Ep 308: How to Grow a Personal Brand and Build a Real Estate Empire with Vinney Chopra



Our guest today, Vinney Chopra, has had a fascinating career, from studying engineering to decades of work as a prolific fundraiser to building a real estate empire in his sixties.

When Vinney first came to the US he only had seven dollars in his bank account.

Since then he has acquired over $650 million in assets, an achievement that is nothing short of incredible!

Tuning in you’ll learn about Vinney’s entrepreneurial journey, how he learned to be an exceptional salesperson, and what it has taught him about resilience and building wealth.

Learn about Vinney’s real estate career later in life as we break down why syndication is such a powerful tool, how to leverage your email list, and how Vinney managed to raise over $4 million while on vacation.

We also discuss Vinney’s personal brand, his passion for teaching, and his goal to impart his knowledge and create 1 million millionaires.

Vinney’s positive attitude is both infectious and inspiring.

Tune in to learn more about his incredible career, how to scale through investing, and much more!


  • Introducing today’s guest Vinney Chopra.
  • Vinney’s upbringing in India and how he immigrated to the US.
  • What sales and grueling work taught Vinney about resilience.
  • Vinney’s education as an engineer and his decision to explore other avenues.
  • Why being a good salesperson is such an important skill.
  • The immense success that Vinney has experienced post-retirement.
  • How Vinney started scaling up his investments in the past seven years.
  • An overview of Vinney’s personal brand, his academy, and his mentorship programs.
  • Why Vinney chose to leverage his personal brand and focus on education information.
  • Why mentorship and teaching are so important to Vinney.
  • How investment is the throughline throughout Vinney’s varied pursuits.
  • Vinney’s fundraising skills and how he raised over $4 million while on vacation.
  • A powerful reminder of the power of your email list.
  • A definition of syndication and how it works in real estate.
  • A breakdown of the power of syndication.
  • How you can leverage real estate when you loan money from the bank.
  • Why investment is essential for growing your money.
  • Hear about Vinney’s exciting real estate projects that he has coming up.
  • The difference between commercial and residential real estate.
  • The generational and immigration factors that are affecting real estate.


“My main passion is really to make 1 million millionaires. That’s a pretty big goal.” — @vinodsmiles [0:15:21]

“The more open you are, the more trustworthy you are, they will bring more and more money, and tell more people about it and everything. We turned almost 99% of soft commitments into hard commitments.” — @vinodsmiles [0:30:49]

“All these companies are syndications, every single thing in America is syndication. Pooling of money, even the stock market, it’s a form of syndication, because people are buying stocks and giving money. And they are looking at the profits of the company.” — @vinodsmiles [0:32:22]

About Vinney Chopra

When Vinney Chopra came to the United States from India more than 40 years ago, he had only $7 in his pockets. The story behind Vinney Chopra’s success is a testament to the power of enthusiasm, passion, persistence and positivity.

After spending decades studying, researching & analyzing the real estate market, vinney has now put all of his most important information, tips and techniques out there for everyone to access and learn.

He is a real estate investor, syndicator, international bestselling author, host of 4 podcasts, multi-family investor & educator, principal syndicator, mentor, and dedicated husband of over 40 years.


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RV (00:07): Hey brand builder, Rory Vaden here. Thank you so much for taking the time to check out this interview as always, it’s our honor to provide it to you for free and wanted to let you know there’s no big sales pitch or anything coming at the end. However, if you are someone who is looking to build and monetize your personal brand, we would love to talk to you and get to know you a little bit and hear about some of your dreams and visions and share with you a little bit about what we’re up to to see if we might be a fit. So if you’re interested in a free strategy call with someone from our team, we would love to hear from you. You can do that at brand builders, group.com/pod call brand buildersgroup.com/podcall. We hope to talk to you soon. AJV (00:53): Hey everybody. And welcome to another episode on the influential personal brand. This is one of your co-hosts AJ Vaden. Here I am here today with a, a friend we recently got reunited. We randomly were at the same mastermind event together. And I don’t think until here recently, I had seen Vinney in probably 15 years, been a really long time and was such an honor to get to run into him. He’s the happiest, most joyful human on planet earth. You all have a taste in just a moment, but first before we kind jump into a conversation, I might give a couple of high level things that you need to know about Vinney Chopra and why you need to stick around. This is, it’s kind of gonna be one of those interviews where we talk about personal branding. We talk about business, we talk about entrepreneurship, but we’re also gonna talk about scaling through investing. AJV (01:52): And Vinney is just a fascinating human being. And some of the most fascinating things that I think you need to know about him is that when VI, he moved to the United States almost 40 years ago, he moved here with $7. That’s right. 1, 2, 3, 4, 5, 6, 7, $7 in his pocket. That’s it. And today he’s got more than 650 million under assets. He’s the author of two amazing books. He’s a podcast host, he’s a crypto investor. He is a man of many talents. And y’all, I’m just so excited to learn from him like selfishly, I’m having Vinney on the podcast today, cuz I want to ask him all these questions and learn for myself. And I know that if I can gain something, I know that you’re gonna gain something about. New Speaker (02:46): Real estate syndication of being an author, using that, to help your personal brand, but growing your business and your reputation, which are all things that Vinney has done exceptionally well and going from $7 when he moved here to over 650 million in assets 40 years later is nothing shy of incredible. I’m so excited to have you on the show. Vinney. Welcome. VC (03:12): Thank you, AJ. Thank you. I’m humbled. I’m privileged to be with you. I appreciate that. When I met you and Rory few months back, maybe last month we were there, you know, in Sarasota it’s it was fabulous to meet you all. And I saw you in presentation here, dynamic. I mean the company you have built is super, you know, just so great. And I’m so fortunate to be with you today. AJV (03:40): Oh, I’m the pleasure is all mine. He’s like even in Vinney’s text, y’all he just emos joy. It’s like even his text messaging, he’s just like the happiest guy and I’m so excited to get, to spend an hour with you. So all Vinney. So I kind of gave you a little bit of advanced notice and I clearly shared a tiny, tiny little microcosm of all of the things that you’ve accomplished, but here’s what I wanna do first is I wanna help our audience get to know you. And so here’s, I’m just gonna lay it out there. You can tell us as much or as little as you want, but how did you go from moving to the United States with $7 to being a multi-time international bestselling author podcast, host and most impressively, this incredible real real estate investment empire. How did this all happen? VC (04:31): Thank you. Thank you, AJ. Actually, I came with a very humble beginning. We are six siblings four sisters and two brothers, including me. We lived in one bedroom apartment. I think it was 300 scare freak total, literally like one bedroom, one living room and a hallway, never had a television, never had like a telephone or a refrigerator when I was growing up all the way till 11th grade. I think we only had a bicycle and you know, the two legs cycle, right? walking so that’s all we had. And you know what I recall back, I think I was more goal oriented guy. Even from the start. I was very studious. I give really credit to our dad. Mom and dad have passed away now, but he would hold this school. What a school in the home after dinner every night, because he really wanted to make sure that we are learning everything and knowing the lectures, what teacher is gonna teach us next day. VC (05:39): So that really gave us very good in, you know, power to learn and be aggressive. And to really top in the class, if I may post a little bit, you know, in the junior high, I kind of topped in the high school I taught there also in studies, I got a free scholarship, five year scholarship from the Indian government to, I always wanted to become an engineer. So I’m a mechanical engineer. I took my five years to get the degree that I worked with Larson turbo, which is reliance group, one of the biggest company in India. But then I came here. I always wanted to do MBA masters in business administration. I thought, you know, marketing and engineering, I can make a good living in USA or in India. So I came here with $7. Now I could only bring $7. My grandpa actually paid for my ticket to come here. VC (06:39): My parents didn’t want me to come here. so I had lot of hurdles in my life. Even the visa department gave me trouble for one and a half year. I, they wouldn’t gimme the visa. The George Washington university accepted me, but I wouldn’t get visa, but I kept on trying and persuasive and persistent. Anyway, we got it. So then I came here with $7. My uncle sponsored me. So first tuition he paid, I think $1,500 or something. Then I sold books. One of my good friends said, wi what are you doing? I said, I don’t know. I just came from India half. Most of the people couldn’t understand me. Still. People can’t understand me. You know, big thick accent I had. But anyway, he said, you know, I sold Bible books and encyclopedia and it made money. I said, okay, I’ll go along. So that’s what happened. I cut my teeth in sales and engineer converted into a salesperson. AJV (07:44): This is amazing. Like it’s like, I mean, it’s like one of those stories of when we think about overcoming the odds as someone who lives in America, it’s a really different story when you compare it to really no access to ed education and like no vehicle, 300 square foot with eight people living in it. Like that’s a, that’s a different level of humble beginnings than what we hear most often specifically on this podcast. And so I know that after college, right, you took clearly a job. So what was your first job? Like? Did you go into engineering or did you say the sales and marketing? VC (08:24): It just so happened. I worked like 80 hours a week. I know Ru also worked, I think, you know, in the similar profession, but that was like selling through summer months while I was going for George Washington university and we’ll sell books and encyclopedias 13 hours a day knocking on doors. And that really made me tougher. It made me being very, you know, accepting rejection and making sure that I could really down deep in myself, you know, figure out ways how could to overcome and be happy. I guess, you know, I was not always smiling like this, but I just always felt like, okay. And they gave us great many books by the way, Mandino in the greatest salesmen in the world, Charlie, tremendous Jones, you know, Dale Carnegie’s book how to influence people and, you know win France then think and grow rich, you know, Napoleon Hills. I remember those seven books really got me going mind wise and thinking, oh, I forgot magic of thinking big by WJ Schwartz. You know, all, these are very, very great books. So that’s when after about three summers, I said, you know what, I’m enjoying it so much. Let me just put the engineering in a box literally for some time and let me try out other revenues. So I became promotional consultant, fundraising consultant. I ranked, you know, raised my bar high. So I never went back to engineering. Can you play it? AJV (10:02): I, I mean, it’s kinda one of those things where, you know, I think people forget the power of learning, how to be a great salesperson. Yeah. Right. It does not matter what business you’re in. Right. It doesn’t matter what you’re doing, having the skills of knowing how to make a sale and have influence like, like even as a parent, right. It’s like I’m selling every day and my kids are the best negotiators on the planet. Right. It’s like, there is just so much power in knowing how to make a sale that makes you a great business person. So I know that you went on and you were in fundraising for 40 years. VC (10:41): Yeah. AJV (10:46): For a really long time, VC (10:47): He retired in 2015. AJV (10:50): So I want everyone to pay attention to that. Let me call that out. So Vinney retired after a 37 year career with the same company, right. But 37 years. And you retired in 2017. It’s 2022 y’all. So your real estate investing really started five years ago, VC (11:10): Two eight. When I really took big, big strides, we start, we’ve been married 42 years just to say everybody, and I’ll be 17 this year. I’ll be, you know, after 50, I say, every birthday we go backward. So actually I’m only 30 mind of 17. Maybe AJV (11:32): I love it. I love it. But it’s like, I think it’s really important that I think just so often we feel like we look up at some point in our life and we just feel like we’re, I just thought I would be in a different place by now, or I thought I would have more or do more or something by now. And what I love about your story so much is that so much of the monumental success that you’ve had in books and everything has happened post retirement, right? Retirement is not retirement for you. Retirement. Truly VC (12:05): Seven years have been spectacular growth years. For me, I’m making more and doing more and being happier more. I was happy all these 40 years also. And we’ve been married 42 years, but what I have really scaled up has been in seven years. AJV (12:23): This is incredible. So, okay. So what click, what changed? What’s different? Like what did you start doing seven years ago? Because really what happened is you left kind of the quote unquote corporate America. You left your, you know, quote unquote nine to five, even though I know you’re working more than nine to five, but you left that and you said, all right, this is my, you know, next era, right? This is the next thing I get to do in life. Why real estate? Why investing? Like, what was it like, what was that next step that you took when you quote unquote retired? VC (12:55): Surely, you know, actually when we got married, it all depends. You know, when the opportunity knocks, you gotta open the door. I always say that and you should embrace it. That’s what is the other thing, you know, and being consistent in, you know, in the things we do. So when we got married, I was in Ohio, Finlay, Ohio, and we moved to bay area. My peer group started talking about real estate, hold on, I’m a promotional consultant, but I’m meeting over the weekend and all, and they’re saying rental homes and investing over here and there. So when Neil and Monica were born, our two children, we started, we said, okay, let’s dabble into it. Right? So we started investing into single family homes and we were getting cash flows. Okay. Cash flows. Then we went to Arizona, we bought two homes in one day, then another home, another rental later on, on the internet, went to Georgia, bought over there, went to Texas. VC (13:56): So we kept on buying these single family homes 2005 while being working full time. Also, you know, we have a lot of free time. What we do with the free time is our own choice. So I became a broker and I declared it to the company. I’m a broker, but I’m not going into that profession. So that helped me a lot to really start building my side hustle. Let’s say, you know, in real estate. So when I retired in 2015, I started a company in 2014, December, November, actually. And that is monil investment group, our kids name, Monica and Neil kind of put together. But before that, I had another company with a big major partner. I was not major partner. And then we sold all the assets in that one, you know, later on. But this Moni investment group has seven companies now in the last seven years. And it’s got monil senior living, monil management, monil you name it academy multi-family academy, then hospitality, Mon hospitality, and all these different, you know, crypto. And now we are going into Bitcoin mining, Mon mining just got built last 10 days. What AJV (15:17): , I mean, I love this so much because you are the epitome of alright, it ain’t over till it’s over. Right. And I love that. And I think too, like one of the things that really stands out at me, it’s like, we always think that somehow there’s these great overnight success stories, but the more that you talk to people you learn, no nothing is overnight, nothing is immediate, it’s all gradual, it’s all consistency. Right? And it’s like, you start doing this and then you do a little more and then a little more and then a little more. So I wanna kinda talk about your personal brand for just a minute, because in addition to doing everything that you’re doing with investments and real estate you also have these academies and you’ve got these books and you’ve got podcasts. Like you’ve got a lot going on. So what I wanna know is why write a book? Why have an academy, like when you have so much going in this one area, what made you think, no, I’ve gotta leverage my personal brand and my knowledge, and I wanna put that to work and education and information. VC (16:22): You know, my main passion is really to make 1 million millionaires. What, I mean, that’s a pretty big goal, but if you look at 8 billion people on the planet, you know, and I think how many I was told out of eight, 4 billion have internet. I really believe that you could pass the information through the internet online education, and that can be spread all over the globe. So that has been my passion. I’ve recorded maybe 1,300 lectures right now, which can really manually teach everything that I do even better. And again, with all the tools and things, and we have dropped it down to 330, 6 of them into a course where people can really learn everything and everything. But writing book also makes the author really dig deeper into themselves. And they even, I say teaching is twice learning. I always say that because you try to perfect the art because you are going out in the open to tell other people about it in simpler ways. VC (17:32): I just have to say that I, you know, in Scottsdale, we finished the trip, right. You know, last week. So mark ter Hanson and crystal Hanson invited me for dinner. And as you know, mark ter Hanson wrote that book chicken. So for the soul, they sold 500 million copies, the number one writer, author in the world. So they want to write a book on me. I said, what they said, Winnie, we wanna write a book on you, fictional character, but your life and that book, fictional book is getting more coverage and people are learning about the principles much better. Anyway, I thought I might, it’s been on my mind. And I told them yesterday that yes, I gave permission. And we’ll be now doing interviews and all, and then hopeful. Yeah. AJV (18:25): I mean, I think that is just a, it’s a Testament too, of what a personal brand is all about. Right. It’s becoming known for something that you wanna be known for. And it’s like, I love what you said. It’s like teaching is just choice learning. Yes. Right. And I think there’s so much power in what you said of like writing a book or even creating a course or creating content in general really is more self-reflection of what do I have to say? Yeah. And how do I wanna say it? And it’s an R to fine tuning your message in a way that it reaches this very specific audience, but then two was like, you’ve got this enormous goal of helping a million people become millionaires. Right. And a part of that is it’s information, right. It’s education. And so one of the things that I wanna share with the audience today, anyone who’s listening is Vinney has made one of his books available. AJV (19:19): And e-copy so if you go to Vinny chopra.com Ford slash freebook. Right. So Vinney, V I N N E Y Chopra, C H O P R a.com Ford slash freebook. I’ll make sure to put that in the show notes, but you can go and grab an E version of one of his books. And I just, I love so much that you’re, you’re leveraging all of your success to help other people have success. And I think that’s really incredible. And I think that’s a power of a personal brand and creating valuable information is that you’re helping other people succeed, but simultaneously you’re becoming more successful every single time someone else hits their goals. And I think that’s a beautiful part of this whole puzzle. And so I, I’m super curious. And then I wanna actually talk about, you know, investing your business through, you know, real estate and scaling, but I’m curious, it’s like, there’s a lot of things that you could do. So why a book? Why a course, like why, why those specific things for you? VC (20:24): I would say definitely no, that is passing down the knowledge so that in simpler terms and having people to really act on, right. A lot of people just read and read and read. I like to also hold them accountable. So I do group coaching, every Wednesdays in my masterminds. Then I have personal coaching, only four students. I take a year that way, but that’s just one part of my thing just to give back forward, give giving. Then other side of my business is really getting into the deals and the structures and raising money. That’s what I’m good at. I just waste 4.5 million in three hours on vacation, literally. And you know, and I’ve got four interviews this week with my half a million dollar investors who are very already seen the package, cuz I’m buying $65 million multi-family right now. And then also crypto Bitcoin mining is very big in my mind. VC (21:25): And we, even though the stock, I mean, crypto Bitcoin went to 31,000 or whatever, 32, we can mine it at 12,000. So still there is a huge, huge profit. And that’s what I’m very, very excited about right now. Then hotels that’s the other one and senior living is my other one. So I mean every angle it’s kind of like, I give some time to this pocket this time, this, this, this. So I always have believed in, you know, AJ that you never should say, I can only do this or this or this or this, but always replace the R with an a and D and just your subconscious and your brain will just, you know, become so infer. I say, when you say I can do this and this and this and this and this, that has been the real success principle for me to really send it out in the Cosmo with the law of attraction. VC (22:31): Like the book was the secret, right from Rhonda burns, which is kind of going for the last, you know, a hundred years, what we think, what we conceive and we send strong signals all around us in the Cosmo. You don’t even know how it’s gonna happen. I don’t even know what, how these things are under unraveling right now. but it’s been all these energy going out so much things are coming back in my life to make my life easier and expanding exponentially is the word like today. I had a meeting with the great, great partners who are taking my lectures, redefining the lectures, and they’re giving a 52 week drip system to build wealth. Mm-Hmm to become millionaires. And now we are talking, how could we do these bits of pieces of them, 54 pieces, and then going through just like what you teach. Right. You know, I mean, it’s so exciting, you know then, then I just got the new platform, high level platform in the SAS system. I always like to be cutting edge. I want to get the best of the best that’s offered right now so that we can exponentially grow. AJV (23:56): You know, it’s interesting. It’s like, although you’re doing a whole bunch of different things, there is a common through line. And you know, we talk a lot about that at brand builders group, but it’s, you really have the common through line, the common thing in every component of what you’re working on is investment. Yes. It doesn’t matter if it’s personal investment in learning or it’s real estate or Bitcoin or mining, or, you know, you know, senior living or hotels. It’s all about investments. Good, true. Right. It’s like, that’s that through line. So, you know, we talk about this a lot in brand builders groups. So for anyone who’s listening, who’s been around for a minute, you know, that we really much believe that you break through the noise by becoming known for one thing mm-hmm . But once you break through the noise for that one thing, you can start to splinter. AJV (24:45): Right. And it’s like, now you’re doing a little of this and a little of that, but you’re doing all those little of this and a little of that, but it’s all through the lens of investment wealth building. Right. And I think that’s really important for everyone who’s listening of going, oh my gosh, well I’ll never be at that level. It’s like, no, you are. When you find that common, when you find that common thing that you’re passionate about, that you’re really good at doing, which I do wanna talk about how do you raise several million dollars in on vacation? So we’ll talk about that in a second. But it’s like, once you find that thing that you’re naturally good at you’re superpower, it’s like, then you’re, I really do believe that your mind activates and it goes, and it’s like, it could come in this form and then this form, it’s just like, it’s the same thing with information. AJV (25:27): You could read it, you could hear it on a podcast. You could be in a coaching program, a Masterman program, a course, but it’s all the same information, but it’s how it’s delivered in a variety of mediums. That makes it unique. And I hear you saying invest investing is very similar, right? It’s like plenty of people invest in a 401k or in a Roth IRA. And it’s like, but there’s also real estate investing. And then even in real estate, you’ve got senior living, you have hotels, you have multi-family units, you have single family homes. It’s like, there’s all these different ways to expand it. As long as you know, what your focus is. And what I hear you’re saying your focus is really investment. Even when it comes to education, it’s personal investment, VC (26:07): You are so right about it. A is you are so right. Two streams just too very focused, you know, attack is of course on the passive investors who are rich , you know, I mean, I made a decision long time back. I could help and I would love to help everybody, but I think it, I can help better because the returns are so strong with the people with a hundred thousand investment, 200, 500 million, our top investors have 5 million with me now, you know, with our companies in different, different avenues. Right. And they’re making two times, three times, four times money. So that’s the investor side. The other side, my education is giving back to the society also is to the making more WIS , you know, out there kind of educating them, giving them the tools, tribulations, and worksheets and PowerPoints so that they don’t have to reinvent the system. Right. We reinvent the system, we lose time, energy and money AJV (27:15): and you know, I love that. Yeah, yeah. It, yeah. It’s two streams and I think that’s just so important and I, you know, I didn’t connect those until this conversation of it doesn’t matter if it’s education or it’s real estate, it’s really investment. It’s just different ways of getting there. Right. Knowledge, education. So, okay. So just a quick, a quick tip. Cause I have my idea of how I know you pull this stuff off, but I would love to hear your version of how you pull this stuff off. So how do you get someone to invest millions of dollars with you in a very short amount of time while you’re on a vacation? So, Chris, VC (27:53): I love it to give credit to Monica Chopra, our daughter, she’s our partner else in the business. You met her in Sarasota. She’s wonderful. She’s been with us seven years. Of course. And the good part is that we have in mail Chi designed these beautiful emails that we have used for previous undertakings, where we use raise money. We just clone it. What? Just clone it and put new information in it. Yeah. So we were able to, she was able to design it. She sent it test market while I was there sipping, you know, pina colada or something. And then she said, dad, should we send it out? And we did. We sent out to 1,330 investors we have in our database and we never talk to anybody. But in our bullets we share all the good information and then give them soft commitment forms, clickable links. VC (28:54): So as soon as they like the whole system and the brochure and everything, they click on it, then it goes into a survey automatically. And then when they fill out the survey, it goes into Google sheet in real time, in real stamping, we find out if they wanna put 200,300, 500 and so on, and then how will they believe will be investing? We have a whole questionnaire that way. So that’s how we raise that money. Then in the mail chip, it says, oh, so many people clicked and opened and how many did not open? So we resend it again. Mm-Hmm very quickly. So that increased even more. And I am planning to send it again this evening, you know, to see those so that everybody, because people have so little time mm-hmm, they say we come to it, we’ll come to it. It’s get to just put it on the top of their emails. Right. You AJV (29:50): Know? Oh, let me tell you what y’all I don’t know. Who’s been saying email marketing is dead, but they’re dead wrong. Oh, raising millions of dollars and email marketing right here with Vinney Chopra. I mean, I, I literally was, I was at, I don’t even remember where it was. It was a few months ago and they were talking about the power of, you know, social media, which I believe there’s great power in that. But I believe that social media that we don’t own, that that’s rented real estate. Right. The only real estate we own is our email list VC (30:23): In our, in our CRM. In our, I know you mentioned it. I think I saw that in Sarasota. You said your next customer is in your Rolodex, in your right school, literally, which is so true. I love texting also huge, huge fan of texting. So I copy the same message and it just paste it to all these people by million dollar investors, $5 million, I mean, you know, $500,000 investors and personalize it. And then they start conversing with me iPhone, and then we drop them into the zoom quick, you know, right there. AJV (31:02): Great. I think that’s such a great reminder of the power of your email list. And if you’re not building your email list right now, like if, if this was not clear enough, raising millions of dollars yeah. In an email blast, like let’s tune into what are you doing to build your email list, but not just build it, but nurture it right. Provide value to it. That’s huge. Like that’s a really big deal to raise millions of dollars off of, you know, 1300 investors is a really big deal. You know, we, some of us have email lists of 10, 20, 30, 5000 thousand people and couldn’t raise that much money with a launch. So I think there’s one thing in building a great email list in terms of numbers, but there’s a difference in having a quality email list versus just a quantity of an email list. I’m VC (31:49): So glad you said it, AJ. Now this was mail Chimp. I used the word that’s very sacred for us. That’s 1,330 investors, but my active campaign list is 14,000 mm-hmm . Aha. So it’s from there, we reap the benefits and then people who like to really invest with us, we bring them from there into the MailChimp side. Mm-Hmm AJV (32:13): yeah, yeah. It’s quantity and quality are two very different things if we all know. But I love that. And it’s the power of email marketing. It’s the power of providing real value. And I love too. It’s like you’re giving them a qualifier form. You’re letting them take those soft steps in. So you’re softening up that opportunity as you go so many great tips and just little taxes that we can all use, no matter what our business is. Right. VC (32:40): Sense urgency. I should definitely mention that. I get sold out very quickly because I tell them it’s first come first served. Even if you have 5 million with me before I will not put you above the line, you got to make that commitment. It’s time stamped and everything. Mm-Hmm that’s first thing. Then we gonna send out the PPM, private placement memorandum, the legal paperwork, that’s the next step raise to the horse. You know, they gotta fill it out quickly. Da who signed third step. They gotta wire the money. Nobody gets into the deal until the wire comes into the account. So we also have that time stamped also AJV (33:23): I mean that, I think again, that’s good old fashioned sales, right? How to create that limit, that sense of urgency. Yes. Something that moves people to action. That’s that’s 40 years of amazing sales that work right there, Vinney , I’m putting it to VC (33:38): Work. And you know, I collect almost 98 to 99% of my commitments, which is unheard of in the syndication world. It’s very unheard of. Even my coach told me, Vinney, you gotta get twice as many commitments to get half of it, money collected to buy anything. But somehow in the other, I always felt that if I can educate my investors nicely, not selling them, nobody wants to be sold at all. But as a consultant and show them all the different avenues, what can go wrong or whatever, and then make them understand right about the investment they will endear to you. And the more open you are, more trustworthy, you are, they will bring money more and more and tell more people about it and everything AJV (34:31): True. VC (34:31): So we collect almost 99% of soft commitments into hard commitments. AJV (34:37): Yeah. That’s awesome. You know, I heard this the other day and I’m paraphrasing it, but it’s, it’s really simple provide value, build trust. Yeah. Right. The more value that you provide, the more trust that you build. Right. that’s so good. So, okay. You kinda mentioned something that’s gonna kind of transfer us into the second part of our conversation. So we’ve got, you know, 15, 17 minutes left here. So we wanna talk about investing, right? So your personal brand is all around investments. It comes in a variety of formats. But you you’ve chosen a very distinctive, you know, path post your corporate retirement into this world of investing. And a lot of people don’t know what real estate syndication is. And so fill in like, what is that? VC (35:24): It’s very simple syndication. If you do the word, you know, in the Wikipedia or dictionary, it’s pooling of money together of likeminded people for profits. And you could, you know, syndicate to raise money, to buy a plane and put the plane to use. And that is where the profits will be generated. You could buy apartment building, which I’m in quite a bit and hotels, you could buy office building mobile home park. You could build a company, you know, a VC company mm-hmm , you could build a startup. So all these companies are syndications. Every single thing in America is syndication of pulling of money. Even the stock market. It’s a form of syndication because people are buying stocks and giving money. And they’re looking at the profits of the company and all that. So syndication is a great way. Secondly, you could do leveraging that’s the word I wanna talk about in real state world, in America and around the world, it’s a leverage situation. VC (36:34): When you buy in Mar in stock market, Google stock, you have to pay a hundred percent of it cash or do margins or do options and all that more risky. But in real estate, guess what? You come up with 25% of the money. The bank comes along, they look at the property. They say, yeah, we feel comfortable. We’ll give you 75% of the money. What you bring only 25. They give you three times more and you give the whole hundred to the seller. Now you own the property. What the bank says, just pay us the interest only loan for five years or three years, or give us interest and principle, you know, principle, payback, Orlu payment. We call it right Uhhuh. But now you made that property increasing value. The bank says, you keep all the profits, you keep all the equity. You’re not gonna take any equity out. You. I mean, this is the craziest thing. VC (37:48): First of all, you put a hundred thousand, you are buying $400,000 worth. And when the 400,000 increases to 40 million now 40,000, all that gain is yours to keep, oh my gosh. And the tax laws say, depreciation, what is that? Depreciation is that your building is going to be worth zero. If you buy it for 1 million. After 27 and a half years, taxation code says it’ll be worth zero. And you can deduct the losses every year. but the best part is your property might be triple this price or quadruple the price. So it’s a whole different ballgame, leverage depreciation, tax benefits, economies of scale. The reason I got into multi-family, we had single family homes, like I mentioned, right, all over USA, but then it’s each home. You know, you have to take care. Our management companies taking care. I never took care of toilet, trash and termites. VC (39:01): We call it three DS, but the property management companies took care of it. Right? But then when we started buying apartments, we were having 20 homes in one place, kind of because 20 units, you collect rent from all 20 and they’re paying the mortgage down. That’s the other part. I didn’t talk about that deposition and all that. And bank is separate. Now comes to residence. Mm-Hmm your rent pays your mortgage balance down. What? So by the time you sell maybe later on or keep it, you may not even owe anything. You got all the deductions and that’s just a crazy thing. So essentially I would say multifamily caught my attention office buildings. And you know, what was that strip shopping centers? I looked into those several places, being an engineer. My mind is very small, very small. My brain is small. So I said, okay, let’s just stay multifamily. That’s it. So I stayed, the course bought a duplex. We still own it. in Odessa, Texas. But then I bought 14 units for 180,000. And then from there to 2 million, 5 million, 20 million, then 52 million was my number one. Now it’s 65 million. The one I’m just buying right now. Look at that from a duplex. Yeah. In a few years you can, you know, you can scale AJV (40:34): Up. That’s amazing. So, but VC (40:36): It’s the only reason AJ, because I’m able to get money from my family, friends, people I know. And they gave me money. That’s the power of syndication. AJV (40:47): That’s amazing. I mean, it’s, it’s a pulling of funds. Yeah. Where everyone wins. VC (40:52): Yeah. Everybody wins. AJV (40:53): Everybody, everyone wins. VC (40:55): 70, 30 splits means our investors get 70% of 30 returns and the cash flow, I get only 30, which is great, but they, you know, get benefit and we get benefits to AJV (41:09): You. Oh, so much of the win-win I love this. And I think the, that, there’s a couple of things that you said that I wanna kind of go back to, and I’m just curious for everyone who’s listening. Who’s going, I’m at a place where I know I need to be investing specifically in real estate, cuz right now, if you’re not investing, your dollar is losing money, right? Yes. You just have dollars in the bank. You are losing money at the rate VC (41:30): 7% each year. AJV (41:31): It’s insane. So it’s, we’re not really at a time of like, you know, should I invest? It’s like, no, what are you going to invest in? Cause otherwise your money is literally losing its values sitting where it’s sitting. So you went residential versus commercial. Why? VC (41:48): The reason is because of economies of scale, because instead of having single family or duplexes all over in different cities and different because you don’t wanna buy everything in one place, mm-hmm , you know, that market can go up and down. It’s good to diversify, which I teach very big. But the other part is by having so many units at one place, you are able to economize in the repairs, in collecting rents in management, and then your value increases. Also, if the neighborhood goes up, your value increases, single family homes, values don’t increase as appreciably as in multifamily because it’s the net operating income, which is a multiple of the cap rate, which brings the value up. So that’s where we buy C plus B minus I say, and now I’m buying a because I can afford and raise a lot of money, all that. Now we are buying it for 65 million. I think this deal and 20% returns per year, we are projecting for our investors and three years we’ll be able to give their money back and make their money 1.7 times. So if somebody gives me a million today, I will give them 700,000 gain in just three years. AJV (43:13): That’s a love it. Well, I think too, especially in this world that we’re living in where how much of a virtual environment are we gonna stay in? Yeah. It’s like, regardless of people ever return to offices, they’re always gonna need places to live. Sure. Right. and so that kind of leads me to my second question. And I don’t know, what’s, you know, it’s like this doesn’t have to be academic, but I’m just curious on your perception with millennials. Yes. Younger millennials specifically. And then the rise of gen Z, right. Which, you know, Monica is, you know, in the verge of this millennial gen Z era, I’m curious, like, what are your thoughts on the importance of how you invest in money in terms of, you know, multi, multi, how like multi-family housing units versus single family homes. Because I’m just so curious, like how many of these people are going to want to buy? I have so many people that I know that are in this younger millennial generation where it’s like, they don’t want to, yes. It’s a decided choice that they’re choosing to rent because they want the freedom and flexibility. VC (44:16): You know, you hit the nail in the head. I talk about three tsunamis flowing through the world and USA one is the millennial and Zen Z, just like you said, they like portability. They don’t wanna move lawn. They want to be moving into remote areas and working from laptop, enjoy the beaches and this condominiums renting. So portability is number one on their mind. They don’t wanna be tied down. Some of them saw their parents lose their homes in the last recession or something. Right. So that is a huge, we are investing. It’s a rental rental nation. We call it, we are a rental nation, you know, rent. Yeah. Rental nation, renters nation. Second one is our tsunami, which is a silver tsunami. 10,000 baby boomers are turning 65. So seniors are growing more and more and more 10,000 every single day. So there’s a simple tsunami going through. The third tsunami I talk about is the immigration, the immigrants coming, our population growth is very low. 2.4%, you know, and with the death rate and all. So we do need influx of other nationalities and different people coming through. So three tsunamis are all making USA, a renter nation again. So we have been renter nation. We have so much shortage. 20 billion units are shortage in America right now, 20 million. Even if I built so many apartments still, we will not be able to capture it. AJV (45:57): That’s insane. And I love this. And I heard you talk about this just as a tiny bit in Sarasota around these three tsunamis. So I just wanna repeat this for everyone. We’ve got this generational tsunami with gen Z and millennials who don’t necessarily wanna settle down and buy a home. They wanna be flexible and move from city to city or place to place in this, you know, laptop living world, which I think is fascinating. And only growing with the natural, you know, distant work environment that we’re experiencing with virtual work. Second is the silver tsunami. Right? And I wanna kinda go back to one of the steps. You said, you said 10,000, VC (46:39): Every night turned into 65 years of age. So there are so many, I’m 70, I’ll be 70 this year, right? August. But up to 2031, what almost nine more years, all these people who are in the sixties, you know, on 61, 62, 63, 64, all the way, the last person will turn 65. you know, in the silver age we call it. It’s huge, huge demand. And we are living longer. Yeah. So 70 years population is also growing 4 million a day. Oh 4,000 a day, sorry, that’s 10,000 at 65, I think six or so thousand into 70 and then 4 million in 80 and above. So I’m mostly in the assisted senior living space also where we are building from ground up, these beautiful, beautiful complexes, brand new with movie theaters, with spa, with, you know the, the billiard rooms and grand pianos and the private Dunning halls and big Dunning halls and also jacuzzi and what the spas and all AJV (47:58): That. That’s not your typical senior living in bar city. But I think that’s amazing because that’s true. It’s like people are living longer and they want better quality of life. No one wants to go to what you think about now, when you think about a retirement home, it’s very yucky and scary. And quite honestly like what kid wants to put their parents in that, right. That’s not ideal, but you’re, so I think this is amazing because it’s like, we’re saying 10,000 a day, you’re entering into this and all these people are living longer. It’s like, where are they gonna go? Right. When they are not able to stay into their home, they’re not able to upkeep it or they don’t want to. And so you’re, you’re doing a ton in this senior living environment. Like, like what do you think is the potential for this particular a real VC (48:44): I’m setting my goal at 2 billion, with a B billion in this decade, rest of the decade, I’m doing five projects right now in Florida and Virginia Williamsburg, Virginia should be opening up end of October. Beautiful, beautiful place. If anybody would like to, you know, watch and see and meet me there. That’s Hampton Manor is our brand Hampton, a M PTO N manor.ceo is the website, but Williamsburg, Virginia, Chesapeake, Virginia, we are building. Then in Punta go, we just opened up. We are not even open yet. We are 60% occupied already. We are not even open yet. So people have already given us deposit. And as soon as we open the door, they’re going to all seniors will be coming in. And even the corner of Florida is coming. I just found out yesterday to our facility. There’ll be a big, big write up on our communities because what we are building. So that’s gonna be great. Cape coral. We built it. Palm bay, Sebastian vane Jacksonville, Mari island. So building in all these locations then St. Louis, then Texas, we are coming Nashville. We are coming Nashville. I know we all over AJV (50:04): USA. I’m harassing VI like, come on. When are you coming to Nashville? You have two investors waiting on you. This is the it’s incredible. Like I think this is amazing. And then the immigrants tsunami. Yes. Right? Which again, renters I think this is really interesting in hearing this perspective of one syndication where you don’t hold all the responsibility. You don’t hold all the liability. Yes. But you’re pulling it together to do something larger. Right. but then it’s this, I love this multifamily housing component. Especially when you get into like 5,000 units, plus it’s really exciting. And then what I’m most interested is you senior living? Like, I think that is fascinating mainly because it’s so needed. It’s so needed to reimagine what senior living looks like for this, you know, next 10 to 20. VC (50:54): No, that’s so true. What you said, AJ, our goal, our motto is let’s spoil the seniors. Yeah. AJV (51:01): Love that. VC (51:02): You know? I mean, we want them dignified life, respectful life, cuz that’s their golden years. I love that. And we start at like 3,300, I think is the amount which includes all the meals, rents, all the ADLs activities are daily, living, caregiving, linen, laundry, everything included, transportation, all that. And then the care of service. If they need us, it might go to 4,000 or 4,500 and seniors don’t have to pay a penny because there are certain livings where you have to buy a condo or something. Hours are rental units. They are five to seven acres of land. One story, no two story, no elevators and courtyards are built with the waterfall functions, but in greens and swing pools and other things so that, and they can put vegetable garden outside. Just enjoy the life. Yeah. AJV (52:05): Oh, I love that. I, I mean, I think too, it’s like, my dad is 70. He turned 71 this year. Yes. And I, you know, I’ve heard him tell me if it comes down to putting me in a home or killing me, just kill me. And I think a lot of that comes down to this mentality around there’s a, a horrible association with, there’s gonna be no quality of life. Right. I don’t wanna be in this stale hospital-like place. And I’m like, well, dad, we’re not killing you. No. So we need other options. And I love this because I think this is so needed and it’s so necessary. It’s not going away. It’s only growing and that’s the power of investing and specifically in this way. And I love this concept of syndication. I think it’s so cool. I could just like sit here and talk to, we didn’t even, we haven’t even scratched surface of Vinney’s knowledge and VC (52:57): Exactly. If other people who are asking, listening to us, if you say to AJ, you know, bring Winnie back, I’ll be here whenever you need me. AJV (53:06): I mean, between crypto and you know, VC (53:11): So my gosh, I didn’t talk about the cyber security. My company is doing really well with the venture capital fund that we have also started with my partner, our, our, you know, I’m thinking about bit mining, maybe going to NASDAQ, you know, up there. And also the re small re that I have in the back of my mind. So we are just, you know, mind is a good thing. Right. You know? AJV (53:34): Absolutely. and I think this too, it’s like, I know most of you probably aren’t watching our video, you’re listening, but Vinney couldn’t look further away from 70. If he tried it’s, there is power in keeping your mind active and keeping business and keeping just full of life and busy of doing things that you enjoy. That keeps you young. Like the joy, all of this is just, it’s amazing. VC (54:03): ADI, you said it. You know, my grandpa, he passed away at 94. He was driving our Indian friends. They might know the traffic in new Delhi. It’s pretty bad. He was driving at the age of 91. What at 91, able to see and manure the car and everything. That’s the thing I will, I’ll be 70 in August. I wanna be like him. so that’s my picture. I need to really vision board myself to for next 25 years. So that’s, you know, that’s be 95, you know, it’ll be fun. And my wife says, oh my gosh, you’ve been talking 17 hours. Aren’t you tired? I said, no, not really. I can go for next 17 hours now. AJV (54:50): Oh, I bet. That’s how it feels when you’re doing what you love. Right. It’s how it feels. VC (54:55): Never a work. No, not at all. I, AJV (54:58): Oh, I love it. I love all of this. Y’all I think this is just so fascinating. Not only do I think it’s awesome that you should check out Vinney and follow him. Because he’s got this awesome personal brand that’s growing out of really just a desire to help other people succeed. And it’s like a Ziglar used to say, if you help enough people get what they want, then you can also get what you want me too. And you’re so living back. And so Vinney, when it comes to social media, do you have a preferred platform? Like where should people go to stay in touch with you? VC (55:29): Oh my gosh, you just go Google Vinney Chopra. You’ll come with 1000 pages. I, somebody told you, and then you could go on Instagram, smiley, Winnie I’m smile a lot. You know, you could go on Amazon, Winnie smile, Chopra, Winnie Chopra. You could go to Facebook. Youtube channel is growing big time. Tiktok is also getting bigger now Pinterest. They started and of course, iTunes and bus bar. I mean, all my, you know podcast that I’m doing and my live show is every Friday live at nine 30 wi and Bo show my partner and I do it together. No, it’s been fun. It’s been fun. I’m writing a book by the way, Uhuh, my third book is gonna be this one. Oh, AJV (56:20): You’re VC (56:20): Living, investing made easy look AJV (56:22): At, I love. VC (56:23): So it’s almost half done. And then of course I’m gonna be coming up with my big book with mark Victor Hanson and his company is going to be, you know, he just personalized it last week. You know, when we met, oh, I don’t know if AJV (56:39): Cool, love this VC (56:40): With a great book ask. And they’re gonna write a fictional story on me, which I’m very excited about AJV (56:47): You. Oh my goodness. So we’ll put all of these different links in the show notes so that you guys can connect with Vinney. And then don’t forget, go to Vinney chopra.com/freebook. Yes. Grab a copy of his book. Follow him on social, subscribe to his podcast. If you wanna learn about growing your personal brand through watching someone else do it, which is what he’s doing. And also learn about the power of real estate investing check him out stay tuned after our recap episode that I’ll do after this Vinney. Think this, thank you so much for being on the show. VC (57:22): Thank you, AJ. Thanks to you and R you guys are doing amazing. God bless you. AJV (57:28): And thanks everyone. We’ll catch you next time on the influential personal.

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25 of the World's Most Recognizable Influencers Share Their Tips on How to Build and Monetize a Personal Brand

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