Welcome back to another one of our famous three and three recap shows! This time we are digging into our most recent interview with two-time iTunes top 50 podcast host, Jordan Harbinger. We are doing it a little differently today because both Rory and AJ’s points draw from distinct aspects of the same three themes. The first key takeaway is around Jordan’s fiduciary attitude to his audience, highlighting his pointed character, legal background, and reminder that a host should focus on interview quality rather than rubbing shoulders with guests. There is no beating around the bush that this means asking tough questions.
Next, we talk about the intense amount of preparation that goes into Jordan’s interviews and how it has grown to become his competitive edge. Finally, we cover the two ways a podcast can be monetized and remind our listeners not to worry if they aren’t receiving a million downloads, so join us today for the essence of our time with Jordan!
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Key Points From This Episode:
- An overarching theme in Jordan’s success: his self-concept as his audience’s fiduciary.
- The role of Jordan’s legal background in his pointed approach to his guests.
- How the true point of an interview is to serve the audience and not to bond with a guest.
- Jordan’s second differentiator: the level of preparation he puts into interviews.
- The connection between extra preparation and a highly unique interview.
- Why Jordan decided to prepare extensively: he had no competitive edge before.
- How Jordan is able to prepare so extensively: he makes his money from ads and affiliates.
- The importance of mass appeal if selling ads and affiliates is your primary model.
- Another way to monetize your podcast: appeal to a niche group and sell your product.
- A reminder to focus on what value you are bringing rather than how many downloads you get.
and so much more!
“You put the audience first, not the guest. That means you do whatever it takes to provide value to the audience, even if it means you’re asking tough questions.” — @roryvaden [0:03:22]“You put the #audience first, not the guest. That means you do #whateverittakes to provide #value to the audience, even if it means you’re asking #toughquestions.” — @roryvaden @JordanHarbinger #influentialpersonalbrandpodcast… Click To Tweet
“Jordan spends ten to 15 to 20 to 30 hours of research per guest. Yeah that’s crazy, but that’s his competitive advantage, so what’s yours?” — @aj_vaden [0:09:26]“@JordanHarbinger spends ten to 15 to 20 to 30 hours of #research per guest. Yeah that’s #crazy, but that’s his #competitiveadvantage, so what’s yours?” — @aj_vaden #influentialpersonalbrandpodcast #personalbrand #podcast Click To Tweet
“You’ve got two ways of making sure your podcast makes money. Selling ads and affiliates, which is that mass, broad, general appeal podcast which Rory just talked about, and then you’ve got this very specific, narrowed, niche audience appeal.” — @aj_vaden [0:09:26]“You’ve got two ways of making sure your #podcast makes #money. Selling #ads and #affiliates, which is that mass, broad, general appeal podcast which @roryvaden talked about, and then you’ve got this very specific, narrowed, niche… Click To Tweet
To learn more about how to build and monetize your personal brand, click here for our free video course
About Jordan Harbinger
Jordan is a Wall Street lawyer turned interview talk-show host, and a communications and social dynamics expert. He has hosted a Top 50 iTunes podcast for over 12 years and receives over five million downloads per month, making The Jordan Harbinger Show one of the most popular podcasts in the world. On the show, Jordan deconstructs the playbooks of the most successful people on earth and shares their strategies, perspectives, and practical insights with the rest of us.
Jordan Harbinger — https://www.jordanharbinger.com/
The Jordan Harbinger Show — https://www.jordanharbinger.com/podcast/
Free Brand Building Call — https://brandbuildersgroup.com/podcall/
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And until next time, remember that building a business isn’t nearly as valuable as building a reputation.
Connect With Rory
Rory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.
Connect with AJ
AJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.