Finding Your
Brand DNA

Identify the problem you solve, who you solve it for, the unique way in which you solve that problem, and how to make money solving that problem.

Start your personal brand journey in our online course format and accelerate the process of building, growing, and monetizing your personal brand

Create your strategy and build your business plan in 1 life changing course.

People cannot buy from you if they do not know about you.

You have a message the world needs to hear. You have passion and a purpose, and you want to start making an impact while making an income. But you don’t know how … yet. 

The first foundational, and perhaps most difficult step is simply determining what your personal brand is all about. In other words, what is your undeniable uniqueness that makes you utterly uncopiable.  

What do you do, in a way that only you possess, that no one else can do? That is where we start. This is the hard strategy work that most people want to skip, leaving you wondering why your brand is not gaining traction

The excuse to not work on you is real – especially when you feel like you’re going at it alone, with conflicting advice, and when everything around you is vying for your attention. 

Distraction is real and it has real consequences.

Our online course, Finding Your Brand DNA, was created for people, like you, who want to build a personal brand but:

These are not just beginner problems. These are challenges that anyone trying to build and monetize a personal brand can and will potentially face.
Our flagship curriculum, Finding Your Brand DNA, is where everyone, and we mean everyone, begins their personal brand journey.

No matter how established or successful.

Why? Because this is the heavy lifting phase. This is where you set the trajectory of your personal brand and decide how you are going to convert your calling into making an impact while generating income. This is both brand strategy and business planning all in one comprehensive course.

Helping you at every phase, at your own pace

We are a personal brand strategy firm AND a business strategy firm which means our curriculum encompasses everything you need to build your personal brand and grow your business. They are intertwined, after all.

And to help you get there, we have taken 20 years of trial-and-error experience, thousands of hours of researching, learning and interviewing today’s top thought leaders, hundreds of thousands of dollars in courses, coaching, consultants, agents, and masterminds as well as working with some of the top personal brands in the world and condensed everything we have both learned and done into 4 simple phases.


1. Branding

Develop the mission, purpose, and business plan for your personal brand, build your body of content, and learn how to master the art of the spoken word.

2. Marketing

Create your digital infrastructure, learn how to write copy that converts, gain the knowledge, insights, tools, and templates for you to launch your website, social media content strategy, podcast, blog, funnels, courses and keynote speaking career. 

3. Selling

Master online lead generation and offline sales conversations while simultaneously learning how to manage paid traffic, launch a bestselling book and become a service first sales machine. 

4. Scaling

Learn how to build a sales team, scale your business and become an influential leader that people want to follow.

Our Online Course, Finding Your Brand DNA, Will help You:


Identify what problem you solve, solidify your target audience, and amplify your unique message. 


Determine your primary, secondary, and ancillary business models and how you generate revenue now and in the future.


Reposition yourself in the market by updating your expert bio to align with your audience and expertise.


“I’ve always had a passion for being bold, adventurous, and courageous, but I never knew exactly what problem I solved. Having clarity on that problem and understanding that I help companies and individuals become more courageous for their brands, for themselves, and for their customers was a real breakthrough for me.” 

Garrett Gravesen
Global Leadership Consultant and Co-Founder of ADDO Consulting Firm

“I thought my bio was good. I could not have been more wrong. When I made the tweaks based on my avatar, what problem I solved and what makes me unique in my industry, I leveraged it and landed a 6-figure investor in one email.” 

Alex Bogumil
CEO Capital Fundings Mortgage Lending

“My biggest takeaway was getting extremely clear. I know that you may have taken other courses where you think you gained clarity, but when you distill your problem into one word, it is powerful. I realized that I wasn’t going deep enough and really tapping into the emotional psyche of my customer base, so identifying this one thing was a game-changer for my business.” 

Susan McVea
Sales Strategist, Consultant, Podcast Host of Master the Sales Game

What You Will Learn

9 Key Elements of Our Signature Course, Finding Your Brand DNA


Assessing your current brand and identifying strategic changes.  


Determining your uniqueness – what sets you apart? 


Solidifying your primary business model today and for the future. 


Perfecting your avatar and core target audience. 


Drafting an expert bio


Developing the titles for your brand and core offerings


Understanding the Reputation Formula. 


Creating original content without it becoming all-consuming. 


Starting the thought process of your funnels and how to engage and nurture customers. 

Learn how to build a personal brand and grow your business at the same time

We are unique in that we are a personal branding firm, but we are even more unique in that are a business strategy firm as well.

You will leave with a strategy in place, a solid through line for your personal brand, and an identified uniqueness that will stand out in a crowded marketplace. One of the most common things our clients tell us is that this work provides so much clarity. But not the normal kind of “a ha” clarity that you may get from other courses. This is a clarity that comes from looking deep within yourself and discovering your uniqueness and then learning how to take that uniqueness and make an exponential impact in the lives around you.  


This is part teaching, part doing, and a lot of soul-searching work done with exercises specifically crafted to help you find that unique calling on your life and how to turn that passion into a business. 

Take a chance on yourself and start your coursework today.

Your Online Course

Your online course is accessed through our online learning portal so you can access it anytime from anywhere. Plus, this acts as one consolidated place to keep all your course materials as you grow your personal brand.
Video Recording

Get almost 16 hrs of content broken up into short sections that focus on education in a teaching format followed up by application segments where you get to see real life implementation of our process, strategy, and exercises for your personal brand. 

50 Page Workbook

Get your own downloadable and fillable workbook so you can follow along with images, diagrams, and all the same fill in the blank exercises you would experience in our live event format. This alone is a game changer. 

Audio Recording

In addition to the video recordings you also get access to the audio recordings for each short section so you can listen and re-listen on a walk, in the car, or while cooking dinner. No need to sit in front of your computer, take us with you and build your brand on the go. 

Altogether now:


your investment $599

Stop Rushing. Start Planning.

Have you spent long hours and massive amounts of money on strategy, ads, visual identity, websites, software platforms, and coaching only to end up with backwards-branding feeling like nothing makes sense and everything is disjointed? We feel you. We have been there too.

But in all fairness, most of those feelings come AFTER we have chosen to skip steps and get to the “fun” stuff.  We like to blame the copywriter, designer, or developer but the truth is we hired someone to do work before we got clear on our own personal brand. We rushed to get a website launched but didn’t think through our core message. We wanted to launch a course but didn’t spend time evaluating what audience we really want to serve. We set some arbitrary deadline on making xxx dollars before we ever created a business plan. No wonder we are frustrated and disappointed. Unmet expectations are always the result of a lack of clarity.  


You can continue down the path of spending money with a variety of vendors or attending conferences that may inspire you, but ultimately leave you empty handed. But why? You don’t have to. It’s worth the money to take a step back so you can take 10 steps forward. It’s worth the time to slow down so you can speed up. That is what we want to help you do.  We’ve done it the hard way and the long way and the expensive way. We started Brand Builders Group, so you don’t have to. There is a better way but that means you have to take a chance and invest in yourself, your personal brand, and your future. 

Let's face it. There is a lot of noise out there competing for your attention.

Plus, there is a lot of conflicting advice shared by well-known figures. And, it’s really easy to buy a course and then let it sit on the “virtual shelf”’ collecting dust.

In addition, you could also easily spend...

$ 0 K
on copy that's disconnected from your message
$ 0 K
with a design firm who can’t quite seem to get your vision
$ 0 K
creating a digital footprint that's missing key components

We also know you could spend thousands of dollars, or tens of thousands, and still feel like something is missing. As if things are disjointed, out of order or simply not reflective of you, your message or the personal brand you’re building.  

That’s the beauty of our online course format. Our course format gives you the education you need, the information you are looking for as well as the space for the application to get things done while you go through the course. 

On your own time. At your own pace. Building a personal brand that works.

20% discount
on live events

Buy Now and Save

To help make this a total no-brainer decision we want you to feel confident that you will get all the information, guidance and tools you need to be successful. So, let’s sweeten the deal and make it easy for you to say yes.

In addition to everything you already receive when you buy our online course you will now get a 20% off code to use when registering for one of our live events. Yes!

There is no expiration date (one time use) and we have more than 15 curriculum options for you to choose from. 

So, let’s recap it again ...


your investment $599


I don’t need another course.  Do I really have time to do this?  It’s too much money.   Is this course going to help me? 

We get it. Investing in yourself can be hard. Setting aside funds and creating space to work “on your business” versus “in your business” isn’t easy. There will always be other things that need our attention and there will always be other things to spend money on. But if you are willing to invest in yourself and make the time to learn, grow, and improve we know this course can help. 

This online course was created for the mission driven messenger who wants to build a personal brand and make a bigger impact while making a better income.

Not sure if that is you. Not sure if this can help. Not sure you can really make money with a personal brand.  

Watch this short message from our Co-Founder and CEO, AJ Vaden, to dive a little deeper into what you can expect from our online course format

There are many events, conferences, and workshops in the personal branding space.

But there are none as all-encompassing, comprehensive, or simply as clarifying as what you will experience in our online course, Finding Your Brand DNA. There’s a reason that people like influencers and NYT bestselling authors, Lewis Howes and Luvvie Ajayi, and keen businessmen like Kevin Harrington, Judd Armstrong, and Rick Steele engage with us. These are people who have seen and experienced almost everything offered in the branding world. They chose Brand Builders Group because they understand the foundation of Finding Your Brand DNA – discovering that ONE thing that sets you apart from the crowd and sets you up to achieve your goals all while providing value to the world.  

Value that resonates. Value that sticks.
Value that makes people come back for more.

This curriculum was built for the mission driven messenger. The person who feels a calling on their heart to share a message that has the potential to change someone’s life. And by leading with purpose and mission there will be an audience that grows and develops into loyal fans, followers, and customers. If this is you, our company was created to serve you, help you, and support you. Our mission is to find people like you that we can inspire and inform so that you can continue to inspire and inform. You will be able to reach people that no one else can simply by who you are. We want to help you do that. You can create a business that you love. We want to see that happen for you. Let’s do this. 

About Brand Builders Group

Brand Builders Group is a personal brand strategy firm that helps speakers, authors, influencers, and entrepreneurs clarify their positioning, expand their reach, and grow their revenue.  

Our methodologies, frameworks, and teachings are based on our personal track record of releasing New York Times bestselling books, giving viral TED talks, building 8-figure businesses, amassing millions of online followers, hosting top-ranked podcasts, and creating Hall of Fame Keynote Speakers.   

Our insights have been featured by Wall Street Journal, Fox News, Forbes, Fortune, Fast Company, Inc, SUCCESS, CNN, and Entrepreneur Magazine.  We are uniquely positioned to support personal brands with both world-class strategy and execution ready monetization plans. 


get your free download

Revenue Streams Assessment

Get our Revenue Streams Assessment worksheet and lay out your current business models based on passion, stress level, and revenue. Once completed, you can begin to put a streamlined strategy in place to build your personal brand by focusing on what brings in the most revenue and least amount of stress.


Earnings Disclaimer. RESULTS ARE NOT GUARANTEED. Any statement made on the website or in the program regarding income or earnings are provided as examples only, and do not guarantee you future earnings or income. Please note that the stated results are not typical and there is no guarantee that you will achieve the same or similar results. As with any endeavor, results may vary, and depend on a wide variety of factors including, but not limited to, your skill, knowledge, ability, dedication, business savvy, network, and financial situation. The use of any products or services offered through Vaden Enterprises, LLC should be based on your own due diligence. You agree that we at Vaden Enterprises, LLC (including sponsors, promoters, advertisers or affiliates), are not responsible for the success or failures you experience in your personal or business life.   

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