What if you’d worked hard so hard to create a brand with all the right optics and suddenly, it all came crashing down? Dave Hollis, today’s guest, experienced this when his wife Rachel wrote her renowned book, Girl, Wash Your Face. Rather than having the devastating effects he feared, Dave instead witnessed more authentic connections than he’d ever seen. This seismic moment showed Dave that a different brand-building approach was not only possible but also necessary. As former President of Worldwide Theatrical Distribution at the Walt Disney Company, releasing some of the biggest movies in history, Dave had built brands, which gave him unique insight into personal brand-building.

 

In this episode, we learn more about Dave’s journey inward and how he has come to leverage his vulnerability as his superpower. In not shying away from the shame and unfulfilled expectations, Dave has put a tremendous amount of work into showing up for himself and those around him time and again. He has shared many of these lessons in his book, Get Out of Your Own Way. Along with sharing his incredible journey, we also discuss the importance of a vision, mission, and operating principles in your personal brand, what it’s like working with Rachel, and some incredible lessons personal brands can learn from large, corporate ones. Be sure to tune in today!

 

To learn more about how to build and monetize your personal brand, click here to request a free strategy call

 

 

Key Points From This Episode:

 

  • Find out how Dave’s thinking around vulnerability has evolved and grown over time.

 

  • What Dave found out when he sat down to write his story vulnerably.

 

  • How Dave flipped the switch to become more present and ‘crush it’ in his home life.

 

  • Closing the gap: How Dave has tackled difficult feelings like shame and unfulfillment.

 

  • Dave’s tips on what goes into building a personal brand.

 

  • Brand deposit versus brand withdrawal: An important lesson Dave learned from Steve Jobs.

 

  • What Dave has learned working with Rachel and why they need to be themselves.

 

  • How Dave’s notions of personal branding have been challenged during the lockdown.

 

  • What personal brands can learn from large corporate brand-building strategies.

 

 

and so much more!

 

See Also: Going Pro with Digital Marketing with Angie Lee

 

 

Tweetable Moments

As I am able to really identify and own my struggle, it creates the connection to the humanity that exists in every single person that I’m in community within a way that makes it worth it, but also affords them some breakthroughs that they’re able to see themselves in my story.” — @MrDaveHollis [0:08:12]

As I am able to really identify and own my struggle, it creates the connection to the humanity that exists in every single person that I’m in #communication within a way that makes it worth it, but also affords them some… Click To Tweet

 

“Your ability to, every single time that you have an interaction, to reinforce the personal brand that you are interested in having people believe about you, comes back to whether you have a clear handle on your pitch and a clear handle on the operating principles.” — @MrDaveHollis [0:15:39]

Your ability to, every single time that you have an #interaction to #reinforce the personal brand that you are interested in having people #believe about you, comes back to whether you have a clear handle on your #pitch and a clear… Click To Tweet

 

“I have come to appreciate that brand and personal brand is somewhat of a fluid thing in a way that I originally thought had to be more a little more constant and static.” — @MrDaveHollis [0:19:27]

I have come to #appreciate that brand and personal brand is somewhat of a #fluid thing in a way that I originally thought had to be more a little more #constant and #static.— @MrDaveHollis#personalbranding #audience… Click To Tweet

 

“By declaring what you are, but also what you are not, you are actually going to have your people come to your brand.” — @MrDaveHollis [0:23:59]

By declaring what you are, but also what you are not, you are actually going to have your people come to your brand. — @MrDaveHollis #personalbranding #audience #influentialpersonalbrand #personalbrandi #brand #podcast … Click To Tweet

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

About Dave Hollis

Dave Hollis is the COO of the Hollis Company after a 17 year run at Disney leaving his role as President, Theatrical Distribution for The Walt Disney Studios. Chasing audacious dreams with his partner and CEO, the 2x #1 NY Times Best-Selling author, motivational speaker and world-changer Rachel Hollis. He is looking to take the experiences as global theatrical sales head for Disney, Pixar, Marvel, and Lucas film to the expansion plans in the next, exciting phase of Hollis Company — focusing on media (books/podcasts/radio/tv), live events and merchandise.

 

 

 

Links Mentioned:

Dave Hollis — https://www.linkedin.com/in/dave-hollis-b5a48671/

Follow Dave Hollis on Twitter — https://twitter.com/MrDaveHollis

Dave Hollis on Instagram — https://www.instagram.com/mrdavehollis/

The Hollis Co. — https://thehollisco.com/

Get Out of Your Own Wayhttps://amzn.to/37OM8RS

Girl, Wash Your Facehttps://amzn.to/3ejQOl2

Girl, Stop Apologizing -- https://amzn.to/2UUyPK7

Dave Hollis on The School of Greatness — https://lewishowes.com/podcast/get-out-of-your-own-way-with-dave-hollis/

Gary V — https://www.garyvaynerchuk.com/

Brand Builders Group Consultation Call — freecall.brandbuildersgroup.com

Take The Stairs https://amzn.to/2ZAJNUS

 

 

 

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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.

 

Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

 

 

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