Ep 278: Building an Empire with Life Changing Content with Cary Jack



Our guest today is a true multi-hyphenate. Cary Jack is a lifestyle entrepreneur, author, podcast host, professional actor, model, martial artist, eco-warrior, and so much more!

He is the Founder of The Happy Hustle and CaryJack.com, and helps burnt out entrepreneurs find balance through The Happy Hustle podcast, his new book The Ten Alignments of a Happy Hustler, as well as his Montana Mastermind Epic Camping adventure.

In today’s episode, AJ sits down with Cary to discuss how he first decided to create his personal brand and how Brand Builders Group helped him clarify his vision, his message, and who he was called to serve.

Cary shares how he determined which formats would work best for him and his audience, and how his podcast, book and outdoor entrepreneur program work together to serve his greater following.

You’ll also hear a breakdown of the 10 alignments in Cary’s book and how they can teach you to become a more balanced entrepreneur and human being.

Cary leads a truly extraordinary life and is a living example of what it means to pursue balance every day. Tune in to learn how he balances it all, how you can achieve that same focus in your life, and much more!


  • Introducing today’s guest, Cary Jack, a lifestyle entrepreneur, author, and Founder of The Happy Hustle.
  • How Cary first realized the importance of balance.
  • Hear about Cary’s childhood, some of the challenges he faced, and how he started a business with his brother, Grant.
  • How Cary became aware of the epidemic of entrepreneurial burnout.
  • The time that Cary spent in Thailand and what he learned from living there.
  • How Cary first started generating money online.
  • The process Cary went through to evolve his brand and his messaging.
  • Cary’s advice for anyone looking to start an online business.
  • How Brand Builders Group helped Cary clarify his brand and his message.
  • How Cary wrote his first book and why it acts as a lead magnet.
  • An overview of Cary’s outdoor program and how it helps entrepreneurs find balance.
  • Cary’s single curriculum and how he uses a variety of mediums to reach people.
  • How Cary determined which formats were best for him and his audience.
  • The heart of Cary’s content and how he designed it based on his life experiences.
  • How Cary wrote his book The Ten Alignments of a Happy Hustler.
  • A breakdown of the ten alignments Cary features in his book and how to implement it.
  • Some of the reasons why we are so distracted as a community at this moment in time.
  • Cary’s tips on how you can regain your focus.
  • How Cary spends his spare time and how it is shaped by his love of nature.
  • What Cary learned from The Compound Effect and why you need to ask yourself what success looks like to you.


“I just realized that you don’t have to, like sell your soul to make a living, you could actually make money and a difference, you know, if you get clear on who you want to help.” — @thehappyhustle [0:07:56]

“I kind of evolved my brand and my messaging, which I think a lot of people out there will end up doing as well. You know what you start, as will not be what you finish as or even in the middle where you end up.” — @thehappyhustle [0:09:36]

“When you’re trying to be everything to everyone, you actually become nothing to no one. And so you have to get clear.” — @thehappyhustle [0:13:04]

“Just give yourself grace. You know, right now, this is just your baseline. And you have to be honest with yourself, but you also want to give yourself grace.” — @thehappyhustle [0:23:57]

“You must give each area of your life equal importance, but focus on one at a time.” — @thehappyhustle [0:29:00]

About Cary Jack

Cary Jack is a lifestyle entrepreneur, founder & author of The Happy Hustle, top .5% globally ranked podcast host, int’l keynote speaker, professional actor/model, biohacker, eco-outdoorsman, and humanitarian striving to make a positive impact on this planet. As founder of The Happy Hustle, his mission is to help his fellow entrepreneurs avoid burnout and achieve blissful balance in their personal and professional life while putting the Happy in their everyday Hustle! 


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AJV (00:02): Hey everybody. And welcome to another episode on the influential personal brand podcast. This is AJ Vaden. Here I am. One of your co-hosts as well as the CEO and one of the co-founders of brand builders group, along with my partner in crime, Rory Vaden, who is not here with me today, this is my solo episode, but my good friend, Cary Jack, whom I’m so excited to have on the show. And I know Cary personally, I got to be on his podcast a few months ago, which was probably one of the funnest podcasts that I’ve ever been on. And so total shout out to the happy hustle podcast. You should definitely go check it out. It was so fun and I love all the things that you do with that. But before we get started and I turn it over to Cary and help you guys learn a little bit about Cary, I do have a professional bio, but I will read because undoubtedly, I will forget some of these really awesome accolades, but I think are also fascinating about Cary. AJV (00:58): So, all right, I’m gonna give you kind of like what to me sticks out that you should really know listening to this, why you should stick around and why this is a really important episode for you. So Cary Jack is a lifestyle entrepreneur. He’s an author, he’s a podcast host. He’s also a professional actor and model. He’s a biohacker eco warrior, martial artist, humanitarian. I mean, it’s like, what aren’t you do? So there’s so many things going up, but when I say like he is doing really extraordinary things, he’s also worked with extraordinary brands. I mean, I’m talking about like he’s represented international brands like Burberry EZ top man, Corona Marriott Royal Caribbean Cadillac, Vogue home Depot, like the list goes on and on and on. So with all of that said, we literally could talk about just interesting things for the next 40 minutes, but in an effort to keep this call very focused, we’re gonna talk about some really unique things that I think are gonna help our listeners. So Cary, welcome. I’m doing the show, CJ (02:05): AJ, thank you so much for having me. It’s an honor to be here and yep. We definitely could go down many rabbit holes, but I’m all about adding value to the audience and ID. I have, you know, a really great insight to building and growing and izing your personal brand. And I really am excited to share. So some of the wisdom that I’ve acquired and the mistakes that I’ve learned from along the journey, AJV (02:28): Oh my gosh, this is gonna be such a great episode one, because I know your background and I know your story. And I’ve seen so much of it firsthand over the last few years, but also just because you’re so humble and you’re just such a, a joyful human being. I’m so excited for this. So all right. So I know a ton about you, our listeners do not so help everyone kinda get to know, like, how did you get to where you are? And then tell us a little bit about where are you, right? Like what are you doing? And how’d you get there? CJ (02:59): Oh yeah. So I grew up half in Sarasota, Florida surfing the beaches and you know, enjoying that, that Florida lifestyle and then half in the mountains of red lodge, Montana camp and fishing, hunting, hiking. And, you know, that’s where I first realized the importance of balance, you know, both balance with my environment, but also just balance, you know, professionally and personally, my, my childhood, wasn’t the easiest. Everyone has a story, but you know, I, I actually was dropped on my head as a child. I don’t even know if you know that AJ, but I had a very severe stutter. I couldn’t speak I was very angry. I a very angry kid because I couldn’t articulate myself. And my mom actually cured me with chiropractic and she would adjust my cranial SAC bones and I can speak okay now. And I, but due to that, I, I was very angry. I went to many years of anger management, which is odd because I run a company called the happy hustle now. And AJV (04:00): You’re so joyful. I said that, CJ (04:04): Yeah, well, I wasn’t always and then I got into some trouble when I was young, you know, there was a gut wrenching divorce mixed in and, and mental and physical and emotional abuse. And I actually ended up moving 24 times before the age of 18. So I was on the move a lot got into some, some crime. I’ll, I’ll leave a lot of that out, but I ended up in jail that’s for a AJV (04:27): Happy hour conversation. CJ (04:28): Yeah. That’s for drinks. And and you know, one on one where I can’t incriminate myself, but I learned the hard way basically. And I’ve always been a, a hustler I’ll say, but I ever, I, wasn’t always a happy hustler. You know, always been an entrepreneur at heart. Fast forward, you know, I changed my ways. I operate now with a hundred percent integrity and I really, you know, like I just completely did a 180 because I saw that path and where I was headed and I just didn’t want to go that direction. And I actually launched a company in New York city with my brother business partner in friend grant. And, you know, we were grinding AJ. I mean, we were working our, our tails off just a hundred plus hour weeks, you know, getting less than five hours of sleep and you know, all for what, for profit success, ego, you know, title. CJ (05:15): And I feel like a lot of people out there can resonate with, you know, grinding, but not necessarily for the right reasons. Yeah. You know, and, and I was no different. We had this big tech company that we were soliciting, these seven figure VC funding deals. And we actually ended up getting the seven figure VC funding deals. We inked partnerships with Microsoft and IBM. And we had everything for this like grandiose tech company that could have had a five year exit and multiple millions of dollars come with. And I just realized, right, when we were sitting down to sign the contract, that I couldn’t take the money, like my brother and I were just so unhappy, we were so burnt out and I just feel, now there’s an epidemic going on. Sure. There’s a pandemic, but there’s an epidemic and it’s this entrepreneurial burnout. Yeah. CJ (06:00): And I just made up my mission to solve that problem for myself. And I had to make a choice. I, I said no to the money, my brother and I folded the company in 18 months of hard work scrapped, you know, completely, I, I then moved to ANCO Thailand for 10 months and I just figured out a better way to work and live over there a, a way to truly be happy within the hustle. And that’s where the happy hustle was born. And that’s kind of where I’m at now is, you know, running this, this company that helps entrepreneurs mainly, but really anyone who’s struggling with balance imbalances. My one word, if you know, BBG, you know, your one word problem imbalance is the one word problem that I solve for people. And I do that in a multitude of ways, but that’s really kind of the journey in a nutshell. AJV (06:48): Wow. You know what I love so much about almost every single person who comes on this show and really anyone who has really ingrained themselves in the BG community is they all have done it over this like mission focused of, I wanted to make a difference for myself, for someone else. It’s like, it’s like money has always been the byproduct of it, not at the forefront. And I love that. It’s like I turned down the money because I wasn’t happy and I had to figure out a better way to live. And so I’m so curious what happened in Thailand? Like what did you discover in Thailand? CJ (07:26): Well, a lot of things happened in Thailand. You know, I traveled around a bunch went to all sorts of really cool places from Vietnam to Singapore, to Bali and everywhere in between. But what really had happened was I made my first dollars online, you know, and I was like, I rented this amazing penthouse apartment for like 400 us dollars, you know, and I was working from a laptop and I just realized that you don’t have to like sell your soul to make a living. You could actually make money and a difference, you know, if you get clear on who you wanna help. And so it kind of just came full circle when I was over there, like, okay, I want, I really want to enjoy my everyday, you know, journey. And I, I think what happens with a lot of people especially type a driven individuals is, you know, lack there of a better cliche. They get to the top of the mountain and they realize they’re the only one there. And they isolated everyone. And then they gotta go all the way back down and then climb a different mountain. And that’s kind of how it happened to me. And, you know, I just, when I was over there, I realized I can enjoy every single day. I can enjoy the journey, not just the destination, you know, as a happy hustle life that I actually love. AJV (08:44): Ah, I love that. And I’ve been there too. I felt like I, I spent 10 years basically putting myself in this like tiny little corner where I missed every wedding, every birthday party, every baby shower, all in the sake of revenue and profit ambition. And I’ve been there. I know that feeling. And so, okay. So you kinda like figured out, like, this is my life cannot be about money. If there there’s gotta be this balance here, I have to figure this out. You go to Thailand, you travel around, you start money online, right? Yep. So walk us through that for everyone’s listening, because we have a ton of people who listen that they are in the grind and they’ve got a full time, you know, corporate job and maybe they plan on leaving, maybe they don’t, but how did it all start? Like what did you start doing online? How did you generate that first dollar? Like what did that look like? CJ (09:35): Yeah. Well, for me, you know, I kind of evolved my, my brand and my messaging, which I think a lot of people out there will end up doing as well. You know, what you start as, will not be what you finish as, or even in the middle where you end up it’s, it’s honestly getting clear on like who you want to help first and foremost, and what problem you actually wanna help them solve? Just like, you know, the brand builders group, like core three questions is what’s the one word problem that you wanna solve for people who do you wanna solve it for exactly. Right. Customer, demographics and psychographics. And then what’s your uniqueness. And like, although I didn’t do it that specific, you know, with that specific terminology, although I am a BG client, as well as a BG evangelist, you know, I’m going back to Thailand. I wasn’t in that mindset. I just said, you know what? I can help these people just through a webinar. I just sold a webinar. And I just started, you know, open with like accountability and mindset. And it was just really like basic stuff, you know, but I, I just, it was, and it was a very low price point, but it, it gave me social proof that, wow, I can, I can do this. I AJV (10:53): Can do this. So for anyone out there, who’s going, would anyone actually want what I have to say? Would anyone sign up? Would anyone pay for this? Like, what would you tell for that person who just is hesitant to take that first step of saying, I’m gonna do a webinar, I’m gonna do it for free. I’m gonna charge for it. I’m just gonna start. Like, what would you say to them? CJ (11:15): I would say 100%. Don’t let the fear hold you back. You know, we all have that, that little voice inside our head. We all have the self-limiting beliefs and the compare and despair, who am I to share this message, you know, X so and so is so much more qualified. And as soon as you he R’s advice, which I love, you know, when the mission to serve is clear, there is no fear. And so I think if you can just get out of your own head and start to focus on service and realize that you have a message, you have a gift and the world needs it. Then you, you can push past that fear and, and really just start and, and that, and you nailed it, AJ. That’s what it is. It started like you have to take action and, and just start. AJV (12:00): Hmm. That’s so good. I’ve never actually heard it. Say I’ve never heard anyone say it that way. Compare and despair because that’s what happens when you compare, you immediately like self isolate and go, well, I can’t do this, this person’s already doing this. It’s like, the more that you compare, it’s like that fear just like takes over and tells you no, you can’t. CJ (12:19): Yep. Yep. AJV (12:20): That’s so good. I love that. Right. So that’s amazing. So clearly you don’t live in Thailand anymore. You’re back in the states. You’re in good. All of Montana. So tell us a little bit about like, what are you doing right now? Because you just recently had a major accomplishment with your first book. Right? I already talked about your podcast. So how did you go from, I think I’m gonna do this one thing online to now you’re a published author. You’re a speaker. You’re got this amazing podcast. Like, how did that happen? CJ (12:54): Yeah. Well, I do have to give credit to BBG. I, I went to finding your brand DNA and that was the catalyst. Like, it’s always easier to reverse engineer, you know, the process looking backwards and say, oh, that’s what the step was. And then the next step. Yeah. But truly when I look at my journey, you know, I was thrown to spaghetti on the walls for like the three years, you know, I was like, oh, I can help this person. And I can help this person. Oh, you need help. And fitness coaching, oh, you need business or entrepreneur, you know, and I wasn’t clear. And you know, when you try to be everything to everyone, you actually become nothing to know one. And so you have to get clear. And, and when I went to the finding your brand DNA event in Nashville, you and R you know, this was like, this was like, oh, G B B G, just when it started, it was like AJV (13:37): Very in the earlys. CJ (13:38): Yes, it was. And, and that, you know, that event really helped me crystallize my message. And it just helped me clarify the, the vision. And I’ve always been big into goal setting. However, when you actually go through and get someone like AJ or Rory, or the BBG personal brand strategist to help give you perspective, you know, sometimes we don’t know what we don’t know. And that is really what happened. It gave me perspective. It helped me identify, who’s my perfect target, avatar. Who, where do they hang out? You know, how do I reach them? What problem am I actually gonna solve for them? And I actually gonna solve a forum so fast forward, you know, I’ve, I’ve run high level masterminds for my perfect avatar of, you know, imbalanced entrepreneurs. I’ve I’ve done, you know, all sorts of online courses. I’ve done books and, and speaking and events right now, what I’m focused on is my podcast, which, you know, that’s been a great tool to build the know like, and trust with my tribe. CJ (14:42): Yeah. However, it’s also a great tool to network. And I know you and Roy talk about the power of networking through a podcast. I, so I essentially use my podcast to add as much value as possible. And then I have my free plus shipping book funnel, which my book acts as a lead magnet. And then it transitions into my online course. And I have this blisful bouncer whiteboard, fridge magnet that then par lays into a reoccurring membership model. And then I have a high level, a mastermind, epic camping adventure, where I actually take high level entrepreneurs into the back country, Montana wilderness for five days. And we, we camp out we hike in about 10 miles and we bring in a primitive survival expert, a fly fishing expert. You know, we have a back country chef and we have a business mastermind in the wilderness, completely connected. AJV (15:30): I’m gonna right here. Cuz I think this is really significant to anyone who is out there trying to build their personal brand, trying to monetize it. I’m just realizing it’s like, you really have one set of curriculum, but with that you have a podcast, you have a course, you have a book, you have a lead magnet. You have speaking, you have this membership program, you have this high level mastermind, but it’s all centered around one set of curriculum. And I think that’s a really significant thing of going. You don’t have to have tons and tons of tons of content. You need one set of life changing content that actually makes a difference. And then you just create it in a variety of, to meet people where they are. CJ (16:15): You nailed it. So how did, AJV (16:16): How did you determine which formats were best for you and your audience? Cause I think that’s a really important thing is people are trying to figure out with so many things that I could do. How do I know what I should do? CJ (16:29): Yeah. Well again, just echoing your point. You’ve really want to get crystal clear on your framework, your content, how you solve the problem. You should know who you solve the problem for, but how you solve. The problem is going to determine where you are going to solve the problem in terms of medium, right? Someone potentially who listens to my podcast, maybe isn’t ready to invest in the Montana mastermind, camping adventure. So I need to meet them where they’re at with free content, a free lead magnet, you know, all sorts of valuable things that build that no like, and trust. Then when they’re ready, I can nurture them to potentially joining my online course. You know, that’s a scalable offer that can really add a ton of value, but further nurture that relationship. Then when they’re ready for more, then they could, you know, ascend themselves or through my marketing to an online membership model. And I just think anyone out there listening, who’s struggling, you know, in, in terms of where to start, you have to think who is your perfect avatar? Like, you know, if you’re, if you’re working with busy entre who are, you know, maybe 40 to 50 years of, of age, well, they’re probably not gonna be on TikTok. Okay. They’re probably gonna be on LinkedIn. Right. Maybe they’ll be on TikTok. I feel like who knows these days? Who knows? CJ (17:50): I don’t, I don’t know. My team handles all that. I, I, I just can’t do the dancing as I love dancing, but that’s with my fiance and at the, you know, at the dance hall anyway, the point is, you gotta think about like, they’re not gonna think of where your avatar is and then serve them there where they’re already at. Like again, like BBG does these high level strategy days, you know, some people aren’t like, aren’t going to sit in front of a course. They’re just not gonna watch a video on their laptop on a Saturday. They, they want one on one hand holding, you know? So you have to think about where your perfect avatar is. And then where is going to be best to connect with them, to be relatable for them to share your story and your, your process and your message so that you can make a positive impact in their life. AJV (18:37): Oh man, I’ll tell you what I took away from that, that I think is so significant is stop looking around at what everyone else is doing and look directly at the people you need to serve, that you are meant to serve and go, what do they need need? How can they consume this? Yep. And stop trying to do the next trendy thing just because someone else is doing it, they may not have your audience. So focus on your audience, focus on the person that you’re trying to serve and build it for them. CJ (19:05): Yep. And into that, AJV (19:07): I love that. That’s so good. Now, speaking of this curriculum one of the things that I, I do wanna talk about, cause we mentioned this earlier is you don’t need five different sets of curriculum or all this content and five different keynotes. Like that’s not necessary to build an empire worthy business. You need one life changing set of content. So let’s talk about content from in it because yours is really good. And it’s, it’s really awesome. And I just want two things out of this kind of like last piece of our conversation. I know we’re almost out of time. So I think the first thing is how did you come up with this content? Like how did you actually go, this is a book, right? This needs to be in a book and in a course, and here’s what I’m gonna do. And then two, what is it like give us some of the fruits of all of your labor. CJ (19:59): Yes. Well, again, it starts by just, it started for me at least by scratching my own it, you know, I was outta balance. I needed to get back to flow in, in a, in alignment, you know? And so I just broke my life into these 10 different areas. I’m now calling them 10 alignments. And this was basically, you know, me just determining how I can get back to this state of blissful balance. And for me, I broke it down into an acronym. It didn’t start as an acronym. Obviously it evolves, you know, we AJV (20:29): Love an acronym, Cary. CJ (20:30): I know you love an acronym. Yep. And that’s really, you know, one of the things that I realized is acronyms and frameworks for everyone listening are so imperative because people have a lot going on. And if they can’t remember your content, well, chances are, it’s not going to positively impact their life. You know? So you have to think through this and you wanna make it so easy to consume and so easy to implement, but not necessarily, you know, repetitive, you don’t wanna like be a copycat. So for me, my framework’s not rocket science. I’ll be the first one to tell you, it’s not rocket science. It’s just, I broke my life down to these 10 different areas. It’s called the soul mapping, you know, framework it, it’s essentially your soul’s mapped to the blissfully bounce promise land. And you know, AJ, I’ll, I’ll run through this real quick for the audience, but I want everyone out there to actually quantify where they’re at in each of these 10 different areas, these 10 different alignments and AJ, if you wanna get put on the spot, I’ll if you’re feeling brave, I’ll ask you where you’re, where you’re at in these. CJ (21:39): But basically I want you to think about five is like an a you’re crushing it. You know, you’re, you’re really happy hustling in this alignment, like an F you’re failing. And as you know, what you measure you can manage. So it’s really important to measure yourself in each of these 10 alignments. And I do it every Sunday. I take my own medicine every Sunday and I look at where I am lacking in the week, you know, prior and where I need to prioritize change in the week ahead. And so it’s this cons ebb and flow of adjustments. Now S stands for selfless service. Are you living for yourself and your own personal gain or are you giving back to others, your, your expertise, your time, your money, think right now where you’re at in the last, just give yourself in the last seven days where you’re at in selfless service five as an a, as an F, write it down. CJ (22:30): Okay. And everyone out there listening, be an active participant here. I get the most outta podcasts like this. When I take action, I actually, you know, implement, but also do the work O stands for optimized health. Are you, you know, optimize mentally, physically, and emotionally or not so much, I are you, you know, shoving garbage down the, your pie hole at, you know, feeling sluggish and just not, you know, not nearly optimized and, and be honest with yourself. One to five, five’s an a, one’s an F you unplugged digitally. Are you constantly plugged in connected to your devices? Like looking at social media, watching Netflix and Amazon prime and all these other things that we’re inundated with, or are you being diligent and having barriers and using your tech, not letting it use you L loving relationships, are you, you know, having love in your life? I mean, what’s it all for, if you don’t have love in your life, right. AJ, I mean, you, you want to make sure that you’re connected with your personal relationships, your family, your friends, but also your lover, you know, making sure that that relationship doesn’t, you know, get sacrificed in the process of your Ascension. Right. So this is the sole part. Okay. In AJ, do you wanna run through yours for the so part real quick? AJV (23:51): Yeah. I have no shame in this. So and the Fs, I’m a four. I feel like I’m, I’m pretty good with that. On the O I’m a four to feel pretty good about that. Yeah. On the U I’m a one I fail. It’s a major, your F terrible I need help. And on the L I’ll give us a five, I got lots of love. I feel lots of love it’s all around so that I feel really good about. CJ (24:14): Yep, exactly. And that’s, and here’s the thing, guys, just give yourself grace, you know, right now this is just your baseline and you have to be honest with yourself, but you also wanna give yourself grace. Now we get to the map and part M stands for mindful spirituality, you know, are you connected to a higher power? Are you, you know, meditating and praying and, and, you know, practicing breath work, like, are you believing in something bigger than yourself, right. That’s, that’s an M rank five is an, a, one is an F a, a above financially, you know, are you living paycheck the paycheck, or are you doing what you want when you want with who you want? You know, are, are you abundant? And, you know, oftentimes many people think this is the most important alignment, but it’s not rank where you’re at. It is important, but it’s not the most important. CJ (25:03): They’re all equally important. First P personal development, are you growing every day? You know, learning and reading and, you know, listening to a podcast like this and watching inspiring and educational shows or not so much, you know, decide where you’re at in personal development. The second P which I find a lot of driven, you know, entrepreneurs and, and type a high performers lack is this one passion hobbies, you know, are you doing fun things for yourself? Are you like getting out there and actually enjoying things that you used to really enjoy? Maybe it’s a martial art or fly fishing or horseback lighting like me, or maybe it’s painting or singing or whatever it is for you rank where you’re at in passionate hobbies. And then you got eye impactful work, you know, are you getting up every day and really excited about what you’re doing infused in your passion, which is, you know, that, that inward calling on your heart strengths with your purpose, just that outward serving mission to make a positive impact, right? CJ (26:11): Like, what’s it all for, if you don’t make a positive impact, you know, so rank where you’re at, maybe you’re, maybe you’re not, you know, feeling very fulfilled by your work and that’s okay. But just, you know, recognizing it awareness is the first step to change rank where you’re at one to five in that alignment and then N nature connection. Are you actually connected to nature? Are you getting outside and, you know, tapping into Pacha mama, our beautiful planet and, oh, by the way, are you protecting it? You know, like this is where being a conscious consumer actually plays. Like, are you voting with your dollar and supporting B corporations? And I have a whole nother company with my brother and business partner and best friend, you know, called eco breakthroughs. And, and we’re fighting the plastic pollution epidemic. And we’re up to some very big things in this realm. And I’m really excited about this, but it’s so important now more than ever that we take care planet. So this all falls in nature connection. So, Hey, Jay, you should have your mapping scores. Let’s hear it. AJV (27:10): These are good. I love this. I love this kind of stuff too, because I think it’s so important to have that gut check. Yeah. And again, like back to what you said, what I love about this, and then I promise, I’ll tell you, my scores is that this came from knowing where you were out of a line. It’s like, if you know, you are, there’s a likelihood, someone else is too. So it’s solve the problem that you have, knowing that it’s simultaneously gonna solve problems for other people. And I love that. I think this is so clever on the M mindfulness. I gave it spirituality connection to God. Like I gave that a five. Like, that’s probably the strongest for me that, and love, I feel good about really a, I gave it a four, right. So pretty good. The first P I gave it a four feel pretty good about that. The second one I said at first I said, this was like the hobbies, right? Passions. Yes. I said one, but then I remembered not my goal for this year is half more fun. And then I was like, actually, I’ve been, I’ve been doing some new things. It’s like, went surfing. CJ (28:09): Oh AJV (28:10): Yeah, hiking. We’re in a little bike gang that my five year old has named whirlwinds where the whirlwinds we go biking. So I feel maybe I gave myself a two. And then on the eye of four, and then on the end a two. CJ (28:25): Mm, yes. Well, I will say you’re crushing it in many regards, but those ones, the unplugged digitally, you know, the nature connection and the passion of hobbies, you know, these are all very important areas of your life. If you want to achieve that blisful balance. And you know, right now, if you tally your scores up, everyone listening and, and you’re above a 37, congratulations, you’re happy hustling. If you’re a 36 or below, well, you got some work to do. And so this is again, a, a tool, a system and assessment will you, that I do every single week and the happy hustlers in my community do every single week be cuz balance. Isn’t this finite destination. AJV (29:09): You said 37 is a happy hustler. Yep. Oh, I fell short. I’m a 34. I got work to CJ (29:15): Do. Yep. You do. Hey, AJV (29:17): What I tell you about, for everyone listening to this too, like who doesn’t like to do stuff like this? It’s like, am I hustling, happy hustling? I don’t know. I need to take this quiz. So in things like this into your content, make it so engaging. CJ (29:29): Yes, exactly. Yeah. And it’s so important be that you do it regular because I’m gonna give ultimately one of the, the biggest, happy hustling principles that I could ever bestow upon the BBG community and anyone listening. And that is, you must give each area of your life equal importance, but focus on one at a time. Hmm that’s right. So you must give each area of your life equal importance, but focus on one at a time I’m on this podcast with AJ, I’m all here. Hundred, 10%. When I go on my date night with my lover later, I’m gonna be a hundred percent there. When I go to my martial arts karate class, I’m a hundred percent there. You know, it’s like people, I feel like where the, the disconnect is, is when they’re at work, they’re thinking about their family. And when they’re with their family, they’re thinking about work. And so we’re not doing anything to our a hundred percent capability or effectiveness. So it’s really important that you give of equal importance to each of these 10 different alignments, but you must focus on one at a time. AJV (30:25): Okay. So I have a question for you about that, because I think that’s that really plagues, most human beings is, you know, we’re at work, but we’re thinking about this problem at home, or we’re at home and we’re consumed with checking our emails. And so I’m curious, right? Just in your opinion, why, why, why are we such a distracted community right now? And it’s like, why can’t we put one thing down to focus on the thing right in front of us. And then two, any tips on how to do that? Better? CJ (30:54): Why one, I would say is because our human brains are not necessarily built to encounter thousands of notifications in one day or thousands of pieces of information. We were, you know, we were cave men and women, you know, for millennia. And here, we now have little smartphones that have more capabilities than, you know, like hundreds of thousands of years prior in our pocket. And so we’re just inundated constantly by these dopamine dumps. And we become addicted because the people who are designing them are, you know, these are that’s, their sole job is to help make sure that their product and services are addicting for you. So we’re, we’re outgunned, we’re outgunned as human beings. And so you have to create barriers, stance to, to parlay into the second part of this question. You have to create barriers. You have to have discipline. You know, I have rules in my life that I adhere to the majority of the time, you know, 60 minutes in the morning, 60 minutes before bed, no devices, right? Just Sundays, you know, 24 hour digital detox. For the most part, I just did a seven day dopa meeting detox where no social media, no you know, YouTube or like movies or stream shows or any of that stuff. And I’d made more money and was more effective than I have been in. I don’t even know how long, you know, and it’s like, we’re so distracted. So the, the answer is create barriers, have discipline to adhere to them and have consequences if you don’t. AJV (32:24): Those are good. Those are really good. Any specific examples, just one tip of like, what’s one barrier that you’ve said in your PLA in your life that you feel like has really made a significant difference. CJ (32:37): One barrier would be, I, I would say time blocking, you know, just in terms of work, we’re all trying to build, grow and monetize our personal brand and, and really spread our message and make a positive impact specifically, in terms of work, I have a be focused timer on my computer and I’ll, I’ll airplane mode, my phone, and I’ll do a 30 minute block and then I’ll do a five minute break, you know, and then I jump on my rebound as a break which I think is really important to shake out the lymphatic drainage system, going back to my biohacking days, you know, I used to run a biohacking company where for the top, you know, 1% highest performers. And I took a lot of those little biohacks and that, that one barrier, that one time block, I can be ultra productive and I work 20 hours per week. Like, that’s my, that’s like my sweet spot. And, you know, I’m a lifestyle entrepreneur, you know, so I’m not looking to like run this massive conglomerate, but I will tell you, you know, the reason I can work so little and still be where I’m at is because I time block and I, and I’m disciplined in those time blocks. AJV (33:38): Hmm. So all right. Last question. I’m just genuinely curious when you’re doing all the other things and the other 20 hours of your week, how are for, for all of us aspiring to one day, have a 20 hour work week and still be where we are. How are you spending the rest of your time? CJ (33:56): Well as I mentioned to you pre ATT, I was just at that hot Springs here, and I was soaking in thermal natural, hot water. And then I went and I, I do a hot and cold thermogenesis, so there’s a cold pool and a hot pool. And I, I, you know, get a workout in. And then I have you know, the ski mountain here in Montana where I go snowboarding regularly. And, you know, I IM training to get my black belt in Eastern Ru KA with my fiance. And, you know, I go fly fishing and horseback riding, and I stay busy. I volunteer with a, a bunch of organizations here. And yeah, so I find, I find things to do, AJV (34:37): But here’s what I know. It’s like, that is not a pipe. Your that’s a created intentional life. CJ (34:44): Exactly. AJV (34:45): Anyone can have it if that’s actually what you try to create for yourself. I believe truly that most of us are living a default life that we’ve just set into whatever has been around us. And we keep moving and going, actually that’s not the life I want. CJ (35:00): Yeah. AJV (35:00): And you’re living a super intense created life. I love it. You live your content, which is why it’s so successful. You can, it just exudes out of you. I love this soul mapping. I’m a 34. By the time we talk again, I’m gonna be a 37, Cary. I’m on it. Hit a CJ (35:15): Girl, get a girl. It’s AJV (35:16): So good. Right. My last question. And then we’re gonna wrap this and I’m so grateful. Thank you so much. So I would just want you’ve been building your personal brand for several years. You’ve also built and scaled companies like you’ve done so many successful things. I wanna know, like, what is one lesson that you think has made the most dramatic change or impact in your life that you think all of our listeners should hear CJ (35:43): The compound effect? Darren Hardy, great book. I know you guys know him, but that book really resonated with me little actions consistently. Over time, I live by this, this phrase, persistent consistency every single day, getting better than who you were yesterday. Don’t look at other people in compare and despair, look at who you were yesterday. And I know it’s cliche again, but I’m gonna hit you with the truth that persistent consistency every single day has that compound effect. And I wanna leave one question with everyone listening. And this is what allowed me to create this lifestyle. And it is what does success act actually look like for you? Because a lot of people chase other, you know, versions of success, society deems this successful. So we chase it. But truly that’s not what success looks like for you. So you end up achieving it and then you’re unhappy and unfulfilled. So you have to answer that question. What does success look like for you? AJV (36:37): Ah, so good. And it’s true in every area of your life small, consistent step taken over an ongoing amount of times. You hear this all the time. It’s like, what’s the key to content creation, consistency. What’s the key to growing your online, following consistency. What’s the key to staying outta debt, being consistent, right? It’s don’t spend money. It’s like be consistent with what we’re doing. What’s the key to staying in love. Be consistent with time with each other. It’s consistency, consistency, consistency. We can talk about that every single area of your life. And most specifically for this podcast, how it relates to your personal brand it, you have got to be consistent with what you do. It doesn’t happen overnight. This is a marathon, not a sprint Cary Jack. Yes. So good to have you on this show. Thank you so much. This was awesome. Yeah. So, so good. Love it. For everyone else please follow Cary Jack. We’re gonna put these links and the show notes, but we want you to go to the happy hustle book.com. You can get the free ebook. You can do his free plus shipping. You can check out his membership. You can come camping with him this summer in Montana. Whatever it is, check out his podcast, that the happy hustle book.com. We’ll put that in the show notes, Cary, we love you so grateful for this. So good. CJ (37:56): Let me give one, one special give to the BBG community, cuz I’m a, I’m a part of it. And I, I love this community, AJ, and I wanna do something special as you know, time is our most precious commodity. I very diligent with mine. I want to give anyone who does pick up a copy of the happy hustle book. If you read it and you send me a DM on Instagram with your biggest takeaway, I’ll have my team send you my Calendarly link and we’ll get on the 20 minute happy hustle huddle. I’m gonna help you happy hustle your dream reality, whatever that looks like. It’s there’s no ulterior motive except me to just give value to you. So take action. If you wanna connect with me and I I’d love to serve however I can. Oh, AJV (38:31): I love that. That should be another incentive. Go to the happy hustle book.com. Get it, read it, get that Kaly link. Schedule some call what they wanna only Cary Jack. Y’all so good. Catch us next time on the influential personal brand. CJ (38:46): Peace and love y’all.

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25 of the World's Most Recognizable Influencers Share Their Tips on How to Build and Monetize a Personal Brand

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