Ep 184: 4 Keys to Reinventing Your Career and Your Personal Brand with Pete Wilson



In today’s episode, AJ and Rory get together with their former pastor Pete Wilson to discuss the topic of reinvention, especially when one considers the amount of upheaval that has been caused by the COVID 19 pandemic.

Pete is the best-selling author of Plan B: What to Do When God Doesn’t Show Up the Way You Thought He Would, which he wrote after undergoing his own reinvention several years ago when he drastically altered his life by leaving his successful career in ministry.

In 2019 he established Good Vibes Management, an organization that, among other things, pairs up high profile individuals with ethical corporate brands, giving new purpose to their celebrity platforms. He also hosts a podcast, Good Talk with his wife, where they inspire people to be healthier, happier, and more purpose-driven versions of themselves.

In our conversation, Pete shares what he learned from his reinvention and how interviewing others informed his viewpoint. He discusses the important role that gratitude and humility have to play when adjusting your mindset for reinvention and why you must reevaluate your definition of success.

Join us today for an eye-opening discussion on the challenges and potential that lies in reinvention and much more!


  • Meet today’s guest Pete Wilson, a former minister at Crosspoint Church and CEO of Good Vibes Management.
  • Pete discusses the mindset you should employ when undergoing a reinvention.
  • How to approach reinvention, especially after the upheaval of the COVID 19 pandemic.
  • Why gratitude is so useful and important and how Pete uses a gratitude journal.
  • Why reinvention is difficult when you’ve already achieved some success in life.
  • The importance of humility when undergoing a reinvention.
  • Taking the time to ask yourself what you want and how to redefine success.
  • How Pete had to redefine what success looks like for him.
  • AJ recounts the challenge of becoming the CEO of Brand Builders Group and having a less client-facing job.
  • Why you shouldn’t define success by accolades, because enjoying what you do every day has a considerably longer-lasting impact.
  • Identifying how your previous skills can inform and support your future goals.
  • How Pete started Good Vibes management.
  • Pete talks about how he transitioned from being a pastor into his new roles, and how it impacted his relationship with God.


“All the patterns of overworking, the patterns of being a people pleaser, and finding my identity through the validation of others, I had an opportunity to build everything back, but do it more healthily.” — Pete Wilson [0:06:50]

“Get rid of the pride that makes you want to think that you’re too good to start over and you’ll automatically greatly increase your chances to be successful at your reinvention, whatever that reinvention might be.” — Pete Wilson [0:15:41]

“Somewhere along the way, though, for me, I had bought into a lie. And the lie I bought into was because I’m so good with large groups of people, it means I’m not good one-on-one.” — Pete Wilson [0:25:49]

“So much of what your future holds, you’ve already developed those skills in your past, you just need to learn how to apply them in new and different ways towards your future goals.” — @aj_vaden [0:32:56]


Pete Wilson is former senior pastor of Cross Point Church in Nashville, Tennessee. Under Pete’s leadership, Cross Point was one of the fastest growing churches in America growing to reach more than 10,000 people each weekend through its seven campuses located around the Nashville area, and online. 

Pete has published four books with publisher Thomas Nelson, including his best-seller, Plan B

In 2019, he started Good Vibes Management; an organization that partners celebrities with corporate brands and nonprofits to pull off inspiring press-grabbing projects while also giving a renewed purpose to the celebrity’s platform. Good Vibes has worked with country super stars like Kane Brown and Tim McGraw, and brands like The Boys and Girls Club of America, the NBA, US Bank, Marathon and the YMCA to name a few. 

Pete is also the co-host, alongside his wife, of the Good Talk Podcast, where they hope to inspire people to become healthier, happier and more purpose-driven versions of themselves through their weekly episodes. 

When he’s not speaking or developing his business, Pete spends a good bit of his time these days as a life coach, helping his high-capacity clients live their best life by filling the gap between where they are now and where they want to be, thus reaching their highest goals and dreams. 

For the people Pete leads on his teams and does life with, he is an inspiring leader, emotionally generous communicator, and an approachable friend. These characteristics easily translate when Pete speaks and are apparent in his writing and coaching. 


Plan B: What to Do When God Doesn’t Show Up the Way You Thought He Would

Good Vibes Management

Good Talk Podcast

Pete Wilson on LinkedIn

The Secret to Getting Anything you want in Life TedTalk by Jennifer Cohen

Crosspoint Church

AJ Vaden on LinkedIn

AJ Vaden on Twitter

Rory Vaden

Rory Vaden on Twitter

Take the Stairs

Brand Builders Group

Brand Builders Group Free Video Short Course

Brand Builders Group Free Call

Brand Builders Group Resources

The Influential Personal Brand Podcast on Stitcher

The Influential Personal Brand Podcast on Apple

Brand Builders Group Email

RV (00:06): Hey, Brand Builder, Rory Vaden here. Thank you so much for taking the time to check out this interview as always, it’s our honor to provide it to you for free and wanted to let you know there’s no big sales pitch or anything coming at the end. However, if you are someone who is looking to build and monetize your personal brand, we would love to talk to you and get to know you a little bit and hear about some of your dreams and visions and share with you a little bit about what we’re up to to see if we might be a fit. So if you’re interested in a free strategy call with someone from our team, we would love to hear from you. You can do that at brand builders, group.com/pod call brand builders, group.com/podcast. We hope to talk to you soon. Pete Wilson is our former pastor. RV (00:57): We love Pete Wilson. He was the founder and senior pastor of our church that we still go to in Nashville. It’s called cross point. It was one of the fastest growing churches in America and to reach 10,000 people each weekend. During that time, Pete published four books with Thomas Nelson, including his bestseller plan B, which we have read through together. And then in 2019 he started good vibes management, which is an organization that kind of pairs up celebrities with court with like corporate brands. So this is people like Kane brown and Tim McGraw with, with brands like boys and girls club of America and the MBA to do these inspiring press grabbing projects while also giving renewed purpose to the celebrities platform, which is super cool. And today he also hosts a new podcast called the good talk podcast with his wife where they inspire people to be healthier and happier and more purpose-driven versions of themselves. We’ve been friends for years. I mean, a decade a decade at this point, Pete was one of the first people we met when we moved to Nashville. And anyways, we just love this guy. And you’ll notice AJ is sitting here with me because she hijacked this episode because she was like, I want Pete to come and I’m coming too. AJV (00:57): New Speaker (02:23): Very rare that I do a co-hosted interview. And it’s not to just say, I wouldn’t want to be on all the episodes that typically our schedules don’t align, but since I scheduled this one, I made it work RV (02:37): Anyways, buddy, welcome to the show. It’s great to see you. PW (02:40): Thank you. It’s an honor. It really is. I’ve been looking forward to this for so long as you know, I’m a huge fan of both of you. I’m a huge fan of this podcast. So it it’s, it’s great to be here. RV (02:52): Yeah, well, I, and, and I think one of the reasons that, you know, obviously our relationship with you, but, but AJ has a knack for reinvention. AJV (03:03): No, honestly, what it was is I know so much of our audience or is going through this phase of their business or their life where there’s this concept of reinvention and it’s for so many of our clients who have been very business minded. So they’d been entrepreneurs or in corporate or in sales, and now they’re going, but there’s something else out there for me that I feel called to do. And a part of that has this personal brand. And I just, we hear all the time that people are going through this. Like this is, you know, the next phase of my life or I’m in, you know, this is my life version 2.0. And, and so I follow you on social and clearly I know you a bit, it’s you have gone through like this massive reinvention and I love what you’re doing and all the things you’re talking about and all of your posts. And so one day I reached out and I was like, Hey, do you think that you would want to come on our show? Because I just feel like this, this whole conversation around re-invention affects every single piece, every single person that we work with. And so it’s going to be applicable to everyone. PW (04:07): Yeah, for sure. Yeah. And I think you’re right. I think there’s a lot of people going through reinvention and for a host of reasons, right? I mean, sometimes you have to go through a reinvention because it’s forced upon you either you made some serious mistakes or you work for someone who thinks you made some serious mistakes, or you just find your line of work to reach the people you really want to reach, you got to do something completely different. And so there’s a host of reasons, but you know, the, the process of reinvention for everyone is pretty similar. And I think there’s some things that you can do to help prepare yourself to do that in a successful kind of way. AJV (04:46): I love it. I’m so excited to get, to hear all about it too. You know, I RV (04:50): Think all the way back, you know, plan B probably feels like years and years. I mean, it was years and years ago, but it probably feels like a lifetime ago for you, but you know, that whole book and, and story about just like, what happens when the thing you thought was going to happen, doesn’t happen. How do you think that applies to this in terms of like, what’s the right mindset that you think you go in, you, you should go into a re-invention with, or that just that you, that you’ve gone through. I mean, you’ve gone from being this very well known senior pastor in this space and then, you know, have moved to a whole different space in some, in some ways what’s the mindset there, you know, and just to start with, PW (05:42): Yeah, it’s, it’s very humbling to write a best-selling book about, you know, what do you do in life? Doesn’t turn out the way you thought it was going to turn out when I wrote that book. And at that point in my life, to be honest with you, everything had turned out the way I wanted it to out. Like, if you go back and read that book, it’s full of everybody else’s stories. Cause I had to pull from all the people around me whose life hadn’t turned out the way they thought. And then years later, you know, I live out my own plan B and my own life feels like it kind of imploded in some ways. And I’m like, wow, I really need to rewrite that book now because there’s some things I would say much different having lived through it personally. But I think there can be, you know, you, you look at these opportunities that you have in life reinvention. PW (06:28): Like I said, sometimes they’re kind of forced on you. And then in, in my case to some degree, it’s not a path I would have chosen, but I had the opportunity to either go one direction, which is just to be bitter the rest of my life, to wallow in mistakes that I’d made to say, you know what, I’ve, I’ve made the biggest, greatest impact I’m ever gonna make. It’s never going to be that good again. I’ll never have that kind of audience again. And to be honest with you, I had that season, I needed that season. I needed to hold on to that pain long enough until I’ve learned all the lessons that I needed to learn. But there came that day of saying, all right, enough’s enough. I’ve learned what I’ve needed to learn from that pain. And now it’s time to build back. PW (07:15): Now it’s time to reinvent. And the beauty, the gift I’d been given was a blank slate. And so all the patterns of overworking the patterns of being a people pleaser and finding my identity through the validation of others. I had an opportunity to build everything back, but do it in a healthier way. And I just got to answer the question that some people never get to really ask themselves, which is what do I really want to do with my life now? And I started building from that, that, that, that point forward. But one of the first things I always say to people is, number one, I’d say commit to the process like reinvention as you guys know is not easy. And it is a process. Sometimes it’s a painful process, but you’re not going to go to bed, a successful CEO and necessarily wake up a New York times bestselling author, right? There’s a process there. There’s going to be some work there and you got to embrace that process. Have you guys seen that to be true? AJV (08:20): That’s an understatement statement. No. And I think one of the things that we see a lot, even in our own lives and our own business, because I think one of the reasons I so wanted to have this conversation, our podcast is brand builders group is the product of reinvention, right? This was not our life as a full-time business five years ago. Right? In fact, brain builders group, we’ll celebrate three years in business officially next month, next month. And so this, I think for, even for us, it’s like, it was a very, again, not a process we would have chosen probably wasn’t planned, wasn’t chosen, but oh my gosh, the fruitfulness and the blessings that have poured out because we got that second opportunity to reinvent. I’ve been so incredible, but there’s something that you said earlier that I really resonate with. And I know a ton of people in our audience with is that process of, well, how do you go from, well, F this isn’t what I planned. AJV (09:24): Cause I felt like a lot of people are in that. Okay. You know, the last, roughly 18 months of rocked, my world turned my business upside down. I don’t know if I’ll ever go back to the business I had. So what’s next. How do you go from that O F moment to no, actually this, this is, this is a blessing and this is an opportunity to reshape and reshift, even though it’s going to be hard work, but I’m getting a second chance to do life and a whole new way. How, how do you do that? PW (09:54): Yeah. Yeah. That’s a great question. And you know, I think for me, I’ll tell you a big part of the process for me was changing my mind shift towards gratitude because there’s a season that I wanted to focus on everything I had lost. Right. And honestly, that, that, that kinda came from the spirit of my life of entitlement. Like I was owed that I, you know, I did this, I did that, our target, you know, I really felt like I had earned all of that. It was all owed to me. I had to shift my mindset to one of gratitude. It’s become one of the most important practices in my life to just in that gratitude journal, every morning list of things that I’m just grateful for. And the more I started to see all of life as a gift, as I started to see even my, my skills, my abilities, those were gifts that were giving them, given to me. PW (10:49): It wasn’t owed to me when I started to see everything through that, that, that perspective. It really allowed me to stop looking at things as if they were obstacles and start looking at them as if they were opportunities. And I started to that whole mind shift of, oh my gosh, all these obstacles that I’m looking at, they’re not blocking the path. They are the path, right. This is the way I need to walk down this road because all of this is forming and shaping me, not only what I’m going to do next, but it’s forming and shaping who I am as a human being. But I took a while to get there again, that wasn’t an overnight thing. AJV (11:28): No, but that’s so good. It’s these things aren’t blocking their path. They are the path that’s really, really well. And RV (11:37): You talk about entitlement. And I think that it’s really weird because when you have been successful at something, I mean the word re-invention, yo basically, no matter how you slice it as starting over, and that is it’s, it’s a painful part about going well, I already, I already fought this battle. Once I already did this war, like I already ran this race. I shouldn’t have to do it again. And that is so frustrating. It can be frustrating and maddening. How do you get yourself past that? Because you’re like, you know, one day, as you said, you’re a CEO or you’re you have this big business you’ve started, you’ve got this huge team of people until just like crank stuff out. And then the next day you’re gone, it’s all gone. And here I have this beautiful blank slate, but it’s also like, do I really have to do this again? PW (12:43): Yeah. That’s why I say, I’d say the second step is you’ve got to embrace humility. It takes a tremendous amount of humility because you’re right. When you’ve had tremendous amount of success and a particular season of your life, or in a particular industry, right. That you’ve been working in. And then all of a sudden you find yourself having to either leave that industry and start something completely new, or maybe you’re, maybe you’re staying in the same job, but to really get the results you want. Now you’re having to learn a completely new skill. Right. it’s humbling. You know, we were joking around a little bit before this podcast started, as we were both fumbling around with some it issues that, you know, there was a time in my life that I had a video team of four or five full-time people. I had an it department of three or four people, you know, I really got to just show up and do the part I love the most and walk away. PW (13:37): And somebody made magic out of that and made me look good. You know, these days you know, I am the video team. My wife is the it department. Right. And you know, we’re, and she’s only in the it department cause she knows a little bit more than I do. And when stuff doesn’t work, I tend to throw it. It gets expensive, replacing stuff. So you know, it’s humbling, right? And again, you could look at that in one or two ways. And, and to be honest are times I’ll look at it and I’m so frustrated because I can’t get this cord to work or this program, the work, or I can’t figure out how to do lights. And then there are other times I sit back and say, you know what, though, like again, part of this process is it’s, it’s leading towards what you wanted and you started with a blank slate. PW (14:24): One of the things that was of value for me was flexibility. There was a time in my life that I worked 80 hours a week. And in that process, I wasn’t focusing on some of the things that were most important to me in life, such as family. And so, and part of that was, you know, I, I had a staff from over a hundred people that I was trying to manage and lead. And so again, my ultimate goal, these days of wanting some more flexibility means I don’t have a staff of a hundred people that I’m leading day in and day out. It also means I don’t have three separate offices anymore. I have a two foot wide desk in my laundry room. Right. So there’s, yeah, there’s, there’s humility that comes with it, but I have to keep that long range goal. PW (15:11): And there’s some, also some values kind of started with that blank slate. And I said, what is it that I ultimately want? And for me, flexibility was one of those things. So, but yes, the humility it’s huge. In fact, you said something recently on your podcast. I wrote it down. I have it here on my desk because you were talking about Jim Cohen, who you had had on there and you guys had helped her. And so she had had tremendous success right. In one area, but now she’s wanting to do this TEDx talk and she comes to you guys to help her organize that and create, you know the possibility but viral Ted talk. And you guys did that for her, but that only happened because she was willing to be humble. Right. And to kind of go through that process. So you said this, what you said, be humble enough to learn a process and follow the process. PW (16:03): And so that’s been in the back of my head ever since I heard you say that is, you know, you again, just because you had success before, doesn’t mean that’s going to be ODU again. And so you gotta to read, if you need to hire a coach, hire a coach needed, send a online webinar, attend the webinar, you know, but become a sponge, commit to that process, get rid of the pride that makes you want to think that you’re too good to start over and you’ll automatically greatly increase your chances to be successful at your re-invention. Whatever that reinvention might be. AJV (16:37): This is so good. Cause I know you’re going to talk about something in a second, so I won’t give it away, but I think this is a really nice transition into that because we hear a ton of people come to us going, well, I should just be here by now. I should just have been making this much money by now. I should have gotten this by now. And I’m like, why, why and what is buying now? And I think a lot of it is what you said is like you get entitled to this previous idea of success or your role without going, Nope, I’m actually going to clean the slate and I’ve got to humble myself and realize I may not get there in the timeline that I want, but that doesn’t mean I won’t get there. But also I think what you said, I think is so powerful it’s to redefine, like, what is it that you want? AJV (17:25): Like, do you want to just go back to what you did to do it in a different industry or a different avenue? Or do you really take the time to sit back and go? No. What, what is this opportunity to reinvent really mean in my life? And I just don’t know if a lot of people sit back and take that time. They kind of go from, you know, to use your example. I was working 80 hours a week as a corporate CEO, a CEO. Now I’m going to work 80 hours a week to be a New York times bestselling author. I’m going, but is that what you really want or is that just a conditioned part of your life that you’ve gotten used to? PW (17:57): Yeah, yeah, you’re exactly right. That’s it leads right into that third thing, which is, I think you have to redefine your success and the temptation is to take whatever metric you were using before and just apply that right. To whatever it is that you’re going through to, you know, in the midst of this reinvention. And it just rarely works that way, especially if you’re going to pivot industries like I did. So I went from being a full-time pasture speaker for over 20 years. That’s all I had really ever done in my adult life. And now all of a sudden I’m doing something a little different, right? And so these days, you know, I have the podcast, a good talk podcast, you know, we have this good Bob’s manner management that we’ve started, where we’re partnering, you know, celebrities and entertainers with nonprofits and corporations. And then I have my personal coaching, all three of those things were quite different in many ways. And what I was doing before I pivoted along with that, you know, the, the reality was I had an audience that I had gained over 20 years of working in ministry. And some of that audience translated over to what I do now, but many of them did. And so it was, you know, I had to redefine success because, you know, I started with maybe 30,000 Instagram followers and every time I’d post about the new things I was doing, you know, I’d lose a thousand and gain 50. And RV (19:25): I find that to be a motivating experience when I post something in my followers, not only do not grow, but when it goes in reverse, that really drives me to continue in the perseverance passion. PW (19:40): Oh yeah. Yeah. I had some choice words for Instagram. I get it. You know, it’s like what they had originally signed up for. It had changed. It was different. The content was different. I had a little different angle. I had a different feel to it. And so I had to redefine what is success? Then success is gaining those 50. And I had to focus on that because those are 50 now who are signing up for what it is I’m doing. And I had to be okay with losing that a thousand at that time, you know, it’s the same thing. It’s like, I used to get paid pretty good money to stand in our arena full of, you know, 20,000 people and talk for 30 minutes. Well now, like I love the opportunity for free to stand in a room full of a handful of executives and talk to them about how I can help them go to the next level level and their business and their life and to redefine what success looked like and all those different offerings that I was able to provide. RV (20:41): I love that about the metrics. I mean, that is so true. Cause it’s, it’s funny, like, you know, you’ve heard that you were saying this before you hear that, don’t compare your step one to someone else, step 100. But when we reinvent in our own lives, we do it to ourselves against ourselves where it’s like, I’m comparing my new step one to my former step 100 and carrying the metrics over, man. It just creates pressure and like anxiety. And it brings a whole bunch of negative habits AJV (21:11): With it. Yeah. I think one of the things you said, I was like that I think out of everything, it’s like, that’s where you have to humble yourself the most, even comparing yourself to yourself because it’s not going to be the same in the beginning, nor should it be, nor should it be. PW (21:28): If you can get that early on, it really sets you up because you guys know this you’ve had seasons in your life where you got the awards, you know, you had the New York times and RV (21:39): AIG got the awards. She got so many awards. You had a box full of awards from our former life. But the only one she kept, this is funny. This is anecdote. Most of you don’t know. AIJ literally was the top producer, top leader, top revenue, earner, top everything. And, and when, when we started brambles group, we left, right. We had re-invention she left all those awards except for one which was corn hole tournament. AJV (22:17): Yeah. I still have it in my office. And it’s like in the shape of a little corn and every time somebody comes in, I’m like, I want that that’s right. Speaker 4 (22:25): I want to love, PW (22:28): I’m not surprised by all the other awards, but that one, that kind of surprised. I know you would not AJV (22:34): Think I’m so talented in the skills. Speaker 4 (22:38): Let me just I’ll leave it at that. AJV (22:40): But that’s like, I think that’s so important is redefining success because when we, you know, departed from our former company and former partnership, you know, I really struggled when we started brand builders group and settling into my new role because I settled in as the role of CEO and wasn’t so client facing anymore and I wasn’t getting all of the accolades, right. So I was very, very client facing before and got a lot of praise and a lot of you’re so awesome. This was amazing. And now I get, is this sucks. RV (23:15): I use for problems. It was a very humbling AJV (23:20): Experience that I appreciate, but it was really challenging to go no longer am I the one who people want to see or want to work with or nor do I even get really paid for it. And it was a very challenging first 18 months of me settling in that my worth does not come with the amount of revenue that I produced. And it was a real challenge. And it wasn’t really until I had our second child, which was in the midst of our startup with this, but I said, I didn’t want the life I had before. So why do I miss it now? And it was a very poignant moment that I remember when Liam are now almost two year old was just an infant of X. I remember at that first with Jasper, I only took a three week maternity because I was so afraid that if I wasn’t working that I wouldn’t be significant. AJV (24:11): And with Liam, I took a three month maternity leave. And I just remember sitting in that moment, I’m like, why do I miss a life that I didn’t even want? Yeah. And it was so tied to this. I really had to really look at my pride and my ego of, I cared way too much about the way I looked and the way I seemed, I cared more about that than my own happiness. Yeah. And it was a very humbling experience to settle in and go, I’m going to have to really redefine what success looks like in order for me to step into this new role in our new company and, and actually seek happiness. Yeah. And it was, it was that right there, it was redefined success. And that it was, it wasn’t until that moment that I really was like, okay, I don’t have to be the one to have my name everywhere or be the one on stage or get the huge contracts. Like that’s no longer success to me, but being able to take my kids to school that I, you know, just like those little things, it was, it was a very humbling, important process that was redefining success. So I just, I know when not you sent this outline over, I was like, we’re going to have to talk about that because I know so many people who listen to this podcast, they’re dis their success is being defined, but what’s happening around them, not what they actually want. PW (25:40): Yeah. That’s so true. And you know, for me, one of the things was, you know, you ma in ministry, you’ve measured things. And the number of people in almost every category is kind of one of the things that gets measured. And so when you’re speaking in front of large groups, as you guys know, it feels good. It’s momentum somewhere along the way, though, for me, I had bought into a lie and the lie I bought into was because I’m so good with large groups of people. It means I’m not good one-on-one. And I repeated that for years. I repeated that to people, people would compliment me on a wow. I mean, you can stand on that stage. And just, and I had always say, well, thank you. I appreciate that. But I’m, you know, I can’t do what you do. Like I’m not good, like one-on-one with people or with small groups of people. PW (26:26): What I discovered that wasn’t true at all now what it required the one-on-one, that’s why I love coaching these days, but it, it requires a level of connection with people that I didn’t have to have with 20,000 people. And so it’s that I wasn’t good with people one-on-one it was, I wasn’t prepared to have that level of emotional connection with them that are required to go there. And so that’s really helped me again and just redefining what that success looks like. And success for me these days is loving what it is that I do, which ultimately is so much more important than any kind of accolade. You could get any kind of awards you can get. Cause those things, again, they, they feel great for about a day. And then it’s, if you don’t love what you do, you’re going to be miserable because all those awards, all that stuff, except for the corn hole, they’re going to end up in a box somewhere. Right. AJV (27:28): But it’s true. And I land, I love that. And I think too, it’s like so much for our audience. And this is a shout out to everyone to remember. It’s like, you are not defined by your followers and the number of likes that you get, or it’s like, it is not about that. And we had a guest on the show several months back, he’s also a personal friend, John Ruhlin. And I love what John Ruhlin said. And you, something you just said made me think about it is like, you do not have to have millions of followers to make impacts impact in millions of lives or even to make millions of dollars. And so often in the world of personal branding, we look at our followers and go, oh, the, you know, if you have a lot of followers, that means you’re successful. And it’s like, no, you can have 10 followers and be incredibly successful. It’s just, what, what is that success for you? I love that. I think that’s so important RV (28:17): When one of the things, when we were kind of talking about reinvention and, and, and how we might frame the conversation, you know, so much of this is like humbling yourself, re you know, changing, redefining success sort of like letting go of the past. But there’s also a little bit of a nuance to this that you thought that you brought up that I thought was really fascinating, which is that there’s actually, some of it does come with you. That is healthy. Can you talk about that? PW (28:48): Yeah. Yeah. Well, I, I think, I think the reality is you’re never actually completely starting over, you know, the reality is whatever work it is that you’ve been doing, like, wow, you know, you’ve got, you know, for me to 20 years in ministry, it didn’t like just completely disappear. You know, I spent 20 years working on this skill of speaking and communicating, right. I had 20 years worth of relationships that I had built. All those didn’t disappear the day that I started to kind of reinvent and kind of shift or pivot. And so for me, I had to look back and say, okay, you, you have a certain set of skills. Cause I started with this. I started with the mentality of all you’ve ever done in your life is be a pastor, which is true. I mean, it was true. That’s all I had ever done as far as an actual title. PW (29:41): But the reality is I had 20 years of skills that I could dig back into 20 years worth of relationships. I could go back into. That would be helpful. So I’ll give you a great example of this. And it’s one I think you guys will identify with when I started decided to launch good vibes management, and I just had this idea because as a pastor, over the years, our church being in Nashville and being a large church, we had over the years, many celebrities who had kind of come through with huge hearts, we definitely RV (30:11): Relate with this. We know lots of celebrities. I mean, we can keep on parts. They’re always trying to come over and call us and bug us. I mean, I mean, we definitely relate to you Speaker 4 (30:20): On this, but they had great hearts. They wanted to do good PW (30:25): Things, but often they’re so busy. They didn’t even know where to start. Right. And so sometimes as a church, we we’d help them. Hey, here’s three or four amazing things going on in our community that you could be a huge help to not only with your resources, but with your platform. And so I just had this idea of what if we launched good Bob’s management and we do this with artists and athletes. We part, we paired them with nonprofits and really add purpose right. To their platform. But I knew like let’s take music business. For instance, I don’t know anything about music business. I knew that managers of these artists would be kind of the gatekeepers. So I literally got on my Instagram feed and I started going through my followers, looking for followers who had something to do with music management. And I saw this girl, her name’s Nikki Boone. PW (31:13): I’m like it said a music management. So I clicked on her profile. She happened to be like the day-to-day manager for a guy by then McCain brown, who was this really up and coming country music artists who had had some crossover hits. I literally just like reached out to her and said, Nikki, I don’t need you follow me, but I don’t even know if you know who I am, but I would love to pick your brain. And we sat down and she told me everything there was to know about music management. I told her about my idea. She was like, I think that’s a great idea. In fact, I think like you could really help me with some stuff with Kane, six months later, I’m putting a deal together between the world’s largest nonprofit and one of the world’s largest blowing up country music artists. PW (32:01): And they were doing incredible work together and lives were getting transformed. And it was all because I thought for just a minute may be there’s some people in relationships from my past that could help me with my future. And so I know that in the process of your reinvention, whatever it is, there’s some people you’ve worked with. There’s some relationships that are formed. There’s some skills that you used and you honed that can come over and you can use those in whatever new endeavor you have going on. And I said that you guys would be able to identify that because I recently saw you with Lewis house. And I tell story on Instagram, about how, when you guys went through your reinvention, he was one of the first people that you guys kind of reached out to, and he was incredibly generous and really helped you guys out. And I just think there’s more people like that out there in the world than we realize who want to help us. If we’re willing to ask AJV (32:56): And to, to what you said, it’s you already possessed this unique skillset from your past. You were just doing it in a different way. It’s like people were coming to the church of going, Hey, how can I help? And you’re going well, what if I went to them instead and said, Hey, let me part you. Or it’s like, I think that’s too, it’s really a powerful to remind everyone. It’s like so much of what your future holds. You’ve already developed those skills and your past. You just need to learn how to apply them in new and different ways towards your future goals. And we definitely relate to that in so many different ways in our business, but then also the, the people too. It’s like, just because you’re, re-inventing doesn’t mean that people of your past the, you know, the things that you did, clients even don’t they, they come with you. Yeah. Some do some don’t. I mean, to RV (33:41): The way that you said, you know, one of the things that you just said P which was a light bulb for me, I guess this is kind of a random anecdote, but w we have a good friend, a guy named Ron marks and, and he used this metaphor one time. It has stuck with me my whole life. And when you were talking, it’s sunk in with me that, wow, we have a little bit of this in common with you, between what we used to do and what we’re doing now and what you used to do and what you’re doing now. And Ron here’s here was the illustration. He said, you know, one of the great things about becoming a leader is you go from being in the spotlight to becoming the spotlight operator. And that I think is something that we both have in common, which is where we used to be more in the spotlight. RV (34:26): And now both you and us, we are more the spotlight operator. We’re trying to like facilitate other people who have, you know, to grow their platforms and to do meaningful things with them. And you know, what an amazing what an amazing and beautiful unexpected part of the way that God’s plan works and rolls out that the pain we’re going through, isn’t about the pain at all. It’s about him preparing us for the work that he always originally designed us to do. And I, I can’t let you get out of here without asking you I know you’re not officially a pastor anymore, but like, how has your relationship with God? Like, how has that affected or the plate into reinvention and, and how much do you think that that shows up or, you know, matters or has changed, or just like, yeah. Talk to us a little bit about that specifically, you know, going from a, to, you know, what you’re doing now Speaker 4 (35:39): I’m just, I’m fascinated about that. PW (35:41): That’s great. And, and your illustration, what you just said is huge that idea of being in the spotlight and now facilitating people who are in the spotlight and what that moment does for you is it helps you understand, okay, what is it that I really love that I love being in the spotlight spotlight, or did I love the impact that was being made? And if you love the impact more than you love the spotlight, then you’re going to be just fine and sliding into that new role of allowing other people. One of the things for me to just continue on with that illustration is I’m stepping out of the spotlight for a season, really helped me kind of redefine my relationship with God. You know, I I’ve found it in this all pastors wouldn’t feel this way, but I kind of felt this way. PW (36:29): There’s kind of this line this, this feeling of working for God, right? Instead of kind of working with God. And I think for me, I got up, I got caught up in a season where I just started, I was working for God, which also meant, I felt like I was working for God’s love. And one of the beautiful things that I’ve discovered over the past five years is, is truly God’s unconditional love. And for me, what that means and what that represents might look a little different than what it means and represents for some other people, but for a big part of my ministry, the driving force behind it, and you guys were a part of the church long enough to know this. I used to say all the time, it’s okay to not be okay. I used to talk about this idea that there’s no perfect people. PW (37:19): You know, everyone’s welcome because nobody’s perfect was kind of that tagline. And I remember when I was going through my reinvention part of it for me was some therapy. Right. And I remember my therapist asking me about kind of my life message and me saying, yeah, part of my life message is I believe everyone’s welcome because nobody’s perfect. And he said, you believe that for everybody else, but for yourself. And that was a turning point for me. He was right. I didn’t believe that for myself. I believed in God’s unconditional love for everybody, but for me, I thought I still had to earn that. Right. And so he said on the other side of all this, I believe you’re probably going to still have the same kind of life mission he said, but it’s going to sound a little different this time, because this time you’re going to believe that for yourself. And I do. And I feel like it’s the same message I’ve always had. It’s coming out in different ways to personal coaching and through good vibes management and through a podcast. Now with my wife life looks a lot different than it did 5, 6, 7 years ago. But it’s still the same message. And it sounds a little different because I’m embracing it for myself for the first time. And that’s been a beautiful thing. PW (38:35): Wow. I love that, buddy. RV (38:37): We love you. We’re so grateful for you. AJV (38:40): I’ve heard the record. We will always consider you one of our pastors. Thank you. Thank PW (38:46): God. I still get to do some ministry. I work for a church up in Detroit, outside of Detroit, actually in Plymouth that I get to speak at quite a bit and love serving there. So it’s still, it’s still a part of my life which is awesome. And that’s another thing about reinvention is sometimes you don’t have to walk away from all of it, or maybe you walk away from it for a season and somehow it kind of comes back around. But yeah, it’s a, it’s a beautiful thing. And that means the world. You guys, I mean, the world, this podcast, what you guys do is huge and you give really practical tools. I listened to it every week. It’s been so helpful to me, to Jordan. And I hope you guys will just keep doing what you’re doing cause you are, you’re making a big difference. Well, thank RV (39:28): You, Pete. And, and the you know, one of the other hallmarks I’ve always heard of a great leadership is that, you know, that the great leaderships will build something that eventually outlasts them. And you know, we still go to cross point where you know, I, we’re still involved with the leaders.

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25 of the World's Most Recognizable Influencers Share Their Tips on How to Build and Monetize a Personal Brand

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