This episode serves as a recap and debrief of our most recent interview with Luvvie Ajayi. One of the biggest takeaways from our time with Luvvie was her boldness and the fact that she is not scared of being herself. She shouldnt be taken as mean or nasty though because the actual source of her gestures as a writer and social commentator is an unflinching devotion to being real. Her genuineness, persistence, and resolve to follow her internal voice are some of the things that her success can be attributed to. During this episode we deconstruct her process, talking about the value of consistency, how fear and confidence relate to authenticity, the use of an avatar strategy for refining your message, and a whole lot more.     


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Key Points From This Episode:


  • A way of breaking through the noise: dont be afraid to stay authentic. 


  • How people already have a unique message but just need the confidence to listen to it. 


  • Using fear of judgment as a benchmark for measuring the authenticity of your truth. 


  • The value of consistency: Luvvies career was 15 years in the making. 


  • Understanding Luvvies boldness as rooted in her valuing of truth rather than being right. 


  • The necessity for having an opinion as a TV personality in order to create drama. 


  • Clarifying your message by imagining your audience as one person. 


  • Using the avatar strategy to streamline SEO work once you have a large audience. 


and so much more!


See Also: Following Your Life’s Calling in the Face of Persistent Fear with Luvvie Ajayi


Tweetable Moments


Luvvie is a great real-life story of somebody that was 15 years to an overnight success.” —  @roryvaden [0:05:09] 

“Luvvie is a great #reallife story of somebody that was 15 years to an overnight success.” — @roryvaden @iLuvvit #influentialpersonalbrandpodcast #persisitant #consistency #personalbrand Click To Tweet


Im not writing to people, I am writing to a person.’” — @aj_vaden  [0:09:08] 

“I’m not #writing to ‘people’, I am writing to a ‘person.’” — @aj_vaden @iLuvvit #influentialpersonalbrandpodcast #persisitant #personalbrand #consistency Click To Tweet


Be bold. Be passionate. Be unapologetic.” — @roryvaden [0:13:04] 

“Be #bold. Be #passionate. Be #unapologetic.” — @roryvaden @iLuvvit #influentialpersonalbrandpodcast #persisitant #personalbrand #consistency Click To Tweet


To learn more about how to build and monetize your personal brand, click here for our free video course


About Luvvie Ajayi


Luvvie Ajayi is an award-winning author, speaker and digital strategist who thrives at the intersection of comedy, technology and activism. Her debut book, I’M JUDGING YOU: The Do-Better Manual, was released to critical acclaim and became an instant New York Times best-seller. It’s a collection of essays that critiques our fame-obsessed, social media-centric lives while encouraging us to do better. Luvvie has been blogging for 15 years and also recently launched Rants and Randomness, a podcast where she covers her most pressing rants, raves and faves from this crazy thing called life. She also released a Ted Talk a couple of years ago that now has millions of views. 


Links Mentioned:


Luvvie Ajayi — 

Luvvie Ajayi on Instagram — 

Im Judging You on Amazon — 

Take the Stairs on Amazon — 




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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.


Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit for more.



Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.



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