we help you turn your reputation into revenue
Melinda Hinson helps purpose-driven authors turn their stories into legacies that inspire and endure.
A bestselling author and former VP of Strategy at Forbes Books, Melinda brings unmatched insight into what it truly takes to write, publish, and promote a book that stands the test of time. She is the author of Eat In Not Out and Heart & Sole, two titles that reflect her lifelong passion for health, wellness, and intentional living.
With 25 years of brand marketing experience, she has guided everyone from global giants like Starbucks, Polaroid, Microsoft, and HP to fast-moving startups like Evoca TV. She’s led campaigns, launched products, and built brands that resonate, always keeping purpose at the center.
A full-merit scholar with a Nutrition degree from UNC-Chapel Hill and an MBA from the College of William & Mary, Melinda blends analytical depth with creative vision. Her thought leadership has been featured on CNNfn, ABC World News Tonight, and across the publishing and business world.
At Brand Builders Group, Melinda empowers authors to clarify their voice, expand their influence, and create book launches that go far beyond the shelves, helping them build legacies that last.
