the podcast recap episode with aj & rory vaden

Ep 155: SEO Secrets for Personal Brands with Neil Patel | Recap Episode

Listen to the episode below

The golden path to effective SEO doesn’t require any technical expertise. Instead, it requires that you consistently publish content that relates to your market. This critical insight comes from our interview with the Godfather of SEO and marketing thought leader, Neil Patel.

Today we recap more of our top takeaways from that conversation. For our next highlight, we talk about how you can use content to drive your business growth, adding tips on how you can best do this.

Reflecting the view that SEO is a long-term strategy, we then unpack Neil’s advice to start your SEO project by going after niche terms within broad topical areas.

After exploring why this is such an effective strategy, we look at how you can use heat maps to create highly optimized web pages.

Throughout this episode, we also share SEO best practices to draw in traffic and build your website authority and subscriber list.

Tune in to hear the next step of your SEO journey.

Key takeaways from this episode

  • Reflecting on the openness of the thought leader and speaker community. 
  • Why consistently posting content is the backbone of effective SEO. 
  • Insights into using content to drive your growth. 
  • The SEO value of going after niche terms in broad topical areas. 
  • When you should start targeting more in-demand keywords.  
  • Hear an overview of how you can optimize your web pages.  
  • Top advice on turning your podcast into SEO gold. 
  • Using heat mapping for fine-tuned website optimization.  

Tweetable Moments

“There’s no magic potion for success. It always comes back to delivering on the fundamentals.” — @roryvaden [0:07:05] 

“Just post content because whatever you’re naturally talking about — your site will start to index for those words.” — @roryvaden [0:15:54] 

About Neil Patel

Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. 

Links Mentioned

Neil Patel— https://neilpatel.com/

Neil Patel on Twitter — https://twitter.com/neilpatel

Ubersuggest — https://app.neilpatel.com/en/ubersuggest/

Hustle on Amazon — https://amzn.to/3sXWCHQMarketing School Podcast — https://marketingschool.io/

Crazy Egg — https://www.crazyegg.com/

Keywords Everywhere — https://keywordseverywhere.com/ 

Brand Builders Group Consultation Call — freecall.brandbuildersgroup.com

Take The Stairs https://amzn.to/2ZAJNUS

One of the things that I love about podcasting and being a podcaster. I mean, I enjoy being the guest, right. But I really love being the host because I love being the student. And what’s amazing about podcasting is the people that you meet like Neil Patel. Okay. This is welcome to the recap edition. I’m breaking down the interview that I did with Neil Patel. I’m rolling solo tonight. I’m filling in for a CEO, mamma AJ, who by the way, quick shout out to those of you, those of you out there momming hard. I mean, momming is no joke. It is, it is unrelenting, right? The work is never done. It never stops. You’re never caught up to babies. Always need ya. And just for those of you, if you’re listening and you are a mom, man, we see you. We see you. So I am filling in for mama CEO AJ tonight. And back to what I was saying, getting a chance to meet people like Neil Patel through your podcast. I mean, what an amazing honor. And I think, you know, it’s one of the things that’s so cool about this industry. I used to be in w when I was coming up as a speaker, I spent a lot of time in comedy clubs, and I quickly realized that speak comedians, the culture for whatever reason is they don’t, they don’t help each other. They view each other more like competition, at least in the comedy clubs that I, I went to, but, but speakers and influencers and thought leaders, there’s just this, this air of, we want to help each other. We’re open, you get to meet each other. And, and the more years you’re around, the more amazing people that you made. And so what a great time to interview Neil Patel, some of you maybe don’t know who he is, but he is pretty much the godfather of SEO. I mean, one of the, one of the, truly one of the world’s thought leaders and most recognizable authorities on search engine optimization. And so getting a chance to chat with him was really, really fun. I’ll obviously go back and listen to the interview, and I’m going to give you, I’m going to give you my three biggest takeaways, like always, but that’s, that’s kind of a bonus takeaway and brand builders. One of our courses and events is called podcast power. And we talk about, you know, how the mechanics of launching a podcast, how to run them, how to grow them, how to get great guests. And, and one of the things we say is that one reason just in and of itself of why you should do a podcast is because of the extraordinary networking opportunity. And this certainly was, was that for me in every episode, I mean, it’s amazing the people that we get to meet, but in terms of the tactical takeaways, and this was a super duper tactical topic, you know, search engine optimization for personal brands. And for us, this, for those of you that are members of ours, you know, that this falls under phase three course, one high traffic strategies, which is where we introduced the introduced search engine optimization. So we, we kind of tell our clients, you know, this is something you shouldn’t really worry about until you’ve got your stuff built. And, and this is more of like the icing on the cake than it is the cake itself. But over time it can be the real game changer. So it’s a SEO, typically is not one of those things that you make a lot of money with short term, or you don’t drive a lot of traffic short term, but it’s like, long-term wealth. It’s not like a get rich quick. This is, this is the longterm wealth building part of personal branding and is super, super critical. So here’s my first takeaway, which boggled my mind, because you got one of the most advanced thinkers in the world on SEO. And what is his number one tip? What is his number one, if you know nothing else, you know, I asked Neil Patel, if you have, if you know nothing else about SEO search engine optimization, what is the one thing you must do? And I thought he might say keyword research. He didn’t say that. I thought that he might say you know, site loading speed. He didn’t say that. I thought he, he might say links. He didn’t say that the number one thing that he said, keep posting content, keep posting content. The most advanced, one of the most advanced thinkers in the world on SEO sharing his number one tip, which is keep posting content. This is it. Y’all like how many people do you have to hear it from before you, you buy in to this idea of, of what we call the content diamond and the relationship engine and all the systems and strategies that we teach of posting every single week, weekend, and week out and breaking that content apart, repurposing it, pushing it in to as many places as possible, and just pumping your content and your ideas out into the universe as fast as you possibly can because you reach more people and it drives everything. It drives speaking, it drives book sales, it drives followers. It drives media interviews, right? Like it drives your email list. It drives your recruiting and, and it drives your search engine optimization, keep posting content. As, as Neil said, it is a few things done with discipline consistently over a long period of time. I mean, it’s take the stairs. I mean, this is it. It just, it keeps come. It always comes back to the fundamentals. And I think it’s like, we get so star struck or we go chasing, you know, we’re like chasing stars trying to find this, you know, this magic pill and the secret potion and the hidden formula. And, and th the truth of success is it’s right in front of your face. It is obvious. It is basic. It is simple. It is fundamental. And the biggest personal brands in the world just deliver week-in and week-out on the fundamentals. Meanwhile, everyone else is wasting time looking for some hack or some secret pill or, or some, you know, trick that it just isn’t the core of, of how it’s done. And, you know, have to CA had to highlight that. Cause that’s what stuck with me. Like that’s what stuck with me is every time I meet these top top level influencers, how they always just bring it back to the fundamental. So keep posting content, keep pushing your ideas out there, produce it as fast as you can, and as slow as you have to. So, you know, if you can increase the speed, do it, if you can’t that’s okay, just start with what you have, do what you can and put as much content out there in the world as you can, but keep posting content and your search engine rankings will climb as a result, second tip, which was very tactical and this one was more advanced, right? So if you’re looking for the like, well, what was the, what was the, you know, what was the real technique or the strategy? I thought this was super helpful as he said, start narrow, but do it inside a big market. So go after narrow terms, I would summarize this as go after niche terms in broad topical areas, right? So for example, I mean, personal branding is, is, is that’s a pretty niche term still. But you know, even anything with personal branding is probably niche and marketing is a very broad topic. There’s a lot of search volume there. And specifically what he said is when you start start with any term that has more than 500 searches per month and an SEO difficulty rating of under 40, all right. So I thought that was handy because there’s all these different tools. You know, he mentioned his tool Uber suggest we use that. We use Google, Google, Google has its own search console, where can it has its own goop, the keyword, I think it’s called the keyword tool that you can use. And we use a plugin, a Chrome plugin called keywords everywhere, which is amazing. And it costs a little bit of money, but it’s amazing for what it does. And, and you know, we’re always kind of going, Oh, well, how many, how many is the right? Like, what’s the right difficulty to go after? And what’s, you know, what’s enough search volume that it’s worth doing, but not so much that, you know, you’re going to get squashed by competitors. And so I thought that was, that was super practical start with any term that has at least 500 searches a month, which I interpret. And I, you know, he said explicitly is that if it’s less than 500, it’s almost not worth optimizing for that term. There’s not enough traffic. There’s not enough people searching that term every month for it to be worth your time to kind of optimize for. So go for something that is over 500, but less than a 40 on the difficulty ranking. So it’s, it’s like a term that is searched, but it’s not super highly competitive. But what that will do is that allows you to kind of draw in traffic and start building site authority and start building your email list, which helps you grow more traffic. And if you do the stuff that we teach in the relationship engine, like set up your RSS feed, that’s automatically emailing your new subscribers. Every time you post a new blog or a new podcast to your blog, then you’re, you’re, you’re starting this upward snowball like this upward spiral. And I think that’s, you know, that’s super powerful. And then he said after a year, after a year of doing that, you can start targeting terms that get more like 5,000 searches a month and have more of like a difficulty of 60. But, you know, he doesn’t have any like magic FAC, like other than that, which is still pretty basic. There’s not something stuck, some Ninja voodoo trick that he does. That’s like magic potion. That, that, that works. It’s consistency. It’s some basic fundamentals. Do some keyword research, you know, be mindful of, of the topics that you’re writing, but put out value and put it out, put it out consistently. But you know, that, that rule, that’s a handy little rule. So 500 go for at least 500 with a difficulty of 40. If you’re just starting out, if you’ve been, if you’ve been posting consistently for longer than a year, then go ahead and start going after terms for 5,000 with a difficulty of 60 or under. But, but I w I would say, even if you’ve been, you know, blogging or, or podcasting, or just posting content to your blog specifically, which is, you know, another kind of underlying part of this, which is why we talk about, you know, we love social, social media is important, but social media is like very short term. Everything long-term is web, which is your blog. So you need to like, take, make your, make your blog, the home, the headquarters of your digital footprint, make your, your articles and your, you know, specifically text, right? The, the, the, the crawlers, the search engine, like bots, these crawlers, they can crawl text easily. Whereas video and audio, it’s, it’s not, it’s not as crawlable. It’s that technology isn’t as much there. So it’s like, what, how much text can you get on your site? And specifically that usually lives in your blog. So when he says, if you’ve been blogging longer than a year, go after search terms with a volume of 5,000 or more, I would say, make sure that you go back and optimize all of your, your, your earlier posts first, right? So, because if you, even, if you have more than a year’s worth of content, let’s say 52 articles. That’s what, that’s, what we teach people to do is one, one every week. Even if you have more than that in the past, make sure you go do the work of optimizing every single article before you start playing more aggressively, because you need those. If you have a bunch of articles, but they’re not performing, then your site isn’t really getting the traffic or building the authority to compete for the higher volume search terms, the more competitive search terms. So make sure that you’re optimizing for the lower ones. Now, if all of this, it sounds like garlic and like another language to you. Number one, I would encourage you to check out our high traffic strategies event, where we teach, you know, search engine optimization Google ads, Facebook ads, affiliate marketing, influencer marketing, and you know, kind of a little more of these advanced, but that’s why it’s in phase three. I mean, this is a phase three event for us. It’s core it’s course, one in phase three, but if the, if the standard brand builder curriculum, our standard curriculum is a one curriculum that’s divided into four phases, and each phase has three courses. This would be number seven out of 12, just to give you a reference high traffic strategies is number seven out of 12. Now we actually have more than 12 events because we have some other ancillary ones as well, but our core curriculum is 12. And we teach this in number seven. So I’m saying that to point back to going, Hey, optimize your posts. And if you, you know, if you’re all brand new to this, you know, the basics of how you optimize any page. Okay. So, so first of all, is you want to, you want to do some keyword research, figure out what, what terms do I want every single page or every article on my site, top two to rank for. Right? And so you, you be deliberate about that, figure that out, and then you want to optimize that page by including those terms, if you can.

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