How to Build Relationships

 

Relationships are the bedrock for most businesses. John Ruhlin, todays guest, is a speaker, author, and master of giftology, a marketing strategy that solidifies your relationships and builds stronger networks. There are few better pitches for the power of giving gifts than Johns own journey. From Ohio farm boy to becoming the top performer for one of the worlds most recognized brands — Johns success has been propelled by the power of radical generosity. We discuss the ins-and-outs of giftology as a strategy that increases customer loyalty and referrals.

 

John explains why the essence of gift-giving is about honoring relationships and why gifting should never be transactional. John then brings up some personal examples to show that gifting is a long-term investment that can pay off decades later. And, when it does pay off, the results can be an exponential return on investment. John also shows how the devil can be in the details and that the thoughtfulness and timing of your gift is as important as the act of gifting itself. This is a valuable episode for those interested in discovering a unique form of marketing — one that directly nurtures your key business relationships, all through the act of giving.

 

 

 

To learn more about how to build and monetize your personal brand, click here to request a free strategy call

 

 

Key Points From This Episode:

 

  • Why relationships are important to the success and failure of most businesses.  

 

  • How showing gratitude can make you stand-out, and drive referrals.  

 

  • Giftology as a systematic, long-term marketing process that also honors relationships.   

 

  • Rory shares a story about John throwing a party — and how it built memorable relationships. 

 

  • Investing in relationships opens up opportunities that John calls return on relationships 

 

  • While it may take decades to get a return on a relationship, the results can be exponential.  

 

  • The importance of giving non-transactional gifts without creating expectations. 

 

  • Strategies can be applied regarding amounts to spend and who to target with gifts.  

 

  • How repeatedly investing in your relationships builds trust.  

 

  • Why timing is important when gifting and the effectiveness of planned randomness. 

 

  • Reasons to gift; just because or as thanks for someone giving you their time. 

 

  • How developing relationships with your competitors can turn them into your sales rep.  

 

  • See organizations as an inner-circle’ — gift the CEO as well as their assistant.  

 

  • Using a percent of your net profit as a gift budget and revealing thoughtfulness by the details in your gift.  

 

  • Why giftology is hard work and cant be automated.  

 

and so much more!

 

See Also: Going Pro with Digital Marketing with Angie Lee

 

 

Tweetable Moments

Everyone cares about relationships. Every business, every brand rises and falls on relationships with clients, employers, partners, you name it.” — @ruhlin [0:03:19] 

Everyone cares about relationships. Every business, every brand rises and falls on relationships with #clients #employers #partners you name it. — @ruhlin #relationships #business #brand #personalbrand #audience… Click To Tweet

 

If you do nice things for people, people want to reciprocate.” — @ruhlin [0:14:56] 

If you do nice things for people, people will want to #reciprocate. — @ruhlin #personalbrand #audience #influentialpersonalbrand #podcast #relationships #business #brand http://brandbuildersgroup.com/blog Click To Tweet

 

Most people will consider themselves as a relationship person and not as a transactional person.” — @ruhlin [0:17:58] 

Most people will consider themselves as a relationship person and not as a transactional person. — @ruhlin #personalbrand #audience #influentialpersonalbrand #podcast #relationships #business #brand … Click To Tweet

 

Youre never going to send something to a high-level person that they cant buy themselves. Its not about the item. Its about the thoughtfulness that goes into it.” — @ruhlin [0:30:38] 

You’re never going to send something to a high-level person that they can’t buy themselves. It’s not about the item. It’s about the thoughtfulness that goes into it. — @ruhlin #personalbrand #audience #gift… Click To Tweet

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

About John Ruhlin

John Ruhlin is the founder and CEO of the Ruhlin Group, a firm that specializes in high-level gifting plans to build relationships and acquire new clients. Ruhlin is a sought-after speaker on the topics of C-level selling, relationship development, and strategic gifting. He is also the co-author of the best-selling book, “Cutting Edge Sales.”

 

Links Mentioned:

 

John Ruhlin

Connect with John Ruhlin on Linkedin

Watch John Ruhlin on Youtube

John Ruhlin on Twitter

Giftology System

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

The Influential Personal Brand Podcast Email

Brand Builders Group Consultation Call

Take The Stairs

 

 

 

Click the link below to listen and subscribe!

 

 

We will give you free 30-day access to 25 of our most popular interviews on video in your own private members-only area. So go right now, rate us, review us and then send a screenshot of it to [email protected] and we’ll get you set up with free access to our most popular videos interviews all in one place. Also, just please share, share, share this podcast with anyone who you think might enjoy it. 

 

And until next time, remember that building a business isn’t nearly as valuable as building a reputation.

 

Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

 

 

Share this post
  •  
  •  
  •  
  •  
  •  
  •