Hey, welcome to the recap edition of the influential personal brand podcast is Rory Vaden and AJ Vaden. Today we’re breaking down our top three highlights from Rebecca Louise. Why don’t you go?
Yeah, as far as well, I just love her. She s so spunky. It’s such a fun interview and she gives so much, so much transparency and value and this interview so highly recommend it I would say the thing that I’m going to start with, and we’ve mentioned this several times now on these recaps is the fact that we’ve heard it once we heard it again and again and again, and Rebecca just kind of came in and reiterated it again, is that YouTube is such a force to be reckoned with. And I just, I am just so I’m so awestruck of the amount of people that we talk to that talk about the fundamental elements of YouTube being a driver for their business, but yet, and kind of the external world, you don’t hear a lot of that being discussed. And what I loved about her, she said that, and this was my big aha takeaway.
So I’ll get to it. She said that the thing that’s awesome about YouTube is it helps you really determine what your audience wants from you so that you can just give them more of the same thing and that the more of the same thing that you give them. And the more that YouTube sees that that’s what people want from you. They, their own algorithm will help explode your videos. And that to me is just so awesome and just genius. And the fact that it’s like, yes, do more of what people want from you. Don’t try to do all the different things, just do more and more and more of the same thing.
I think for me, it was, it’s interesting because there’s technical takeaways from her like that, that I loved and took away also the emotional side of just her attitude and her mindset really stuck with me. And I, I love just this idea of, of starting where you are and just starting with what you have and just be willing to just start and just go, like, no matter how far or fast or slow you can go, just go and then reinvest and reinvest and reinvest, and you can make it bigger and better later on. But I think it was interesting because she, she is a client of brand builders also. And, and you know, her a lot of her personal brand message which I think is where she’ll end up going longterm is really about action. It’s really about helping people move and create motion and and just kind of get, get past being stuck. And, and it comes through in her personality. That’s a huge part of her uniqueness. So start with, start where you’re at and be willing to just reinvest and then, and then grow from there. And that’s similar
To my second takeaway. And my second takeaway was I thought it was such a unique description of how she said that she uses her direct sales business as a part of funding, her personal brand and vice versa, but how she spends her time in both of them as she goes all in on one of them in a season and takes the money that she has gained from one of them to help fund the other. She said, but I’m always all in, on one of them. So in some seasons is my direct sales business and on others, it’s my personal brand. But I think the thing that was most interesting, and she didn’t say this quite this way, but as the fact that they they’re both synonymous with each other, right, it’s her personal brand is actually driving a ton of leads to her direct sales business. And through her direct sales business to her personal brand is gaining an enormous amount of traction, but she’s spending super intentional time and seasons on each of them independently to make sure that they get what they need to get off the ground running. So I thought that was amazing and it goes back to the investment
Well, in my, and, and I, I, that was my second takeaway actually was the, the best way to monetize a personal brand is to bolt it onto the thing you’re already doing. Like the fastest path to cash is to just use it as an accelerant to what you’re already doing. And for her that was direct sales and in the beginning and still is. And I, gosh, I mean, there’s so many people in direct sales and other businesses, financial serves professional, all the professional services, all entrepreneurs that you can just take your personal brand and use it as a marketing engine for the thing that you already have. Why wouldn’t you be doing it? I mean, this, this, I think this is just like, it’s not just the, the, it’s the future of marketing in general. Like, this is what personal branding is, what marketing will look like in the future. It’ll be all about the personality. So I, I thought that was cool. Really cool. Example of her, you know, crushing it in both direct sales and her personal brand.
Yeah. And my third takeaway, and there were so many technical things, but for whatever reason, this really stuck out to me was the fact that she started by somebody else hiring her to do YouTube exercise videos, a casting call, and she was getting paid 40 bucks an episode. And I just want you to like, let that settle in. And here’s what I found that was interesting is she, wasn’t so sure about what her content was about. But it was, Hey, I know that this sounds good and I can do this and do this for her. It was talk, watch she works out. But here’s what I thought was fascinating. It wasn’t that she had this like compelling message within her to start is the fact that she started. Yeah. And from there she realized like, I really love this. I need to do more of this.
So then she got her certification. And then from that, she built her own show and now she just released a book and then she’s got her direct sales is like, now she’s got like this multi-million dollar empire, all because she said, I don’t know where this will lead, but I’m going to start with this. And it was doing somebody else just show getting paid 40 bucks an episode, but she was willing to just start. And from there, that’s where she fell in love with what she was doing and found her passion and found her message. And it wasn’t like all this work you do off by yourself and then trying to make it perfect. It was like, no, just get in and do it and figure it out as you go.
Yeah. I also thought her mentality, wasn’t like, Oh, I’m not making enough money. Or I’m being taken advantage of. She was like, Oh, I’m learning. This is fun. I’m doing it. And then it’s like, Hey, I’m going to do this myself and figure it out. Was super cool. W w one of the other things that, that she said, or we talked about that really reminded me of something that we say around here a lot is we say people don’t pay for information. They pay for organization and application. And when she was talking about that, she basically just puts her exercise tips on YouTube for free. And that’s what she does. That’s what she’s always done. And then what do people pay for? Well, they, they pay for more, but they pay, they pay for them more organized right.
In a way it’s not just like some random, like three minute tip, it’s a full 20 minute workout or a series of workouts. And now she’s rolled that into, into her app, this awesome app. I mean, she’s just crushing the app business, which is so cool. And I think just a good reminder because all of us are either we don’t know what we would put out for free, or we go, well, I can’t just teach everything I know for free. What would people pay me for? And just don’t ever forget people don’t pay for information. They pay for the organization and application the assistance of implementing that knowledge into their life. That is,
Yeah. That’s such a good takeaway. And then too, that it’s like this just randomly came to me. It’s like the fact that she has taken this entire message and this archive of content and put it into an app, right. It’s like, it’s, yeah. It’s one thing to do social media, but it’s like taking it to a whole nother level in terms of what does a membership program look like for you? Now, you’ve got to have the money and the investment to do that type of infrastructure. But if you do this the right way and you go all in again, it’s take the money you make to reinvest it to make more money. And it’s building a business that you can have for a lifetime. That’s so much of what it’s all about.
The first, the out thousands of members, she had all sharing the same password. That was how she started. Right? Like it wasn’t, she she’s, she scrapped her way there and you can too. And Hey, you know, that’s why brand builders is here is also to help you apply the things that we’re learning and teaching. And that our guests are we’re in the business of one, on one coaching, help you apply this. So at some point we hope you request to call, talk to someone on our team. Umf nothing else, just keep coming back here and we’ll keep supporting you on your journey. That’s it for now? We’ll catch you next time on the influential personal brand.