Hey, welcome to the influential personal brand podcast. Recap edition, breaking down Sean Cannell. Sorry, Cannell. I keep saying it wrong kennel like YouTube channel. Oh, that is why I’m struggling with that because we have canals. I was like, why do I struggle with this? But anyways, it’s Sean Cannell like YouTube channel, which is the way to remember it,uwhich is smart and,ureally, really good. I mean, I just, I have really grown. I, I follow Sean closely now and he’s like the go-to guy on YouTube these days.
Rory was like, if you want to know YouTube, you have to listen to this
Because it’s, we’ve said in several of our recaps that like YouTube is
Literally every single guest has something unique in huh, to say about YouTube. And this was no different. I love it. And I love too that YouTube is making such a comeback in terms of conversations that people are happening. Cause I feel like for a long time it kind of fell off the wagon and it was all about Instagram and a tech talk and Facebook and you know, all the things. And can, I didn’t hear about personal brands on YouTube for a while, but some of the biggest personal brands we know have huge, massive followings and huge monetization plans using YouTube.
Yeah. And I think that’s part of the, part of the, part of the thing about YouTube is it’s, it’s not as like flashy and instant. And so that’s why it was like super exciting. And then it kind of went away and now people are realizing it’s got massive, long-term staying power. Like this is the place to be. And I think the first big takeaway was that Sean said, look you a skill you have to learn as you have to become a master at holding attention. And Gary V talks about this all the time that what he’s really doing is he’s day-trading attention. It’s, it’s, it’s not so much about the platform or about the content or anything. It’s about understanding your audience and how do you tap? How do these hand gestures, how do you captivate them? How do you hold them? How do you pull them in? And like, and, and, and, and, and have them, this is something that you gotta do. If you’re going to build, if you’re going to build a brand, you got to build your,
Yeah. I love that. And I think just even asking yourself, what am I doing to hold people’s attention? And this is something that we tell people all the time in our curriculums world-class presentation craft is watch yourself. I actually go back and watch yourself. Are you engaging? Are you inviting? Do you even want to watch yourself? Right. I think those are really good things that we forget to do. And you know, something we talk about, even with us, it’s when was the last time that we went back and listened to one of our own podcast recaps or podcast interviews, listening to our cadence and our speech and our hands gastros and all the things. But I think is really important. If you’re really trying to do this and really trying to build up this platform is are you watching yourself and becoming in tune with what is engaging and what holds people attention?
Because so much of it is people can’t sit and watch I talking head for an hour. It’s really hard. Just like you wouldn’t want to watch a PowerPoint with a voiceover for six hours. At some point, you’re going to be like, Oh my gosh, that’s too much for my eyes to take in. So what are you doing to vary it up and to capture and grab someone’s attention and then hold it. So, step one, I would just encourage you if you’ve got any sort of visual format or an audio format for that matter, go back and watch yourself and pay attention to those things. And when we actually talk about watching yourself four different ways,
This is from ed Tate. So this was, we learned this from ed Tate, 1999 world champion of public speaking. Okay. Go ahead and share the four ways to watch,
Just watch it normally. Right. I mean, I think I’m gonna get out of this watch it on fast forward. You know, that’s still a thing that from the BCR days but one of the reasons is that you’ll catch your little what do you call them? Your nervous ticks idiosyncrasies. It’s like do you have like a, you know, do you do this all the time? Like we had this friend one time that did this all the time and when you watched it on video, it looks like she was just filling herself up all the time. Do you remember this?
I do never noticed
It until it was on fast forward. Right. And then watch it on mute and then watch it not looking at it. So you’re just listening to it. Those are the four different ways, but I’m telling you you’re, it will be amazing to you to see what are all of the weird things that you catch just by watching yourself or listening to yourself, a stutter or Maybe you say, ah a lot
Of the little things
Like as mine, for sure. But I just think that’s really amazing to pay attention to because your job is to keep people engaged. So can you even keep yourself engaged? Step one?
Yeah. And part of that is just reducing, reduce, reduce, reduce, which was a big theme of what Sean talked about. I think of where Mark Twain said that brevity is the essence of wisdom. One of my coaches and mentors, David Brooks said he was the 1990 world champion of public speaking. He said, tell the audience every single word they need to know and not a word more. And that’s such great advice here. And that’s a part I think of holding attention, which was to me a great reminder of just edit, edit, edit, reduce, reduce, reduce. And then the last big takeaway for me was interesting because Sean is so technical and the stuff he teaches, he had this thing that he said like towards the end, that was like, whoa…
Oh, this is really, this is really profound. Yeah.
Yeah. So it was, and it was like, it was more than emotional. It was almost spiritual. What he said. He said, use your season of obscurity to prepare you for your season of popularity. Use your season of obscurity to prepare you for your season of popularity. That it’s like, look, you’re building the skills, the character, the talent, the systems, the processes in this, in this season that not that many people know about you because you’re being prepared for the person that the world one day need you to be, that you’re being, you’re being shaped and molded and created to be this extraordinary thing. And you’re just, that’s what’s happening. Like you’re, you’re it’s happening right now. Even though you think, Oh no, one’s watching my videos. No, one’s engaging. It’s now you’re, you’re actually being shaped. You’re being built. Yeah.
I love that. And I, you know, when I, when I read that Roy had highlighted this little sentence that made me think about one of my favorite pastors right now is this guy and I, Michael Todd. So total shout out to transformation church and Michael Todd relationship goals is the book. So shout out to that too, but I think it’s very similar to something he talks a lot about, which is the seasons of your life from being single, to being married. And there’s the season of being single that nobody wants to be in, but that is the season that you are being prepared for the life partner that you will one day have. And this, the season of just figuring out who you are and what you want and your connectedness to in our case, God. But then it’s like, people want to rush past that.
They don’t want to be single. They don’t want to admit that they’re single. They always are dating. And it’s like, if you’re always with someone else, then you never have time to find out who you are. And I think that’s very similar to a little bit of what Sean was saying is the season of obscurity is your season of just you at your time alone, it’s your time to set a solid foundation so that if you do get hit with tons of popularity, you’re, you’re grounded and founded in who you are and what you believe in. And it’s just a setting, a very solid foundation or tremendous growth. So very similar to that. And also just love to find any way to talk about Michael.
That’s a good word, Vaden preach it. That’s a good, that is good. That is strong. That is strong. And that’s why we’re here. We hope to keep inspiring you and keep informing you with our guests and our recap. So thanks for being here, come back next time. And we will see then on the influential personal brand.