Today’s show is a rare occurrence because we’re introducing you to someone who is neither a client nor someone from the industry that we know personally. Her name is Kristin Giese, and she cold pitched us to be on the podcast. We hear from at least four people every week who want to come on the show and we turn down most of them, but in this instance, a couple of factors played a role in us inviting Kristin on. She has outstanding results and her message is of direct relevance to our audience. She is a talent manager and executive producer who has worked with Miss USA, The Bachelor, The Bachelorette, The Real Housewives, and has sold TV shows to NBC, TLC, Bravo, and has made 79 bookings on The Oprah Winfrey Show. You get the picture.

 

In this episode, Kristin gives listeners a glimpse into the world of television, focusing on what it takes to make it and have longevity in this medium. What is clear is that you won’t come far if you want to use TV as a vanity project because it’s all about the audience and what they want. Television is first and foremost about entertainment and the shows that make a lasting impression also touch the audience in some way. Kristin talks about the importance of having good content and a strong character, what it means to heighten your authenticity, how your ego can trip you up, and she advises on getting into the space and pitching your idea.

 

 

To learn more about how to build and monetize your personal brand, click here to request a free strategy call

 

 

How To Get On Reality TV

 

Key Points From This Episode:

 

  • Learn why you might not be as ready for reality TV as you thought you were.

 

  • Keeping the audience in mind rather than using television as a vanity project.

 

  • How The Oprah Winfrey Show became such a widely popular television show.

 

  • Identifying the ‘big pink dinosaur’ of your personal brand that draws people in.

 

  • Understanding that television is foremost about entertainment that moves us in some way.

 

  • Why talk shows are so difficult to get into and what it takes to become the next Oprah.

 

  • The importance of having both great content and character to be successful.

 

  • What is means to bring heightened authenticity to your presence on television.

 

  • The three E’s to make an impact: elevate, emotional connection, and empowerment.

 

  • Thoughts on the extent to which heightened authenticity is natural or learned.

 

  • Why ego is your worst enemy when it comes to connecting with and serving the audience.

 

  • Shifting from selling a product or service to getting people to buy into your philosophy.

 

  • What Kristin looks for in a potential television personality from a producer’s point of view.

 

  • Advice for entering the television space: prepare to be rejected and be relentless.

 

and so much more!

 

See Also: Putting the ‘Real’ Back into Reality TV with Mike Johnson

 

 

 

 

Tweetable Moments

You have to stop thinking about television as a vanity project for yourself and really think about what television means to the audience.” — @allmoxie [0:05:38]

You have to stop thinking about #television as a #vanity project for yourself and really think about what television means to the audience. — @allmoxie #personalbranding #audience #realitytv #audience #brand… Click To Tweet

 

“You need to think about in your brand, what is your ‘big pink dinosaur’ that is out in the middle of the desert that would compel people to want to drive out and visit it.” @allmoxie [0:06:56]

You need to think about in your brand, what is your ‘big pink dinosaur’ that is out in the middle of the desert that would #compel people to want to drive out and visit it. —@allmoxie #personalbranding #audience #realitytv… Click To Tweet

 

“For anything that you are developing in your own brand: content is king, character is queen, and forever shall they reign.” — @allmoxie [0:11:46]

For anything that you are developing in your own brand: content is king, character is queen, and forever shall they reign. — @allmoxie #personalbranding #audience #realitytv #audience #brand #influentialpersonalbrand #podcast … Click To Tweet

 

“You are never beginning a conversation with, ‘I have this thing that I want to sell to you.’ It always begins and ends with, ‘I have this thing that I want to share with you. The selling becomes the byproduct of that.’” @allmoxie [0:28:07] 

You are never beginning a #conversation with, ‘I have this thing that I want to #sell to you.’ It always begins and ends with, ‘I have this thing that I want to #share with you. The #selling becomes the #byproduct of that.’” —… Click To Tweet

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

 

About Kristen Giese

Kristin Giese, author of Unverified, is a talent manager, brand developer, and executive producer who began her career building the entirety of the Nate Berkus brand, amongst other talents as well as partnering with the likes of The Oprah Winfrey Show, OWN, Sony, Target, TLC, NBC, P&G, GMC, and so many more. Her love for estate jewelry is only outmatched by her commitment to vintage kimonos and her family. Unverified is her 1st novel.

 

 

Links Mentioned:

Kristin Giese on Twitter — https://twitter.com/allmoxie

Kristin Giese on Instagram — https://www.instagram.com/allmoxie/

All Moxie — https://www.allmoxie.com

The Oprah Winfrey Show — http://www.oprah.com/app/the-oprah-winfrey-show.html

Mel Robins — https://melrobbins.com

Pee-Wee Herman on Twitter — https://twitter.com/peeweeherman

Cabazon Dinosaurs — https://www.cabazondinosaurs.com

ShamWow — https://www.shamwow.com

Brand Builders Group Consultation Call — freecall.brandbuildersgroup.com

Take The Stairs https://amzn.to/2ZAJNUS

 

 

 

Click the link below to listen and subscribe!

 

 

We will give you free 30-day access to 25 of our most popular interviews on video in your own private members-only area. So go right now, rate us, review us and then send a screenshot of it to [email protected] and we’ll get you set up with free access to our most popular videos interviews all in one place. Also, just please share, share, share this podcast with anyone who you think might enjoy it. 

 

And until next time, remember that building a business isn’t nearly as valuable as building a reputation.

 

Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

 

 

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