Ep 587: Who First Strategy | Vincent Phamvan Recap
[00:00:00] AJ: It’s what, not who, in a world [00:00:05] where marketing strategists and marketing agencies [00:00:10] are talking about where to spend on time online and where do you put your paid [00:00:15] traffic behind, and what ads should you be doing? And, you know, how quickly you should be [00:00:20] cutting your camera and how many minutes it should be and what are the initial statements.[00:00:25]
[00:00:25] That you should stay and how many CTA should you have in a world [00:00:30] full of that? That’s a lot of the, what What I am encouraging you to [00:00:35] do as you build your personal brand is to have a who first [00:00:40] strategy, not a where first strategy and not a what First strategy. See a [00:00:45] what? First strategy is what should I be doing?
[00:00:49] What should [00:00:50] I be posting? What, you know, different [00:00:55] medium. Should I be on? What platform should I be on? It’s a what focused [00:01:00] strategy. And then there’s the where, right? There’s, Hey, where should I spend my [00:01:05] time online? Where should I invest my time, money, and re resources? [00:01:10] Right? Where should I go to find, you know, x, y, and z [00:01:15] content or audiences or offers?
[00:01:16] Where should I go to learn? There’s a lot of what. [00:01:20] And there’s a lot of wear. In the world of marketing, digital marketing today, [00:01:25] and as you build your personal brand, what I’m encouraging you to do is to not ignore those things. [00:01:30] They just come second or third to the most [00:01:35] important strategy, which is who.
[00:01:38] So let’s talk about the who for a second. [00:01:40] What is a who first strategy? A who First strategy. [00:01:45] Is, who are you trying to reach? Who is the person [00:01:50] that you feel called to serve in this world with your message? Because that’s what you’re doing this [00:01:55] for after all, right? You’re not doing all of this content creation.
[00:01:58] You’re not sitting in a [00:02:00] chair behind a camera on a day like today, as I am right now, just so I can [00:02:05] work the algorithm. I’m not doing it just to get likes and comments. I’m not doing it [00:02:10] just for conversion purposes. I’m doing it because I believe. That there are [00:02:15] messages that need to be shared because there are messages that need to be heard [00:02:20] and they can only be shared by certain individuals and they can only be heard by certain individuals [00:02:25] to help them change their life.
[00:02:27] I believe that people [00:02:30] not platforms have the ability to change lives. And [00:02:35] sometimes it’s a, a, a simple act of kindness. Sometimes it’s a [00:02:40] quote that you just needed to hear in that right moment. Sometimes it’s you showing up and being [00:02:45] vulnerable and sharing the hard parts of your story so that other people know that they’re not alone, [00:02:50] that there are other people like them who have felt that way, been through what they’ve been through, and that there [00:02:55] is light at the end of the tunnel.
[00:02:57] Right. There is joy on the other side [00:03:00] that that. Is a who first strategy that is going, Hey, I [00:03:05] have this calling on my heart for a reason. And we believe that that reason is [00:03:10] because there is someone else out there who needs you. That [00:03:15] is the who that I’m talking about. And if you get the who right in a who for [00:03:20] strategy, the what and the where, become increasingly more clear.[00:03:25]
[00:03:25] Because here’s what I’m telling you, if you know. Exactly [00:03:30] who you’re trying to reach. Then you know what they need to hear. [00:03:35] You know, what questions they need answered, you know, what titles would [00:03:40] attract them, you know, what ads they would click on, right? So all those other [00:03:45] things, I’m not saying they’re not important, and the digital ecosystem that we live in today, I, I think they’re [00:03:50] vital.
[00:03:50] I think they’re necessary. They’re just not first. It’s a who [00:03:55] strategy first to go. Who needs this message and [00:04:00] how do they need to hear it, and what platform do they need to hear it on? [00:04:05] And where do I need to be so they can hear it? What and where are [00:04:10] subservient to the who, but the more clear that you get on the who, such [00:04:15] as what gender are they?
[00:04:16] What age are they? What socioeconomic status are [00:04:20] they? What geography do they live in? What are their dreams? What are their fears? What [00:04:25] are their goals? What questions? Keep them up at night? What are their fears? Right? What? What are [00:04:30] their limiting beliefs? Right. What are they trying to achieve? What have they been through that [00:04:35] they’re too afraid to tell anyone?
[00:04:36] What are the dreams that feel so big and so impossible that they’re embarrassed to [00:04:40] admit them? What questions do they have that they never ask because they’re afraid they’ll look stupid, [00:04:45] right? That is your who. It’s not just how much money [00:04:50] do they make and what titles do they have. Demographics are important.
[00:04:52] They’re necessary, but the [00:04:55] psychographics of your who are equally as important. And I’ll tell you this, [00:05:00] a who first strategy should be where you spend the most time. Because if [00:05:05] you spend the most foundational time on building out this perfect avatar, this [00:05:10] ideal person, not persons, not people, but person, if [00:05:15] you build that out, if there’s one, there’s likely more than one.
[00:05:19] But the [00:05:20] more that you know the heart and the mind behind the person, the who that you’re going [00:05:25] after, everything else comes into focus, I. The other things are [00:05:30] unclear when your who is unclear. But the more [00:05:35] clarity you have on the who, the easier it is to answer all of the what [00:05:40] questions and the where questions.
[00:05:41] Because you know where they spend on time, time online, you know [00:05:45] what platforms they visit, you know how often they visit those platforms and how long they stay on their [00:05:50] platforms that you know, if they like to read versus watch, you know, if they like to watch versus [00:05:55] listen, you know, if they’re more into podcasts versus short form content.
[00:05:59] You know, all those [00:06:00] things when you spend the time necessary, I. To get intimately [00:06:05] acquainted with the who, and here’s the good news for you. Most [00:06:10] of us, we already know the who intimately because the who is the [00:06:15] person that we used to be. And it’s the reason why that you are most [00:06:20] powerfully positioned to serve the person you once were.
[00:06:23] Because you know what it’s like to be [00:06:25] you. You know what it’s like to have those questions, those fears, those dreams, [00:06:30] and. You know what it’s like on the other side, right? You didn’t get [00:06:35] to where you are today and you don’t have this calling on your life, and you don’t have this message in your heart for [00:06:40] yourself.
[00:06:40] You have it so that you can go back and share it with all the people that [00:06:45] need to hear it where they are today, where you were a year ago, or five years ago, or 10 years, or even 20 [00:06:50] years ago, or maybe even the person that you were yesterday. You [00:06:55] have that calling. Right that pull in your heart because there is someone else who is [00:07:00] calling to you.
[00:07:01] That is a hoofer strategy and it’s the part that we [00:07:05] often wanna skip over. We wanna answer the fill in the blanks and we wanna move on, [00:07:10] but everything else is dependent on a hoofer strategy. So if you spend the [00:07:15] right time figuring out who, who is my audience? Who is my avatar, who is my [00:07:20] person? The what comes into focus and the where becomes obvious, but the [00:07:25] who has to come first.
Ep 581: Choose Your Hard | Jamal Miller Recap
[00:00:00] [00:00:05] Welcome to the Influential Personal Brand [00:00:10] podcast. This is the place where we help mission-driven messengers, just like you [00:00:15] learn how to build and monetize your personal brand. My name is Rory Vaden [00:00:20] and I’m the co-founder of Brand Builders Group, a hall of Fame speaker, and New York Times [00:00:25] bestselling author.
[00:00:25] And this show is to help experts learn how to become more [00:00:30] wealthy and well-known. I know you’re gonna love it. Thanks for being here. Let’s get started. [00:00:35] We all have a hard. We all have hard things in our life, and some of [00:00:40] us get simple things, but the point is, is no matter what our choices are, we have the [00:00:45] ability to choose.
[00:00:46] That was one of the great gifts that God gave to human beings. [00:00:50] He gave us the power and authority to choose. Now, sometimes, [00:00:55] uh, our choices lead to hard things. Sometimes they lead to easier things [00:01:00] and good things, but often the hard choices now are what lead to the [00:01:05] simpler, easier, better things later. But the point being is [00:01:10] that all of our choices can be hard.
[00:01:12] And hard isn’t a bad thing. [00:01:15] Uh, think about it like this. You get to choose your hard, [00:01:20] but think about the feeling that you have after you choose the [00:01:25] hard thing. Great example. Over the weekend, I have two choices. [00:01:30] Do I want to lay on the couch and binge the [00:01:35] house of David, which is awesome, or do I want to [00:01:40] go on a intense nature hike with my kids?
[00:01:44] Right? [00:01:45] Either one of those are not necessarily bad things. It’s how am I going to [00:01:50] feel at the end of those things? And often when we choose the more [00:01:55] challenging or the harder road, the harder path, we feel a greater sense of [00:02:00] satisfaction at its end. Not saying that I don’t love a good ending to an [00:02:05] episode of the House of David, but I’ll also tell you that the natural endorphins.[00:02:10]
[00:02:10] And being in nature and enjoying time with my kids, although it was seemingly the [00:02:15] harder choice in the moment to get my hiking shoes on, put my jacket on, [00:02:20] rally my two young kids get out in nature and and hustle. Seemingly that’s [00:02:25] hard, but the feeling that I get after completing the hard is. So much better [00:02:30] than completing the easy, right?
[00:02:32] Anytime that I do something exceptionally hard, [00:02:35] physically, mentally, emotionally, the, the depth of the [00:02:40] satisfaction is always greater than when I made the seemingly [00:02:45] easier, simpler choice in the beginning. Now we all have a hard to choose, [00:02:50] right? It’s hard to lack money. It’s hard to have too [00:02:55] much money, right?
[00:02:55] It’s hard to be overweight. It’s hard to be too thin, right? It’s [00:03:00] hard to be single. It can be hard to be married. It’s hard having kids. It’s [00:03:05] hard not having kids if you don’t have them, right? It’s hard to stay fit. [00:03:10] It’s hard if you’re not fit right? No matter what we do, there is a hard and we get to [00:03:15] choose it.
[00:03:16] I’m just encouraging and challenging that the [00:03:20] satisfaction and the sense of accomplishment is greater when we choose to do the hard [00:03:25] things. Not for the sake of doing hard things, but typically the hard [00:03:30] things is where we see growth. I. It’s where we get to experience a [00:03:35] change in our bodies and our minds and our souls and our spirits, right?
[00:03:39] Having a hard [00:03:40] conversation lends itself to stronger relationships. Not having the hard [00:03:45] conversation deteriorates existing relationships. It might [00:03:50] feel easier to just avoid it and to bury it deep down, but. That harbors [00:03:55] resentment and bitterness and it creates a divide in relationships. Yeah. It’s [00:04:00] harder to have hard conversations that are emotional and you’re gonna have hurt feelings, and they’re [00:04:05] gonna have hurt feelings, but by having hard conversations, you can restore what’s [00:04:10] broken.
[00:04:10] That is harder, but it is more satisfying to do it. I feel [00:04:15] the same way after. Choosing to eat healthy, which is hard. [00:04:20] In a world where everything is fast and convenient and packaged, it is hard [00:04:25] to go, no, I’m going to make fresh food and take the time. Not only [00:04:30] is it hard, it’s expensive, right? But it takes more time.
[00:04:32] It’s harder to do it, but the way that I [00:04:35] feel after a healthy meal versus a grab and go right [00:04:40] fast food meal is. Astronomically different, not even in [00:04:45] comparison, right? It is choosing the hard to go, it’s gonna take more time, it’s [00:04:50] gonna be a little bit more expensive. Uh, this is a commitment I’m making that is hard.[00:04:55]
[00:04:55] Choosing to eat on the go in your car with no rest and a bunch of fast processed food [00:05:00] that’s also hard on your body, and that’ll catch up at some point. The point to [00:05:05] all of this is there’s always choices to make, and it’s hard either way. [00:05:10] Right? Uh, that, that is the challenge of the, this side of heaven, the world that we live in [00:05:15] today.
[00:05:15] Like things are hard, but they’re also good, right? Good comes from [00:05:20] doing the hard thing, like it’s hard to plant and harvest. There is [00:05:25] good crop, good fruit that comes from hard work. And that’s not just an [00:05:30] agricultural farming analogy, that’s a life analogy. There is good fruit that [00:05:35] comes from hard work.
[00:05:36] So as you’re heading into your day, I’m just [00:05:40] encouraging you to choose your hard ’cause. It can be hard either way. You get to choose. Are [00:05:45] you gonna choose the good hard? Are you gonna choose the hard? That just continues to be hard [00:05:50] over the course of time? Choose your hard. You get to [00:05:55] [00:06:00] choose.