Pressure Free Persuasion

Rewire the way you think about selling.

Create a sales model that is so undeniably helpful that your customers become your sales force. Generate more sales by being a great communicator, not just a great salesperson.  

If you want to understand the psychology  surrounding the human and emotional elements of ethical persuasion and how that will increase sales, this course is for you.

Every salesperson wants to make more money. The  problem  is that we hate dealing with rejection.

Fear of rejection is the root cause of why most salespeople never reach their income potential. The thought of someone telling us “no” is more powerful than our goals, dreams, aspirations, and ambitions.

Do you ever feel burnout from making sales calls?

Fear of rejection leads to burnout from making sales calls because it gets to be emotionally exhausting.  

Do you feel like you're constantly chasing down prospects?

Fear of rejection causes you to spend less time searching for your ideal customers and more time chasing people down just because it feels more comfortable.  

Do you feel underconfident in sales conversations?

Fear of rejection has you feeling nervous or anxious during sales calls because you don’t have enough quality leads to fall back on which heightens that internal feeling of pressure to make sure this goes right.   

Do you wish you had higher conversion ratios?

Fear of rejection prevents you for taking a stand, asking for the business and really helping people make a decision that is beneficial to them.   

And all this ultimately leads to you  never being able to generate the kind of revenue  or income  you  need to make a sustainable and exciting career from  your  personal brand (or business).

Rewire the way you think about selling

We understand  what it is like  to have these challenges.  We  also know  what it's like to want to make more sales, but to not want to feel like you  have to  compromise your character to do so.  That is why  we have spent  our  entire career  focused  on learning and developing ethical persuasion strategies. 

Our team has been a part of launching 7-figure personal brands  and  8-figure businesses through teaching and implementing some of these revolutionary revenue generating ideas. 

We have experience selling in almost every environment imaginable, including residential door-to-door, corporate business to business, high level enterprise sales, inside phone sales, call centers, we know how to sell in live group presentations (virtual and in person), and most of all, we know how to sell one-on-one.  

We have studied and worked side-by-side with some of the best and most experienced salespeople and personal brands on the planet. 

We have worked closely with hundreds of sales organizations and thousands of sales professionals and personal brand from across the globe; we know what works and we know what you can do to generate more sales without creating more pressure.  

This course will give you the opportunity to rewire the way you think about selling. 

Whether you are selling yourself, your company or someone else. We can help you.

Don’t let “selling” be the thing that holds you back.

Helping you at every phase, at your own pace

We are a personal brand strategy firm AND a business strategy firm which means our curriculum encompasses everything you need to build your personal brand and grow your business. They are intertwined, after all.

And to help you get there, we have taken 20 years of trial-and-error experience, thousands of hours of researching, learning and interviewing today’s top thought leaders, hundreds of thousands of dollars in courses, coaching, consultants, agents, and masterminds as well as working with some of the top personal brands in the world and condensed everything we have both learned and done into 4 simple phases.


1. Branding

Develop the mission, purpose, and business plan for your personal brand, build your body of content, and learn how to master the art of the spoken word.

2. Marketing

Create your digital infrastructure, learn how to write copy that converts, gain the knowledge, insights, tools, and templates for you to launch your website, social media content strategy, podcast, blog, funnels, courses and keynote speaking career. 

3. Selling

Master online lead generation and offline sales conversations while simultaneously learning how to manage paid traffic, launch a bestselling book and become a service first sales machine. 

4. Scaling

Learn how to build a sales team, scale your business and become an influential leader that people want to follow.

Pressure Free Persuasion
Will Help You:


Increase your closing percentages the right way.  


Generate more referrals and warm contacts for your products and services.  


Feel more confident about asking people to do business with you.  

What You Will Learn

Our 6-part process will help you create a pressure free sales environment by:


Developing a well-rounded approach to generating online and offline leads, prospects, and customers  


Crafting a curated set of “go to” questions that help you sell your products and services  


Learning to powerfully present the problem you solve and how you are the solution to that problem  


Recognizing  objections before they arise and addressing them before they come up  


Helping people come to a point of decision on their own but also on your timeline  


Building a strong referral-based business by doing things the right way  

Learn how to build a personal brand and grow your business at the same time

We are unique in that we are a personal branding firm, but we are even more unique in that are a business strategy firm as well.

 You get the benefit of information, but you also get access to insightful interventions to help you learn how to put this information into immediate application for your personal brand.   

This online course is led by world class facilitators and expert sales professionals, where you will be given a step-by-step outline for how to best navigate offline sales conversations. There are very few places in the world where you can get this type of high-level sales psychology, presentation skills, and sales training at the same time. And almost nowhere in the world where you could learn the kind of service minded strategies we teach.   

The value of an online course like this is unparalleled as the information learned here can be applied to anything you do for the rest of your career. This will help you increase your conversion ratios, which could result in hundreds of thousands of dollars in increased income over the course of your career.    

Take a chance on yourself and
start your coursework today.

Your Online Course

Your online course is accessed through our online learning portal so you can access it anytime from anywhere. Plus, this acts as one consolidated place to keep all your course materials as you grow your personal brand.
Video Recording

Get almost 16 hrs of content broken up into short sections that focus on education in a teaching format followed up by application segments where you get to see real life implementation of our process, strategy, and exercises for your personal brand. 

50 Page Workbook

Get your own downloadable and fillable workbook so you can follow along with images, diagrams, and all the same fill in the blank exercises you would experience in our live event format. This alone is a game changer. 

Audio Recording

In addition to the video recordings you also get access to the audio recordings for each short section so you can listen and re-listen on a walk, in the car, or while cooking dinner. No need to sit in front of your computer, take us with you and build your brand on the go. 

Altogether now:


your investment $599

Make sure you never again miss out on a  sale you know you should have made.

You’ll end this course knowing how to ask for the business and become more confident in the process.

You will be armed with powerful, persuasive strategies to help people see the value in what you offer without it ever feeling like you are selling. You will learn how to turn your customer base into your salesforce and grow your income without spending thousands of dollars in paid media.  

 This will save you hundreds, if not thousands, of hours of unqualified sales conversations, countless hours “following up” with people who don’t have the courage to tell you no and an unimaginable amount of frustration, confusion and disappointment thinking you are not cut out for “sales”.  Anyone can sell, and we’re going to teach you how.  

Let's face it. There is a lot of noise out there competing for your attention.

Plus, there is a lot of conflicting advice shared by well-known figures. And, it’s really easy to buy a course and then let it sit on the “virtual shelf”’ collecting dust.

In addition, you could also easily spend...

Years of trial and error And “learning  on the job” sales training
Thousands of dollars in books, courses, classes, and coaches all telling you something different
The rest of your life thinking you’re not “sales material” when the truth is you just didn’t know how

We also know you could spend thousands of dollars, or tens of thousands, and still feel like something is missing. As if things are disjointed, out of order or simply not reflective of you, your message or the personal brand you’re building.  

That’s the beauty of our online course format. Our course format gives you the education you need, the information you are looking for as well as the space for the application to get things done while you go through the course. 

On your own time. At your own pace. Building a personal brand that works.

20% off discount code

Buy Now and Save

To help make this a total no-brainer decision we want you to feel confident that you will get all the information, guidance and tools you need to be successful. So, let’s sweeten the deal and make it easy for you to say yes.

In addition to everything you already receive when you buy our online course you will now get a 20% off code to use when registering for one of our live events. Yes! There is no expiration date and we have more than 15 content curriculums for you to choose from. 

So, let’s recap it again ...


your investment $599


I don’t need another course.  Do I really have time to do this?  It’s too much money.   Is this course going to help me? 

We get it. Investing in yourself can be hard. Setting aside funds and creating space to work “on your business” versus “in your business” isn’t easy. There will always be other things that need your attention and there will always be other things to spend money on. But if you are willing to invest in yourself and make the time to learn, grow, and improve we know this course can help.  This online course was created for the mission driven messenger who wants to build a personal brand and make a bigger impact while making a better income.

Not sure if that is you. Not sure if this can help. Not sure you can really make money with a personal brand.  

Watch this short message from our Co-Founder and CEO, AJ Vaden, to dive a little deeper into what you can expect from our online course format

We created this event, because we  believe  that sales are the result of a great conversation paired with strategy and a product or service that your audience really needs.

We also believe there are more opportunities to learn tricks and gimmicks to make a sale rather than ethical ways of both serving and selling at the same time. You can do both. Why not do that?  

We never sacrifice short term revenue for long term reputation. Your reputation is the best sales and marketing asset you have. Why risk it? You shouldn’t and you don’t have to. We want to show you that there is a way you can inspire people, listen to people and dream with people and still make far more sales than ever before. You can really get to know your audience and build lifelong relationships with your customers. You can create a word of mouth referral network that is worth millions. And, it all starts with that very first sales call. That’s when the relationship begins. Do it right.   

This course will give you more confidence and will create a better experience for your prospects and customers, while helping both of you to make more money.  

If you want to generate more revenue without applying more pressure, then this course was designed for you. 

About Brand Builders Group

Brand Builders Group is a personal brand strategy firm that helps speakers, authors, influencers, and entrepreneurs clarify their positioning, expand their reach, and grow their revenue.  

Our methodologies, frameworks, and teachings are based on our personal track record of releasing New York Times bestselling books, giving viral TED talks, building 8-figure businesses, amassing millions of online followers, hosting top-ranked podcasts, and creating Hall of Fame Keynote Speakers.   

Our insights have been featured by Wall Street Journal, Fox News, Forbes, Fortune, Fast Company, Inc, SUCCESS, CNN, and Entrepreneur Magazine.  We are uniquely positioned to support personal brands with both world-class strategy and execution ready monetization plans. 


Earnings Disclaimer. RESULTS ARE NOT GUARANTEED. Any statement made on the website or in the program regarding income or earnings are provided as examples only, and do not guarantee you future earnings or income. Please note that the stated results are not typical and there is no guarantee that you will achieve the same or similar results. As with any endeavor, results may vary, and depend on a wide variety of factors including, but not limited to, your skill, knowledge, ability, dedication, business savvy, network, and financial situation. The use of any products or services offered through Vaden Enterprises, LLC should be based on your own due diligence. You agree that we at Vaden Enterprises, LLC (including sponsors, promoters, advertisers or affiliates), are not responsible for the success or failures you experience in your personal or business life.   

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