Hey, brand builder, Rory Vaden here. Thank you so much for taking the time to check out this interview. As always, it’s our honor to provide it to you for free, and wanted to let you know there’s no big sales pitch or anything coming at the end. However, if you are someone who is looking to build and monetize your personal brand, we would love to talk to you and get to know you a little bit and hear about some of your dreams and visions, and share with you a little bit about what we’re up to, to see if we might be a fit. So if you’re interested in a free strategy call with someone from our team, we would love to hear from you. You can do that at brandbuildersgroup.com slash podcall brand buildersgroup.com/pod call. We hope to talk to you soon.
What a powerful conversation with the legendary Erwin McManus. I mean, this guy is one. He is, I think one of the wisest teachers that we’ve got in on the planet today. And just so honored to get to become his friend, you know, have him become a client, get to interview him here for you. And, and you can just, you can just see that there is a just a level of spiritual wisdom, like spiritual intelligence and, and emotional intelligence from knowing how the world operates and knowing how people operate and how, how we’re wired and what are the things that we do to self-sabotage, and what are the things that we can, we can do to increase the likelihood of our success. And so I wanna, I want to recap and, and extend a couple of the things that I learned from Irwin in that specific interview that are sticking with me.
And, and also, you know, when I think of the mindset shifts that need to take place, of course, we, you know, the interview was promoting his, his, his book mind Shift. And when I think of some of the key mindset shifts that need to take place for someone to build a great personal brand, be a great entrepreneur, and, and really maximize and achieve their God-given potential I wanna I wanna share three of those with you today that, that were kind of inspired by Erwin. So first one is, I loved when he was talking about don’t be a prisoner of praise. I really align with that. I think so many of us are playing for the applause of others. And in reality, I think the applause you should be playing for, first of all, for me, it should be your Heavenly Father, right? It should be this idea that when we get to heaven, he, he says, you know, job well done, right?
Like, you loved me, you loved others, and that’s it. Now, separate from that, I, I think it’s playing really for yourself and not meaning that you’re, you’re, you’re, you’re self-centered in the sense of like, you only care about winning yourself. But I think what, what matters is that you need to be proud of yourself. You need to be proud of yourself. It really shouldn’t make that much difference to you. I don’t think about how other people think of you. And I think some people go their whole lives trying to make like their, their alcoholic parent proud of them. And it’s like, it’s never gonna happen. And it has nothing to do with you. It has to do with them. And why are you spending so much energy and time seeking the approval of somebody else who caress about the approval of someone else? You know what?
You don’t need to be successful in life. You don’t need the approval of other people. What you need to be is proud of yourself and confident enough to step forward and do the thing that you feel called to do. Like in some places, there are certain requirements. In some places, there are certain prerequisites, you know, for, for steps that you can take seeking having other people’s approval often is not one of them. And specifically, you know, it’s like an ex-boyfriend or, you know, it’s, it’s, it’s a bully in high school, or it’s, it’s like these people who we allow to control our lives by allowing their influence that they once had on us to hold us today stagnant and still stuck in a place of mediocrity when we should be pursuing and expanding and achieving our potential. So I want you to focus on being proud of yourself.
And part of being proud of yourself is, is why in my first book, take the Stares, right? We say all the time, like, put your self-esteem in your work habits, not in your results. Like, being proud of yourself is not going, oh, you know, I have a million followers, or I made a million dollars. It’s, it’s being proud of the work that you’re putting in. It’s acknowledging yourself for the things that you’re doing that nobody else sees. And that’s why you have to be your number one cheerleader. You’ve gotta be the person who goes, even if the results aren’t there yet, I’m doing the work, right? I mean, I remember when, when I was speaking 304 times for free at the, you know, in these Perkins restaurants and in these like, you know, trashy comedy clubs on a Tuesday night. Nobody was there giving me applause, but I knew that, I said, you know, if I’m doing this one day, I’m gonna be speaking on stages in front of arenas of people, and it’s, I’m paying the price now to earn that, right?
Right. Like when I was, you know, creating my first book proposal and I was writing out the manuscript no, nobody was leaving Amazon reviews saying, oh, this life, this book is life changing. Nobody was there cheering me on, right? Like, well, some, some people were right. I’ve been fortunate to have, you know, my wife, my, my family in very supportive environment. So I I, I have had people cheering me on, but the, the person that matters most is you. You gotta be the person cheering yourself on. When I was in college and people were slamming the doors in my face like I was going, well, that’s okay. I know that if I talk to enough people, somebody’s gonna buy, I’m gonna get paid for every door that is slammed in my face. If I just keep going, you gotta be the person cheering you on.
And that’s how you need to think about it. When I say put your self-esteem in your work habits, right? Like, one of the things that I did when I was in college was you know, my, my first summer when I was going door to door, I made like $17,000. And I figured out, you know, that I knocked on whatever it was like th like, there was like 3000 doors, you know, that I had knocked on. And there were like 3000 doors that had slammed the door on me, and we used to keep track of them, right? And so what I, what what I found out is like, oh, I made $17,000 and I, I knocked on 3000 doors, or that told me no, what most people do is they think of going, oh, you know, I had however many hundred, a few hundred customers, and those are the people who paid me.
But the game that I played, and I actually wrote a song about this so I’ll, I’ll I sing for you, is I figured out that I actually made $4 every time someone slammed the door on me. ’cause I made $17,000 total in the summer. I knocked on 3000 doors of people who told me no. So that is $4. So rather than thinking, oh, I make money when I make a sale in my, my second summer, I played this game, and whenever somebody would slam the door on me, I would sing the song. I would say, I make $4 because you holler at me, baby every time, every time I you holler, I make four more dollar for me rv. I make lots of money because you yell at me. Thank you for slamming the door on me. Woo-Hoo. Like, that was the silly song that I was singing, and I would actually sing it out loud between doors, right?
So if, if somebody had been following me, and every time I knocked on a door they handed me that every time someone slammed the door on my face, if someone handed me $4, I’d be like, that’s amazing. I’m gonna go knock on another door and see if they’ll slam the door on me too. And then here’s $4, here’s $4. That is how it was, right? That is how it is. You’re getting paid for every rejection you’re getting paid for every setback you’re getting paid for. Every time you fail, you’re getting paid for every time. It doesn’t work out. The problem is, there’s nobody standing there handing you the four bucks. You gotta be the one, right? You gotta be the person handing yourself $4. You gotta be the one cheering yourself on. You have to be your the number one cheerleader of your own life.
You gotta be reminding yourself, I’m getting paid for all of the work that I’m putting in right now that nobody else sees. If you can’t cheer yourself on, then you’re never gonna make it, because no one’s gonna be there to applaud you. No one’s gonna be there to cheer for you when you’re failing. The only person that’s gonna be there is you and God is. So you better learn how to cheer yourself on. You better figure out a way to play a game or have a mindset shift, or use affirmations or have a mental, you know, paradigm that says, I just made four bucks. I just made 20 bucks. Every time someone slams the door on me, every time someone tells me no, every time I don’t get booked for this, I don’t get invited to that. I’m getting paid. Like, and, and you have to be that person going, I don’t care if I’m not winning right now. I’m putting in the work.
I’m doing what it takes. And even if the results never come, I’m so proud of myself. I’m so proud of myself for working when nobody’s watching. I’m so proud of myself for hustling when there is no applause, I’m so proud of myself, right? And then, you know, one day I get inducted into the professional speaking hall of fame when I’m 37 and everyone’s clapping going, oh, you know how cute this guy is so young. And it’s like, dude, I’ve been getting, I’ve been getting rejected and slammed for 20 years, so I might be young in age time, but I’m old in stage time. I’m old in rejection, I’m old in setback. I’ve experienced massive failure and I just cheered myself on through it. And that’s what I would hope for you, right? Because at the end of the day, you won’t care about being in the Hall of fame or having millions of dollars, millions of followers, or been invited to this, that, or whatever.
What you’ll be, what you have for the rest of your life is you, you will always be there with you. And so how you think of yourself is what matters, what other people think of you that doesn’t matter. But how you think of yourself matters. You need to be your, your your number one cheerleader. You need, you need to be the person that whose praise that you’re seeking. I want you to work so hard that you become proud of yourself. So that’s a mind mental mindset, mindset shift that needs to happen. Number two, you know, I loved when Irwin said this. He said, at first, you always feel like a fake, right? Whenever you start something new, you feel like a fake. Here’s what you need to know. Here’s what you need to understand. If you’re, if you’re new to something, you’re not a fake, you’re just a beginner, you’re not a fake, you’re just a beginner, right?
The first time you pick up a camera to do a photo shoot or edit a video, and you’re like, man, I don’t know what to do. Like, you’re not a fake, you’re just a beginner. Or maybe you’re the person on the other side of the camera and you’re recording your first reel and you’re like, oh my gosh. Like, I don’t, I don’t look anything like Alex Hormoze or Tony Robbins or you know, Oprah. And I’m like, I feel like such a fake, you’re not a fake, you’re not a fake, you’re just a beginner. That’s it. And you can’t, you can’t look at a master and compare what they’re doing with you as a beginner, but just because you’re not yet a master doesn’t mean you’re a fake. They were that way too. I promise you, I promise. Every, every New York Times bestselling author once felt like a fake, every Hall of fame speaker once felt like a fake, every eight figure entrepreneur once felt like a fake ev.
Every actor once felt like a fake. Every celebrity once felt like a fake, especially the bigger the goals you’re pursuing, the more you feel like a fake, because the more impossible it feels, and the fewer people around you there are that have ever done that, right? Like you, you might feel like a fake. You’re not a fake, you’re not a fake, you’re just a beginner. You’re just learning. You’re just starting. Give yourself grace again. Be proud of yourself for trying and keep going and, and, and, and, and celebrate your own wins. Be your own cheerleader. Be proud of yourself. You’re not a fake, you’re just a beginner. And then the third thing, you know, Irwin brought this up, which, which I always love when people that are super successful and are like living legends when they talk about this, you know, Irwin said, take the posture of an amateur, take the posture of an amateur.
You know, the way, the way that I process that is to go, you have to be willing to always be a beginner. Be willing to always be a beginner. Probably my most famous quote from my first take the Stairs book is, success is never owned. Success is rented, and the rent is due every day. Part of why I said that success is never owned, it’s rented, and the rent is due every day is because it’s true. It’s like, even if you’re a master, you can still be a beginner, right? Michael Jordan, Kobe Bryant, like you, you hear the stories of how hard they practice. You know, you, you, you of about the amount of energy and time they are Steph Curry shooting free throws and shooting three pointers. Like, yeah, he is a master, and he’s still doing it every single day. He’s paying the rent every single day.
You, you, and you, excuse me. You see that behavior modeled by the most successful people in the world in all walks of life. The ones who continue to climb. They allow themselves to always be a beginner, be willing to be a beginner. Most people don’t wanna be a beginner because it makes ’em feel like a fake. That’s why it’s so important to realize you’re not a fake. You’re, you’re just a beginner. And it’s okay to be a beginner, right? When I, when I try to play the piano or the guitar, I feel stupid. I’m like, I don’t know what to do. I’m not, I I don’t get this right? Like, if I’m cooking in the kitchen, I feel stupid. I’m not stupid. I’m just a beginner. I just haven’t done it much. I’ve lent my time and my attention and my energy to other things.
And one of my all time famous, not famous quotes, one of my all time favorite quotes, and I believe it was Mark Twain who said this, this is who I attribute to it, is Mark Twain said, every man is my superior in some way. Every man is my superior in some way. That’s so true. And that gives you grace for yourself. And it also puts things in perspective when you meet other people and you go, wow, I really admire, you know, this person, they’re so funny, or they’re such a great leader, they’re a great speaker, or a great mom, or a great dad, or they’re a great cook. Or, or, you know, they’re in super in shape. And it’s like, doesn’t mean that person’s better than you, it just means that they’re, they, they are your, they are your superior in some way, but there’s other ways that they’re not right?
Like their marriage might be a mess, or their finances might be a mess, or they might be struggling with self-confidence, or they’re not as spiritually centered as you are, or they just, you know, they have different skill sets there. There’s not like a ranking system where we go one human is better than another in, in all things, but in, in some ways, they are right. Every man is my superior in some way. And you know what that also means? That likely means that you are superior to every other man in some way, right? There’s something that you do. There’s something that you, there’s at least one thing in your life that you know more about or you do a better job of than everybody else, a a around you. And so it creates this unequal, it creates this equal playing field by realizing that we all have unequal talents.
We have, we have non proportionately distributed talents. That’s called uniqueness. That’s called God’s divine design for your life. That’s called your, your, your blessing, that you were born to do something that only you can do. So lean into those things and realize, yeah, you, you might become a master, you might become an expert. There are some things where it’s like, I am a master. That there, there are just some things. And that’s why, you know, we try to, we try to teach the things that we’re really good at. And if you wanna build your personal brand, like, gosh, you’re gonna be hard pressed to find anyone better in the world that can teach it to you than us. Like we’re really good at this. Anybody who wants to become a speaker or an author, or a coach, or who wants to speak or write or teach as a way of generating leads for their business, I mean, we spend our whole life doing this, but if you want me to like, change your oil or cook you a meal, or like give you parenting tips, like I’m not the guy, I’m, I’m not the master in that every man is your superior.
Every woman, each is, is your superior in some way. So that should both help you put an appropriate level of, of praise on other people and an appropriate level of grace on yourself. And, and have a balance of both confidence and humility to know that each, each man is my superior in, in some way. But if you do those things right, a lot of this comes down to, to going, you gotta be proud of yourself. You gotta find a way to celebrate yourself. You gotta be the person who believes in you. You gotta be the person who cheers you on. You gotta be the person who says when, even when no one else is watching, when no one else is clapping, when no one else is paying attention. You go here by myself in this moment when I’m alone, I’m learning the things and I’m doing the work, and I’m surrounding myself with the people who are gonna help me do the things that I want do that I feel called to do one day.
And so if, and if building a personal brand is that thing for you, request a call with us. Will you please talk to our team? This is, this is something that we, we know something about and we’ve got a track record and we’re working with some of the most amazing people in the world, like Erwin McManus, and you know, just go to free brandand call.com/podcast, request a call, talk to someone on our team, and between now and then be cheering yourself on. Find a way to be proud of you. We’ll catch you next time on the Influential Personal Brand Podcast.