Launch Plan

Create a sales map for launching a book, product, or course that turns into a long-term strategy for success

Make your dreams of becoming a bestseller come true.  Discover a proven path to success by following a systematic launch plan that combines strategy, promotion, sales, marketing and your audience into one comprehensive plan used by some of today’s most well-known “bestsellers”.  

A Bestseller Launch is on your horizon

Writers write, editors edit, publishers publish, and distributors distribute but who actually sells?

Guess what, you do!  It is the dream of every author to write a bestseller that impacts thousands, or millions of people in a way that changes their lives, and simultaneously changes their own in the process.  

The problem is that almost no authors have a clear, or proven plan for how to sell their book.   You spend so much time, energy, effort, brainpower, resources, and money creating a book (or a course, or a training program or any curriculum) without thinking beyond the book itself.  

We spend months, even years, putting together the words, formatting, diagrams, imagery, and so on, but we often see so little thought go into how you will actually market or sell the book.  

The content is carefully crafted but what about the marketing plan? Sales plan?  

No best-selling book happens by accident. It's not luck. It's not by chance. It's not because you are an amazing writer. That's just not how it works.

As Robert Kiyosaki so eloquently said,
"It's not called a New York Times Best Writing Author; it's called a New York Times
Best selling  Author."

You can’t be just a good  writer; you have to be a great marketer.  

Unfortunately, the overwhelming majority of  authors write books that  don’t  sell. They pour their life into words… That not many people get to read.  

You hope that your publisher will do some marketing. You hope the content catches wind and people start sharing it. You hope you get picked up by some national media spots to create some momentum. These are great things to hope for, just don’t count on them.  

The truth is  your book will not sell, unless somebody sells it.  

Don’t get frustrated when somebody else isn’t selling your book.  No need to worry if you don’t get any big media hits. And stop wondering why more people aren’t buying it.  

If you want people to buy your book, you need to start selling your book. 

At Brand Builders Group, we know what it feels like to write a great book, execute a well-crafted marketing plan, and then  experience the benefits and success of a strategic launch.

We've had books hit #1 on the Wall Street Journal, #1 on Amazon worldwide and #2 on the New York Times bestsellers list.

But we also know the pain of writing an amazing book and then not have the same amazing sales numbers to reflect all that hard work. It sucks.  

The real secret in all of this is that there is no secret. Excellence is never an accident.  And, neither is a bestseller.   

Nobody accidentally becomes a bestseller, not your favorite author and not the reality TV star who sold millions of copies.  Until you realize that marketing your book is as important as writing it, you will never become a bestselling author (of any product). But we want to be honest, even if you decide that you’re willing to do the marketing and promotion work, it’s still pretty daunting and overwhelming deciding what to do, when to do it and knowing how to do it. It’s very possible you could be doing the right thing but at the wrong time.   

This is why we took the time to interview, research and document every single thing we’ve ever done and compile it into a formula that anyone can use to create a bestseller.  

We’ve helped our clients become Amazon bestselling authors, National bestselling authors, Wall Street Journal bestselling authors, and New York Times bestselling authors. 

Now, let us help you.  

Helping you at every phase, at your own pace

We are a personal brand strategy firm AND a business strategy firm which means our curriculum encompasses everything you need to build your personal brand and grow your business. They are intertwined, after all.

And to help you get there, we have taken 20 years of trial-and-error experience, thousands of hours of researching, learning and interviewing today’s top thought leaders, hundreds of thousands of dollars in courses, coaching, consultants, agents, and masterminds as well as working with some of the top personal brands in the world and condensed everything we have both learned and done into 4 simple phases.


1. Branding

Develop the mission, purpose, and business plan for your personal brand, build your body of content, and learn how to master the art of the spoken word.

2. Marketing

Create your digital infrastructure, learn how to write copy that converts, gain the knowledge, insights, tools, and templates for you to launch your website, social media content strategy, podcast, blog, funnels, courses and keynote speaking career. 

3. Selling

Master online lead generation and offline sales conversations while simultaneously learning how to manage paid traffic, launch a bestselling book and become a service first sales machine. 

4. Scaling

Learn how to build a sales team, scale your business and become an influential leader that people want to follow.

Our Online Course, Bestseller Launch Plan, Will Help You:


Exponentially increase the likelihood of hitting your sales goals by taking matters into your own hands .


Have confidence in knowing what activities you can spend your time doing that will result in actual sales .


Feel empowered that you are following a proven path that hundreds of other bestselling authors have executed before you .


“Bestseller Launch Plan was incredibly helpful in providing a specific plan and strategy to get my book released. We all have an idea for a great book and like all things in life…. success requires a plan.  Bestseller Launch Plan provides that plan.”

Jack Siney
Founder of Gov Sales University, Speaker

“Rory Vaden is a genius in the art and science of reputation. He’s developed insider strategies that have helped dozens of authors hit the bestseller lists. Including me.”

Sally Hogshead
Sally Hogshead, CEO of Fascinate®, Hall of Fame Speaker, #1 Global Brand Guru, New York Times bestselling Author of Fascinate and How the World Sees You

“This changed everything for my business and branding career. I applied everything I learned to my book proposal and landed an agent who shopped around publishing houses and one of the biggest ones said it was the best first-time book proposal they had ever seen. If you are in doubt, get this course-it will change the trajectory of your career!”

Melody Miles
Coach, Author,
Chief Soul Officer

Praise from Past Attendees

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Jay Baer
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Melody Miles
Coach, Author, Chief Soul Officer

Learn how to build a personal brand and grow your business at the same time.

We are unique in that we are a personal branding firm, but we are even more unique in that are a business strategy firm as well.

You get the benefit of information, but you also get access to insightful interventions to help you learn how to put this information into immediate application for your personal brand.  

This course gives you the opportunity of a lifetime, a chance to go behind the scenes, and pull back the curtain of some of the world’s most successful book launches. We’ve had 6 figure product launches, we’ve released books that have hit the top of every major bestseller list, and we’ve advised and counseled both experienced authors and inexperienced authors who have been able to follow our strategies to accomplish the same.  

But beyond just hitting bestseller lists, we have also been able to convert our books and products into speaking on the world’s largest stages, consulting some of today’s biggest companies and converting those platforms into 7-figure and 8-figure businesses.  

You will learn a step by step strategy and leave with straight-forward tactics that have been used by dozens of the world’s most successful authors. We will show you real life examples, share our scripts, checklists, and processes as well as take you through specific exercises so that you can immediately start building your own bestseller launch plan.  

These tools have been used over and over again to achieve phenomenal results and now you will have these same tools to do the same thing for yourself.  

Take a chance on yourself and
start your coursework today.

What You Will Learn

How we help you  design a Bestseller Launch Plan  in 6 simple and straightforward steps:


Establish the fundamental elements of your Launch Plan by deciding key points of negotiation and determine your book proposal outline .


Create original thought leadership and start your  Word of Mouth Launch online and offline .


Execute best practices for your  Pre-Launch to ensure pre orders are rolling in .


Use our step by step “30 Step” launch list for your  Direct Launch to maximize results .


Follow a set of proven principles for your Indirect Launch  and borrow the audiences of your closest friends and supporters .


Put our proprietary “Relationship Engine” to work in your Post Launch  and keep the momentum going .

Your Online Course

Your online course is accessed through our online learning portal so you can access it anytime from anywhere. Plus, this acts as one consolidated place to keep all your course materials as you grow your personal brand.
Video Recording

Get almost 16 hrs of content broken up into short sections that focus on education in a teaching format followed up by application segments where you get to see real life implementation of our process, strategy, and exercises for your personal brand. 

50 Page Workbook

Get your own downloadable and fillable workbook so you can follow along with images, diagrams, and all the same fill in the blank exercises you would experience in our live event format. This alone is a game changer. 

Audio Recording

In addition to the video recordings you also get access to the audio recordings for each short section so you can listen and re-listen on a walk, in the car, or while cooking dinner. No need to sit in front of your computer, take us with you and build your brand on the go. 

Altogether now:


your investment $599

There Is No Better Time to Launch (or Relaunch) Than Right Now  

There is no better time to develop a launch (or relaunch) plan for your products, services, or your book than right now. It's never too late to get started nor is it too late to finish what you once started but never finished.

Our online course will save you years of frustration and uncertainty from not knowing what to do to market your ideas, content, book or product. You will also drastically reduce the risk of overlooking very simple strategies that can make the difference in selling thousands, or even 10s of thousands, more copies than you would on your own.  

At the end of the day you have to take ownership of how your ideas are going to reach the world.  And, we are here to teach you our proven bestselling process and create a launch plan that propels you forward and opens doors you never knew existed.   

Let's face it. There is a lot of noise out there competing for your attention.

Plus, there is a lot of conflicting advice shared by well-known figures. And, it’s really easy to buy a course and then let it sit on the “virtual shelf”’ collecting dust.

In addition, you could also easily spend...

$ 0 K
with an Editor
$ 0 K
on ads, marketing materials, website, videos, PR firm, or an agent just to name a few
$ 0 K
with a Publisher

We also know you could spend thousands of dollars, or tens of thousands, and still feel like something is missing. As if things are disjointed, out of order or simply not reflective of you, your message or the personal brand you’re building.  

That’s the beauty of our online course format. Our course format gives you the education you need, the information you are looking for as well as the space for the application to get things done while you go through the course. 

On your own time. At your own pace. Building a personal brand that works.

20% off discount code

Buy Now and Save

To help make this a total no-brainer decision we want you to feel confident that you will get all the information, guidance and tools you need to be successful. So, let’s sweeten the deal and make it easy for you to say yes.

In addition to everything you already receive when you buy our online course you will now get a 20% off code to use when registering for one of our live events. Yes! There is no expiration date and we have more than 15 content curriculums for you to choose from. 

So, let’s recap it again ...


your investment $599


I don’t need another course.  Do I really have time to do this?  It’s too much money.   Is this course going to help me? 

We get it. Investing in yourself can be hard. Setting aside funds and creating space to work “on your business” versus “in your business” isn’t easy. There will always be other things that need your attention and there will always be other things to spend money on. But if you are willing to invest in yourself and make the time to learn, grow, and improve we know this course can help.  This online course was created for the mission driven messenger who wants to build a personal brand and make a bigger impact while making a better income.

Not sure if that is you? Not sure if this can help? Not sure you can really make money with a personal brand?  

Watch this short message from our Co-Founder and CEO, AJ Vaden, to dive a little deeper into what you can expect from our online course format

Do you have the dream of impacting thousands, or millions, of people with your book?

We want that for you. We know that having one bestselling book can completely reshape the trajectory of a person’s entire career and increase their ability to make a massive positive difference in the world. Your book placed into the right hands can change someone’s life and the ripple effect from there can be astronomical.  

We created this course because we know what it feels like to be you and have that dream. We still remember, very vividly, what it’s like to have such a big goal but feel completely clueless and overwhelmed at what steps we should take to make that a reality.  

We know there are so many other people out there promoting various marketing strategies, promotion tactics, and bestseller list secrets but we also know much of this is coming from people who have never actually proven this kind of result and track record for themselves.  

We also hear stories time and time again, from our clients, of how they have spent tens of thousands of dollars on PR firms, publishers, and supposedly credible consultants on Facebook ads, funnels, and a myriad of other things they we’re told and convinced would be the “thing” to get them to bestseller status only to realize that wasn’t the case.  

We want to show you what it really takes and exactly how you can get there. We want you to feel empowered, confident, and clear about how you can take matters into your own hands and radically increase the likelihood of your book hitting bestseller status and getting your message into the hands of the people you were meant to serve.

It is time to develop a plan that gives your message the opportunity to impact an infinite amount of people across the world.

About Brand Builders Group

Brand Builders Group is a personal brand strategy firm that helps speakers, authors, influencers, and entrepreneurs clarify their positioning, expand their reach, and grow their revenue.  

Our methodologies, frameworks, and teachings are based on our personal track record of releasing New York Times bestselling books, giving viral TED talks, building 8-figure businesses, amassing millions of online followers, hosting top-ranked podcasts, and creating Hall of Fame Keynote Speakers.   

Our insights have been featured by Wall Street Journal, Fox News, Forbes, Fortune, Fast Company, Inc, SUCCESS, CNN, and Entrepreneur Magazine.  We are uniquely positioned to support personal brands with both world-class strategy and execution ready monetization plans. 


get your free download

30 Step Launch List

Get our “30 Step Launch List” before launching any book, product, course, or service.

This is a must-have list for anyone who wants to see stellar results right out of the gates. We cover what you should be doing pre-launch, during launch, and post-launch.

Let us help you avoid making simple mistakes while also giving you a clear 30 step strategy to maximize efforts and impact with any launch.


Earnings Disclaimer. RESULTS ARE NOT GUARANTEED. Any statement made on the website or in the program regarding income or earnings are provided as examples only, and do not guarantee you future earnings or income. Please note that the stated results are not typical and there is no guarantee that you will achieve the same or similar results. As with any endeavor, results may vary, and depend on a wide variety of factors including, but not limited to, your skill, knowledge, ability, dedication, business savvy, network, and financial situation. The use of any products or services offered through Vaden Enterprises, LLC should be based on your own due diligence. You agree that we at Vaden Enterprises, LLC (including sponsors, promoters, advertisers or affiliates), are not responsible for the success or failures you experience in your personal or business life.   

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