the podcast recap episode with aj & rory vaden

Ep 313: Creating Videos That Go Viral with Travis Blakely and Teun Van Der Lugt | Recap Episode

Listen to the episode below

From the outside, it may look like someone achieved success overnight, but the truth is that in almost every instance there are months, years, and decades of invisible hard work behind that success.

In today’s recap episode, AJ revisits her conversation with Travis Blakely and Teun van der Lugt (Tony) of Inner Light Media.

Tuning in you’ll hear AJ’s top three takeaways from their interview, like why Plan B should always be to make Plan A work, how to create authenticity in your videos, and why you should be focusing your efforts on one message and one platform.

For a quick summary of this inspiring conversation, make sure you tune in today!

Key takeaways from this episode

  • AJ shares her top three takeaways from her conversation with Travis Blakely and Teun van der Lugt (Tony).
  • Why Plan B should be how to make Plan A work.
  • How to create authenticity in your video content.
  • Why you should focus on what you want your audience to feel.
  • How to hone in on your message and your audience.
  • Why you need to focus your efforts on one message and one platform.

Tweetable Moments

“Plan B is just to make sure that plan A works. In other words, don’t give up when you don’t think you’re seeing progress. You are, you just don’t see it.” — @AJ_vaden [0:02:45]

“People don’t remember what you say, as much as they remember how you made them feel. So if you want to come across with more authenticity, focus on the feeling that you want your audience to experience” — @AJ_vaden [0:04:23]

“Focus your efforts on one message on one platform.” — @AJ_vaden [0:06:43]

About Travis and Tony

Travis Believes is CEO of InnerLight Media an impact-driven social media marketing agency that is changing the world by helping some of the biggest online influencers, entrepreneurs and brands tell powerful and life-affirming messages to hundreds of millions of people.
Travis has developed a “win regardless” mindset in which he believes no matter your circumstances, background or challenges we all have the intelligence to overcome any adversity and that there is nothing more indomitable than the human spirit. Because of this Travis believes in ultimate authenticity, which is owning who you are so you can have your greatest impact.
This firm belief comes from Travis’s own struggles and experiences; such as growing up in extreme poverty, being homeless, living in children’s shelters, never meeting his father and landing in prison for 3 years. He was able to overcome these challenges and shift his life to become a successful entrepreneur, motivator and owner of the most positive social media agency in the world. 

Tony is an international video producer that helps companies & brands in the personal development & online education industry visually communicate & connect with their audience. His past & current clients include Vishen Lakhiani & Mindvalley, Gerard Adams, Marisa Peer, Jason Silva & many others.

Links Mentioned

Inner Light Media

Inner Light Media on YouTube

Inner Light Media on Instagram

Travis Believes on LinkedIn

Travis Believes on YouTube

Teun to TonyTeun Van der Lugt on LinkedIn

AJ Vaden on LinkedIn

AJ Vaden on Twitter

Rory Vaden

Rory Vaden on LinkedIn

Rory Vaden on Twitter

Take the Stairs

Brand Builders Group

Brand Builders Group Free Call

Brand Builders Group Resources

The Influential Personal Brand Podcast on Stitcher

The Influential Personal Brand Podcast on Apple

RV (00:07): Hey brand builder, Rory Vaden here. Thank you so much for taking the time to check out this interview as always, it’s our honor to provide it to you for free and wanted to let you know there’s no big sales pitch or anything coming at the end. However, if you are someone who is looking to build and monetize your personal brand, we would love to talk to you and get to know you a little bit and hear about some of your dreams and visions and share with you a little bit about what we’re up to to see if we might be a fit. So if you’re interested in a free strategy call with someone from our team, we would love to hear from you. You can do that at brand builders, call brand builders, call. We hope to talk to you soon. AJV (00:54): All right. Y’all here I am on the recap episode of my conversation with Travis and Tony from interlight media y’all such a good interview, such good human. So insightful worked with so many amazing content creators anyone from Lewis Howes to Jay Shetty you like so, so many individuals right soon to be AJ and Rory vaden . We are totally checking out their services. I love what they’re doing. I love their heart. And I love just their authentic nature of their people who are doing it for other people and for themselves it’s a practice what you preach. And I love that. So I’m, here are my three quick takeaways on this cliff notes version of the recap episode. Here’s the first thing I love, this is something that Travis said, he said, plan B is to make plan a work. AJV (01:48): And he said he got that from prince back in the day when they were working together. But plan B is just to make sure that plan a works. In other words, don’t give up. Right. when you don’t think you’re seeing progress, you are, you just don’t see it. It’s, it’s hard to see the forest through the tree sometimes, and you gotta acknowledge the mini victories along the way, because there are some, there’s a victory every day. There’s progress made every single day, but we gotta be looking for that. But don’t give up, don’t quit cuz you think it’s hard? I just there’s so much power and just going, man. It is it’s. There is no overnight success, right? There is gradual consistent success. So just don’t give up. Right? So plan B to make sure plan a works. I love that. AJV (02:35): It was such a good, true thing. Second thing we were talking about how do you create more authenticity in video, which is a huge part of what they do at interlink media. Like their tagline is making videos go viral. And so I said, well, how do you create more authenticity on videos? And I love what they said. They said, you’ve gotta focus on the feeling that you want your audience to feel. And that was like really important to hear. I think often I don’t think about that. I don’t know about you, but I often am thinking about like, what content do I wanna share? What point do I wanna make? What story do I want to share, but I’m not thinking about the feeling, but I know for a fact of just listening to this conversation, if I know that the feeling I want to share is hope I will come at it with a different angle, a different tone a different dimension of anything from my voice to my, my facial expressions, my examples, but I gotta focus on the feeling. AJV (03:39): Right. And, and it’s true because it’s like, we’ve all heard. It’s like, people don’t remember what you say as much as they remember how you made them feel. So if you wanna come across with more authenticity, it’s like focus on the feeling that you want your audience to experience when you’re sharing your content, when you’re sharing your message. And that’s always easier to do when you’re talking about something that you actually care about. So talk about what you actually care about. That makes a difference. Second thing around this authenticity is ask yourself before you start, who is that one person that you need to show up for today? Right? So before you start your video, before you start sharing your content, before you hit record, ask yourself who is that one person in my life that I need to show up for? And what do I need to say to them? AJV (04:35): What do they need to hear? And Travis was talking about how I’m always constantly reminding myself if I only had 30 days to live a little bit morbid, but if I only had 30 days to live, what is the one message I would wanna share who needs to hear it? And who is that person I need to show up for that one person. Just having that one person in your mind. Really again, changes the tone and the feeling and the emotion of what you’re trying to say again, back to that feeling that you’re trying to get across. So who is that one person, keep that person in your mind visualize them, see them, talk to that person and ask yourself how you need to show up for them. What do they need from you? What do they need to hear from you? AJV (05:20): And then last but not least, this is from Travis and Tony, both. But I think this is so important. It’s focus your efforts on one message. And on one platform, we talk about this all the time at brand builders group that you break through Shehan wall you break through the noise by intentional focused effort while it’s no different on social media, you do not have to be everywhere all the time. So pick one platform and do it exceptionally well, then add another platform, calm down, do not exhaust yourself, pick one and do it really, really well. Thanks. Y’all hope you enjoyed go listen to the full episode and we’ll see you next time on the influential personal brand.

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25 of the World's Most Recognizable Influencers Share Their Tips on How to Build and Monetize a Personal Brand

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