Ep 473: How to Know When You Are Ready to Launch | Melanie Ann Layer Episode Recap
AJV (00:02):
So the question of today is this. How do you know when you’re ready to launch? And here’s the answer, you know you’re ready to launch when you know that your product or service has the ability to help someone else, the end. You see, so often in life and in business, we complicate things because we think they should be more complicated. We think it should mean more and be more complex and have more steps. And the truth is
AJV (00:54):
And at some point it makes sense, but you don’t need it to launch. You don’t need funnels or webinars or a podcast or a big email list. You can have those things and at some point I encourage you that you should, but you don’t need it to launch you. See, you also, you don’t need lots of social media followers or fancy graphics or brand guidelines or fonts and email marketing. You can have those things and one day you should, but you do not have to have them to launch. The only thing that you need to launch is a product or a service that has the ability to help someone else. The end
AJV (01:49):
It is your obligation. It’s your responsibility to launch because you know that someone is out there who needs what you have, they need you and the way that only you can do it and the way that only you can serve them because you’re you and all those other things come with a price and with time and energy and resources and there’s a time and a place for everything. All I’m saying is that those aren’t requirements to launch. They are supplemental, they are ancillary. And at some point they do feel like in order to scale to grow, they become more necessary. They’re just not necessary or essential to launch. The only thing that you need to launch is knowing and believing that your product has the ability to get someone else results in whatever it is that you do. Now, that believing part is really critical.
AJV (02:42):
‘Cause That means you believe it. You believe it enough to talk about it. You believe it enough to tell people about it. You believe it enough to have sales calls and ask for their business. You believe it enough to go speak on stages. And those are stages of one 100 or 1000. It’s to go to the networking meetings. It’s to show up and go, I know this can help you. And that comes with that inner conviction that you know, you can get someone else results ’cause you’ve done it before. You’ve done it for yourself, you’ve done it for someone else, and you know how to help somebody else experience those level those levels of results. That is what is required to launch. If you know that you can help people, then you are ready right now today. Even if you don’t have a way to collect money, even if you don’t have a way to process it, even if you don’t have a fancy course or PDFs, if you know you can help someone, then you are ready right now.
AJV (03:42):
Now that’s not to disvalue or undervalue. The importance of all those other things, systems and processes and technology and having ways to collect money are important. So don’t hear what I’m not saying. What I am saying is that you’re ready today. You don’t need to be perfect. It never will be perfect. And you don’t need fancy websites and lots of followers. All you need is knowing that you have the ability to help someone else. And when you know that you are ready. And you see, here’s the thing. I actually heard this quote and on a conversation I had on the influential personal brand podcast just a couple of weeks ago with Melanie Laer. And I loved what she said and she said, and I don’t know if she came up with this or she heard it somewhere else, but man, it has stuck with me.
AJV (04:27):
And she said, here’s the thing, is you’re gonna wonder how to do it until you wonder how you did it. And that is the beauty of moving forward in conviction and in belief of just knowing like, I don’t have to have all of that stuff. No, you can, but it’s not necessary in order to launch. And sometimes you’re gonna wonder like, how is this ever gonna work? How am I going to do this? Until one day you wake up and you’re like, how did this ever work? How did this happen? Like, how am I here? Like how is it that I am looking at the answered prayers and the hopes and dreams and the goals that were of my past and I’m living them today? ’cause You will ask the question, I wonder how it’s gonna happen. I wonder how I’m gonna figure this out.
AJV (05:09):
I wonder how I’m gonna do it until one day it just changes to I wonder how I did it. I wonder how this all happened. And it’s because you move forward in faith, you move forward in action. You don’t procrastinate, you don’t wait because you know that you are ready. When you know you have the ability to help someone else and you’re not afraid to talk about it, you’re not embarrassed to talk about it. Now, I’m not saying to be prideful and ego ridden and talk about everywhere you go that and be self-promotional. That’s not what I’m saying. What I’m saying is though you have a deep unwavering conviction that what you do helps other people and you have proof. And when you feel that you are ready, let’s go. That’s how you know you’re ready. So when
AJV (05:56):
Are you ready to launch? You know you’re ready to launch when you know that your products and service can help other people. So are you ready?