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ONLINE COURSE

Podcast
Power

Launch, Grow, and Monetize Your Podcast

Maximize audience engagement and increase subscribers

Attract high profile guests and exponentially expand your reach. 

Build and monetize your personal brand with your podcast.  

Build a loyal, dedicated, and rabid fan base for your personal brand.

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Powerful Podcast Host Checklist

The difference between a good podcast and a great podcast comes down to one thing; the host. That is why we created this simple host checklist. These tips will set the foundation for hosting a podcast people want to subscribe to, be a guest on, and spend money with (ads). Get our must have checklist and make sure you avoid the costly mistake of overlooking minor details that make a major difference.
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First Step To Famous

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THERE ARE OVER 850,000 PODCASTS

Do you see the problem here?

The reasons to start a podcast are endless. It has never been easier to launch your own media channel or to start building dedicated subscribers around the globe. But because it has never been easier for you, it has also never been easier for everyone else.  

That creates the massive problem that all podcasters face – commoditization.  

The medium is powerful and is growing fast. With such a low barrier of entry hundreds of thousands of podcasts have been created in the last few years. 

And while there is great opportunity the truth is that for every podcast that gains international attention and actually brings in revenue there are thousands that never garner more than 100 listeners.

don't miss out on a great opportunity

Most podcasters have no idea how to create a distinctive show that separates them from the sea of other hosts. They don’t know what it takes to build their podcast for the long term, so most podcasters burnout.  

You start strong, but quickly become inconsistent in your ability to produce shows or you don’t see the kind of growth or results you were expecting, so you quit.  Or maybe you publish regularly but have not figured out how to generate significant and meaningful income from all the time and the work that you’re investing into your podcast.  It also could be your show isn’t growing properly. You struggle to find guests that align with your audience and you battle to provide new and worthwhile content on a frequent basis.  

And, then there is the category of potential and aspiring hosts that want to start a podcast but haven’t yet made the leap.

Most podcasters end up frustrated and discouraged because they know podcasting provides a massive chance to reach a lot of people.

But they get stuck in the minutiae of the technological details, they get overwhelmed at the relentless demands to continually put out new content, or they just get discouraged, frustrated, and demotivated to keep trying.

PODCAST LISTENERS SUBSCRIBE TO AN AVERAGE OF 6 SHOWS.

Yours can be one of them.

We have worked with some of the top podcasts in the world as well as with plenty of those just getting started on their podcast journey. We ourselves have been on both ends of the spectrum as we have been a part of building, launching, and growing 3 different podcasts and we know how you feel. We also know how to help you build and grow your podcast. This isn’t to say we know it all, but we do work with some of the biggest and most influential podcasters in the world and we’ve garnered A LOT of best practices that will help you go from unknown to known in the podcast world.

Here is what we have figured out; the top podcasters in the world have discovered out how to produce a show that is unique to their personality and create a clear path to monetization.  

It is from this knowledge and personal experience that we have created a 7-part framework that any podcaster can use to start, launch, and exponentially grow their podcast. 

Helping you at every phase, at your own pace

branding
Phase One
marketing
Phase Two
selling
Phase Three
scaling
Phase Four

Our signature process is the compilation and consolidation of 20 years of trial and error experience, thousands of hours of researching, learning, and interviewing today’s top thought leaders, hundreds of thousands of dollars in MBAs, courses, coaches, consultants, agents, and mastermind groups as well as working with some of the top personal brands in the world. We have taken everything we’ve learned and done and consolidated it into 4 simple phases; Branding, Marketing, Selling, and Scaling to help create a systematic way for you to build and monetize your personal brand. 

Our online course series is comprised of each of these 4 phases broken down into 12 original sets of curricula of unique and specific content all geared to help you grow your income, scale your business, and impact millions of people. Launch and grow your Podcast Power via learning the secrets behind a successful podcast launch and master the art of podcast sponsorships and advertising revenue.

Podcast Power Will Help You:

01

Gain the skills, tools, and ability to become a great host as well as a great guest for other podcasts.

02

Create a strategic outline for each episode that creates listener engagement and subscriber loyalty.

03

Determine and employ simple strategies to help you hit New and Noteworthy status upon launch.

Praise

“Podcasts are such an important way to reach your audience but there can be a challenge with episode consistency and cohesion with your broader brand message. The great thing about Brand Builders Group is whatever level of engagement you are looking for, they’ve got something for you.”

Rafat Fields
Sales Performance Coach
and Founder of Power to Rise

18 months after starting my podcast I’m finally going through your Podcast Power course. I just watched the part where you show us the Chick-fil-A video. Wow. So powerful. I cried at my desk. I’m moved beyond tears. Though I have always strongly believed in this concept of everyone has a story and taught it to my daughters, I had never applied it to my podcasting. This piece was a gift to me and my audience. I’m rethinking my whole approach because of these 5 minutes. The video and your response were pivotal. Thank you for the work you and your team are doing, for being honest and vulnerable, and for continuing to inspire people in this journey.  

April McKeegan-Garcia
Principal Adviser and Host
of PivotMe Podcast

“There are so many moving pieces to having a good podcast. And one of those big pieces is making sure you start with the end in mind and ensure that you begin with a podcast that is set up for success and growth, including how to actually make money. Turns out it is actually very simple with the tools and strategies Brand Builders Group gives you. The information and insights are unparalleled, you cannot get this kind of  strategy anywhere else. “

Adam Gillman
Serial Entrepreneur and
aspiring podcaster

What You Will Learn

Learn our 7-part process and discover how we turn listeners into customers

P

PREMISE

O

OUTLINE

D

DOLLARS

C

CONTENT

A

AUDIENCE

S

SYNDICATION

T

TECHNOLOGY

Our proprietary process covers all the key components of hosting a podcast, including what you “the host” needs to do to create distinction and uniqueness as well as all the other details around systems, strategies, techniques, and tactics that will help you grow your audience. 

Premise
You will know exactly how to separate your show from the crowd. We cover everything from subject matter to titles and how to reveal the unique way in which you see the world and how that will compel your listeners.
Outline
The logistics of your podcast is critical: format, frequency, duration, opening, and close. These set the tone for your show. We cover what you need to know in terms of preparation preshow, during show, and post show. You will leave with guest scripts, questionnaires, easy to use templates and forecast tools to help you launch your podcast and grow your personal brand.
Dollars
Learn how podcast monetization works and how it can work for you with sponsorships, ad revenue, video funnel conversions, and how to promote and sell your own services via your podcast. After this course you will leave with a systematic and straight forward plan for how to turn all your listeners into paying customers and create realistic revenue projections as you launch or relaunch your show.
Content
You will learn how to streamline your podcast to produce quality content every episode by simply creating your own show format. The unique skills required of a podcast host are very different from all the other skill sets required to build a personal brand. This is about content AND delivery. Learn why and how the host makes the difference and start attaining the rare skill of becoming an exceptional host that listeners want to hear from week in and week out.
Audience
Rate, Subscribe, and Share. How to attain #podcastgoals. We will put you through practical exercises to help you predict and forecast how to grow your listener base, get more downloads, and gain more subscribers. By gaining more clarity on who your podcast was built for you will be able to reach more of your ideal audience and make a bigger impact while reaching more people.
Syndication
How are you promoting and sharing your podcast? Guests are critical to that strategy. So, how do you get the best guests for your show? After this course you will walk away with easy to use tips for how to get the best and biggest names in your space to agree to come on your show as well as techniques for how to quickly get yourself booked on the other notable podcasts.
Technology
It is easy to waste money on the wrong technology. We will share where to spend and where to save. Learn what technology you need to produce a professional looking and sounding show, while creating new and interesting ways to engage your audience and keep them interested.
Previous
Next

Make more impact, drive more leads, generate more revenue, and grow your personal brand.

Discover proven strategies that will help you at any stage of your podcast career, getting started or in growth mode. The fact that you are speaking right into a person’s ear on a regular basis makes this medium more influential than any other type of social media or direct marketing on the planet. 

80% of the US population listens to podcasts

Podcasting can be one of the most powerful marketing tools at your disposal and podcast listeners are some of the most loyal fans out there. This is an almost guaranteed way, if you do it right, to create a loyal fan base who wants to hear from you, learn from you, and be a part of your community.

This is the heart of our online course, Podcast Power. You get the benefit of information, but you also get access to insightful interventions to help you learn how to put this information into immediate application for your personal brand.  

Take a chance on yourself and start your coursework today.

Your Online Course

Your online course is accessed through our online learning portal so you can access it anytime from anywhere. Plus, this acts as one consolidated place to keep all your course materials as you grow your personal brand.
Video Recording
$1,500 RETAIL VALUE 

Get almost 16 hrs of content broken up into short sections that focus on education in a teaching format followed up by application segments where you get to see real life implementation of our process, strategy, and exercises for your personal brand. 

50 Page Workbook
$300 RETAIL VALUE 

Get your own downloadable and fillable workbook so you can follow along with images, diagrams, and all the same fill in the blank exercises you would experience in our live event format. This alone is a game changer. 

Audio Recording
$1,000 RETAIL VALUE 

In addition to the video recordings you also get access to the audio recordings for each short section so you can listen and re-listen on a walk, in the car, or while cooking dinner. No need to sit in front of your computer, take us with you and build your brand on the go. 

Altogether now:

RETAIL VALUE: $2,800

your investment $599

Understand how to tap into one of the largest growing platforms without becoming a "#"

Of course, the other option is to not get this type of training, and figure it out yourself. That is definitely an option. But you should know that if you launch a podcast improperly you may miss your one and only shot to build a reputation as a great host. You can also quickly burn yourself out or burn your audience out if you aren’t careful.

If you don’t have the right balance of strategy, systems, and consistency to do the work it takes to produce a legitimate show, it can hurt you more than it can help you.  

Brand Builders Group is uniquely positioned in the fact that we provide real strategy, we have been on several of the largest shows in the world as guests, and we have hosted several very successful podcasts of our own. Including our current podcast (shameless plug for The Influential Personal Brand podcast).  

This is how we have learned and developed a simple and straightforward method to help other podcasters, or aspiring podcasters, like you. We teach what we do and we do what we teach. That is what you want from a strategy firm. Let us help you with our Podcast Power online course. 

Let's face it. There is a lot of noise out there competing for your attention.

Plus, there is a lot of conflicting advice shared by well-known figures. And, it’s really easy to buy a course and then let it sit on the “virtual shelf”’ collecting dust.

The numbers don’t lie.
(and they are in your FAVOR!)

$ 0 M
people in the US listen to podcasts every month
0 %
list to all or most of each episode
0 %
of podcast listeners pay attention to podcast ads

These are huge numbers and there still remains a huge opportunity for you to leverage the power of podcasting to grow your audience, share your message and build your personal brand. With that said, there is also a huge opportunity to do this the wrong way. We know you could spend thousands of dollars, or tens of thousands, and still feel like something is missing. As if things are disjointed, out of order or simply not reflective of you, your message or the personal brand you’re building.  

That’s the beauty of our online course format. Our course format gives you the education you need, the information you are looking for as well as the space for the application to get things done while you go through the course. 

On your own time. At your own pace. Building a personal brand that works.

20% discount code

Buy Now and Save

To help make this a total no-brainer decision we want you to feel confident that you will get all the information, guidance and tools you need to be successful. So, let’s sweeten the deal and make it easy for you to say yes.

In addition to everything you already receive when you buy our online course you will now get a 20% off code to use when registering for one of our live events. Yes! There is no expiration date and we have more than 15 content curriculums for you to choose from. 

So, let’s recap it again ...

RETAIL VALUE: $3,400

your investment $599

PERHAPS YOU MAY BE THINKING...

I don’t need another course.  Do I really have time to do this?  It’s too much money.   Is this course going to help me? 

We get it. Investing in yourself can be hard. Setting aside funds and creating space to work “on your business” versus “in your business” isn’t easy. There will always be other things that need your attention and there will always be other things to spend money on. But if you are willing to invest in yourself and make the time to learn, grow, and improve we know this course can help.  This online course was created for the mission driven messenger who wants to build a personal brand and make a bigger impact while making a better income.

Not sure if that is you. Not sure if this can help. Not sure you can really make money with a personal brand.  

Watch this short message from our Co-Founder and CEO, AJ Vaden, to dive a little deeper into what you can expect from our online course format

We have built a top podcast, not once, but twice.

We know the reality about what it takes to build a successful podcast. We have spent years, receiving coaching and getting counsel from the top hosts around the world. And, we know the power and support that a great podcast can provide to your business, not just in the way of revenue but in the ability it gives you to reach millions of people from around the globe.

Podcasting gives you the opportunity to change the lives of listeners that you will never even meet.  

This can become one of the most important, if not the single most important, marketing asset for your entire personal brand as it has the power to accelerate the perception of yourself in the marketplace.  

Podcast listeners are tremendous supporters, believers, followers, and fans.

Every mission driven messenger, entrepreneur, and personal brand deserves to experience the kind of fulfillment that comes from having a deep and meaningful bond with listeners, like you get from hosting a podcast … when you do it the right way.

We want to see that happen for you. We want to help you make that dream come true, and we know we can help.  Give us a shot. Let us share with you everything we have learned and discovered on our long journey, so that we can help you shorten yours. 

About Brand Builders Group

Brand Builders Group is a personal brand strategy firm that helps speakers, authors, influencers, and entrepreneurs clarify their positioning, expand their reach, and grow their revenue.  

Our methodologies, frameworks, and teachings are based on our personal track record of releasing New York Times bestselling books, giving viral TED talks, building 8-figure businesses, amassing millions of online followers, hosting top-ranked podcasts, and creating Hall of Fame Keynote Speakers.   

Our insights have been featured by Wall Street Journal, Fox News, Forbes, Fortune, Fast Company, Inc, SUCCESS, CNN, and Entrepreneur Magazine.  We are uniquely positioned to support personal brands with both world-class strategy and execution ready monetization plans. 

WE ARE COMMITTED TO HELPING MISSION-DRIVEN MESSENGERS CREATE MORE INFLUENCE, INCOME, AND IMPACT.

get your free download

Powerful Podcast Host Checklist

The difference between a good podcast and a great podcast comes down to one thing; the host.

That is why we created this simple host checklist. These tips will set the foundation for hosting a podcast people want to subscribe to, be a guest on, and spend money with (ads).

Get our must have checklist and make sure you avoid the costly mistake of overlooking minor details that make a major difference.

 

Earnings Disclaimer. RESULTS ARE NOT GUARANTEED. Any statement made on the website or in the program regarding income or earnings are provided as examples only, and do not guarantee you future earnings or income. Please note that the stated results are not typical and there is no guarantee that you will achieve the same or similar results. As with any endeavor, results may vary, and depend on a wide variety of factors including, but not limited to, your skill, knowledge, ability, dedication, business savvy, network, and financial situation. The use of any products or services offered through Vaden Enterprises, LLC should be based on your own due diligence. You agree that we at Vaden Enterprises, LLC (including sponsors, promoters, advertisers or affiliates), are not responsible for the success or failures you experience in your personal or business life.   

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