In the world of marketing, information is power. And having access to the right data empowers your business, giving you an edge over the competition. We’re joined today by Meaghan Connell and AJ Yager, the cofounders of Praxis Metrics, one of the fastest-growing data dashboard companies in the world. Their team of data scientists and engineers provide companies with insights, tracking, and reporting to chart a path to greater success. We open the conversation by talking about what a data dashboard can do for you.

 

AJ and Meagan explain the benefits from a marketing and sales perspective, showing how data tracks how users enter your marketing funnel and engage with your brand. AJ and Meaghan also explore how data can be applied to all sections of your business to reduce human error and effort, freeing up team members and allowing them to focus on their skill set. After discussing the differences between business scaling and growth, we ask AJ and Meaghan about the most important aspects of developing a data strategy.

 

They talk about why setting up your Google Analytics is a critical, foundational step to getting actionable data. Along with Google Analytics, they highlight the need to add Urchin Tracking Modules (UTM) to each of your content pieces — these tell the unique story of where a customer comes from. This is an episode that’s filled with insights and which clearly shows how important data is to any business. Tune in to learn more from AJ and Meaghan, the King and Queen of data.

 

To learn more about how to build and monetize your personal brand, click here to request a free strategy call

 

 

Key Points From This Episode:

 

  • How access to data gives you an edge over your competition.

 

  • What a data dashboard looks like and the levels of information that it can provide.

 

  • Using data to eliminate waste and scale your business — all without a million spreadsheets.

 

  • The wide scope of what you can get out of the right data dashboard.

 

  • AJ’s super-power; looking at client-specific data and providing game-changing insights.

 

  • The difference between business growth and scaling and increasing your top-line.

 

  • Why you shouldn’t use paid media without having the data to guide your process.

 

  • How Meaghan and AJ helps companies meet their KPIs and make more impactful decisions.

 

  • Understanding how to work with data and why tracking is a key first step.

 

  • Why Google Analytics tracking should be the cornerstone of your data strategy.

 

  • Learn about Urchin Tracking Modules (UTM); unique IDs that map your content.

 

  • The importance of having a strong naming convention system.

 

and so much more!

 

See Also: Building A Sustainable Speaking Business with David Avrin

 

 

Tweetable Moments

“Information has always been and will always be a competitive advantage to those who have it.” — Meaghan Connell [0:04:09]

Information has always been and will always be a competitive advantage to those who have it. — Meaghan Connell #personalbranding #data #analytics #influentialpersonalbrand #personalbranding #brand #podcast … Click To Tweet

 

 

“Growth is pumping money into something to make it grow. Scaling is streamlining to squeeze more out of the money that you’re already spending.” — @roryvaden [0:13:40]

Growth is pumping money into something to make it grow. Scaling is streamlining to squeeze more out of the money that you’re already spending. — @roryvaden #personalbranding #data #analytics #influentialpersonalbrand… Click To Tweet

 

 

“If you’re a founder who is not into the details or a savant with numbers, you don’t have to be that. But you need to understand that there are answers inside of data that help you chart a path to success. — AJ Yager [0:16:20]

If you’re a founder who is not into the details or a savant with numbers, you don’t have to be that. But you need to understand that there are answers inside of data that help you chart a path to success. — AJ Yager … Click To Tweet

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

About AJ Yager

 

An Amazon best selling author, host of the DataRich Podcast and expert in digital marketing, AJ has founded 8 different successful companies over the course of his life and today he works all over the world. He is NLP, Domo, and Grow certified and has been featured in Business Week magazine, Inc Magazine, CNN and was voted Top 30 Under 30.

 

About Meaghan Connell

Meaghan is the example of eliminating resource waste and optimizing performance through knowledge, information and data. An international speaker, featured in dozens of online and print media, expert in reducing resource waste by capitalizing on information intelligence, certified in implementing both Grow and Domo Business Intelligence platforms.

 

 

 

Links Mentioned:

AJ Yager — http://ajyager.com/

Meaghan Connell — https://www.linkedin.com/in/meaghanconnell/

Praxis Metrics — https://www.praxismetrics.com/

How to 10X Your Business with Data Webinar: https://bit.ly/302GrNG

Praxis Brand Builders Group — http://www.praxis.brandbuildersgroup.com/

Brand Builders Group Consultation Call — freecall.brandbuildersgroup.com

Take The Stairs https://amzn.to/2ZAJNUS

 

 

 

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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.

 

Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

 

 

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