Full Keynote Calendar

Turn Your Speaking Passion Into a Speaking Business

You have a keynote that is worth booking. Now, it’s time to fill your calendar with speaking engagements that pay you what you are worth. This is the business of speaking.
The problem with most speakers is that they spend all their time focused on being on stage and not enough time doing the work to get on stage.

You need more than an amazing speech to become a sought-after speaker. 

Perhaps you are a great speaker. You have the stories. The charisma. The entertainment value and valuable content to back it all up.   

Sadly, you find yourself under booked and underpaid. It’s… well, underwhelming. It would have been so useful to treat speaking like a business and not just a passion. 

Speaking is a passion. Getting paid to speak is a business.

And, that means you must know how to market yourself. Sell yourself. Negotiate on your behalf. Sell from stage. Create more revenue opportunities at every engagement. Provide great customer service. Follow up. Deliver a great presentation and over deliver on a great experience.  

Also, you need to make sure you stand out, differentiate yourself, have stellar marketing materials, a “wow” demo video, a legit speaker website, and let‘s not forget you need a contract agreement, fee schedule, travel terms, and the list goes on and on and on.  

Oh, and if you don’t want to do this yourself you have to know how to get someone else to market, sell, and book you better than you can! 

Phew. That’s a lot.  

No wonder only 3% of speakers, authors, and influencers make enough money to do it as a full time living. When your eyes are set on the stage, you can miss the path to get there.


Brand Builders Group knows the immense work it takes to turn an art into a strategic and profitable business.

The online course curriculum of our personal brand marketing event, Full Keynote Calendar, was created by two individuals who have collectively established notable speaking careers, ran a speaker’s bureau, built 7-figure speaking businesses, been inducted into the Speakers Hall of Fame, and have booked themselves, hired agents, worked with bureaus and have delivered thousands of speaking engagements all over the world. 

We understand how hard it is to strike a balance between entertainment, marketing, and actual business strategy. But you need all three if you really want to build a successful keynote business. Speaking is one of the best ways to catapult your personal brand and we teach you how to turn that into a thriving business with our online course, Full Keynote Calendar. 

Helping you at every phase, at your own pace

We are a personal brand strategy firm AND a business strategy firm which means our curriculum encompasses everything you need to build your personal brand and grow your business. They are intertwined, after all.

And to help you get there, we have taken 20 years of trial-and-error experience, thousands of hours of researching, learning and interviewing today’s top thought leaders, hundreds of thousands of dollars in courses, coaching, consultants, agents, and masterminds as well as working with some of the top personal brands in the world and condensed everything we have both learned and done into 4 simple phases.


1. Branding

Develop the mission, purpose, and business plan for your personal brand, build your body of content, and learn how to master the art of the spoken word.

2. Marketing

Create your digital infrastructure, learn how to write copy that converts, gain the knowledge, insights, tools, and templates for you to launch your website, social media content strategy, podcast, blog, funnels, courses and keynote speaking career. 

3. Selling

Master online lead generation and offline sales conversations while simultaneously learning how to manage paid traffic, launch a bestselling book and become a service first sales machine. 

4. Scaling

Learn how to build a sales team, scale your business and become an influential leader that people want to follow.

The Full Keynote Calendar
online course will help you:


Learn strategies from experienced speakers and agents on how to leverage an in-person vs. virtual keynote business.  


Outline your speaker marketing kit and demo video while simultaneously creating your asset checklist.  


Position yourself as a skilled negotiator that never leaves money or business opportunities on the table.  


Convert your audience from the stage in a way that’s a win for you and the client. 


“You learn the tips and tricks of the speaking business, like simple best practices for your speaker reel. I needed to go back and revamp what I already had. I wish I would have had this program before.”

Erin Hatzikostas
TedX Speaker, Author,
Former Fortune 200 CEO

“One of the biggest takeaways was the actual business side of speaking. You need to be proactive, have a prospecting schedule and quality collateral materials. Anyone who needs to gain exposure for your firm needs to learn the virtual presentation skills.”

Mike McGlothlin
Insurance Consultant, VP of
Retirement at Ash Brokerage

“The last speech I did on stage sold 5-figures in product based on the simplification of my message. With the help of Brand Builders Group, I am getting more positive feedback and more sales because I now know how to explain an often-complicated message in a way that my audience can understand.”

Tracy Levine
Forbes Coach, Award-Winning
Speaker and Author

What You Will Learn

Master the 4 components of a
Full Keynote Calendar


Identify and develop the critical assets you need for a successful speaking business.  


Develop a solid strategy for getting booked that takes a deep dive into negotiations.


Utilize simple templates to tailor and customize your keynote to wow your clients and create a solid string of referrals and repeat business.  


Make every event count by generating new leads and selling from stage.  

Learn how to build a personal brand and grow your business at the same time

We are unique in that we are a personal branding firm, but we are even more unique in that are a business strategy firm as well.

 You get the benefit of information, but you also get access to insightful interventions to help you learn how to put this information into immediate application for your personal brand. 

Get access to pre-made templates, start collecting your marketing assets, outline your marketing materials, set your fees, and learn behind the scenes sales and negotiation tips from million-dollar producers. 

At the end of this course, you will understand the business of speaking and leave with an entirely new set of skills to get booked consistently and get paid what you know you are worth! 

Take a chance on yourself and start your coursework today.

Your Online Course

Your online course is accessed through our online learning portal so you can access it anytime from anywhere. Plus, this acts as one consolidated place to keep all your course materials as you grow your personal brand.
Video Recording

Get almost 16 hrs of content broken up into short sections that focus on education in a teaching format followed up by application segments where you get to see real life implementation of our process, strategy, and exercises for your personal brand. 

50 Page Workbook

Get your own downloadable and fillable workbook so you can follow along with images, diagrams, and all the same fill in the blank exercises you would experience in our live event format. This alone is a game changer. 

Audio Recording

In addition to the video recordings you also get access to the audio recordings for each short section so you can listen and re-listen on a walk, in the car, or while cooking dinner. No need to sit in front of your computer, take us with you and build your brand on the go. 

Altogether now:


your investment $599

The speaking business can be tricky if you don’t know what you are doing.

That’s where we come in and stop you from making the most common mistakes and teach you how to effectively promote yourself in ways that get you booked on a consistent basis. The number one mistake we see “speakers” make is thinking a great speech is all you need. That is just a given, it’s a requirement. But that is not what always gets you booked. People have to know about you before they can book you.

Don’t get caught up spending your time on the wrong things, investing in the wrong marketing opportunities, missing out on repeat business, and end up asking yourself, “Why won’t people book me?”

Let's face it. There is a lot of noise out there competing for your attention.

Plus, there is a lot of conflicting advice shared by well-known figures. And, it’s really easy to buy a course and then let it sit on the “virtual shelf”’ collecting dust.

In addition, you could also easily spend...

$ 0 K
on creating your speaker demo video


hours wondering why you are not getting booked
$ 0 K
on a website and marketing materials

We also know you could spend thousands of dollars, or tens of thousands, and still feel like something is missing. As if things are disjointed, out of order or simply not reflective of you, your message or the personal brand you’re building.  

That’s the beauty of our online course format. Our course format gives you the education you need, the information you are looking for as well as the space for the application to get things done while you go through the course. 

On your own time. At your own pace. Building a personal brand that works.

20% off discount code

Buy Now and Save

To help make this a total no-brainer decision we want you to feel confident that you will get all the information, guidance and tools you need to be successful. So, let’s sweeten the deal and make it easy for you to say yes.

In addition to everything you already receive when you buy our online course you will now get a 20% off code to use when registering for one of our live events. Yes! There is no expiration date and we have more than 15 content curriculums for you to choose from. 

So, let’s recap it again ...


your investment $599


I don’t need another course.  Do I really have time to do this?  It’s too much money.   Is this course going to help me? 

We get it. Investing in yourself can be hard. Setting aside funds and creating space to work “on your business” versus “in your business” isn’t easy. There will always be other things that need your attention and there will always be other things to spend money on. But if you are willing to invest in yourself and make the time to learn, grow, and improve we know this course can help.  This online course was created for the mission driven messenger who wants to build a personal brand and make a bigger impact while making a better income. Not sure if that is you.

Not sure if this can help? Not sure you can really make money with a personal brand?  

Watch this short message from our Co-Founder and CEO, AJ Vaden, to dive a little deeper into what you can expect from our online course format

Your message is powerful. Your delivery is impactful. People tell you time and time again how much your words have inspired them.

You love speaking. This is your calling.

You deserve to make a living doing what you love, what you were born to do. You have the ability to inspire, impact, and change lives all over the world, if people could simply hear your message. This is your chance, your shot at turning your dream into a reality. You have the innate gift of speaking and you just need some guidance and support to get you going in the right direction. We know you; we are you. We have been in your shoes and we know what that feels like. It’s as if there is some secret everyone else knows about and you’re left out. I promise, there is no secret. But there is a lot that you just simply don’t know… yet. We want to help you on this journey because we know we can. Let us help you turn your passion into a business.

About Brand Builders Group

Brand Builders Group is a personal brand strategy firm that helps speakers, authors, influencers, and entrepreneurs clarify their positioning, expand their reach, and grow their revenue.  

Our methodologies, frameworks, and teachings are based on our personal track record of releasing New York Times bestselling books, giving viral TED talks, building 8-figure businesses, amassing millions of online followers, hosting top-ranked podcasts, and creating Hall of Fame Keynote Speakers.   

Our insights have been featured by Wall Street Journal, Fox News, Forbes, Fortune, Fast Company, Inc, SUCCESS, CNN, and Entrepreneur Magazine.  We are uniquely positioned to support personal brands with both world-class strategy and execution ready monetization plans. 


get your free download

10 things you can do to get booked RIGHT NOW

Get our speaker marketing checklist and start getting more speaking engagements right now.

We share 10 simple and effective techniques that you can implement immediately to make you more bookable while empowering you with tips, tools, and strategies to book yourself.


Earnings Disclaimer. RESULTS ARE NOT GUARANTEED. Any statement made on the website or in the program regarding income or earnings are provided as examples only, and do not guarantee you future earnings or income. Please note that the stated results are not typical and there is no guarantee that you will achieve the same or similar results. As with any endeavor, results may vary, and depend on a wide variety of factors including, but not limited to, your skill, knowledge, ability, dedication, business savvy, network, and financial situation. The use of any products or services offered through Vaden Enterprises, LLC should be based on your own due diligence. You agree that we at Vaden Enterprises, LLC (including sponsors, promoters, advertisers or affiliates), are not responsible for the success or failures you experience in your personal or business life.   

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