Ep 298: Overcoming Sales Reluctance with Dean Graziosi


Many of our clients here at Brand Builders Group are what we call Mission Driven Messengers.

They have dedicated their lives to making an impact, and are committed to helping people by serving their followers and clients to the best of their abilities.

Yet time and again we see them struggle to reconcile their humility with the sales element of their personal brand.

Our guest today is no stranger to this predicament and is a firm believer that sales and marketing have formed the backbone of some of the most important movements in history.

Dean Graziosi is a giant in his field and has excelled as an author, investor, entrepreneur, & trainer.

In 2019 he partnered with Tony Robbins to create Mastermind.com, a platform that allows you to thrive in the virtual economy by empowering you to share your knowledge using unmatched success strategies along with their worldwide directory.

Tuning in you’ll hear Dean break down the partnership between purpose and marketing, how to approach paid advertising, and why you are doing your potential clients a huge disservice when you don’t market yourself well.

We also cover the concept of a value ladder, how to cater to a range of client needs, and how you can get in on Tony Robbins’ and Dean’s exclusive free training offer.

It was such an honor having Dean on the show, and we’re sure you’ll find our conversation as thought-provoking and inspiring as we did.

Make sure you tune in for tons of great insights and learn why you need to love what you do so much that you feel bad if people don’t use it!


  • Introducing today’s guest Dean Graziosi, an Author, Investor, Entrepreneur, & Trainer.
  • The unpredictability of the current economic climate.
  • Why Dean is grateful to be in an industry where he can make an impact and serve others.
  • A closer look at the term ‘Mission Driven Messenger’.
  • The relationship between being a purpose-driven messenger and marketing.
  • Why undermining your marketing doesn’t just harm you, but also the people you could be helping.
  • Dean’s advice on how to approach advertising and do online testing for free.
  • A breakdown of how to ensure you get a return on investment when you spend on advertising.
  • The concept of a value ladder and how it can help diverse clients get what they need.
  • Find out how you can benefit from Dean Graziosi and Tony Robbins’ exclusive free training offer.
  • Dean’s advice on how to adjust your mindset around money.


“When we can truly make an impact and serve, while simultaneously having the ability to create massive success in an industry that’s exponentially growing. That is a rare combo. There aren’t many places where you can impact, serve, and create a thriving business.” — @deangraziosi [0:04:06]

“Sales and marketing is the oxygen for every successful business on this planet.” — @deangraziosi [0:06:21]

“Love what you do so much you feel bad if people don’t use it.” — @deangraziosi [0:07:08]

“I’m going to encourage you today to lean into the parts that you’re a little uncomfortable with to gain capabilities.” — @deangraziosi [0:09:49]

About Dean Graziosi

Dean Graziosi is a multiple-time New York Times best-selling author, entrepreneur, and investor. Graziosi is also a popular speaker and business consultant, speaking in front of audiences of more than 200,000 people at conferences and live events. The methods Dean Graziosi teaches have been tested and proven to work by countless students. He believes anyone can achieve success and create impact as long as they are willing to take uncomfortable action with the right tools and knowledge. He’s determined to stand in the gap and provide the tools and knowledge people need. To date, he has played a role in the growth and development of more than 14 major companies. He has worked behind the scenes with massive 8- and 9-figure companies helping them overhaul their processes, reinvent their marketing and sales strategies, and drive exponential growth, both in net profit and overall reach.


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RV (00:03): I am really excited and honored to introduce you to somebody who I’ve just recently gotten to know. And I wanna tell you why I’m bringing him to you. First of all, before I tell you who he is and what incredible things you’ve done, which you’re already gonna recognize who it is. But I saw this gentleman stand on stage and make a generous offer to support the victims in Uvalde, Texas, and their families, and to support another man who’s really, really near and dear to me at my let in a way that made a massive difference. And when I think of influence and how you create influence in the world, it speaks volumes to me about who are the people you surround yourself with and who are the people who will come out to help you. And Dean Graziosi stepped up in such a huge way with such a pure heart and being in the same room with him. RV (00:53): And we’d never met before, but the night before ed my let’s event, we were at dinner and I just caught, I caught 0% arrogance pretentiousness 0%. I’m better than youness. It was, it was a hundred percent. We’re here to do a mission to support ed, to support the people watching. And then he spontaneously throughout, you know, a pretty generous offer to help a lot of people. And you know, that was, that is how I got to know Dean Graziosi. Now you probably have heard of him before, right? He’s a multi New York, multi-time New York times bestselling author. He has worked with at least 14 major companies that are eight and nine figures that he’s helped him grow significantly. Of course he has millions of social media followers. He’s got lots of different programs, a couple of his books, millionaire success, success habits. RV (01:45): And then also the underdog advantage are have been, you know, read, bought, sold hundreds of thousands of people. And in 2019, he began a partnership with Tony Robbins and they started mastermind.com. And they have a, a, a program called the KBB the knowledge business blueprint, and they’ve helped over 50,000 people in this business. And the expert space understand how to better monetize what they’re doing, get their, their passion out to more people extend their reach. And so anyways, when I met Dean, I said, yeah, man, you know, we’re not gonna, we’re not gonna be one of your top affiliates probably, but the way that you have ENCA interacted over the last couple days, I would love to be a part of introducing you formally to our, our community who we hold sacred and dear. So with that, welcome to the stage, the one and only Dean Graziosi. DG (02:39): Sorry. Thank you, man. That, that was a great introduction. I’m on vacation for just five days of my family and just happened to what a perfect spot it’s like. It’s great. They got the flag out front. But it, this was important. I come on with you, man. It, it was a pleasure to meet you. I saw what you stepped up and did for ed. He he’s a dear friend of mine and, and you did nothing but serve and help him get that great book in a lot of people’s hands. And I, I just wanted to do my part for everybody else. Listen, I know you got lots of options. Glad you’re here with us today. I promise that we’re gonna deliver some massive value today in the next 25 or 30 minutes. I, I know people have choices. So when you’re here, I always feel like I’m, I’m on like I’m performing. DG (03:14): Like I, I gotta bring it because you got lots of other options. So, and I know how much the depth of how Rory cares. We got the chance to know each other a little better. So pleasure to be here. And this is the perfect audience. This, you just explained who this is and what you do. And it’s so amazing when we have that desired dream passion, or sometimes it’s not even a dream. You just so, oh my God, I could be in an industry of sharing. What I know help serve others, help people get faster to the end result, help people avoid the mistakes I made or go quicker to where they wanna be or a million other things. When you get that under your skin, that we can truly, and this is the, this is easy for me to talk to this audience when we truly can make an impact and serve while simultaneously having the ability to create massive success in an industry that’s exponentially growing. DG (04:04): That is a real, real a rare combo. There’s not many places where you can impact and serve and create a thriving business. That’s why I’m, I love it. That’s why I think you probably love it. And today I wanna help deliver whatever I can to help you go faster, quicker, because this is a time the world needs the best version of you. We know we have 41 year high inflation. We know we’re headed towards a recession. We know we’re in an economic winter. We know that some people are, a lot of people are gonna hurt through this time, but we also know this industry is gonna grow through this. This industry is gonna be there to serve and help people. So I believe right now is a time we have to find another gear. We have to tap into our full potential. We can’t leave anything on the table. God, the universe, people, the world, whatever you believe need us, need the best version of us. Now, our family need the best version version of us now. And this is one of those rare things that if you do it right, and as you know, if you’re in this, this is a time you’ll actually grow. So anything I can do to help serve any of those topics I’m here. RV (05:05): Yeah. So here’s, here’s a, here’s one that I’ve always, I’ve always wanted to, to ask you about for our audience. So we, we refer to our audience Dean as mission driven messengers. So they are people who truly care about the mission more than the money, but sometimes it’s to their own detriment. Sometimes they struggle to sell because they feel like it’s pushy. Sometimes they’re shy about marketing cuz they feel like it’s vain. Sometimes they feel like if I’m asking people for money, you, you know that like somehow it’s, it’s very selfish. And I think one of the things that you do really well is you are, you are super service minded in terms of trying to help people, but you’re also very bold and straightforward in terms of like being convicted in why people should take a next step. Yeah. So if someone is wrestling, how do you wrestle with that? Like how do you reconcile that? Like DG (06:00): Really great, really great question. I’ve been helping people with that. If you don’t mind. I, I I’d love to jump right in here because sales, because we grew up with watching cheesy sales people on TV and, and somebody might have been sold something that didn’t serve you. So many people have this negative association with sales mm-hmm . But the fact of the matter is if you don’t fall in love with marketing and sales, anything you’re thinking of doing is gonna be just a dream sales and marketing is the oxygen for every successful business on this planet. Do you think mother Teresa was a saleswoman? Of course she was. She’d go into a city and they’d say no protests here within three hours. She’d have the mayor, the governor and everybody else on her back supporting her saying, let’s do whatever this woman wants. You think Martin Luther king was a salesman. DG (06:42): Do you think there was other men who wanted to help civil rights and change the world because it was unjust. Do you think there was a lot of people that wanted he did because he was influential and a salesperson and marketed himself. And look at the change that man made to the world, right? Our association to sales is the reason that we might feel icky about it. If you don’t love what you do, if you’re selling an inferior product, if you’ve dabbled and created a half, half baked coaching program, then you should feel bad. But I’m gonna tell you the first thing to do love what you do so much. You feel bad if people don’t use it just simple as that. Mm-Hmm you creating a course, a workshop, a mastermind, a a weekend zoom call a weekend retreat at a hotel. Love it so much that you know, if people don’t utilize it, you’re doing them a disservice. DG (07:28): I’m gonna give you a quick little story here. I think it, it really, cuz I’ve been asked this question a lot over the last 25 years of doing this. And I was on stage with five. It was three or four or 5,000 business. Women and women sometimes feel this more than men when it comes to marketing and sales. And I said, who’s ready for, you know, I was in my middle, my presentation say who’s ready for another level. Who wants this? Who wants that? Ever. They were fired up amazing audience. And I said, who’s a little apprehensive or scared or don’t let, doesn’t like selling almost all of their hands went up. Mm. So there’s a woman in front couple rows in, I called on her. I said, Hey, what do you, what do you do? She’s like, oh my God, I help women through trimester four. DG (08:06): Nobody knows what that is. That is after the baby, you feel insane. You still look like you’re pregnant. You feel like your life isn’t yours anymore. Cause you got this baby and you don’t know if your husband loves you anymore. And it’s this crazy time emotionally. She goes, I went through hell. But then I found a way to get myself strong and save. And she goes, now I help women go through that. And I, I have gooses cause she’s so passionate about it. Or she was like, so passionate. I said, are you good? She goes, oh my God. I love these women. I empower them. I change ’em and she tells me this. I said, I wanted to break her state. I said, then why are you screwing women over? And she’s like, well, I don’t understand. I said, you said you don’t like sales and marketing and her mannerism. DG (08:44): She went, no, I feel bad. I said, so then you’re willing to let women suffer in silence because you have the ability to help them. Can you help them? Oh my God, are you good at I’m the best? Do you love the women? You help more than anything. I was put on this earth to serve these women. I said, here’s the thing. If you build it, they will not come. I don’t care how great you are, how much you love these women. It will not come unless you find a way to attach service to marketing. When you realize every time a woman says yes and cut you a check, you get to impact her lives, her life in an amazing way. And if you don’t only two things can happen. That woman suffers in silence and never gets help. Or she goes to someone who’s not as good as you, but they’re better at marketing. RV (09:26): Mm. DG (09:27): And I watched three, four, I, I think it was 4,000 women. I watched, I watched cheers and no one had ever given him permission to look at it that way. And I know you, maybe you have, or you thought, but really, maybe, maybe today’s the first time you really heard it. That if you don’t sell, you don’t serve. So you could keep working on your, if it’s comfortable to work on your curriculum, if it’s comfortable to design the logo, you’re probably, if you’re not making the money you want or the impact you want, you’re probably working on the things that make you feel comfortable. And you’re avoiding the things that, ah, I don’t know about the marketing. I’ll get back to it. I’m gonna encourage you today to lean into the parts that are, you’re a little uncomfortable with gain capabilities, fall in love with what you do on a whole nother level. Cause when you fall in love with your product, then gets what the byproduct is. You fall in love with gaining capabilities about marketing and sales from those who’ve already been there. And when that combo comes together, oh my God. It’s magic. RV (10:25): Oh, that’s so good. I mean, and, and, and also true, you know, like a lot of the people who are winning in this space today, they’re not necessarily the best or the smartest, but they’re, they are great at marketing. Like it is a marketing game. So here’s another thing I’ve always wanted to ask you. Ads. So ads is another thing that people are afraid to do. Like, oh, it feels cheesy. It feels maybe like I’m cheating or I’m scared of losing money or it’s like, how do I, you know, spend money, not knowing if I’m gonna make that money back or going well, is it, it’s not the same. It’s more competitive yet. I’ve seen, you know, you run ads, you’ve done info initials. Like you’ve done so many things of like, I’m gonna make sure I get myself out to the world. So can you just like, if someone’s reluctance about spending money on advertising, what’s your, what’s the Dean Graziosi? Like what goes on in your head to be like, yeah, I’m gonna dump a bunch of money into this. Not knowing if it’s gonna come back to you. DG (11:26): Yeah. So because we’re stuck in a frame of what traditional advertising is. So I really want you to hear this traditional say, brand advertising, say, you’re advertising Coca-Cola you might have somebody drinking a Coke while they’re playing basketball or on stage, or you might have a Coke and a movie, or you might have a billboard or a radio ad or a TV ad. But none of it equates to the exact sale, right? That’s more of brand advertising. I wanna get my brand out there. And I want everybody to know about me, right? What we do in direct response, marketing and advertising is you measure every dollar. If I spend a dollar on Facebook, does 75 cents come back or a dollar 25 come back. So first and foremost know that there’s never gonna be a time right now. We’re Tony Robbins and I are getting ready to do a challenge here. DG (12:18): We’re gonna spend a lot of money on promoting this free five day challenge, but we know our metrics. We know every time we spend a dollar, how much we need to come back in order to make it so we can be sustainable and not go broke. Right? So let me just back up a little bit. First thing is we are in an absolute when I first started, there was no internet. How crazy is that? There was no social media. We couldn’t target a demographic. We, I had to do an infomercial. There was no other way to get into people’s homes and see if they, they wanted what it was that I was delivering. But you have the opportunity with social media, where you can go to Facebook groups that are similar to your genre. You could start a Facebook group where you’re given all away, nothing but value. DG (13:03): You could post on Instagram and Facebook and YouTube and LinkedIn, and you can test different topics. So let me give you a little example, getting ready. I’m gonna pull back the curtain. We’re going, we’re doing this challenge. It’s called the time to thrive challenge. Over five days, we’re gonna help people in this space, how to go faster, quicker, how to be bolder, how to have more capabilities, how to thrive. Day three is all about selling. Day four is all about building an audience. Day two is about identifying exactly what you be sh should be selling. It’s five days. It is unbelievable. It’s free, but we still gotta get people to come. And what we wanna deliver so much value that people continue to work with us. That’s in complete transparency, right? Sure. But I wanna tell you, you know what I did last month, I was filming different one minute videos that I was posting on social. DG (13:48): Whether you have five followers, 500, 5,005 million, I was posting different content. And I found a couple of things. I did a one minute video and I said, Hey, during a recession, during inflation Warren buffet said, there’s two things you should do. Number one, invest in yourself, get better at what you’re doing, become the person that people go to. So you’ll get a bigger piece of the pie. Number two, be a part of an industry that has higher margins. Don’t get caught with supply chain issues or your product costs going through the roof. And then your margins are gone. I shared that in a video. And I said, why not consider the self education industry where you’re teaching your life experience? The margins are huge. You don’t have to store it. You don’t have to warehouse it. You don’t have to ship it. You could sell it over and over again. DG (14:33): And you really get to impact people’s lives while you make money. I did that all in one minute, that video skyrocketed people were sharing it all over the place. Roy. So then I had an unfair advantage when I was gonna run an ad. What do you think? One of my topics were when I ran an ad, I was like, oh, that video, everybody loved and liked and commented on. Let me shoot an ad like that. And then let’s spend 500 bucks on it and see if 500 bucks if 200 come back or 600 come back. Right. So just know it’s, it’s the art of Kaizen. It’s one step at a time. Don’t, you know, where people get in trouble is like, I gotta, I gotta market. I gotta do some ads. And they put a whole bunch of money in ads without testing it without tweaking it, without understanding the fundamentals and they could lose money, then they get stung. And then like, I’m never doing that again. It’s only cuz you didn’t have the right guidance. You didn’t have somebody step you into this one piece at a time. RV (15:21): Yeah. Yeah. And I want, I wanna talk a little bit more about that in a, in a, in a second here. I know I don’t wanna get too much in the weeds on this, but just a straightforward question. Do you ex do you expect to break even on your ad spend like on the first sale or is it more, do you have a longer lifespan of going ah, some of it I might make back over the second, third, fourth sale. DG (15:41): Yeah. So some of it that’s when you first start. So, so write if you’re gonna write anything down today, when it comes to ads, write this down, you know, who wins it at ads? Do you know where RV (15:53): The, the, the, the, the person who has the best metrics DG (15:56): Or the person who could spend the most? RV (15:58): Oh yeah. DG (16:00): The person who could spend the most to an acquire a lead wins. Yeah. So if you’re brand new and you’re selling, you know, a weekend, you’re selling your course and your course sells for 500 bucks and it’s costing you $200 to acquire that client. Oh my God, when you do it all day, you spend two, you give somebody a $200 bill. They give you back a $500. Bill spend as much as you can and you’ll get some of those sales, but then you’ll get to where it’s costing you $400 for a $500 sale. And then you’re getting to a point where it’s $500 for a $500 sale. And then most people go, this does this ad game doesn’t work. But when you look at serving people where they need it, sometimes you sell a course. And of course is enough for I sell a book. DG (16:41): Sometimes my books are enough for somebody to, I, we have thousands of testimonials just from my book. Then some people go books, not enough. I need Tony and Dean’s course, man, that, that project next, which is, I believe the greatest personal, you know, self education course ever created like that course, oh my God is amazing. And some people say, got the book amazing, got the course, but I need someone to keep me accountable. I need a coach or a mentor. I need to be on a call once a week to get these answers. These questions answered. It’s like the professor at a college, some kids could do it with the books. Some people need the professor, right? And some kids need extra tutoring. So if you have the books and the, and the teacher and the extra tutoring, some people are gonna self-select and say, Hey, I bought your course for 500 bucks. DG (17:26): Amazing. But do you have a coach that can help me through it? We do. And it’s X amount. So it’s, I know you guys get this. It’s about lifetime value. It’s not about trying to sell somebody so much stuff. They don’t need. It’s about delivering what they need. Some people need a coach. Some people need their hands held. Some people need to be held accountable, right? So when you have additional products, some people, maybe 80% of the people just need your course, thumbs up 20% might want a weekly coaching call or a deep dive. One on one coaching call. That’s more money. So, which means is your average lifetime value of your client over six months over a year for that $500 buyer could actually be a thousand dollars. Now I’m not getting in the weeds, but really think about that over time. Oh yeah. I want that coaching. Oh yeah. I definitely need that too. And all of a sudden, now that $500 buyer is worth a thousand. So you can go in and spend $700 to acquire a $500 client and you’re still winning and you’ll win in the ad game. Cuz most people can’t afford it. RV (18:27): Yeah. I love that. Parallel of some people can do it with a book, a textbook. Some people can do it by going to class. Other people need the tutor. Like, yeah. It’s just, it’s just the same. DG (18:39): Would you say, would you say, oh my God, that too, like that is horrible that RV (18:43): You’re taking, you’re taking advantage of people because you sold them tutoring. DG (18:47): Yeah. Because they’re struggling. You know, I I’ll give you an example. I’ll share this. We call it a value ladder. Right? So I wanna give you this. My daughter was in ninth grade last year. She pitched for her softball team JV. She pitched 13 outta 15 games start to finish. RV (19:01): Wow. DG (19:01): So proud as a father, right. Won about 75% of her games. And I think she’s gonna be I think she’ll be, if she sticks with it, she’ll be a superstar by the time she’s in 12th grade. If she decides I’m not the forceful type, but I wanna share something with you when she was younger, she watched YouTube videos on how to be better at softball. Right. And then there was a time she bought a $97 course on how to be better. And then we found the guy and he was doing pitching camps where like these little treat they’d spend an hour and it was 40 bucks to pop. It was $40 a pop. And she could go with like six other girls, right? So one was free. One was like 97 bucks. And now it’s 40 bucks. She was going once a or once or twice a week. DG (19:49): So let’s just say 80 160 say it was 250 bucks a month. And she was going to this clinic and all of a sudden she’s like getting serious. And the coach said she probably needs one on one she’s excelling. Now that went to 200 bucks, times four, it went to a thousand bucks a month for one on one. And he’s been teaching her a thousand bucks a month, one on one now for two and a half years. Right. It’s the difference where she’s at. You think I’m gonna say, how dare that coach offer us one on one to help my daughter. I feel blessed that I can I’m. So I feel blessed that I could afford it. Whereas some people can’t and if we couldn’t, I’d say work your tail off with that free video, hun, I feel blessed that I could afford it, but there’s somebody else out there in your niche right now? DG (20:37): That’s saying, I don’t just want the course. I want, I don’t just want the free YouTube video. I don’t want the $97 course. I don’t wanna work with seven other people. I wanna work one on one or maybe I do wanna work with other people. So when you offer those varieties as a value ladder, each one of those is value to my daughter. Each thing that you share will be value to someone else. But when you get done that client could be worth, you know, $480 a month on average between all of them. And you could spend $300 to acquire that client, RV (21:06): If you do, and what, what, what athlete do we go? Oh, you know, they got taken advantage of because they had the private coach. It’s the opposite. We go, they had an advantage because they had the best coaching in the world. DG (21:18): Absolutely. So, so when you shift your mindset is that you can be that person for someone else that holds them accountable. So they don’t fail this time. I mean, the, the worst thing I think about is somebody who’s bought 10 courses in their life and they never got the results they want. They need someone to go, Hey, stop buying courses. You need a darn coach that keeps you accountable. RV (21:37): Right? Yeah. Get in, get in there. I mean, it’s like those are, those are such, such great parallels. So and I wanna go ahead and throw this out, right? So if, if you go to thrive three fifty.com, the we’ve got some partnerships, there’s some free training, depending on when you go, the sooner you go, the more free training that’s gonna be available to you. So when you, if you’re hearing this, if you go to thrive three fifty.com, Dean and Tony have put together these free trainings and the sooner you get there, the more likely you’re gonna catch the catch, the free training. But it’s also like, it’s interesting to hear like, oh, Tony Robbins and Dean Graziosi have to advertise. They have to go on podcast. They have to get the word out there. Like, of course you do. So I wanna mention that URL it’s thrive. And then the number three 50 thrive, three fifty.com. DG (22:27): Yeah. Let me, let me tell you, let me tell you if, if you’re watching right now and if anything I shared today is intriguing to you, then you need to go register and go see what we’re doing. The, the live portion it’s five days, it starts August 2nd. It’s gonna be probably two hours a day. It’s Tony, myself. It’s Jenna Kucher. If you know who Jenna is and Russell Brunson. Oh, RV (22:45): We know we know who Jenna Kucher is. Yep. For sure. DG (22:47): And, and Russell Brunson and Brendan Burchard and Lisa Nichols. And we even got Matthew McConaughy coming, cuz I loved his book, green lights. And you know, he really went into the self education industry with that and he wants to do more. In fact, we might be doing something special with him, but what we’re gonna do over five days is really pull back the curtain on how to really narrow down what you should be teaching who you should be teaching it to. Right. And I mean, day one, just with Tony, Robbin’s gonna blow your mind. You it’ll get you in a space, especially during, you know, recession during all this craziness out there, you need to get laser focused in here. And I don’t believe there’s anybody better on the planet that can do that than Tony. But over those five days, we’ll, we’ll narrow in that niche show you how to ethically market through service, how to build the following. DG (23:26): Even if you’re following is small or next to nothing and then how to tie it all together and how to launch your next sale. It’s either your first or your next sale, right? The whole goal of the five days is get your first sale, your next sale, inconsistent sales. That’s what makes this a real business where we impact others and and create success for ourselves. But it’s gonna be something really special. And it’s only happening once and it’s live. The two things I would share with you Zig Ziegler said if, if you don’t pay, you don’t pay attention. Really? Remember that in your business, think about the things you got for free and think about the things you worked hard for. If you worked hard for your first car, you cleaned it, you polished it. And we also know that we’ve bought children or friends that bought children in their first car. DG (24:07): They didn’t pay for it. And they wrecked it in a weekend. It was, it was so nasty on the inside, right? Cause they didn’t earn it. They didn’t have to pay for it. Right. I wanna tell you just because this is free, you need to value it as if it was 5,000 bucks. It’s Tony Robbins. I mean, he’s got a waiting list of people wanna give him a million dollars a year to be his coach, right? It I’ve been blessed. I get paid 250 grand a day for consulting just had one a month ago. I’m not saying that to brag. I’m saying, convince yourself, you paid five grand or a thousand bucks show up and play full out. And what I’d also do is take that 5, 3, 5, zero.com and send it to someone right now who needs it and have, ’em be your accountability partner, go through it with them, have them show up with you, go send ’em to strive three fifty.com. And yeah, it’s gonna be a fun. It’s gonna be a fun five days. It’s a lot of work and it’s worth it. RV (24:54): So before I let you go and, and, and check this out and like I said, I, you know, getting to meet Dean face to face in person was a, was a whole different experience and like, see, seeing your heart here. And, and this is, is really encouraging. So, so go there. One other thing that I wanna just like get into your mind a little bit before we let you run off, is your mindset about money, right? So this is another thing, sales, advertising, also money. You know, there’s big talks of recessions coming, obviously, you know, inflation, like there’s a what are you, what are some of the, or like, what’s one thing related to the mindset about money that a a mission driven messenger. I mean, that’s what our audience just, they all have that in common, which is also another thing where it’s like, ah, like making money sometimes feel like evil or like, you know, I, I have to take advantage of somebody DG (25:47): Money. Say, I’ll say, I’ll jump in here. Cause I’ve asked, I’ve had that question asked a lot and I love answering it. When people say money, doesn’t buy happiness. I say you haven’t given enough away yet. Mm, simple as that. Yeah. I haven’t given enough away yet. And, and I don’t say that to be disrespectful, but you know Richard Branson, I was blessed enough cuz I raised money for his foundation. It wasn’t, we were best friends and not wasn’t cuz I was super cool. But the billionaire of Richard Branson, I got the chance to spend a week with him on his private island in in the Caribbean Neer island. And I didn’t even know if I was gonna see him. I just knew I was going the same time he was there and him and I both got up at 5:00 AM one morning. DG (26:25): He said, Hey, you’re up early. You wanna sail? I’m like thumbs up. Right? And I got in a boat with him and I, and I had some of those thoughts, not a lot, but he said, Hey, I believe God gave us all unique abilities. And I believe some people, God bless their souls. They go to the soup kitchen or they go and they volunteer their time. And what would we do without those amazing humans? He said, but I believe all of us have different capabilities. I found it later on in my life that I had the ability to make money. And that was my purpose because I could cut checks to solve problems. He said, some people need to go work. There he goes, I might be able to do a campaign and walk in and hand that soup kitchen, a hundred thousand dollars gift. DG (27:03): And when I realized that I just wanna get better at me. And if I do the right things with the money, then I get to utilize my gift. He goes, favor, started coming my way in the biggest way possible. And that shifted for me too. You know, listen, when I was a kid, I would’ve, I dreamed, I used to dream that someday I could make a thousand bucks a week, 50 grand a year. Oh my God, that would’ve been that would’ve been like when I was in high school, I didn’t come for money. I literally lived in a trailer park with my dad. My mom worked three jobs to make nothing. And I remember, man, if I can make a thousand bucks a week, life will be good, 50 grand a year just because it was in my heart. When I was on ed stage, you know what it felt like that I said, Hey, you know, today, while I’m here last minute, I’m gonna donate $50,000 to the family. DG (27:46): Nothing lights me up more than that. And last year we passed eight mil, I think 8 million meals, seven and a half million meals through feeding America. We built two churches in Africa. I donated $600,000 to operation underground railroad to help children in slavery, man, what could be better than that? While simultaneously my business actually helps empower people to go faster, quicker, better to their own dreams. And we get to employ people and I get to make sure my family’s okay. So just like selling, I think you gotta find a way to shift what money means to you, make it and give it all away, make it and help change the world, make it and help your church. Do what serves you. But I just don’t think we’re put on this earth. I don’t think any creator would put us on this earth to play small. That’s just my belief. RV (28:30): Hmm. Yeah. What well in just fascinating to just get those perspectives and to see you know, that you’re, if you don’t have that belief, then the conviction to, to tell people about what you’re doing is gonna not, is not gonna be there. And, and, and, and people aren’t gonna feel the energy and they’re not gonna buy. And so getting, getting these mindsets right is so huge. And so that’s why I go to thrive three 50, you thrive three fifty.com. You can check this out. I mean, look, Tony and Dean are reaching millions and millions of people, like regardless of what you might know or not know, you go, you guys are reaching millions of people and you’re showing people how to do that. So like that is just really cool. And you’ve been so generous Dean with your time here, like so many great, great parallels. And just thank you for that conviction Dean. And, and, and thank you for this. I think this is, this is a leveling up my thinking and you know, to, to go, man, I wanna stand on stage and just go here’s $50,000 or a hundred thousand dollars, what an amazing way to to, to, to, to provide blessing the world. So thanks for being here, brother. And we just, we wish you the best. DG (29:47): Well, thanks man. Appreciate everybody spending time with us and we’ll see you on August 2nd.

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25 of the World's Most Recognizable Influencers Share Their Tips on How to Build and Monetize a Personal Brand

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