Ep 202: How to Hire Great Contractors with Hanson Cheng



Deciding who to hire for a project can be daunting and arduous. Often, you will need to sift through dozens of profiles, and even then, there’s no guarantee that you will find a good fit for your project or your budget.

Our guest today is an expert in his field and possesses a wealth of knowledge when it comes to hiring internationally.

Hanson Cheng is a rapid skill acquisition expert, speaker, and multi-million dollar earner who helps CEOs optimize their time to ensure more freedom and flexibility, allowing them to spend more time on their vision and increase their earning power.

In our conversation with Hanson, we discuss his tips for finding competent individuals on LinkedIn and how he approaches hiring individuals in non-western countries.

We delve into artificial intelligence and how Hanson utilizes translation software when hiring people who aren’t first language English speakers.

Tuning in you’ll hear about changes happening on the frontiers of machine learning and how that will affect content creation and plagiarism.

Later Hanson shares why building relationships in your working life is so important and how a Reddit post landed him an interview with Entrepreneur Magazine.

Join us for a fascinating conversation on what it means to hire internationally and how artificial intelligence will affect automation.


  • Hanson’s tips for finding competent and exceptional people for particular jobs.
  • How to use LinkedIn to identify referrals from companies that are leaders in their field.
  • Hanson’s approach to making good hiring choices when outsourcing to non-western countries.
  • How Hanson is using artificial intelligence translation software when hiring non-English speakers.
  • How artificial intelligence is helping Hanson outsource copywriting to people who aren’t first language English speakers.
  • How artificial intelligence is affecting outsourced hiring globally.
  • Hanson’s tip for using conferences in the country you want to hire in to identify talented individuals.
  • Hanson’s approach to public relations, coaching, and growing his personal brand by building relationships.
  • Hanson shares how a Reddit post landed him an interview with Entrepreneur Magazine.


“One way I like to acquire new skills or knowledge is just by hiring people who have already done it. And the fastest way to find those people is to hire the ones who have been recommended by the people who are best in your industry.” — Hanson Cheng [0:06:26]

“You just take that [and] put it into this AI software. It will rewrite it 99% plagiarism-free. You can repurpose email copy, you can repurpose websites, you can repurpose blog posts, it’s incredible.” — Hanson Cheng [0:15:59]


Hanson Cheng is a speaker, multiple seven-figure entrepreneur, and mentor to CEO’s looking to grow their company while removing themselves from the business so that they can have more time freedom, financial freedom, and space to work on their vision. 

Hanson helps CEO’s fire themselves so their company can have more profit, be more streamlined and automated, so the owner has more time to focus on the big vision. Hanson has 20 plus years of experience in building dozens of teams comprised of over 15 different nationalities around marketing, sales, and operations in multiple industries which have made him a leading expert on entrepreneurship and business growth. 

As a mentor, he helps CEOs with scaling their company from zero to multiple-seven figures. He does this by creating bulletproof systems that automate workflows, as well as creating a unified team culture. 


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RV (00:07): Hey brand builder Vaden here. Thank you so much for taking the time to check out this interview as always, it’s our honor to provide it to you for free and wanted to let you know there’s no big sales pitch or anything coming at the end. However, if you are someone who is looking to build and monetize your personal brand, we would love to talk to you and get to know you a little bit and hear about some of your dreams and visions and share with you a little bit about what we’re up to see if we might be a fit. So if you’re interested in a free strategy call with someone from our team, we would love to hear from you. You can do that at brand builders, group.com/pod call brand builders, group.com/podcast. We hope to talk to you soon. RV (00:54): Biggest business blunder ever have I made the interview you are about to hear is not the real interview Hanson. And I have been working on our schedules for like three months to do this interview. We did the entire interview two days ago, and at the end of the interview, I got to the end and I was like, where’s the stop button where wait a minute. Where’s the stop button, no stop button. Because some bone head moved named Rory Vaden forgot to hit the start button. So we didn’t record the entire thing. And Hanson’s been, so you’ve been so gracious man to come back. Thank you for that. I feel like a total bonehead. I mean, nothing frustrates me more than losing time. And so to do it to somebody else is just like sucky. But no, oh HC (01:47): Man. Things happen, right? We’re entrepreneurs things, always seeing the not happen the way we planned, but you know, I’m glad we could get it done and do it again. Well, RV (01:56): Yeah, so here’s the good news for y’all is Hanson is going to save you some time. We had an epic interview and we just, him and I are newer friends, but we met on a project that he was working with. We have a mutual friend, Celinna De Costa, who is a writer and you know, they’re friends and we met for a thing. They were, they had going on for Forbes, but Hanson is really smart. And as soon as I met him, I was like, gosh, I really liked this guy. I like his brain. You know, he is a speaker, he’s a multi, multi seven figure earner. And he helps CEOs basically figure out how to remove themselves from their company. Either with people or processes. We’ll talk a little bit about both of those. Just so they have more freedom and flexibility and make more money and, and, you know, just more profit and, and be able to have more time on their vision. So he’s really good at streamlining things, automation he has worked around the globe and he, he lives Bali and right now I happened to catch him in DC. So he just, all things, entrepreneur and systems and, and man, the interview we did was awesome. So I couldn’t let him get away without getting it actually recorded, man. So anyways, welcome back officially. HC (03:14): Thanks for having me back. RV (03:16): So so freedom to ascend dot com is your website. And you’ve worked on a lot of different things, but I think that our conversation, you know, that we had a couple of days ago, what stuck out to me was I was going okay, how do you help entrepreneurs? Who is get their time back? And basically the way I thought of it was, you said, okay, we’re going to either put in awesome people and, or awesome processes. I mean, is that, I mean at a high level, is that kinda, what is that kind of how you think about it? HC (03:59): Yeah. I mean, every, every business is different, but we can use the same principles and analyzing how to best leverage the owner’s time. What we do is we just, you know just take an inventory of where they spend all their time, what is moving the needle most and how can you automate that exactly with systems current software. So keeping up with technology out there to replace or reduce the amount of people or time needed and adding people in to either do those tasks or to maintain those, those, the software. RV (04:32): Yeah. So the I’m a big nerd, like autumn marketing, automation, nerd, and, and, and stuff like that. And I like a lot of the systems, but I want to talk about the people part here first. And I think the thing that’s so frustrating for so many entrepreneurs, whether they’re trying to hire a VA or a full-time employee, or just a contractor who can get something done, like, you know, like I need a guy, like I need a guy who can edit a video. I need a, I need a gal who can like write some copy. I need a, I need someone who can like build a website or do design me a flyer. And it is so freaking hard to find good people to just like, knock out a job. And you’ve got two tips on this that I’m going to make you reshare, because these were two things I had never heard. But you know, you don’t, you don’t have to dive into those exactly. If you don’t want to, I do want to, I do want to cover them, but like, how do you find the people? Like, what’s the mindset here? And then, you know, like what, what give us like a couple techniques or strategies on this. HC (05:44): Yeah, sure. I think what most people default to is searching for job listing boards, like Upwork or Fiverr you know, or Craigslist or whatever it is to find these people and problem with that is we run into a lot of stuff we need to sift through. Right? You definitely can find quality in there, but I mean, it’s, it’s a lot of stuff to sift sifter. And a lot of times as business owners, we just want to get that task done in a, in a, in a hash process. So what I’ve done is like, okay, how can I basically make this process, the system more efficient and what I, so I found this hack. I’ve never heard of anyone doing it before. But what I do is I use this for my actual website was I was like, okay, where do I want my business to be? HC (06:28): If I were to five or 10 X or 15 exit, and who are the people in the market right now that are leaders in the what in my market who are 10 times ahead of me, I would go to their LinkedIn profile. And I will look at the recommendations they did. Not that they received, that they actually give, because what that will do it will show me who along the way, in the last three, four or five years have they worked with who experienced that growth or help and skill that growth that I can now talk to bring in as a consultant or ideally how I hired them as part of my team to then they have the blueprint they’d experienced the blueprint, they know where I am, and they knew they know what they did to get to where the person I’m looking at. Gotcha. And so I can just hire them, bring them on. And automatically I absorbed, it’s like a matrix. I can absorb their knowledge, right. Just by hiring them. So this is one way I like to acquire new skills or knowledge is just by hiring people. Who’ve already done it. And the fastest way to find those people is to hire the ones who have been recommended by the people who are invested in your industry. RV (07:34): Dude, that is such a practical tip that is, is free. And it makes so much sense. And we have, we have learned and studied so much about recruiting and hiring and we’ve hired so many people, employees. I mean, we’ve hired hundreds of people at this appoint, like between our various businesses. We’ve helped our clients hire hundreds of people. I have never heard anybody share that. And it’s such a simple tip. And you know, when you think about LinkedIn, of course, LinkedIn has its own job board, which we’ve used a ton and, you know, costs, I don’t know, maybe 500 bucks or something. We’ve used Upwork, we’ve used Fiverr, you know, whatever Craig’s list marketplace. Like we do all, all the things. But we have always found that like our best hires come from referrals either from like friends and family or clients, or from people who work here, but on your LinkedIn network, like those are referrals. RV (08:39): It’s, it’s like you don’t, and you don’t even have to ask for them, you’re going, who is out there, that’s the best in my space, or that does the best in this, this thing. And then like, we all think about recommendations in terms of who’s given us recommendations. How do I get recommendations, but never have I even thought to go, oh, and there’s an, you know, anyways, so we, you and I recorded this interview. It, two days ago this morning, I went on LinkedIn. I started doing this and I was like, whoa. And I, I found a VA case. I found one person that was like a VA. I found one person who was a social media marketing manager for somebody. And this is like top people. And this is like, the recommendation they wrote was like six years ago for like five years ago before they even became who they are now going, oh man, like they’re right there. And it was really amazing. And I saw a bunch of others, like web developers. I saw membership some, someone who had built memberships for one of these people. And I just, I don’t know. I dunno, Hansen. It was just so simple. And I just can’t believe I’ve never heard of that before, so that, and you’ve done this for yourself, but then also like you can help. You’ll help, you know, what clients you work with. You’ll go do this for them and figure out who they’re hiring. HC (09:59): Yeah. It’s very, very easy. Once, you know the process now I don’t even have to do it myself. Right. I can train a very like one of my team members to do this or a VA just say, Hey here are the competitors. Here’s a list of the people that are in my market, who are the best. And I don’t care. Like I want to know everyone they’ve ever given a recommendation and recommendation to, because I may be looking for a social media manager, but they might have recommended someone completely. I’ve never even thought about hiring. And then now that gets my brain to start thinking, like, why did they hire that person? Let me talk to him, shoot him a message on LinkedIn. Hey, I saw that you worked with this person, what did you do there? What were your results? And everyone’s super, super, because it’s just like a referral. Like you said, you, you refer them to who gave the recommendation and you’re like, I’d love to learn more about you and add, I’ve never had anyone not respond in a, in a, in a good way. RV (10:50): So do you just send them a yeah, I mean, that’s just so, so cool. And, and it is true. There’s something about LinkedIn recommendations. Like I even find that people will kind of write an Amazon review and there, you know, a lot of times they’re like very forthcoming, but there’s something about a LinkedIn recommendation that feels very like vulnerable and honest and real. It’s like, I won’t write a LinkedIn recommendation for just anyone who asks for one. No. Oh HC (11:18): No. It takes some time. It’s not easy. You got log in. You’ve got to go to recommendations. You need to set it up, you know, rent it out. Yeah. RV (11:23): Yeah. So, well, that’s awesome. That is such a great tip, you know, and, and, and on the LinkedIn recommendations, I mean, this is not really what we talked about it and not really the topic of this conversation, but the other Jim of how to use recommendations is like you know, like for keynote speaking, we, we have done, this is you go look at other speakers. We don’t really consider other speakers as competitors because they hire different speaker every year. Right. But you go look at who is a top speaker and write on their profile will be recommendations from all their past clients. And if you’re, and you go, like, these are the peop, like, these are literally the decision-makers who hired this person to come speak. And you just never think about using the tool like that. Like, it’s, it’s the, it’s not even just like the cold search power of it. And the social engine it’s like working through real human relationships and they’re all visible missing as an incredible so okay. So then the other thing I wanted to ask you about was you live in Bali, you grew up in DC, right? HC (12:37): I grew up in DC. Yeah. How long do you live in Bali? RV (12:42): I would say about four years. Okay. So the international hiring place, right. And you always hear of these, like hire someone in the Philippines for two bucks an hour to just like do this. And we’ve had certain things that has, that has actually been, it has actually worked, but in most cases it’s like, it takes more time than it is worth. And you shared with me that there is another kind of secret little thing that you have figured out about hiring, about hiring great people. Can you share, share it with us? Yeah. HC (13:22): Yeah. This is, this is a superpower of mine because when I discovered this man, it made, it made hiring so much easier for, for teens of people who have been working here. So I’ll, I’ll just get right to it. So I do have a competitive advantage, so I’m gonna let you know upfront. My, my fiance is Russian and my, my hack is to find groups of people, teams of people in Russia to hire who have been working with each other for specific pieces of, of, of labor in my businesses. And the reason I do that is because like you said, when you hired from the Philippines or India, and you’re looking for the low-cost salary for unfortunately their level of education and, and just their mindset on, on problem solving is a lot different from Western countries. Okay. I don’t know if you’ve noticed, but if they find an, a problem they have trouble finding a solution to a problem. HC (14:21): They’ll come back to you and you have to basically use your mental bandwidth to figure it out for them. Now, Russians, on the other hand do not, they are very, very competitive. Technology wise, they, they consume so much education Americans, Canadians, like they, cause they want to grow their skills so they can get out of Russia or at least perform on a competitive basis across the entire world. So what I’ve found working with Russians is that they’re, they’re sharp as, or maybe even a little bit sharp enough because they have the work ethic and they have the education and the mentality of like, okay, like what are all the different options we can do in chess? And what I’ll end up in there? Their cost of living is so dramatically lower than ours, that you can get a very, very one of, some of the best teams in Russia. And I’ll give an example. I have a social media team, well, more of a marketing team about four or maybe five people on the team and I’m paying less than 2000 a month. Or, and these are these, these, this agency works with grants like Coca-Cola pioneer, large, massive brands. So I have a lot of experience with the most up-to-date marketing strategies. RV (15:36): Huh. So, yeah. So like, what I hear you saying is, you know, each, each culture, like when it comes to hiring internationally, you have to like pay attention to the kind of cultural norms and the like course you do. Right. And it go, yeah, it’s, it’s different. Hiring someone in India is different than hiring someone in the Philippines is different than hiring somebody in Argentina is definitely the higher. And you know, I, I had to think back over the years, I’m like, I don’t think I’ve ever worked with a contractor from Russia. And what I hear you saying is going, Hey, there are certain countries that have an education level. That’s very comparable to what you might see in wherever the U S or Canada, or, you know, w England or whatever name, your pick and the work ethic is similar or better. And the problem-solving skills are similar or better, but the cost of living is still much lower. And and Russia’s one of those places. Are there, are there others, or as right now, is Russia like, well, Russia is also massive, so yeah, yeah, yeah. HC (16:42): Yeah. I mean a lot of the Eastern European countries. So my main sources are Ukraine and Russia. Okay. And this is what I call it’s like labor arbitrage. Right. you’re getting a very, very, very high level of skill for Le much, much lower price. Now the trade-off however is English is not a first language. Okay. So and I’m going to introduce you to a soccer. We did not discuss about this up the last conversation. This is another tidbit that I I’d like to add in here. I found, I found a software that uses AI to now repurpose, so I can have a Russian write anything. And they, they use the same structure, but it’s in Russian. I usually translate it. It’s not proper English. And this is where I was struck that man, I still got to hire an English copier. HC (17:31): Now I found a software just recently, just a few months ago, and I’ve been playing with it. It works tremendously. So I’ll have a Russian copywriter write email sequence or redo a website. And I will take that, dump it into the stock where that’s AI and it will repurpose it in perfect English. Really perfect. Yep. And now I’m even exploring might maybe even replacing my copywriters because I can take a copywriting. They’d let you funnel, hack your competitors. You see what kind of, what, how they’re speaking to their audience and their what’s on their website, their emails. You can just take that, dump it into this AI software. It will rewrite it. 99% plagiarism free. You can repurpose email copy. You can repurpose website. You can repurpose blog posts is incredible. The software I’m using is called conversion.ai. RV (18:23): I thought that’s what you might say. I thought you that’s what you might, you might say. Yeah. I’ve heard about this. Yeah. HC (18:29): Yep. And yeah. So this one, this one has closed the loop that had been like, okay, the trade-off is there. They don’t have the, the first or English as a first language. Now that’s not an issue for me. However, I’m still paying the same rates. RV (18:43): So that’s amazing. Does it go the other way too? Can you take your English and run it through conversion.ai and move it to like Spanish? HC (18:56): I have not tried. I haven’t tried to that. Yeah. I’m not sure I have that, but that would be a really good case study or case use. RV (19:05): Huh. Yeah, so this, I think I heard this tool in regards to in, in regards to like headlines and stuff like that. Yeah. Is, is I heard it as like basically like you’ll, you’ll plug in some copy and it’ll kind of like spit back some stuff. So I have not heard about this feature. So actually AIJ is the one. So our CEO, my wife, she’s the one that’s been telling me, Hey, you gotta look at this, you gotta look at this. You gotta look this, I haven’t actually gotten to look at it. But now that don’t tell her crap, she’s gonna listen. She’s gonna listen to this. There’s nothing more annoying than when your spouse tells you something like a thousand times that you don’t do it. And then like some random person says it and you’re like, oh, Hey, let me tell you Speaker 4 (19:53): About this awesome tool conversion. He’s like what? I’ve been telling RV (19:58): You this for years. But so you’re saying you’re getting a copywriter at a much more affordable price who kind of like understands persuasive marketing, et cetera, et cetera, writes it in their native tongue. You run it through this tool and bam, it spits it out in English for you. HC (20:17): Well, they write it in English, but the English is not, you know, it does. It’s just, you can tell it’s not written by speaking person. And then I read the word it. So they do have caught like they work with international brands. So they’re starting to try to find copy, but that’s their struggle in Russia. It’s really hard to find English speaking, Russians who sound like, you know, you can just tell it’s not written by a native English speaker. And so they can get 78. They, you get the idea, but just didn’t sound right. You plug it in here and now it sounds great. RV (20:53): Okay. So they are writing it in English, but it’s a little bit of broken, broken English, and then you, and then this cleans it up, basically HC (21:01): It’s better than Google translate. Not as good as you or I, right. RV (21:05): Huh. Got it. Okay. HC (21:08): For the Russians and then a conversion AI polishes it up to where you and I, even better than you arrived. I write it because they did different variations. So you can plug in, like they can write one thing and you can just sit you compose or generate generate journey. So they would come up with unlimited variations of that. So then you can AB test each one and be like, okay, I, they wrote one great headline. I’m going to create this one headline and put it into 20 and then I can give it to my person and they can run tests on all day. RV (21:37): Huh. And then see basically split test different headlines and see how they perform. Yeah. That’s how, that’s how ADA described it. To me was almost like a headline generator tool and kind of go in like, Hey, you know, different. Like we could even take our email sequence, put it in there and then it can give us like another rendition to kind of test. So HC (21:56): W w I want to real quickly, so re talked about basically SEO and stuff like that. So this is where it’s starting to hit the STL market Flores. SEO nurse are listening. You can actually take, and people have built software. I’m actually working with a developer, build a software where you can go and see, all right, here’s Google’s top ratings for how to make money online. The top 10 articles, take those top 10 articles, dump it into Jarvis or conversion.ai, re spin it. And then you have a brand new article, not plagiarized that you can now clean the top topics from those other articles. And you have your own on your own website without hiring an SEO. Right. RV (22:39): Interesting. Yeah. That’s interesting. Cause it’s like, it’s definitely not plagiarism. You’re literally not copying the words, but it’s kind of like you’re taking the concept and the content and then re re repurposing, which people have done for years as you go like, oh, look at what this, this, I want to research this search term. I’m going after this search term, this is the website. These are the 10 that have it. And you go, w you know, what are they doing? And then you’re just kind of like reverse engineering it. But you’re saying using a tool like this kind of like, does the reverse engineering for you? And then you kind of add your Polish and then you do this is like it’s almost like digital war games Speaker 4 (23:22): Is like RV (23:24): The, the, the future of, of this stuff is going, you know? And, and, and I think that to me, of going, like, when I hear somebody, like you talk at your, like, w dealing live in this world all the time, and I go, there’s a lot of people who don’t even know this is happening still. Like a lot of people are just like, what does SEO mean? And it’s like, Hey, you’re still living that world. Like, you got to pick it up here. Like, you need to do some binge listening of, of some influential, personal brand podcasts and like some stuff, because this is, this is where it’s at. And, and I think here’s what I think is amazing is there are like, this kind of tactic is kind of like a nimble small business tactic applied to a huge, big business concept of like SEO and keyword research. RV (24:12): And, you know, just like page optimization and traffic analytics. And there’s like this merger of these like small business hacks, and also small businesses are able to compete with big businesses without having to spend like massive dollars for the clicks because of, of, of techniques like this. And a lot of big businesses are trying to become more nimble and, and smaller businesses are being able to compete. Anyways, I’m coming back to the, to the international thing, you know, is there a place you can go to find great talent? I know you said you have an unfair advantage because your fiance those of us that are married should probably not go get a Russian fiance. Is there is there another way whether it’s Russia or, you know, you mentioned Argentina last time we’ve worked with some folks in Argentina, some creatives that were, have been really, really spectacular w finding the right people overseas, is there a way to do that other than the LinkedIn thing, cause that would lead you to some of those people? Probably. HC (25:14): Yeah. How I would do it if I did not have, like, Beyonce is, I would find similar to you kind of went over it, you conferences, finding the speakers that so you could find, if you want a social media person, you can find the top social media conferences in Russia, look at the speaker list and reach out to those speakers. And then just through those connections, figure out okay, who recommended them? Who are they working with? It’ll be a little bit tough because it OER in Russian. However, you can very quickly decipher, okay. Who are the best. But the, the good thing is, is that you’ll know, I, I you’ll be much more likely to be able to afford the best because their rates are so low. Okay. So you don’t have to do a lot of digging for a comparable rate because it’s going to be pretty comparable to what you might. Yeah. RV (26:03): So it’s kind of the same way you would, you would find like, who’s the top person, who’s the top expert on blank and English or whatever. Like you would just search it and you’d, you’d see it, but it would be in Russian, but you could also view it through Google translate and be able to kinda like read a lot of those sites. Yeah. And then, and then just reach out to them. You’re going, it’s not that hard to find the top people. It just be, you just wouldn’t have much relationship connection with them. So you got to like, you know, reach out to, or whatever, HC (26:31): But you’ll be, here’s the thing you’ll stand out because you’ll be a non rush and reaching out to them. They want to work. And we talked about this before. They really want to start branching out and working with American or Canadian or UK companies. And so if you reach out to them, they’re going to super excited. You may even get on the phone with the actual owner CEO of the company and they’ll bring their, their 18. Right. They’ll roll out the red carpet. And they many times I’ve, I’ve had like zoom call, interview calls with the owner, the, his right hand, man, and then three or four of their top project managers. I’m not sure if it’s a training car or whatever, just to, just to really put their best brains together to work on, on my, my businesses. Yeah. RV (27:14): I mean, that’s, that’s interesting. Guess it’s just people, it’s people and going, what, what do they want and how can I help them and where are they? And yeah, that, that’s super, super interesting. So w what I want to talk to you about the PR concept a little bit, so we didn’t get it to chat about this last time, but I, I wanted to understand this. I feel like, I feel like I’ve heard that you’ve created a similar kind of system, which is like, you know, just in general, I feel like how your brain is working. You’re constantly reverse engineering. What is like, you know, labor arbitrage is such a great concept. That’s such a great term. I’ll just go and how can I solve this problem in a different way, in a more efficient, economical way. And I feel like you developed some good process with this related to PR and publicity, which is obviously how we met. We, you know, we kind of met through this, this Forbes article, which wasn’t even under your name I noticed, or Celine’s like, I was working with you all, but somebody else wrote the article. Like I expected it to be under her pen name. And then I was like, oh, this didn’t even come out under her name. So I was like, clearly you were doing something there behind the scenes for relationship building. And like so how do you, like, how are you tackling some of this PR stuff and building relationships there? HC (28:40): So very similar I’m reaching out on LinkedIn. I’m just, this, one’s a lot more manual. I mean, when you want to develop a relationship with cause Forbes, contributors or entrepreneurs, they get messaged a lot. Right. And so I, I come in and I’m very, very, very focused on just providing value develop relationships. And once they, I give a lot of free advice and coaching or whatever for this area, they don’t get paid to contribute to these columns. Right. And so they have other businesses. So what I do is I come in and if we click on a good level, I will give free advice. I’m like, okay, I’ve grown up several companies. I’m what are you working on? A lot of them are in my niche, which is building websites for there. And so I give them a lot of value in exchange, not even exchange. HC (29:30): I just say, Hey, I have a PR company. This is not based on any exchange or anything, but if they’re a good fit or I have an article that you’d like to publish, like, could we work? You know, basically could I, could I interview some of my clients? And so if you think they’re a good fit and you might write about them, and that works really well, super relationship-based. And I just, I’ve been doing that for a couple of years now. So I’ve built up a really strong network of people that contribute to different magazines. And as I’m growing my personal brand, now I have ins with editors or, or people who can make decisions. So eventually when I build my personal brand, I can have my own columns as well. RV (30:12): Yeah. I mean, it’s, it’s, it’s crazy. Like I think, I think this wasn’t our conversation that I was saying, media is like the thing that has the littlest financial dollar value of anything you ever do short term, but this monster credibility and influence and relational power, which all leads to financial stuff later on. And and yeah, that’s, that’s the thing. Is this going like, what’s, what’s different about the world today is these people are accessible. Like you’re not going through some, like secretary on a phone tree, or like a, you know, some people blocking you to get to the writers. They’re all out there on LinkedIn and Twitter. They’re super easy to find. I mean, we got on good morning America last week because the guy I’d never even met he’s on Twitter. He saw some posts that we made about this national research study that we just, that my wife did that we just, we just published. RV (31:13): It’s just coming out now. And he was like, Hey, can I do an interview for you? And, and he reached out, you know, he’s ABC news.com and we’re like, sure, we did an interview. He didn’t even say it was going to be on good morning, America. We thought it was going to be on some late night, late night show that he does. We, we knew he was reputable, but then, then they rerun the story on good morning, America. The next morning, we didn’t even know some, our friend was like, Hey, did you know? You’re a good morning America? And it’s like, they’re there, they’re there. They’re right there. It’s, HC (31:43): It’s incredible. Yeah. I mean, I would say maybe three or four, three or four years ago. I, I had no social media for, I still don’t. I haven’t worked on it, but know nothing about me. I met some guy and we became friends. We hit it off. Same thing. We just were talking about business. He wrote an article. This what happened. I found his article on Reddit, reached out to him about, I love your article. We just started talking. And I was like, Hey, something working for me. I figured out a way to hack Cora. And I got a million views in less than 45 days. So I was like, Hey, I don’t know if you’ve heard about this, but I did this. And you know, I don’t know what you’re working on, but maybe you can work at di didn’t expect anything in return. HC (32:23): It turns out he was a contributor for entrepreneur. Ended up reaching back out to me like couple weeks later, like, Hey man, I was thinking about your core hack. I’d like to write about it. Had a full feature done on me in entrepreneur, out of nowhere. And then we’ve just became really good friends after that. And yeah, if you’re just providing value out there and you want to be strategic, you can provide that value to contributors of these large publications that you can find on LinkedIn, but you’re not going in saying, Hey, I want you to write an article about me. It’s like you go in and you find out, okay, they might be someone you were friends with. They happen to write for whatever publication, just RV (33:00): How can you help them? Which is the, which is true of anything. Like that’s the way you build relationship with anybody is you go, what can I do for you? How can I support you? Who can I introduce you to? Like, what tip can I give you? Can I share your stuff? Like, can I volunteer at your conference? Can I give you an endorsement? Can I like give you a retweet? Like it’s, and this is what people like, just don’t understand. And it’s so freaking simple as you go, how can I add value to this person’s life? What can I, and that’s why, you know, it’s funny. Cause I think Hanson that one of our brand builders courses is called podcast powered and we, you know, we teach people like, Hey, here’s how to like create a unique podcast and the technology. And here’s how you like deal with the, the premise of the show and you know, blah, blah, blah, blah, blah, like everything you needed to know to like launch an awesome podcast. RV (33:49): And one of the things that we always tell people is we go look, the best reason to rock launch a podcast is not because of the money you’ll make it’s it’s, you know, hopefully because you’ll impact a bunch of people. But even if like you don’t have that many listeners, there is no faster way to meet. Like anybody you want then to go, Hey, I have a show. Can I interview you? Can I tell my audience about your book, about your website, about your column? I mean, it’s just the, it is the most incredible networking tool in the history of mankind, because you could, you could email that person a million times and call them and they would never respond. And you’re like, Hey, I’d like to interview you. And this is the power of writing for entrepreneur or for Forbes. The it’s, it’s, it’s one of the things I’m doing at success now is I’m you know, here you go. RV (34:41): Like we were friends before and now suddenly I’m the entrepreneurship editor of success magazine. That wasn’t even a thing. I don’t think when we met. And you know, there’s all these people that it’s like, they would never respond to me, but now it’s like, because I want to interview them. They’re like, yeah, of course. When do you know is next week? Okay. And it’s like, this is crazy. Like the power of being the media is it, you know, it’s just crazy and anyone can start a podcast or a blog. And then if you get a chance to write for entrepreneur or Forbes or any of these, like Celine does, I mean, it’s lien rights for ton of these. But you’re just giving value to them. Yeah. What you’re doing right here, right here for us. That’s so cool. Y’all so anyways, Hanson is as you could tell, he’s a real smart guy. RV (35:28): Like he’s kind of like that guy where you go, I need something. I don’t know who to talk to. I should, I should, I should hit up Hanson and see what he thinks about this. Because if he doesn’t do it, I’m sure he knows no. So who does it? And if you’re going, Hey, I need someone to like build some systems and processes so that my business isn’t like completely dependent on me all the time for everything and every question and every problem freedom, freedom to ascend.com, right? Is your website. That’s where you want people. Where do you want people to go to learn about you? HC (35:59): Yeah, they can come to your website. They, if they want to reach me personally they can go to Instagram. My Instagram handle is Canson. Shane H a N S O N C H E N G G RV (36:11): Extra G on your instant handle. Cause someone stole your, HC (36:15): Another Hanson. J was a little bit quicker on the trigger. Yeah. RV (36:19): Chang’s a kind of a tough, that’s a tough last name, man. I mean, you, you got S E N G, but it’s like, it’s like being Smith or Williams or something. You’re just like, you got a lot of people out there you’re racing to secure URLs and yeah. Before social HC (36:35): Media, I thought it had a very unique name, but I think there was like seven or eight aunts and chains in the United States. Yeah. Yeah. RV (36:42): I, I, my, I got lucky with the Rory thing is there’s not a ton of, not a ton of Rory’s, but I always feel so, so sorry for someone where it’s like, yeah, I have, like, I have one of, one of my buddies is Mark Brown. Speaker 4 (36:54): It’s like, oh man, RV (36:55): Like good luck. Like good luck. That’s that’s, that’s tough. But anyways man, super creative practical. Thank you for these tips. And we just wish you the best Hansen. Yeah. I look forward to getting to know you more and, you know, seeing how you work on, on these projects and stuff and, and just good luck to you, man. HC (37:16): Awesome. Thank you so much again for having me on the Chevron, RV (37:20): The good news Hanson. It looks like this has been recorded.

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25 of the World's Most Recognizable Influencers Share Their Tips on How to Build and Monetize a Personal Brand

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