Listen to the episode below
From the outside, it may look like someone achieved success overnight, but the truth is that in almost every instance there are months, years, and decades of invisible hard work behind that success.
In today’s recap episode, AJ revisits her conversation with Travis Blakely and Teun van der Lugt (Tony) of Inner Light Media.
Tuning in you’ll hear AJ’s top three takeaways from their interview, like why Plan B should always be to make Plan A work, how to create authenticity in your videos, and why you should be focusing your efforts on one message and one platform.
For a quick summary of this inspiring conversation, make sure you tune in today!
Key takeaways from this episode
- AJ shares her top three takeaways from her conversation with Travis Blakely and Teun van der Lugt (Tony).
- Why Plan B should be how to make Plan A work.
- How to create authenticity in your video content.
- Why you should focus on what you want your audience to feel.
- How to hone in on your message and your audience.
- Why you need to focus your efforts on one message and one platform.
“Plan B is just to make sure that plan A works. In other words, don’t give up when you don’t think you’re seeing progress. You are, you just don’t see it.” — @AJ_vaden [0:02:45]
“People don’t remember what you say, as much as they remember how you made them feel. So if you want to come across with more authenticity, focus on the feeling that you want your audience to experience” — @AJ_vaden [0:04:23]
“Focus your efforts on one message on one platform.” — @AJ_vaden [0:06:43]
About Travis and Tony
Travis Believes is CEO of InnerLight Media an impact-driven social media marketing agency that is changing the world by helping some of the biggest online influencers, entrepreneurs and brands tell powerful and life-affirming messages to hundreds of millions of people.
Travis has developed a “win regardless” mindset in which he believes no matter your circumstances, background or challenges we all have the intelligence to overcome any adversity and that there is nothing more indomitable than the human spirit. Because of this Travis believes in ultimate authenticity, which is owning who you are so you can have your greatest impact.
This firm belief comes from Travis’s own struggles and experiences; such as growing up in extreme poverty, being homeless, living in children’s shelters, never meeting his father and landing in prison for 3 years. He was able to overcome these challenges and shift his life to become a successful entrepreneur, motivator and owner of the most positive social media agency in the world.
Tony is an international video producer that helps companies & brands in the personal development & online education industry visually communicate & connect with their audience. His past & current clients include Vishen Lakhiani & Mindvalley, Gerard Adams, Marisa Peer, Jason Silva & many others.