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Author: Elle Petrillo

Elle is the Host of the upcoming Unfiltered Life Podcast where she challenges people to stop pretending and own who they are. From New York to Montana, Disney Cast member to Door to Door Sales, Partner at 23 to fired at 31, Elle is unapologetically flawed. She is a founding member of Brand Builders Group, where she delivers the honest truth about what it takes to turn your personality into profit.

04
Nov

What Rachel Hollis Taught Me…

I’ll admit it. I was not always a Rachel Hollis fan, but I was intrigued by her. I also respected what she has built and wanted to know more about her story, her beliefs, and her business. When I found out that she was speaking at an event that…

28
Oct

An Introduction to Podcasting Strategy: Part 2

This post is a continuation of ‘An Introduction to Podcasting: Part 1.’ As a recap, the first 3 strategical pieces of starting a Podcast are:   Premise – the purpose of your podcast Outline – your overall structure Dollars – your monetization plan.   Now we are introducing…

07
Oct

An Introduction to Podcasting Strategy: Part One

Podcasts are listened to by approximately 90 million Americans every month and over $250 million in revenue is generated by podcasts every single month. This is a market that has been growing consistently while providing a reachable platform for you to share your message AND the best part is…

26
Aug

Tools for Visual Identity

Be sure to follow along with the video to see the steps Elle talks about!   Hey y’all, it’s Elle here from Brand Builders Group.  Today I just wanted to do a tutorial for those of you that are in Phase 2.   So if you are a client (or…

01
Aug

The Hard Truth

Are you frustrated with your progress when it comes to building your brand?   Do you feel disappointed with the lack of social assets you have to share with the world?   Are you on the verge of giving up?   If you said yes to any of these,…

17
Jun

Seven Point Checklist Before Launching Your Brand

Today I want to talk about what you need to do to launch your brand. Now, some of you may have already launched your brand and it may or may not be going the way you’d like it to be. We are very specific and there’s a seven-point checklist…

13
Jun

Tool Tip: Clip App

Free Brand Training from the Brand Builders Group

Hi Everyone. So I just wanted to share with you one of my favorite tools lately that I’ve been using. And for the iPhone users, this is already built into your phone, which is super awesome!   This app is called Clips. So if you just go…

13
May

How to Stay Sane When Building a Brand

Hey brand builders, Elle here. Today’s topic is about how do you stay sane throughout this entire brand building process.   Really this message is for that person who hasn’t even started yet to the person who is well on their way. The person who hasn’t started yet typically has…

29
Apr

The 5 Video Tools You Should Be Using

If you are not a graphic designer by trade, creating custom, professional-looking videos can be intimidating.  We wanted to provide you with our favorite apps that will allow you to transform your vlog game.     Hey Mic   Phones today have incredible visual capability which is fantastic when…

22
Apr

Read This If You Are Speaking For Free

Many of our clients have a compelling story, a message that will impact others, a passion for being on stage, and a goal of being a speaker. And most of them start off speaking for free. They believe they are ‘paying their dues,’ ‘getting exposure,’ ‘testing content,’ ‘building relationships,’…