Ep 437: How To Get Better Outputs Using ChatGPT | Kyle Stout Episode Recap

AJV (00:02):
Do you want to be better at using AI to write copy? Well, I do. And if you happen to be in the category of me and millions of other people, all around the world, this would be a worthwhile quick 10 minute conversation to listen to. So, and by conversation, I do mean monologue because it’s just me talking to the camera. But with that said it’s still worthwhile content that we’re gonna be talking about, about how to get better outputs using chat G p T. So if you have used chat g p t to try to help you with content ideation content creation, emails, landing pages, websites, bios, blogs, show recaps captions, Phil could go on and on. I bet you have experienced some of the following. One would be it doesn’t sound like you at all. Two, it uses a verbiage and vernacular that you would never use.
AJV (01:09):
It also sounds a little stiff or perhaps a little static or generic, or it feels like you could have read that anywhere else on the planet. It doesn’t cater to your avatar. And probably just generally speaking, it doesn’t sound like you it doesn’t sound like you. Well, we’re gonna talk about a few tips that you can start using right now to give chat g p t better prompts in order to get you better output. So here, here we go. You ready? I’m ready. Let’s do this. Number one, start by training chat, G p t. You can train chat, g p t and that means you have to teach chat, G p t how to write for you. It has to get to know you, your company, your products, and your avatar. So start with having it create your ideal avatar.
AJV (02:02):
So actually start by saying like, please create my ideal customer avatar based on blankety blank, blank, blank. Based on, you know, and this is just an example of mine. Hey, please create me a, an ideal customer avatar that is a female age, 35 to 45, who is successful in her career, lives in the United States, makes over six figures who is super ambitious and driven, but struggles with feeling not worthy, not enough, feeling invisible. You know, you kind of just go through the process, right? So first of all, you have to know who your avatar is. It cannot make it for you. But what you wanna do is you want to have it create your ideal profile by you telling it all of the demographics and psychographics, right? Where do they live? How old are they? What’s their industry? What’s their,
AJV (02:59):
Their socioeconomic status? And then the psychographics. How do they feel? What are their goals? What are they looking for? What are their fears? All the things. But by feeding it into that and having it create your profile, it will remember that as you start giving it new prompts, or you can just copy and paste those, that prompt or that output that it gives you and copy and paste and saying, Hey, please create me a landing page for X product that caters to, and then you can copy and paste and insert your ideal profile. But the thing is, is like, the more that you teach it, the more that it remembers. So the more that you do in there, it’s gonna remember that time after time again. So step one is train it on your ideal avatar. Step two is train it on your products, right?
AJV (03:46):
So the next thing you’d be is, please write me a product service or program description that is fill in the gaps. If I’m just using a brand builders group, it would say, I would say, Hey, please write. I wouldn’t say, Hey, but I would say, please write me a service description for a one-on-one personal brand coaching program that includes unlimited events to two day live experiences in Nashville, Tennessee. That includes 14 course curriculum access that in, you know, I would keep going on and on, and then it’s gonna write that. So I’m going to feed it my current descriptions. Now, if you don’t have a current, you know, product or service description, it can help you. But it’s gotta know your avatar and it’s gotta know who you are, what it’s for. It’s gotta know your company all the things that it’s gonna do.
AJV (04:39):
And so this is better suited for once you have your clear right service offering, your product offering, then have it go in there and have it build that this is a part of training it. It’s not that you’re u using chat g p T to create everything. You don’t have some of that work you gotta do yourself, right? That’s your job. And that’s why companies like Brand Builders Group exist, is we help with that part of the strategy, but it’s to help feed it into chat G P t to train it. So it’s now it’s learning who your avatar is, what your product is all about, or your service is all about. Then you wanna also teach it about your company, right? So for me it would be, you know, help create a company profile for brand builders Group who blank, right? So I’m going to help help it learn about brand builders group. So in my case, I would say like brand build create a pro a company profile for brand builders group who specializes in servicing the bur the personal brand strategy arena, who we cater to, coaches, consultants, speakers, authors, entrepreneurs, small businesses, small business owners, buy dah, dah, right? So I’m gonna feed all of the things that we already have established
AJV (05:57):
About our avatar, about our offering, about our company is an effort to train, chat, G p T. So that’s step one. That was a long step one, but that’s step one. Step two is keep everything in one chat thread so you can build off of each new prompt. That’s a quick and easy one. Number two, use prior prompts in your new prompts to get more specific. So you can just copy and paste, use the little clipboard icon right there in chat, g p t, copy and paste the avatar. And you say, Hey, write me a email that caters to this avatar for this service offering, right? And you could just copy and paste the whole thing in there. It’s long, right? So some of those prompts are gonna be long, but the more that you do that upfront, the less you have to do it later on.
AJV (06:45):
Okay? That would be the the third thing. Fourth thing, be specific with what you want, right? So if you’re going, Hey, write me a landing page an active voice use X copywriting formula. So for us, it’s like, Hey, please write me a landing page, an active voice using the 15 Ps of copywriting from brand builders group who caters to blank avatar. That is not a discount oriented service offering that blank, blank, blank, right? And so I’m talking about be specific. So I would include things like please use humor, be concise. This is for a first time buyer. On and on, right? I’m gonna give you some of those examples in a second, but be specific, right? The more you do this upfront, the less you have to do it later on, or it changes, right? Use things like, are you looking for active voice, which is what most of us are probably wanting, or is it passive voice?
AJV (07:51):
Is this for a first time buyer? Is it for a repeat customer? Is it a, a re-engagement campaign of some sort for people who showed interest but never purchased or they did purchase, but it was X amount of years ago. Is this a discount, seasonal discount type of thing? Do you include a discount or not? Is this seasonal or not? Right? Is this something that you do every summer or every winter, every Christmas, every back to school, whatever. Do you want it to include humor? Do you want it to be serious? Do you want it to be verbose? Do you want it to be concise? Do you want it to be in the voice of a certain person, right? So it, you can say, write it in the brand voice of AJ Vaden from Brand Builders Group, or write it in the voice of c e o of Brand Builders Group. You can be that specific. In that case, you would also need to train it on you as a personal brand. You can say things like, oh yeah, I mentioned this. Like, is there a certain copywriting
AJV (08:55):
Formula that you want it to use? Use things that say, I like it. Please use an email. Like, and you could use examples of other people or other companies. You can give it feedback, right? Rewrite this with more humor or less humor, or make it longer. Make it shorter. Make it more nuanced with different things based on who they are in your list. It’s like these are long-term clients that I’m catering to for this. You can do it for the sales pipeline, you can do it for nurture. All of those things. You have to be concise that this is a, the first email of a five email series, or this is the second email of five emails. All of those things are the things that we need to think about that most of us aren’t thinking about when it comes to using chat G p t.
AJV (09:50):
So there’s a lot in here, but here’s what I would say as your takeaway from this is number one, train chat, G p t. Help it get to know you, your business, your product, your avatar. Number two, get specific. No upfront, is this a funny email? Is this a short email? Is it serious? Is that with an offer or not an offer? Is it for a first time buyer or an existing customer? Is it for a past customer? That does no, has no longer has any engagements with you? All of those things are what you wanna think through, detailed out first, because those are a part of the prompt that you need to get or give to get the output that’s actually going to be usable. And just note too, it’s like, it’s not gonna write it perfectly, but it will take you from a copywriter to a copy editor, which most of us can edit in our voice. But we struggle with writing it from top to bottom. That’s where chat g p t can help you, save you thousands of dollars, save you tens if not hundreds of hours and help you get something that you can use right away. So how do you get better outputs with chat G P T? You learn how to tell it what you want upfront, and that’s what we did right now. So go test it out. Go use it and tell me what you think.