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the podcast recap episode with aj & rory vaden

Ep 159: How to Launch a Powerful Podcast with John Lee Dumas | Recap Episode

Listen to the episode below

To find success, you don’t always have to be the best in your niche. Sometimes all it takes is being the first in your niche.

In this recap episode, we reflect on our top takeaways from our conversation with podcast grandmaster John Lee Dumas, someone who has built his brand by having the first-mover advantage.

After chatting about the advantages of being the first person in your niche, we highlight John’s lesson that consistently creating and putting yourself out there will lead to excellence. Or in his words, “focusing on quantity will guarantee quality.”

Later, we discuss how John’s direct, honest, and personal marketing approach so effortlessly wins over his audiences.

Join us to hear us unpack more of John’s recipe for success.

Key takeaways from this episode

  • The benefits of having the first-mover advantage.
  • Why you “don’t have to be the best if you’re the first one there.”
  • Strengthening your skills through practice.
  • When you should favor quantity over quality.
  • Discovering your niche based on what you have always been looking for.
  • The persuasive power of being direct, honest, and personal.

Tweetable Moments

“What’s more important — quantity or quality? It’s both because quantity always leads to quality.” — @aj_vaden [0:05:59]

“What is the thing that would have helped you succeed faster? If you can create that, not only will it serve a market that you understand but you’ll have a stronger connection with that market.” — @roryvaden [0:07:31]

About John Lee Dumas

John Lee Dumas is the founder & host of the award-winning Entrepreneurs On Fire podcast and the author of The Common Path to Uncommon Success, your 17-step roadmap to financial freedom and fulfillment.

John has interviewed over 3,000 incredible entrepreneurs, including Tony Robbins, Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss, and many more.

Links Mentioned

John Lee Dumas — https://www.eofire.com/about/

John Lee Dumas on Twitter — https://twitter.com/johnleedumas

Entrepreneurs on Fire — https://www.eofire.com/

The Common Path to Uncommon Successhttps://amzn.to/2QcyROe

Clubhouse — https://www.joinclubhouse.com/

Bruce Lee — https://brucelee.com/

Mahatma Gandhi — https://www.britannica.com/biography/Mahatma-Gandhi

Brand Builders Group Consultation Call — freecall.brandbuildersgroup.com

Take The Stairs https://amzn.to/2ZAJNUS

Hey, welcome to the recap edition of the influential personal brand podcast. AJ is back. So enthusiastic You’ve been mom and hard and working hard and all the things she’s been CEOing and momming, but she’s back for John Lee Dumas, but which is great because she’s going to share with us her top three highlights from the interview as am I. And why don’t you go first my dear? I will gladly go first. So my first take away from the podcast episode with John Lee Dumas is the whole concept of the first mover advantage. And I think that is so interesting because nobody really talks about that. That often in terms of being first in the space means a great deal. And I love he talks about this later, so it’s one of my points down the line. So I won’t get too much into it, but you don’t have to be the best if you’re the only one. I think there’s a lot of merit to just really thinking through it’s like, what’s really missing out there. Like what, what is the space people aren’t filling and fulfilling that people need. And that’s what John did. And he looked around, he said, there is no one who is giving daily content to the everyday entrepreneur. It’s just not there. And so he filled that space. He was the only one and he self-proclaimed that he sucked for a long time. I don’t know if that’s accurate. But he’s been out of our long time. And I think the biggest point there is that it means a great deal if your first, right, it’s that early adopter syndrome, you’re filling a space that no one else is filling. So you don’t have a lot of competition. It’s just you. So you don’t have to be the best if you’re first. That’s good. Yeah. It’s worth it. It’s worth, it’s worth a look of, of, of knowing that. And there’s, there’s places, you know, like clubhouses happening right now. And there’s a lot, it’d be like, you know, you see certain people going all in on clubhouse trying to like take advantage of the first, first mover thing. So well that’s really good. I, you know, you pointed out the fact that he went to a daily podcast, which really was the first person and still to this day, I think the only person that I could say that I know personally that has consistently done a daily podcast. And you know, that was my first takeaway was just getting the raps. Like he’s done 3000 episodes and the, the reps count for a lot. I mean, I love, you know, I did martial arts when I was younger and there’s a famous Bruce Lee quote that says, I fear not the man who has practiced 10,000 kicks. Once I fear the man who has practiced one kick 10,000 times. And it’s like, well, yeah, you’re going to get good at hosting. Yeah. You’re going to have a good process at booking guests and promoting when you’ve done it so much. Yeah. So that was just a good, whether you’re a speaker, you’re a writer or you’re a video editor or you’re, you know, whatever it is, you’re trying to get good at that the volume, you know, counts, counts for a lot. So that was a good reminder. Yeah. Yeah. And honestly, that is a great intro into my second point. And I’ve loved this. I’m totally gonna steal this example, this story from this interview, and it was this pottery examples. If you haven’t listened to them, I won’t do it justice. They go back and listen to it if for no worries, a reason to just like steal the story and use it. And I loved it. But the short, the short of it is there was a a class and a professor divided the class. And he said for the first half of the class, I’m going to solely grade you on the best piece of pottery that you can create over the semester. That’s it? I don’t care how many you make, just the best one. Then the second half of the class had nothing to do about the quality of it. But it had everything to do with I’m solely going to grade you on how many pieces that you make quantity, quantity. And at the very end there was no surprise that the people who had done the most actually had the best. And I love it because you had asked the question like, okay, like, let’s talk about it. Like what’s really more important quantity or quality. And I loved his response. And he said, it’s both because quantity always leads to quality, Like drop. And that was my takeaway. And it was like very similar to like the first mover advantage. It’s like, if you’re the first and you just keep doing it and doing it and doing it, like you will be the best. And it’s you know, back to the Bruce Lee example, it’s like, it’s about getting your reps in and quantity leads to quality, but you’ve got to get those reps in and there’s, that’d be that consistency and you just gotta be out there constantly and it will make you better. And I love that. So that was my second. It’s great. It’s great. I, for me, the second, the second thing is funny. Cause I’m going to, I’m going to quote some Gandhi and Bruce Lee in the same episode. But you know, Gandhi said be the change you want to see in the world. And you were kind of talking about this earlier, where it was like John created a podcast that he thought the world needed, but also that he wanted, that he would have wanted. And I feel like brand builders group is a lot of that way for, for us. I mean, at least, yeah. It was like, why isn’t there someone who can just spell out how all of the steps building a personal brand fit together, podcasting and speaking and writing books and digital marketing and you know, and media, and, you know, I had a paid advertising and like, why is nobody coordinating a strategy? And I think that is what brand builders has been for us. And when, when you hear us say you’re most powerfully positioned to serve the person you once were, that’s kind of what we’re talking about is, is going, what is the thing that you would have helped? What is the thing that would have helped you succeed faster? What is the thing that you would have wanted more of, or that you would’ve wanted to discover sooner? If you can create that, not only is it going to, you know, serve a market that you understand, but you’re going to do a really great job. You’re going to have a strong, visceral connection to those people because you’re just, you’re just living it. So, so create the thing that you want to see. And, and we cannot tell you what this is, but Aja and I have been dreaming up a TV show for, I think it’s more, Rory has been Driven up with TV show for A while. I have been entertaining ideas. Yeah. But that’s not that dissimilar from lots of our relationship. I’m always like throwing out all these crazy dream ideas, but, you know, anyways, if that ever happens, it will be because it’s like, man, I can’t believe that nobody has done this show yet. Like this is the show that I want to see. And You might be the only person who wants to see that, But even if, so that is a great reason to do it. Like if you go, I, I would love this. I would watch it. Then somebody else probably would too probably. And that’s what D you know, that’s kind of what he did. So anyways, that speaks to your uniqueness more than like a hole in the market. More of like what you’re passionate about moving onto my third. Okay. With that let’s transition to AJC. And this was very, very much towards the end of the interview and completely separate from my first two points, but just, I loved the realness of him walking through his offer for his new book, which I love just uncommon success. I think that’s such a cool like concept. And but just, I love it was Vic so simple as you guys were actually talking through what he’s doing and how compelling it was to just be direct, honest and personal. I think that it says a lot of like the honest truth is I want to move a lot of books. And if you buy lots of copies of the book, I will have higher results on Amazon. And it’s like, thanks for just being transparent. And it kind of makes it easier to be like, yeah, I feel, yeah, I want to help you out versus like, Oh, he’s only doing this because he wants to, it’s a good, so much better and easier to be like, Oh yeah, he’s coming right out with it. Like no shame, no beating around the Bush. It’s like, this is what it is. It’s honest, it’s direct, but it’s also personal. And that’s what every offer should be because it doesn’t make anyone be like, Oh, well, wonder why they’re doing that. Or I wonder what that’s really about, or is that really authentic? And it’s really hard to argue with just honesty. Yeah. That was my third takeaway too actually was w it wasn’t even related to what he said on the interview where she did it. He did a direct ask, like, Hey, go, you know, it really would help me out if you go buy my book. And I love what you’re saying, that it’s like an offer. Doesn’t have to be this like crazy thing. That’s all intimidating. And that you like spend years preparing for you just go, Hey, here’s what I’m doing, why I’m doing it. And here’s how you can help me. And it’s short and clear, but he also did the same thing behind the scenes when he asked us, Hey, can I come on the, can I come on the show? Will you, will you help promote, promote the book during its launch? And that’s, it was, he sent a video. It was like a, it was like a 92nd video. And it was super, it was personalized. He like, he used our name and he just said, here’s what I’m looking to do between these dates, will you help? And it was like, it was so clear and it was easy to say yes. So just tell people what you’re doing and, and, and offer them a chance to help and do it honestly. And clearly just exactly, exactly. As you said. So we had this here, look at that. We do have, we have things in common. Well, That is awesome. Our friend, John Lee Dumas said, Hey, support his book, check it out. I think you’ll get lots of, of, of worthwhile timeless principles and nuggets. And he’s just one of the masters of, of this space. And he’s built a really great personal brand and helped a ton of ton of people. And hopefully that in story, that story inspires you to go out and do the same. We’ll catch you next time on the influential personal brand. Buh-Bye

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