Our special guest on today’s show is Michael Hyatt. He should be a household name to anybody even remotely connected to the personal brand space. Michael is the New York Times, Wall Street Journal, and USA Today bestselling author of titles like Platform, Living Forward, Your Best Year Ever, and Free to Focus. Over and above writing several bestsellers, Michael scaled the 250 million dollar publishing company Thomas Nelson before developing a range of premium courses and products through his own self-named Inc. 5000 establishment. Michael has done it all. From events to speaking, consulting, coaching, memberships, video courses, affiliate launches and online summits like our show today.

 

Michael generously gives of his time on this episode to speak about the secret to writing a bestselling book, getting into the equal importance of producing content and building an audience, when to publish independently versus traditionally, and how much credit writing a book can earn you in this day and age. He shares much more with us though, weighing in on when to kill ideas, the benefits of having a good team, and his brilliant digital marketing strategies. He also shares tips for hosting live and web seminars, and how to use the ‘what’s the best use of me’ rule. Michael has gotten to where he is today not by trying to be famous, but by constantly asking how he can truly help his clients. Make sure you don’t miss this episode, so that you can hear the finer details.

 

To learn more about how to build and monetize your personal brand, click here to request a free strategy call

 

 

How to publish a book

 

Key Points From This Episode:

  • Michael’s secret for writing a bestselling book: have something important and helpful to say.

 

  • The equal importance of a book’s content and its author’s platform in its success.

 

  • To Michael, publishing a book is the main way to attain credibility in your space.

 

  • When to self-publish vs use a traditional publisher when it comes to workload and platform.

 

  • How Michael kept tapping new markets by experimenting with different business models.

 

  • Michael learned about the customer journey which led him to kill some of his brands.

 

  • The value of having a team around you as a CEO in keeping your decisions sound.

 

  • Social media’s influence and smartly transitioning from organic to paid audiences.

 

  • How Michael uses paid advertising for free opt-ins that then pivot to offering a paid product.

 

 

Business Strategies

 

 

  • Strategies for using resources in free calls to convince people to buy a product after.

 

  • Tips for web seminars: live ones are better and pre-recorded ones shouldn’t try to seem live.

 

  • How recorded webinars can be inserted into future live ones if you mess up during them.

 

  • When to know one is mailing customers too much.

 

  • How to make group emails more welcomed through making them content-heavy.

 

  • Using the ‘what is the best use of me’ rule in knowing what tasks to delegate.

 

  • Michael’s reading habits, the truth about books, and why podcasts are better than books.

 

  • Advice for struggling entrepreneurs: focus on how you can help your clients.

 

See Also: How To Produce A Winning Infomercial with Kevin Harrington

 

Tweetable Moments

“I think the most important thing for writing a bestselling book or creating a platform or a brand that has significance in the world is having something important and helpful to say.” —  @MichaelHyatt

“I think the most important thing for writing a bestselling book or creating a platform or a brand that has significance in the world is having something important and helpful to say.” — @MichaelHyatt #personalbranding… Click To Tweet

 

“Content is king but platform is queen.” — @MichaelHyatt

“Content is king but platform is queen.” — @MichaelHyatt #content #platform #personalbranding #influentialpersonalbrandpodcast #brandbuildersgroup Click To Tweet

 

“There’s no better way to credential yourself or to get authority in a space than to write a book.” — @MichaelHyatt  

“There’s no better way to credential yourself or to get authority in a space than to write a book.” — @MichaelHyatt #personalbranding #influentialpersonalbrandpodcast #author #brandbuildersgroup Click To Tweet

 

“Last year we spent about 1.2 million on Facebook ads and believe me, we watched the return on that investment.” — @MichaelHyatt

“Last year we spent about 1.2 million on Facebook ads and believe me, we watched the return on that investment.” — @MichaelHyatt #personalbranding #socialmedia #ads #invest #brandbuildersgroup Click To Tweet

 

“You’ve got to make more deposits than withdrawals, otherwise you overdraw the account.” — @MichaelHyatt

“You’ve got to make more deposits than withdrawals, otherwise you overdraw the account.” — @MichaelHyatt #personalbranding #brandbuildergroup #influentialpersonalbrandpodcast Click To Tweet

 

“I generally get content out of a podcast that really rocks my world much faster than I can from most books.” — @MichaelHyatt  

“I generally get content out of a podcast that really rocks my world much faster than I can from most books.” — @MichaelHyatt #personalbranding #influentialpersonalbrandpodcast #content Click To Tweet

 

“The thing that I try to practice when I get discouraged is, ‘Forget about the platform, forget about trying to write a bestseller, forget about trying to be famous. How can I help my clients?’” — @MichaelHyatt

“The thing that I try to practice when I get discouraged is, ‘Forget about the platform, forget about trying to write a bestseller, forget about trying to be famous. How can I help my clients?’” — @MichaelHyatt #personalbranding… Click To Tweet

 

To learn more about how to build and monetize your personal brand, click here for our free video course

 

About Michael Hyatt

Michael Hyatt is the former CEO of Thomas Nelson Publishers and the author of several New York Times, Wall Street Journal, and USA Today bestselling books, including Platform, Living Forward, Your Best Year Ever, and Free to Focus His company has been featured in the Inc. 5000 list of the fastest-growing companies in America for two years in a row. Michael has one of the largest online followings of any personal brand in the world. He is also He has been married for over 40 years, has five daughters, and nine grandchildren.

 

Michael Hyatt on LinkedIn

 

Links Mentioned in Today’s Episode:

Michael Hyatt and Company

Platform on Amazon

Living Forward on Amazon

Your Best Year Ever on Amazon

Free to Focus on Amazon

Thomas Nelson

Zig Ziglar

Vision Driven Leader

he Full Focus Planner

Leaderbooks

Leaderbox

Jeff Walker

Lead to Win Podcast

 

 

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Connect With Rory

Rory Vaden | The Brand Builders Group | Branding ServicesRory Vaden is the New York Times bestselling author of Take the Stairs. His insights have been featured in the Wall St. Journal, Forbes, CNN, Entrepreneur, Inc, and several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 2 million times. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand podcast. Visit RoryVaden.com for more.

 

 

Connect with AJ

Aj Vaden Keynote Speaker for The Brand Builders GroupAJ is a million-dollar consultant and international speaker. Over the last decade, she has built and managed multiple 7 figure businesses and is currently the CEO of Brand Builders Group where she uses her expertise and unique talents to both streamline back end operations as well as creatively engineer the company’s front-facing personal brands.

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