Your journey to building a personal brand might not be as difficult and long as you have built it up to be. Switching from fearful to confident is sometimes as simple as a few mindset shifts, and there are facts out there to help orchestrate this transition. Todays guest is Susie Moore and as a media expert, she joins us on the show to drop a few bombs that will get you well on your way to interfacing with editors and turning content into dollars. Susie has featured on over 300 different media outlets including The Today ShowandOprah,and as a life coach and advice columnist, she has all the tricks youll need to develop the confidence to step out and claim your power. In our discussion today,


Susie shares some of the misconceptions that brand builders might hold around thinking that they dont have the skills, resources, and know-how to promote themselves. She talks about how editors crave being reached out to and shares a few tips for writing the perfect pitch to land a deal and get your next piece of content on a site relevant to your work. We hear from Susie about the value of doing a small amount of research such as reading the work of an editor you wish to connect with and finding the sites that most suit your content. Our wonderful guest also shares some invaluable cheat codes for generating both direct and indirect revenue from your next piece of content — it’s as simple as a shirttail and a wrapper! Tune in to hear this brilliant interview and find out how you can switch your perception about big barriers to success and simply allow the wins to start flowing because business is easier than we make it out to be! 



To learn more about how to build and monetize your personal brand, click here to request a free strategy call



Key Points From This Episode:

  • Misconceptions that one needs connections, training, and a publicist to self-promote. 


  • How editors need content so they crave encounters with normal peoples’ self-promotion. 


  • The fact that promotors can hinder self-promotion because some editors dont like them. 


  • How to find editors or producers to reach out to on media sites or Instagram. 


  • Ways to pitch to an editor: be relevant and timely, and be clear about your contribution. 


  • Answering the who cares, so what, why you’ question in a pitch to an editor. 


  • Remembering to not oversell oneself in a long bio: editors care about their audience, not you. 


  • The value of letting an editor know you have read their work. 


  • How doing research and finding relevant editors doesnt take much work. 


  • Pegging personal content to a current event to make it more timely and relevant. 


  • Establishing trust and generating revenue by inserting a link to your work in your articles. 


  • Using Get Rockstar PR for some quick brand building wins in a normally slow game. 


and so much more!


See Also: Orchestrating A Career Pivot By Owning The New You with Donald Miller


Tweetable Moments

You are being generous when you are pitching yourself.” — @susiemoore [0:04:04] 

You are being #generous when you are #pitching yourself. — @susiemoore #personalbrand #influentialpersonalbrand #podcast #mindset Click To Tweet


A pitch essentially is you, in an in email, in no more than three paragraphs, saying why you are a perfect fit for this editor at this time.” — @susiemoore [0:08:14] 

A #pitch essentially is you, in an in #email, in no more than three paragraphs, saying why you are a #perfect fit for this #editor at this time. — @susiemoore #personalbrand #influentialpersonalbrand #podcast #mindset… Click To Tweet


Once you put yourself out there and you become confidently more visible, its like you almost say, Universe, I am here. Come and get me.’” — @susiemoore [0:19:51] 

Once you put yourself out there and you become confidently more visible, it’s like you almost say, ‘Universe, I am here. Come and get me.' — @susiemoore #personalbrand #influentialpersonalbrand #podcast #mindset… Click To Tweet



To learn more about how to build and monetize your personal brand, click here for our free video course


About Susie Moore

Susie Moore is a former Silicon Valley Sales Director turned Life Coach and Advice Columnist. Her work been featured on the Today show, Oprah, Business Insider, The Huffington Post, Forbes, Time Inc, Marie Claire and she’s the resident Life Coach Columnist for Greatist. Susie’s work and insights have been shared by celebrities and thought leaders including Arianna Huffington, Paulo Coelho, Kris Jenner and Sara Blakely. Her first book What if It Does Work Out? was named by Entrepreneur as one of the 8 Business Books Entrepreneurs Must Read to Dominate Their Industry.



Links Mentioned:

Susie Moore — 

Susie Moore on LinkedIn — 

Susie Moore on Instagram — 

Susie Moore on Twitter — 

Michael Hyatt — 

The Today Show — 

The Oprah Winfrey Show — 

Conde Nast — 

Hearst — 

NBC — 

Get Rockstar PR — 

Take The Stairs




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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.


Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit for more.



Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.



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