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Ep 112: The Miracle Morning with Hal Elrod

A simple approach, creating the perfect morning routine will help you tackle the rest of the day as your best self. Starting every morning like that has a ripple effect with life-changing results. Today, we speak with the creator of the Miracle Morning, best-selling author and keynote speaker, Hal Elrod. But Hal wasn’t always a morning person.

Early in the episode, he talks about the events in his life that transformed him, including how he experienced a horrific accident at 20 years old. We discuss how this gave him a sense of purpose and taught him that the external world couldn’t affect his inner happiness and sense of gratitude.

Hal chats about discovering his Miracle Morning concept while struggling through the 2008 crash. By using the morning to maintain his physical and emotional wellbeing, he was able to set the tone for his life, one day at a time. We then dive into how Hal self-published his Miracle Morning book and used Facebook to build his personal brand and drive sales. We ask him why he went the self-publishing route and then unpack the costs and process of self-publishing your book.

Near the end of the episode, Hal touches on his upcoming documentary and how this movie will help him expand to a larger audience. Tune in to hear more about Hal’s journey and the benefits of starting each day with a Miracle Morning.

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LISTEN TO THE EPISODE BELOW

KEY POINTS FROM THIS EPISODE

  • Hal shares the story of how a horrific accident gave him an incredible sense of purpose.
  • How the external world doesn’t need to affect our ability to be happy, at peace, and grateful.
  • Tools that can help you maintain your physical and emotional wellbeing.
  • The link between how successful your day is and how you start your mornings.
  • Why Hal self-published, as opposed to following the traditional publishing route.
  • What Hal did to build his personal brand around his book.
  • Advice on self-publishing, with added insights into how the costs are broken down.
  • Growing your Facebook group and sales numbers by adding value.
  • Challenges with Facebook and the importance of building platforms where your audience is.
  • How Hal launched his keynote speaking business off of his book.

TWEETABLE MOMENTS

“What’s going on in the world is not the determining factor of our inner-world. The world can be falling around me but I can choose to be at peace, happy, and grateful.” — @HalElrod [0:05:28]

“How you start your day sets the tone, context, and direction for the rest of your life.” — @HalElrod [0:08:38]

ABOUT HAL ELROD

After surviving multiple near-death experiences and impacting millions of people through his books, Hal Elrod is now on a mission to elevate the consciousness of humanity, one person at a time. As the author of the international bestselling book, The Miracle Morning—which has been translated into 37 languages and sold over 2 million copies—and his newest book, The Miracle Equation, he is doing exactly that.

Hal is also a hall of fame business achiever, ultramarathon runner, 7-figure entrepreneur, and most importantly — a grateful husband and a father. He has dedicated his life to helping other people overcome their challenges and become who they need to be in order to create the life that they truly want and deserve.

LINKS MENTIONED IN THIS EPISODE

RV: (00:06) Hey, brand builder, Rory Vaden here. Thank you so much for tuning in to listen to this interview, we are so excited to bring you this information and wanted to let you know that, Hey, there’s no sales pitch coming from anything that we do with this is all our value add to you and the community. However, if you are somebody who is looking for specific strategies on how to build and monetize your personal brand, we would love to talk to you and we offer a free call to everyone that’s interested in getting to know us and is willing to give us a chance to get to know them and share a little bit about what we do. So if you’re interested in taking us up on a free strategy call, you can do that at brand builders, group.com/summit. Call brand builders, group.com/summit. Call. Hope to talk to you soon on with the show. RV: (01:04) My day is just better. When I look on my calendar and I see an appointment with Hal Elrod I have grown to love this man. Truly love him. And it’s like, John O’Leary, you heard me, I’ve interviewed John O’Leary before. These are two of like people that most inspire me in a profound way personally, in terms of what they’ve overcome in their life, the attitude of which they’ve overcome it. And what, how has been able to build in terms of a community is just inspiring. And it makes a difference in the world. Like he is someone who is a mission driven messenger. He’s a classic example of what we’re trying to help people become in his book. The miracle morning is what we actually uphold in our bestseller launch plan event, as sort of like the ultimate pinnacle of a, of a self published work. RV: (01:55) It has now sold over 2 million copies. There are multiple derivatives of the book for, you know, different groups. He released another book called the miracle equation, not too long ago and how, and I saw each other again, and we shared the stage at an event, one of the best speaking events in the world advisors Excel in early 2020, it was like one of the last human events in person events. And I got to see him speak which was such a treat. So anyways, how brother welcome to the show. Good to see you, Rory brother. It is, it is a pleasure man. And I’m I’m excited to to dive into that. So I want you to tell the story. We want to hear the story of the miracle morning community, which is amazing 270,000 people in this Facebook group. And I want to hear how you built a quarter million people in a Facebook group and sold 2 million copies of a self published book. But for people who don’t know you, can you just tell us like a little bit of your personal story of like, what happened and, and, you know, you survive this near death experience and then how that kind of led to you starting your, you know, as an, HE: (03:12) On a personal brand. Yeah. Yeah. I think we all have wake up calls at different times in our, in our lives. And they usually come from adversity, right? Some sort of adversity challenge tragedy. When I was 20 years old, I was driving home from a Cutco sales meeting. I sold Cutco cutlery and I gave a speech that night at this conference and driving home that night in a brand new Ford Mustang. My first new car, I was hit head on by a drunk driver at 70 miles an hour. And my car spun off the drunk driver. The car behind me hit me at 70 miles an hour in my door. And I broke 11 bones on the left side of my body from the side impact. And that night I bled to death. It took the paramedics and the fire department and our to use the jaws of life and cut me out of the car. HE: (03:55) And so I was just bleeding with 11 broken bones in the car. And that night I was I died on the helicopter. I was clinically dead for approximately six minutes while I was taken to the hospital. You know, heart stopped beating, wasn’t breathing for six minutes and then six days in a coma. And I flat lined twice more. He came out of the coma to be told I would never walk again and that I had permanent brain damage. And I always joke that my wife will about for the brain damage, but I did learn to walk again. And you know, and, and went on to, and not really did launch me into like, even in the hospital. I’m like, I felt this sense of purpose. Like I’m meant to overcome this in the most positive, proactive way. I can, as an example for other people. HE: (04:39) And I didn’t know who those other people were. I didn’t know if those were just going to be my future kids or my circle of influence or my family or the world, but I did always want to be a, a keynote speaker, motivational speaker. I called it back then. And I remember I told my dad, I said, dad, you know, he, he was the doctors were wondering why I was so positive. And I said, look, I’ve always wanted to be motivational speaker, but I had kind of a normal life. I never had anything good to talk about this. Maybe this is why this is happening. So I have a story of overcoming that I can share with others and, you know, turned into be exactly that. And and then in 2008, when the economy crashed, I crashed. RV: (05:18) So you actually, so you died clinically died three separate times and, and that, that’s how this all started. HE: (05:26) Yeah. That’s where, yeah, that, that, that was where that adversity, that wake up call of like, Hey you know, it really taught me what I think right now is so important year. What year was this? Two a night, December 3rd, 1999. Okay. And yeah, so 99, so 20 little over 20 years, right, right. Over 20 years ago. And and just taught me that our, our outer world what’s going on in the world, what’s going on with other people what’s going on in our government, what’s going on in our job. What’s going on in the economy is not determining the determining factor of our inner world. You know? And, and I really that’s what I learned is that the, the, the world can be falling down outside of me. And I will choose to be at peace, happy and grateful, no matter what’s going on around me. HE: (06:12) And that for me, I applied three years ago with diagnosis of cancer, a very rare, aggressive form of cancer. I was given a 20 to 30% chance of surviving. And, you know, as a doubt, I mean, you know, when you’re, when you’re sitting there looking at your 11 or your seven year old daughter in the face and your four year old son and the doctor just told you that day, that you’re most likely going to die. It’s a hardest, that’s the hardest thing, you know, to deal with. And and I have, I had the same, the same decision. The day I was diagnosed with cancer. And given those grim odds, I called my wife. She was out of town and I had to tell her, and she in buttoned tears. And I said, sweetie, I promise you one thing, I can’t promise that I’ll beat this, but I promise, I believe I will give it everything I have, but I said, I will promise you, I will be the happiest and the most grateful and the strongest I’ve ever been while we endure the most difficult time in our lives together. HE: (07:02) And it was by far the most difficult time, but but I was, you know, there’s video of me, you know, in pain and, and no hair and then chemo. And, but just genuinely, like, I’m not letting my circumstances dictate my emotional wellbeing. And I think for all of us, we, we, we’ve been conditioned to think they’re mutually exclusive like, Oh, bad things happening in the world. And in my life, I feel bad, good things happen. I feel good. But, you know, I think that the most important thing that we can adopt is it doesn’t matter. What’s going on outside of me. I am always in control of what’s going on inside of me. And from that place, we can find joy, happiness, motivation to create the circumstances that we want in our lives. RV: (07:42) Gosh, brother, that is just so powerful and meaningful and needed, I mean, in the world. So, so how does, did the community start first or did the book start and like, did you try to traditionally publish and or did you just kind of go like, cause basically, so miracle morning was the first book, miracle equations, the new book, but miracle morning is this story. And then it’s also a morning routine and set of set of practices that you follow and help people to live this. Did you so, so talk to me about the book. Like when does the book come on? How does that come about? HE: (08:22) So miracle morning, it was, it was never a book idea. It was in 2008, when the United States economy crashed, I kind of crashed with it. And after like a six month downward spiral of losing over half of my clients losing my, you know, having to foreclose on my house getting my body fat percentage tripled, like I, I was, I was, I was in debt. I was depressed. I was kind of a mess and a series of events and some advice from a good buddy of mine. John Burgoff do you know John Bergoff? I don’t know John Bergoff and that’s all right, I’ll introduce you at some time. But I said, John gave me advice. He said, how you should go for a run every morning and listen to self-help. He said, put yourself in a peak state, physically, mentally, and emotionally, and listen to something that will enhance your mental and emotional wellbeing. HE: (09:07) And I’m like, Oh, okay. You know, like I need to make money even. And I don’t, I don’t say that’s gonna make me money, but, but it basically led me to realize that how I start my day was the single most determining factor in the state that I begin the day in and thus carried out the day in and thus created my results. And so, in other words, how you start your day sets the tone, the context and the direction for the rest of your life. And so I started practicing this and it changed my life very quickly. I went and told my wife, after two months of doing this, I said, this morning routine feels like a miracle. You know, we’ve doubled our income. We have all these amazing results. And she goes, it’s like your miracle morning. And I go, yeah, yeah, yeah. I like that. And then that’s when I started teaching it to people, my clients, and in speeches and RV: (09:53) Quickly that the most successful male authors in the world are simply plagiarizing from their wives. Yeah. Yes. HE: (10:00) Our wives or our muses. Yeah, no, she, she, she came up with the title and even though, again, it wasn’t a different book title, but so I finally was like, I have a responsibility because it changed my life and it was changing all of my clients’ lives. And I went, none of us were morning people. So the, this, if this could change our lives, this could change anybody’s life. And I felt a sense of responsibility to write a book about it. And it took me three years. And during that time to answer your question on the traditional versus self publishing, I thought, okay, I really want to change millions of lives with this book. So therefore I have to traditionally publish to be taken seriously and for it to get any distribution. And then as I kept writing the book and doing my research, I went, Oh, that’s not true. HE: (10:42) Like the publisher doesn’t do much to market your book unless you have a household name and they know that it’s going to give them, you know, give them a nice ROI. I realized that if you traditionally published, you’re lucky just to get a deal and then you still have to do all the marketing. So I thought, I believe in this concept, I’m going to self publish. I self published the book on 12, 12, 2012, so 12, 12, 12. And it didn’t have a huge, you know, I didn’t have a big, I wasn’t an influencer. I wasn’t like Tim Ferriss. I didn’t have a blog. I, you know, I wasn’t well known. And it’s about a year and a half of, of promotion. The first year I did 150 podcast interviews. I did 50 of my own podcasts. I get 36 speeches. HE: (11:24) I was on 12 TV shows. Like I did everything I could. And I sold like 13,000 copies. It wasn’t anything fancy, but I was committed for as long as it took to get the message out. And it took six years, six years to reach a million, a million copies sold. And in that time, the book was translated and traditionally published in 37 different languages. So once it got fractioned being self published an agent reached out, I got an intro to an agent and said, Hey, this, you know, this things like the trajectory of this book is, is, is going off, you know, was on fire. We think that traditional publishers would be interested and publishers. And so, yeah. So then, so it’s, it’s still sell published in the U S and it’s traditionally published in 37 other countries. So RV: (12:14) Do you have to traditionally publish a book to make money from writing a book? HE: (12:19) No. I would say 90. RV: (12:23) That was a short, complete answer there. HE: (12:26) No, no. Tell us about it. 95 to 99% of authors I would say would be better served self publishing. I have 13 books or so, and all of them, except one is traditionally published. And that was last year. And here’s what I learned. The only thing that a publisher cares about, I shouldn’t say the only thing, their highest priority is the size of your platform. That’s it? That’s what you get paid in, advance on. It’s not on how good your idea. Everybody thinks I have the best idea ever. They don’t care because the best idea, if you don’t have an audience that you can reach that, that book too. That’s why anybody that’s on the news or has a talk show, Anderson Cooper, whoever, right? Like Oprah, they get a multimillion dollar band because the publisher knows that it’s a guaranteed success, right? It’s a business. HE: (13:12) So if you have a large platform of, you know, let’s say a hundred thousand followers, then it’s worth shopping around to a traditional publisher and seeing what kind of advance you can get. But the big difference is you’re going to get, you know, let’s say on average, 10, 12% of the royalties are of the book, the profits from the book, if you traditionally publish, when you self publish, you get anywhere from 70 to 90% of the profits. And so in the long game, you’re, you know, you’re almost always better off to self publish. So, RV: (13:47) So I love that. So thank you. Thank you for that. It’s funny you use that 100,000 number. We use the same number. We say once you have a hundred thousand followers, that’s about the time to start, look at traditional publishing. And when you can move 10,000 units, when you feel like you can sell 10,000 units on opening week, that’s when it’s time to think about bestseller, you know, like bestseller, New York times wall street journal, kind of a thing, but the money here. So can you talk to us about how the money works? Like, we don’t need to know how much you make or anything, but like, I think a lot of people don’t realize that, like people say, you know, you don’t make money writing a book. It’s just a business, HE: (14:28) Which, yeah, RV: (14:29) It is a business card, but you actually can make a truckload of money from doing this, but can you walk us through, like, how does the money work? Like where does it actually, like if you, if I type a book, if I write out a book on my computer today, it took you three years and then I go print it and put it in Amazon, or I use create space, or then what happens? And where do you, where does, where do all the sales come? They come from Amazon. I’m assuming a lot of them happen in Amazon. HE: (14:59) Yeah. So all of, I mean, so all true. All self published books. So I self published through it was CreateSpace now it’s called it’s Kindle direct publishing, which they just took over create space. It’s all, they were all, it was an Amazon company. And and so that when you publish the book, you just check a box if you want it on Tindall right. So paperback, Kindle and then Amazon owns a company. I don’t know if it’s changed since I started doing this, but it was a C X, the letter, a letter C X acx.com. And that is what that is there. Audio book publishing arm. So audio book, self publishing. And so I, you earn on your traditional books. So my traditional, my paperback is or on my self published paperback it’s the retail price is 20 bucks is what I haven’t said at 1999. Amazon sells it for whatever they want, which usually ranges from 15 to 18. And I think I earn just under $9 per book compared to a dollar or two per book, if it was traditionally published. Right? So you sell you know, a thousand copies of the book, right times, you know, that’s, that’s what, $8,000 in income now on Kindle you price it at nine 99, you were in 70% yearning, $7 per book sold on Kindle. Okay. Sorry. Hold on. Sorry. Kindle. RV: (16:22) So, so like on paperback, you’re getting like 50% HE: (16:25) Ish. Yeah, yeah. 50% ish and 70% on, on Kendall. RV: (16:30) Got it. Okay. 50% paperback and then 70%. HE: (16:33) And it’s not an exact formula it’s based on the cost of printing based on how many pages you are. Right. So, so, but, but let’s say yeah, you know, 40, 50% and then on audible I got lucky when I signed on the audible, they used to have a sliding scale where the more books you sold, the higher your percentage jumped up and it stayed there forever. So we are now at 90% for audible. So we are nine on, but now that’s not the case anymore. They changed that model. It’s now a flat 40. So you had 40% of all your books sold an audible. When you go through the, the audible exchange, the ACX company, you can find a narrator, put up, put up, you know, a word, a PDF of your first chapter of your book. You can have people audition for it and then choose one and then either pay them a split or pay them upfront. RV: (17:21) Wow. I mean, that’s pretty simple. I mean, really like, that’s, it’s really pretty simple. And then you’re just basically like doing social media and emails and speaking, and webinars and like, whatever, like all the usual stuff, people go to Amazon or Kindle or audible, and then they buy books and, and then get, HE: (17:40) Yeah, you get a direct deposit in your bank account every month. That direct deposit every month. Yeah. Towards the end of the month. Okay. RV: (17:46) That’s so cool. I mean, and 2 million copies is, is all in for paperback, Kindle and audio. HE: (17:54) So 2 million copies, a half of that roughly is self published us and the other half are those other 37 foreign publishers. So the other half are across the other countries, which by the way, I think a million are in Brazil alone. That’s been the biggest, I think we’ve sold more books in Brazil than in the United States. It went crazy there. Wow. RV: (18:15) That’s so funny. I mean, it’s random how that stuff happens. And then, so talk to us about the, the community, the community. Yeah. Like w w w when did you start that? I mean, this is like, this is way before Facebook groups where like a strategy, you were just, I remember the first time we met, I can’t remember. Maybe it was probably John Ruhlin who interviewed, introduced us, or maybe, actually I think it was Peter Vogue actually, who introduced. And I think the first time you interviewed me, it was actually maybe in the community. I don’t even know if you had a podcast back then. I don’t know if that’s right, but, you know, anyways, tell us how did it start? HE: (18:54) W w where did this come from? So it was an 11th hour deal where I had sent the, my almost finished a manuscript for the miracle morning to a handful of my buddies. And I was like, Hey, will you guys read this and give you feedback? And Jon Vroman was like, Hey, have you thought about creating some sort of online group, any, and this was yeah, 2011, right. Or 12. He said, somewhere, he goes, it feels like this is going to be a lonely venture for a lot of people. Like, if they’re the only morning person, their family they’re by themselves. And there’s nobody to, to connect with and be held accountable to. And he goes, I could see them sliding backwards. I was like, Oh, that’s a great idea. You know, he goes, yeah. He goes, I go. And so I started looking like Kajabi. HE: (19:34) I’m like, maybe I’ll create like an online form. And he said, dude, if I were you, I would just do Facebook groups. He goes, don’t, don’t give people another place to log into because they don’t have that as a habit. You’re trying to get them to create a new habit. If they’re already on Facebook, they’ve got notifications built in the functionality of the group has already, he goes, I would remit the wheel, I’d go to Facebook. And I’m like, yeah. Great idea. So I started a Facebook group called the miracle morning community with me, my mom, dad, John Broman, my sister, right. Like, you know, a handful of us. And I put in the, in the book in the beginning, a special invitation join the miracle morning community to, you know, to, to get accountability and encouragement, swap smoothie, recipes, learn new meditation routines, like whatever. HE: (20:19) And I was the only one in there. I would just check in every day and put quotes and means and add value and right in there and this and that. And as the book sold, right. I mean, as the, you know, so in the beginning, the Facebook group mimicked the book sales because that’s where people found out about it. And and so it started out with, you know, grew to a few hundred people and then eventually crossed a thousand and that particular year, you know, and and then and then it just, it just kind of scaled up. And, and now there’s 270 some thousand members from over a hundred countries. And and they support each other. Like, I don’t, it doesn’t run on me. It’s, it’s them logging in every day. And it’s, we’ve really created this culture of people who are waking up every day and dedicating time to fulfilling their potential with their miracle morning. HE: (21:05) And then they’re, they’re lifting each other up, they’re supporting each other and you get in there, people that, you know, that will celebrate, you know, Hey, today’s day 100 of the miracle morning, and then you’ll get somebody that’s like, Hey, I’m brand new. My friend told me about this group in this book, but I’m not a morning person. Should I do it? And don’t get 150 people for an hour. And they’re like, dude, I was the same, I wasn’t a morning person. Like it works, you know? And, and then they’ll give it a try. So yeah, it’s become really, really, really, really a special, special place, RV: (21:35) Man. That, that is so awesome. And so just a technical question here, you know, like normally when you post on Facebook, a very small fraction of the people, see it when you posted in the Facebook group, like at that scale 270,000, is that similar that only a fraction of those people are seeing it? Or is it, is it, is it because it’s a group it’s a little, it’s a little different HE: (22:01) No, it’s still true. And it’s really, really frustrating. Right. I mean, it is what it is, but and we’re, and we have explored, you know, going with a different platform, like mighty networks and yeah, but it’s just, it’s this, it goes back to John Bowman’s original advice, which is like, you know, are they people really going to log into a different thing? And so we’re, that’s still ideal. We want to take the control of that, but to give you an idea yesterday, one of our admin Stephanie Blackbird, she runs the group in terms of the admin for it. And cause we get, you know, hundreds of new requests every day, somebody’s got to, you know, vet those. And she, but she posted, where are you from? And in less than 24 hours, we had over a thousand comments. You know what I’m saying? I’m from, I’m from Belgium, I’m from France, I’m from America, I’m from Russia and from you just all over the place. So I would imagine out of the 270,000 people, maybe 2000 saw it, you know what I mean? Like, so it’s, it’s definitely tough. RV: (22:59) Yeah. Well, I mean, whether you’re sending emails or you’re doing social media or, I mean, you’re always, you’re always dealing with that, but how cool that this community has taken a life of its own and and then it’s like, it just, it’s just growing, like it’s just this asset that just keeps making a bigger and bigger impact in the world. HE: (23:20) So like what else RV: (23:22) Do you do other than the book? I mean, the cool thing is if you have one great book, self published book like this, like you could actually make a pretty fine living just off of the book and then, and then you speak and any other parts of the business model that you’re working on or have been doing that you’re super excited about. I mean, obviously I know you’ve you were dealing with cancer here for a while, so that’s been, you know, that’s got to have been. HE: (23:46) Yeah, well, yeah. I’ll tell, I’ll tell you the Mo the miracle morning movie is coming out on 12, 12 to 2020, and there’s nothing I’m more excited about than that, but I will share what I turned before. I I’ll, I’ll get to that in a second. It was that when the book came out I, you know, I, then I started, I was a college speaker and I always wanted to be a keynote corporate speaker and be able to raise my fees and Reno reach more people. And so I used the book to plant the seed in there that, you know, when I was speaking at this event, when I was speaking at this event, you know, I can, you know, I’ll bring the miracle morning to you guys. Right. And and so almost every speech I’ve given in the last, you know, whatever eight years is some leader that read the book and wanted me to bring it to their people. HE: (24:30) Right. So it did, it might, my speaking career launched off of that. The so that was a speaking career. And then we started doing live events every year, and then God, last year, because I was having trouble with the chemo and depression and anxiety, I decided to take a year off of the event, which is this, it would have been this December and who knows what headache. It would have been trying to deal with the hotel and re refunding 500 tickets transitioning to LA, you know, online, who knows. So, so we did have live events. We did have a mastermind right now it’s it’s, I just do virtual keynotes, which are not the same as you know, I’m sure. And so, so, but books and virtual keynotes, and then, yeah, we were making a documentary called the miracle morning movie about five or six years ago, we started making this and I started going around and interviewing, you know, world-class influential people, Muhammad Ali, 18, or Mohammed Ali’s daughter, sorry, not Muhammad Ali mom and all these daughter, Laila Ali she’s in it, her morning routine, you know, Brendon Burchard, his morning routine Lewis, Howes, Robert Kiyosaki, Robin Sharma. HE: (25:40) We started interviewing all these world-class individuals, their morning routine. And that was the movie we were making. And and then I was diagnosed with cancer and I called our director and I said, Hey we gotta put the movie on hold, man. I’m, I’m fighting for my life. It’s not looking, it’s not, it doesn’t look good. And he said, you know, being a filmmaker, he said, actually, if you’re okay with it, I’d like to film this journey and, and, you know, come to the hospital and film you going through this. And Holy moly kind of caught me off guard. And thank God we pushed for it because the, the, the first hour of the movie is what we intended it to be. And the last 30 minutes is the most unexpected inspiring, you know, me fighting for my life, with my family, by my side, a wall, I’m still traveling the world trying to spread this mission. And yeah. And so that, that, that’s what I, my main focus right now is just launching this movie to the world on in December. And and then, and then I’ll take a breath and see what’s next from there. So did you so the, the, RV: (26:44) So the movie is that like, self-published too, like, did you pay for it? Did you get a film? You just got your own film crew and a director and said, Hey, I have a vision for a movie. I’m going to make my own fricking movie. HE: (26:56) Yes, yes, my buddy. So my buddy, Nick Conedera is a director. And a few years, like six years ago, he was at my house for dinner. He said, dude, we should make a movie about the miracle morning. Cause he’s in the miracle morning community. And he does it himself. And he would see these people, you know, this guy, Mike Keaton posted how he lost it. And he lost 90 pounds, six months after he started the miracle morning. And he had been obese his whole life. And he attributed to my miracle morning. And so Nick is goes, dude, we got a feature, all these stories of people overcoming depression and starting businesses and all the sudden you’re good morning. I was like, that’s a great idea. I said, but I don’t even know what that looks like, dude, like, right. Yeah. There you go. Yeah. HE: (27:34) Yeah. Yeah. Like, like I don’t even like talk to me later and he kept bugging me about it. And like a few months later, he, he, he found the angle and he called me and he said, how, what’s your mission in life? And I said to elevate, or actually back then it was to change millions of lives one morning at a time. And I said, why? He said, what percentage of our society, you’re trying to change the world. What percentage of our society read self help books? And right away, I kind of got where he was going. And I went, I like 1%, maybe he said, what percentage watch movies? And I went, you’re right. If we’re going to reach, if we’re going to reach the masses, it has to be in another format. And so that’s when we started making the movie and yeah, I funded it. We had a few producers, but I, for the most part, I funded 98% of it. And he, and then I started just meeting people that became part of the team that just kind of God put them in my life. And it was like, perfect. You know, RV: (28:31) That is amazing. How buddy, you are, you like, you are amazing and your, your life is been used for so much. Good. And then continues to be used for so much. Good. And I just buddy, I’m so grateful for you. Where do you, where should people go if they want to connect to you? Obviously you’ve got the Facebook group. Where else would you direct people to? HE: (28:54) Yeah. Miracle morning.com is the best hub. You can find all the books from there. You can join the community from there. You know, you can join the join, the email list. We don’t the movie isn’t for sale yet. We’re working on getting the site up and stuff. People can buy tickets for the world, premier, which is gonna be really cool on 12, 12, 20, 20, we’re doing the miracle morning movie experience, the world premiere. It’s going to be the worldview of the film followed by an immediate, like, how do you implement this? So like, okay, you just watched a movie, you were all excited, you know, about the miracle morning, how do you start it tomorrow morning? And I’m going to teach how to do that. And there’ll be like a live Q and a with me and the director and the team. And then there’ll be a 30 day challenge that people will be able to join, you know, for free. And so yeah, so go to miracle morning.com. And if you join the email list, you’ll get my weekly podcast. You’ll get that way. We don’t RV: (29:42) Sell anything really to you. It’s just, we just try to add value. And until the movie comes out, I love it. Well, we’ll put miracle morning.com in the show notes, rather, thank you for what you do and for your story and your faith. And just for keeping the fight for yourself and your family. And obviously for the message, we, we appreciate you and we pray for you and we wish you the best. Thanks brother. Appreciate you, man. Keep doing what you’re doing.

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