, okay, cool. Let’s, let’s get, let’s get going. And that’s how, that’s how I got there that so cool. Yeah, so, so I really went for, like, I worked there for three, for three years. I would say I learned like everything that I needed to learn about video in this space. You know, when it comes to marketing videos, product launches event videos and most importantly social media videos and yeah, that’s and after three years I thought it’s time to go on my own, quit mind valley on very good terms and moved to Bali because mind valley itself is based in GU Lumpur. So Bali wasn’t so far around the corner from there moved there and I really don’t know how to this day, but on some random day Travis sent me a message on Instagram and I have a following like I mean back then, like it was even like a thousand, so I have no clue where that came from and , that’s, that’s kind of how we started connecting. AJV (07:58): Oh my gosh. I think there’s two really important things in there that I think is amazing. It’s in this era of the quote unquote great resignation that people talk about I love what Ariana Huffington says. She goes, it’s not the great resignation, it’s the great reevaluation of what are people wanting out of their work experience and to see that you found a company on YouTube yeah. Through a video and said I am for what they believe in. I don’t even care if I can’t do what I wanna do. I’ll do whatever they’ll take me for you do not hear a lot of that right now, especially from millennials. And I can say that because I am one too. but I think that’s really amazing. It’s the power of a good online presence, a good presence in general, a reputation of, you know, a clear understanding of what I stand for and who I’m trying to attract for someone who’s got this great video talent would go, I don’t even care if I don’t work in video. AJV (08:55): I just wanna work for this video. Yeah. I think that’s a great reminder to all of us that having a great presence online and offline really means a lot, not just for income and revenue and sales, but also for talent, attraction, talent, acquisition, and retention. Like that’s pretty cool to hear. And I think the second thing you said that I wanna highlight to everyone listening, cause I think this is substantial is that when Travis found you, however miraculous event occurred, that that happened, you had less than a thousand followers. So it ain’t about the followers. Y’all right. It’s not always about the followers. So don’t get obsessed with the follower, count thinking somehow what you’re doing doesn’t matter that it is just not true. It’s just not true. Yeah. yeah, so, so cool. Both of those things I love that. Okay. All right. Travis, tell us, I wanna know cuz like, for those of you who’t know, like Travis is the CEO of inter like media he and I have got these like awesome little like growing group of like mutual friends. So tell us like how, how did you get into this space? Like why start this type of, you know, viral video, social media, social media management company, like how’d you get into that? Like you also are doing your own personal brand, like why that like fill in? TB (10:14): Yeah. whew. Where did I start? I loving AJV (10:17): Question. Right. TB (10:21): So I come from St. Louis, Missouri. I grew up, you know, in children’s homes did had a very bleak future. Didn’t really have much to look forward to and didn’t really know what I wanted to do in my life. So as I got older I ran into a gentleman by the name of Princey, by the way I ran into him online. First I seen his video, he had a video called something about saving hip hop. I can’t remember the exact name of the, the video and this was back in like 2009. And it was a very similar thing to what Tony just said. I thought what prince was doing was super amazing. And at the time he was, you know, pretty local. He didn’t really have a whole lot of followers. And, but I believed in that mission, you know, he had something called make smart, cool, smart, being an acronym for sophisticated minds and revolutionizing thought. TB (11:23): So I thought that was a pretty powerful message that he created wanted to be a part of it. I, I felt like it was time for me to really dive into my mission. Ironically, this is, I was around the same age that Tony was talking. I was 25 years old at the time. And so as I looked more into it, me and him connected me and him developed a really close friendship. I mean, we were best friends for a very, very long time. And during that time period from 2010 to 2000, I met him in 2009, but from 2010 to 2014, we spent that time really trying to figure out how do we connect with people online, right. How do we go viral? Right. He always had this philosophy of why should I do a show in front of a thousand people when I could do a video and get it in front of a hundred thousand people. TB (12:22): So that always clicked in my mind that always let me know the power of video at that point. Like yo the, the, the online spaces where it’s at, because you could definitely connect with, with more minds that way. And so in 2014, kind of like the code was broken, right. Where we went from, you know, getting maybe a few hundred thousand views to maybe a million views to now a video getting over a hundred million views. And then every video after that was getting hundreds of millions of views is just like, wouldn’t stop. Like it was to the point where it’s like, yo, this is like crazy. Like what next? Right? , , it’s gonna break the internet. Right. You know, we was you know, and, and the thing is when you’re going through that time, that period of not knowing, because this is, you know, something that people often go through, you go through that period of time where you’re not sure if what you’re doing is working or it’s worth it. TB (13:17): We went through four years trying to figure this out. And there was a lot of doubt creeping up. A lot of times that we thought it just wasn’t gonna happen. But yeah, so, you know, eventually as you know, we were continually going viral, people were reaching out, you know you know, I, since I was, you know, one prince with Princey since the beginning, I was, I, I knew everything because I ran a social, I was part of the videos. I was part of the creation process. Like I literally did everything with them. So I, I knew what it took to build that audience, to build that community, what the creation process is like. And so when other people started reaching out people like, you know, Jay and Lewis and, and people like that, trying to figure out, Hey, listen, they kind of like want to, you know, create content and, and, and really kind of like go to the next level. TB (14:11): Me and Jay developed a friendship too as well, you know? And we started working together. You know, I ended up working with Lewis from there. I ended up working with Tom, Billy and a bunch of other people, because for me interlight media, the name of my company. It, it stems from that. We all have interlight, you know, we all have a fire inside of us. Right. I believe that everybody has a purpose and that we are, as we are living in our purpose, our purpose is helping to inspire someone else to live theirs. So I am taking my talents to help other people flesh out their stuff, create, build their community out reach as many people as possible. So their inspiration can meet as many people as possible, and their impact can reach as many as possible. And it just continues to have a compound effect. But yeah, so this has been a life long dream of mine. I am thankfully living my dream now. And it’s been quite a journey. AJV (15:17): Yeah. That’s so cool. I love, I love what you said too, is like about the name of the company inner light because there there’s this light within all of us. And I think too, it’s kind of like, what you do is it’s, it’s helping showcase the inner light. Right. And one of the best ways you can do that is on video. And just in social, you just, you’ve got more reach. And there’s, there’s one thing you said, but I wanna go back to it’s like, y’all were trying to figure this out for like four years. Yeah. Not four weeks, not four months, but four years. Yeah. And I think that’s significant because we all know that we live in a society of like, we want it, we want it right now. And you know, it’s, we often are talking to people in our community at brain builders group where they’ve been at, they’ve been working at building their brand for six months. And they’re just like, man, I’m just, we’re not, I’m not seeing the progress. And I’m like, mm-hmm, you better, better buckle up. Cause it might be like six more years, not six more months. Because that’s the reality of it. It’s like, it’s the consistency over time that really builds. And so I’m curious, like what, what kept y’all going during those four years of not giving up? Like, what was it that was like, I know we’re gonna figure it out. We just gotta keep going. Like, what was that like? TB (16:36): So two things prince always said something that, you know, was really it’s a really powerful thing you used to say, plan B is to make plan a work. Right. Mm-hmm and that was a really profound statement for me because it illuminated the idea that you have to be so sure of yourself. Mm-Hmm you have to know what you want to do, who you are. You gotta, you, you have to be in that to where, you know, what your mission is, regardless of what other people think, what other people say. And secondly you know, I have always had this belief that let me rephrase when I got older and I started realizing who I was, this belief came into me that if I’m not spending every waking day, trying to figure out what I want to do for the rest of my life, if I’m not doing that, then I am not living my full purpose. TB (17:46): I am not living my true self. And so for me, I would rather spend every single day living my purpose or trying to fulfill what I am supposed to fulfill. What I know my purpose is than trying to do it for somebody else. Right. Than trying to just go along with the, get along right. Where you’re just like doing things to survive. And that’s not really my thing. I didn’t want do it for the money. I didn’t wanna do it for anything else. I really wanted to have an impact because I, I, I just genuinely have this belief that serving a million people is a much better pursuit of your gifts and talents than trying to get a million dollars. Because if you serve a million people more than likely, you’re gonna get a million dollars anyway. But even if you don’t the service and the act in itself is gonna be fulfilling for you. Oh yeah. So for me, I have always had this idea, especially coming from a very poverty background that once I was able to have that impact and serve people, that was gonna be my fulfillment. And I always had this idea that like getting the money was gonna be the byproduct anyway. But even if it wasn’t, I’m still gonna be happy. So, AJV (19:06): Oh, that’s so good. You know, we have this, you know, reminder for ourselves too. Like my husband, Roy Fain, and I who are business partners, as you guys know, it’s like, we have to constantly remind ourselves it’s about the power of the one, right? Not the 1000 or the a hundred thousand or the 1 million. It’s the power of the one. But because in reality, in real life, if I knew that I changed the life of one person, that would be good enough for me. But somehow we get online, we get on social media and if I only have one like, or one share, it feels like a failure. Yeah. But in real life. Yeah. If I knew that I’d changed the life of one person, it would all be worth it. Yeah. And then somehow online it gets devalued or minimized to what was just one like, and it’s like, well, that’s one person. AJV (19:58): Yeah. Right. It’s the power of the, one of trying not to look at the count so much trying and staying focused on the mission. Right. Staying focused on serving, like what you said is like, even if it doesn’t work, it’ll be fulfilling in the process. I love that. That’s so good. Y’all I’m so excited to have you guys on and just talk about this. And so so let’s do that. So for all these listeners out there who are building their personal brands, aspire to do these things and have their message heard right. By the one or the 1 million, whatever it may be. I would love to, I wanna hear from two different perspectives. Right. Cause I’m gonna guess that Tony, I could be wrong, but you prefer to perhaps be behind the scenes. TV (20:41): Both. Both ways. Yeah. Like I, I, I like to for sure, like, you know, like I lead a video editing team. I, I make my own, my own videos as well, video editing, but what you do really realize that a lot of these people we work with what I notice at least is that there is still like a gap between the knowledge of creating videos. And what I mean by that, like, everybody can make a video nowadays. That’s that, that’s amazing. You know, like I got an iPhone 13, like the camera on it is like amazing. Like I can create the best videos with that. So I, I encourage people to do that as well, but I, I fully understand that there’s still like a little barrier you need to overtake. And that’s actually like, you know, especially if you’re doing it by yourself, go into a room by yourself, turning it on by yourself, standing in front of the camera, by yourself and getting the energy out of yourself to actually say something. So that’s what I, like, I try to be on set. Like even, even it can be remotely just even just for like that direction, that like energy push. Oh, that’s all them basically. Yeah. AJV (21:49): That’s really, I’m important. I’m curious to hear the director mentality in you of going, like, what, what do people need to be doing to be more relatable, personable, engaging charismatic. Like, what are some of the tips that people need to be doing to be better on video? Yeah, TV (22:10): Well, like, honestly, I, I think like, especially when, when you’re really starting out the first thing people do and I totally understand it is compare. Like they compare right from the start like, oh, Hey let’s say prince or Jay. I really like what they’re doing. I wanna do that. And they, they then, and then they come to me, like they come forever say, can you, can you make that like, and on my end, as a creation, I’ll always say yes. Yeah, for sure we can do that. There’s no problem. But I think there’s, there’s still a difference in us making a, a crazy edit, like that can go far out of nothing. Yeah. And actually the quality that we’re getting, cuz like we, we, we fail to understand like prince CA or J she Lewis house. These people have been in front of the camera for like years. TV (22:56): I would say there’s, there’s just a lot of experience in there that you can’t get out of in like your first take. There’s no way there’s no way which is totally fine. So that’s something that, that you should need to grow into. But the second thing, like it may sound stupid. I really prefer then when people start to go on camera, they really need to loosen up. They really need to loosen up. So that’s why I prefer to be there. So when I’m gonna be on set remotely or in person, I just, you know, like we start making jokes a bit. sometimes I tell people, you know, do, why don’t you do 10 pushups? You know, get your, your energy a bit flowing AJV (23:35): 10 pushups or 10 shots of either one. They go, TV (23:39): Yeah, 10 shots of the AJV (23:39): Kilo, like whatever works, TV (23:41): Get something AJV (23:42): TV (23:42): Exactly. Exactly. And when it to scripting, like a script is very important, but at the same time, you know, I, I would say like the best, best process for me would always be like, make a script, put it in bullet points and learn that. So you can say it in your own voice. Like if you’re gonna rehearse the exact thing that you wrote down, not saying it’s not possible for sure. It’s possible, but like the greatest, like I’ve met some of the greatest creators. They, they really just read off a script, but it’s hard to get your personality out of a script, especially if you haven’t even read renew yourself. So that’s why the bullet points are so yeah. And, and just get loose, you know, just, you know, make a bit of fun, jump a bit around and don’t worry about the edit. Like in, in the edit we can do everything. AJV (24:26): Yeah. You know, it’s interesting because I think, I think that’s a huge part of even like what we see with even people on our team. Like we do this, this doesn’t mean it’s, it’s easy, but there’s some people on our team who are super adverse to video and it’s like, there’s super charismatic, engage human, engage, engaging humans. And then as soon as that red light goes on, they’re like, you’re in the headlight. And I’m like, who are you? And where did you go? Like what, what just happened to our friend? What just happened? And it’s a bizarre thing. And what I have found is that, you know, there’s two things. One is that they are literally trying to remember their script and it’s, you know, one of the things I have to constantly remind myself, it’s like, this is my content. I don’t need a script. AJV (25:11): Yeah. I just need to be myself. Why am I scripting out my own content? And it’s because I’m, don’t feel confident, right? It’s not the content it’s like, I’m worried about, does my hair have strays? Like, does my face look fat? Do I have a double chin right now? It’s like, it’s all these little things that we get obsessed with. And we forget, and this is like, my husband tells me this all the time. He goes, if you’re focused on you, that’s why you’re nervous. And he goes, anytime you’re nervous, it’s because you’re focused on yourself. But when you’re focused on others, it’s hard to be nervous. And so we have this little saying in our company, is that when you’re focused on service, it’s hard to be nervous. Mm-Hmm , it’s like, anytime that I’m focused on myself, mm-hmm, like, that’s, it’s like, so it’s, it’s a great reminder to me. If I’m feeling nervous is because I’m, I’m obsessing of how am I gonna look? How am I gonna sound? Exactly. And I’m not focused on my audience, which is who, who needs to hear this today? Like who needs. TV (26:12): Yeah. And I think, I think it’s a good point that you touched as well when, when it comes comes to, to, to those things. Like one, like, I think like, again, people really under underestimate, like, I mean, you have to have a good edit there, I reckon. And here we are, but , but there’s so much the tough you can do in the edit. So a lot of people even, oh, when they start, they say, oh, I just made a mistake. Do we have to start all over again? All these simple things, everything can be like, a lot of things can be done in edit, but then I, but like, like you said, when it comes to scripting, like, it’s you ask yourself? Why, why do you script everything and write, and then rehearse everything. I totally agree with that at the same time though. Like I think it is very important to at least get like direction on paper. Cause a lot of people also with people that start out, they, you know, like, and they are come, come from in front of the camera, they have that. And then if you’re like, oh, everything is in my mind. I just need to say it. Yeah. Yeah. But the difference with the video is you don’t have direct feedback, you know, to say your, your piece in 10 minutes that’s AJV (27:12): Oh yeah. And it’s like, then you’re talking about 15 things that make no sense. TV (27:16): Yeah, exactly. There’s no direction that’s going AJV (27:18): Fully aware of these, these videos. Yeah. That’s, that’s super, I think that’s super helpful is like you gotta bullet point out what you have to say, but keep it bullet points, not scripted. And it’s like, then you gotta figure out what’s gonna loosen you up. So play music, do pushups, take tequila shots, like whatever it is, like do what you gotta do to get yourself in a place where you’re not obsessing of what you look like on camera. Now Travis, you’re someone who’s in front of a camera a ton. So I’m curious to hear from you, not only from you yourself, but from working with all these pretty influential individuals who have built really big followings over the years, like, what would you say are the keys to a video? Getting a lot of traction, TB (28:05): Getting a lot of traction. That’s a good question. When something is important to you, it’s usually important to somebody else. Hmm. I think probably the most fundamental thing to, to go viral or to make a video that’s meaningful and impactful is don’t base it off information base it off your feelings, meaning like carry that feeling into the video. How do you want somebody to feel right? That is what is gonna get people moving that’s what’s gonna get people to share is the feeling. Obviously you want to talk from a very, I’m a very data driven person, very factual. In fact, if you watch Prince’s video almost in every video, he’s, you know, listening out facts, but it’s more like a, a, he he’s using it. Right. it doesn’t carry the weight. Right? The weight is the feeling. How do you get people to feel a certain type of way? TB (29:08): Right? What are the things to say, right. Albert Einstein says, if you can’t explain this simply, you don’t understand it. Mm. So whenever you know, we are going into a video process, it’s about how do we explain this simply in a way that everybody can understand it, but we’re talking about something in a way that people understand that we care about it. Right. so that’s like, like kind of like the key and you carry that in each video. So for example, whenever he makes a video and this is something, you know, I run into when I’m talking to a lot of different entrepreneurs or people that’s making videos is, you know, sometimes I just kind of like wanna create content. It’s like, no, no, no. Every piece of content that you create should be the B like this is the best video you can create right now. TB (29:55): Mm-Hmm, like, what’s the best video you can create right now. Every single time you put it out, this is how, this is the difference between somebody that actually is making meaningful content stuff. That’s gonna actually connect, you know, that authenticity that people say mm-hmm and that feeling is gonna carry out into it. And as long as you remain consistent, that’s gonna be how your community’s built, because when you’re authentic to yourself and, and it’s coming from that, that deep place, then it’s never gonna really be, you can’t really copy somebody else because it’s come. You can only do what is meaningful for you. Like, even if you’re talking about similar topics, you’re gonna speak about it in a way that’s different from somebody else you’re gonna different. Emotional points is gonna be hit, hit for you that it’s not gonna hit somebody else. And so therefore your community is gonna resonate with that. So, yeah. AJV (30:52): Oh, that’s so good. I love that. You gotta focus on the feeling yeah. That you want people to feel. I think the other thing that you said that I think is so insightful is are you creating your best content right now? Or, you know, it’s like, I think we, so sometimes in this space of like building your personal brand and becoming more well known, we kind of get obsessed with, I gotta have something out. Right? Yeah. And so it’s like, perhaps you’re not doing your best content because you’re just trying to like, get something out. And I love it’s, you know, it’s that whole concept of save the best for first mm-hmm , don’t save the best for last. You save the best for first. So that’s the best stuff that you’ve got right now. So I’m curious, I’d love to hear tips. Like for anyone who’s listening, who’s going. Yeah. But like, how do I get people to feel what I want them to feel? Or how do I create my best content right now? How do I know what that is? Like, what would you say to them? TB (31:51): Yeah. So a couple of things first off, you know, when it comes to creating content you have to know your industry. If you, or, you know, know your audience, know who you want to communicate to. So for example, if let’s just say you review baby products, right. Is, should be something you’re passionate about. Is this something you’re passionate about? Is this something you actually care about? Mm-Hmm right. What’s something that you actually care about that you have some knowledge of, right. That you have some experience with, right. Something that, you know, other people will also care about. Right. Or are you an animal lover, right. And you wanna speak about animals, you talk about it in a way, in a way that you care about. Right. people need to know that you actually care about what you’re talking about so they can care about you. TB (32:47): Mm-Hmm right. It’s about building that. No, like, and trust factor. Right? Because think about this for a second. Right. Even if somebody doesn’t necessarily like what you put out, you being consistent in putting out your content and authentic to yourself, then people can gauge what they will like about whatever it is that you’re talking about. So let’s say for example, right? Let’s say you review on phones like a tech reviewer. Right. And you say, I don’t like, I don’t, I like a 3.5 aperture right on my phone. Somebody else will say, well, I don’t really like that. But when they hear you say that they’ll be at a gauge for themselves. Oh, well, I know what their gauge is. So I can gauge from there what my gauge is. So mm-hmm, being consistent and authentic allows people to build that. No, like, and trust factor with you. TB (33:40): Yeah. Which allows you to build a community of people that love you. Some that like you and some that are like, oh, okay. And then you are also gonna have some people that disagree with you and all that is fine because it’s about building your community and your authenticity. So if you’re consistent, you’re being authentic. You actually like what you’re talking about. And you’re passionate, what you’re talking about. You have some experience in it and you don’t have to be the first. You don’t have to be the best. You just have to be yourself. Mm-Hmm right. And as you’re doing that, people will like your personality for what it is, because they’re gonna be some people just like you, people will love to watch. They, they like to see you be vulnerable. So it empowers them to deal with their vulnerabilities. You see what I’m saying? Oh yeah. So just always be authentic be consistent, be passionate about what you wanted to talk about. And I promise you you’ll, you’ll, you’ll see some success. AJV (34:35): Oh yeah. I, this was beat into my heads. Like as soon as you started talking, I was like, oh my gosh, I haven’t thought about this quote in years, but this was beaten to my head early on, in my sales career. And you just made me think about, is that people don’t care how much, you know, until they know how much you care. Right. And it’s like, are you talking about stuff that you actually care about? Or you just out there, you know, trying to get that next, you know, sale or that next, whatever. I think that’s so good. And so you kind of teed up and I’d, I’d like to hear both of your perspectives on this. Is this concept of authenticity mm-hmm right. For someone who is authentic, but it has not come across well on video or in social media because they’re comparing themselves or they’re not confident or whatever it may be. AJV (35:27): It’s like, you know, I’ve, I’ve got this one person in mind. It’s like, their content is amazing. And they’re amazing. It does not come across that way, but it’s like, man, if would just read their book or have a one on one over coffee, it’s like, they’re so wise. And so insightful that yet, because of this issue they have with like putting themselves out there, they’re kind of like the world’s best kept secret and not a good way. Right. So I wanna, I’d love to hear both of your perspectives. Like how do you create more authenticity for social media or your website or your podcast, or just anything to do with video when that’s really hard. TV (36:08): Yeah. Yeah. Like, I, I, I can if I can first say something actually that, because that’s, that’s a very common problem. I, I can totally get that. Like, it’s totally like, like you said, like you said before, the moment the red light goes on, like it’s, it’s, you’re in a different, different zone. So, so I totally get, so there’s two things to that one, obviously. And I think that that’s, that’s the, the, maybe the bad side of social media media, everything seems to be so easy. Everything seems to be so easy. So it’s very easy to compare yourself. The moment you get started to like Hey, you know, I want to be Gary V always tells me to be consistent and always post to video every day. So let me do that. And that that’s, that’s super hardening. Cuz then people forget to understand one. TV (36:52): He’s been doing it for quite some years. Two. He has a big team around him. There’s, there’s, there’s a whole, there’s a difference perspective in it that you don’t really see by watching it’s a machine behind it. So one, it takes time, you know, never, never think that the moment you start is gonna be the best ever. And second thing is like, it is true. There are two different types of people, one that can, that are just really good on camera. And everybody can learn that for sure. But it takes time. One PE some people are just naturally they go from the start. But a lot of people, like you said, you just said like, if, if, if you start talking to them, you get so much good information out of them, but it doesn’t translate well on camera. Well, what does that mean? TV (37:31): Like, for me that means like, okay, what if you just ha, if you record a conversation, then you know, why don’t you record like a zoom call with somebody? Like, we’re like, girl, you know, like, like a podcast like we’re doing right now. It’s different. The camera is on. Yes. But like, you know, we all kind of forget. Yeah. And then you still get the conversation out of it. And even from that part, send that to an editor. They can create a lot of cool, interesting snippets out of that. And then your authenticity is there. AJV (37:59): Oh, that’s so good for any of you who are listening. I just wanna make sure you hear that. It’s like, if you don’t have confidence or you feel insecure on camera, it’s like, just do it interview style, right? Have someone interview you, film it, send it to an editor and they’ll be able to take out the best parts of you talking. Right. That’s a really great tip because it’s like content comes in a variety of mediums. Right? So have someone interview you. That’s a really great format. Cause I feel the same way with a lot of people who have major fears around public speaking, but they don’t mind doing a panel. They don’t mind doing an interview. It’s just the concept of me standing on stage by myself, trying to tell all these people, something there doesn’t come across, but you sit ’em down on a couch with an interviewer and it’s like brilliance, just coming out of their mouth. Yeah. Somehow as this keynote speaker, doesn’t come out that way. So do an interview style. I love that. Yeah. That’s a great, tangible takeaway for anyone who doesn’t feel confident on camera to still create content and get your message out there. So, so love that. Travis. That, what, what do you, how do, how do you, how are you authentic on camera? TB (39:14): Yeah. So one thing that I think this is gonna sound a little more bit, but it’s something for me that’s worked when communicating to my clients and wanting to create like the best pieces. You ask yourself this question. If you were to die in 30 days, what’s the one thing, the most important thing you want the world to know, like what what’s, if you knew you were gonna die in 30 days, what’s the most important thing you would want the world to know. Right? If you, if you think about that for a second and you give that message, when you’re coming from a place of, you know, what of, of your own mortality, it usually comes across as visceral as possible because you’re thinking to yourself, you know, this is the most important message to me. Mm-Hmm and then whenever you create your next me message or video, you ask yourself the same as that question. TB (40:18): Okay. Now that I’ve created that if I were to die, what’s the next most important video or what’s the most next important message that I would want to get across the world. And so what happens is this forces you to dig deep inside of yourself because it’s not about performing, right? It’s about talking to that one person. Like, because I know we’re talking to the world, but it’s really about talking to one person, right. When you’re talking to the camera, you’re not talking to the camera. You’re not even talking to yourself, you’re talking to one person, right? Who’s that one person, your client avatar or the individual that, you know, who’s, you know, if it’s, if it’s his story about something that you were going through, who’s that person that you wanna speak to imagine they need your help right now. Mm-Hmm you, you’re not going to fold. TB (41:10): You’re gonna show up, oh, this person needs my help. I’m gonna show up. You know, that’s going to give you the energy and the empowerment to kind of like show up. And so that’s how I show up when I am making my videos or when I’m talking to clients, making them videos. Who’s that one person that you wanna show up for, let’s say they needed you right now. You’re gonna die in 30 days. Mm-Hmm they need you, what are you gonna say to ’em? You know? So usually when you bring it that close to home, people dig deep, you know, and it gets visceral and no nobody’s coming from that fact base. Let me get a, get a bunch of these numbers they’re coming from, you know, how do I just connect? AJV (41:53): Yeah. TB (41:54): And when you make it relatable and you connect, it becomes shareable. AJV (41:58): Mm-Hmm that’s good. So I’m curious, like, do you find that most people have a lot of clarity on who their avatar is? TB (42:09): Well, once I go through the process with them, yeah, not initially. initially, initially when we usually are working with people, they, they just want an audience, like, like, Hey, we just want an audience. We just know. And it’s like, nah, that, that doesn’t make sense. You can’t really, you can’t really scale that way. Right? We can only scale when we know the message that you want to get across. Therefore we can speak to a certain people. Then we can also determine how to, how to make that shareable. And now people respect because at the end of the day, right, people, E everybody has a gift and a talent in their own way. Right. But nobody knows it all. So your respect comes from when people respect, whatever your expertise is or whatever it is, that one thing that you really know that’s better than everybody or, or, or the thing that you can do, that’s better than everybody else. So once I identify that within you, it doesn’t matter which category I’m in. If I, I could be a veterinarian, but if you’re a co a video creator and you’re dope at it, then I’m gonna respect you and follow you because you’re an expert in that. So once you’re able to dive in on who you are and what you want to do and, and the people you want to connect with, then you can finally build out and scale because everybody will wanna follow you after that. AJV (43:30): That’s so good. I love that. And I know we’re coming up on time here. So I have just like one last question for each of you. So I’ll start, I’ll start with Tony. So here’s here’s my, here’s my last question for you. It’s like, if you had one creative piece of advice, right. For anyone out there who’s listening, it’s like, Hey, if you can just do this one thing, it’s going to help you get your message across on video, what would it be? TV (44:02): Oh, to get your message across on video? Well, I, I think people, well, I do think like a lot of people stress too much about it. Like, like, like you, like, you’re, like you said, like it’s, oh, I, I, I need to record something today because everybody tells me I need to be consistent. I need to post every single day on Instagram, on Instagram stories, YouTube, everywhere. . And that that’s gonna, that’s gonna burn you out real fast fasting and yeah, it’s exhausting. And that, there’s no way, there’s no way. So for that, like, I would really say like, just, just firstly, take it a bit seriously and schedule it, take your time for it. You know, like of course, everywhere there there’s fact to it. If you, if you’re, if you’re, if you’re everywhere and you create good content everywhere, of course it’s gonna be great, but it’s just not scalable. TV (44:52): Don’t don’t please don’t think like that. I would for sure. Say like, you know, take your time one day, create a couple of videos, focus on one platform, just be a bit active on there. When it comes to, to quality focus, the quality on what you’re saying, that’s the most important and what you’re saying, not how it looks like. Not on a crazy edit. Just what are you saying? Start with there, start with there. And then, then you’re gonna create momentum in yourself, in your audience. And then from there, just take the next step. Like what could the next step be? Could it be a better edit? Could it be more clarity in what I’m saying? Better camera gear. Should I move to another platform? Those things, but calm down. AJV (45:35): I would TV (45:36): Say AJV (45:36): everybody hear that? Calm, everybody take a breath. That’s so true. It’s like, it’s quite contrary to what we hear today. It’s you gotta be on every platform and it’s like, yeah. Why like, is your audience on every platform, right? Is that exactly TV (45:57): Yeah. AJV (45:57): Saying like, who is saying this? And like, why are they saying this? It’s like, you know, we get pressure. I get pressure. I shouldn’t say we, I get pressure. I, them, you need to be on TikTok. I’m like Noah don’t they’re like, oh yeah, you do. Yeah, exactly. Noah don’t. Yeah. I don’t wanna be on TikTok so I should not be on it. TV (46:12): Yeah. Yeah, exactly. And it was funny cuz I was speaking to Travis actually last week and cuz I, I was also like, everybody kind of looks up to like these prince CAS and, and these J she and like they, they, they want to be consistent everywhere, but like, and or Gary VFR who is definitely consistent everywhere, but people really on the resume, like say prince say, Hey, he doesn’t drop a single, a video. Every single day of that quality. He drops once a month. Maybe sometimes once every two months. Mm-Hmm when it comes to Gary V who is every everywhere. All the time. Yeah. Great. But understand, like I think he got like 20 people around him and the, and the videos that he put out it’s quality, you know, it’s not just, AJV (46:51): He literally had, but someone following him around with the video. Yeah. So until you got those resources, it’s like, yeah, like TV (46:59): Calm down, calm down, AJV (47:00): Calm down. It’s OK. That like the advice of the day, calm down. Good one Tommy. It’s so true. It’s like, you know, it’s like our, like even people in like our client community at brand builder’s group, it’s they stress themselves out of going, well, I have to do this and I have to do this. And I’m like, no, you don’t. Yeah, you don’t, you can, but you don’t have to. It’s like, you can actually be really successful and not even be on social media, spoiler alert. Right. It’s like, yeah, it’s not a dependent factor, but it definitely is a huge conduit of getting your message out there. Yes. Faster. Right. Okay. So Travis, here’s my last question for you. And it has to do with social media since inter like media is got this, it’s an amazing company doing really cool things. You had me at your hook making videos go viral. I was like, how do I learn more? Right. So I’m curious to hear your perspective of like, in order to really make social media work, what’s the first thing you need to do. TB (48:11): So interesting. I’ll tell this really quick story. So I had a company I work with for, for 90 days power for you out of salt lake city, Utah. And so first thing I did was identify what type of company is this? It’s a personal development company. I said, okay it’s a personal development company. So now I go to market research.com and say, all right, who’s into personal development, the most millennials. Okay. Millennials into personal developed the most. Okay. Where are these people located at California and New York, you know, places like that. Okay, great. Which platform are they on? Which social media platform are they on? Okay. So I see that they’re on Facebook mainly. Now this was a couple years ago, but, and so now it’s like Instagram and YouTube, but back then it was Facebook and YouTube. TB (49:07): Okay, cool. All right. Now I see who’s the top performing personal development coaches and, and influences on these platforms. So I check and see who’s the top performing influences on those platforms. Then I see the most viral videos that they are putting out. And then after I see which the most viral videos that they’re putting out, then I see the most common questions that people are asking in a comment section mm-hmm . So from there I say, this is where you make your content. Mm-Hmm you use one of these platforms that fit best for you, that you already know that your clientele is on and now, you know, the exact content that the people want to make. Yeah. And so the only difference at this point is you decide how you wanna make that content, but you know, everything, you know, which platform now that they, that they’re on, you know, the content that they wanna see, the only difference is now is you just gotta make the content. Yeah. So if I had to tell anybody which platform to start on or what to do, start with exactly what I just told you, and that would give you the entire, any, I promise you in year’s time, not only were your social media transform, but your entire business would transform doing this. What I just said. AJV (50:25): Yeah. I mean, I think it’s like how I translate that in my mind. It’s like, you gotta get so in tune with who your audience is, that everything else is second to that, right? Yeah. It’s like, where are they? What are they asking? What do they need? What do they want? And how can we give it to ’em in the way that they want it. TB (50:43): And, and also do want to, at this one last point, something Tony said, and I don’t want, wanted to gloss over choosing one platform, probably one of the biggest things that I run into, you know, entrepreneurs is they wanna be on every platform. and here’s the thing. If you have the capital to pay for professional, social media management and content on every platform like Gary V for example, that’s fine. That’s great. Cuz there’s value in that because you can actually build out a lot of social strategies with that. But just being on every platform is not really that useful. You like the, if you pay attention to the actual people that have built this stuff, people like Jay people like prince and, and all these other people Darman and stuff, they actually started off with one platform first because once you understand one platform and build that platform out and build a community, you can transfer that audience to any other platform you want just think about it. If you get a million platform, I mean subscribers on YouTube or a million people on Instagram, you have a huge community. Now, when you go to YouTube, where you go to these other platforms, you gonna, your communities automatically start calling, oh my gosh, you’re making, you know, Jake, Paul and Logan, Paul, you know, are, is another example. They started off on vine then went to Facebook and Instagram and YouTube. So like once you build that community on one platform, it’s easy to bid on the others. AJV (52:07): Yeah. TB (52:07): And it’s much easier to learn how to build on one platform than it is on V. Yeah. AJV (52:12): So at least gives you more focus and tension and takes away the pressure of, and this and this and this and this. Exactly. which really quite honestly is probably what halts most people is. I feel like I just can’t keep up. I just can’t, I can’t do this so they don’t do anything. Yeah. So, so, so good. Anna lied. I’m gonna ask one last question to each of you. What’s your favorite, what’s your preferred platform, Tony? Like what’s your go-to platform? Just for curiosity sake. TV (52:41): YouTube AJV (52:42): For me. Youtube. All right, Travis. TB (52:45): Yeah. YouTube is the platform for longevity. It’s the second big, biggest search engine. It’s evergreen. And honestly, anybody that wants a sustainable platform to build on YouTube is definitely number one. It’s not the quickest. AJV (53:01): Yeah, that’s so TB (53:01): Good. Y’all definitely the one that lasts the longest. AJV (53:04): Ugh. Y’all just so many awesome nuggets of information. So grateful for both of you guys coming on, everyone who is listening. I am telling you go check out interlight media. It’s I N N ER, not inter inner. You have to listen to my Southern accent and translate inner like you’re intervening you’re media, interlight media.com. Also you’ve got interlight social. Are those, do those go to the same place or is one better than the other? TB (53:33): So interlight media is the name of the company. Interlight social is the name of the website. AJV (53:37): See, that’s so glad I asked interlight social.com. I will make it correct in the show notes, ignore everything. I just said, enter like social.com is where you wanna go. We’ll make sure to have all the links in the show notes and y’all, if they wanna follow you on social media, where should they go? Travis, TB (53:56): Instagram and YouTube, just Travis believes. And if you Google, Travis believes you’ll find me everywhere. You’ll follow me on any platform. But Instagram and YouTube is where you’ll find me most active. AJV (54:08): Travis believes on Instagram and YouTube. And how about you? Tony TV (54:12): Instagram really plays that’s Instagram. That’s tone to Tony cuz my, my real, my Dutch name is tone. T E U N. It’s gonna be hard to pronounce for an English audience. So that’s why Tony you’re still I’ll put in the show note. Yeah, I AJV (54:27): Make it clear. I’ll put it in the show note. Yeah. Y’all thank you so much. Thanks for sharing your wisdom and all of your insights. We so appreciate it. Everyone else, make sure you catch the recap episode and we’ll catch you next time on the influential personal brand. See y’all.

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25 of the World's Most Recognizable Influencers Share Their Tips on How to Build and Monetize a Personal Brand

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