Hey, hey everybody, and welcome to another episode of the influential Personal brand, AJ Vaden here. And today is super awesome and exciting because we’re gonna talk about podcasting on the podcast. One of the things I was just sharing with our awesome guest, Carly who I’ll introduce in just a second, is there are probably within our community the, probably one of the most consistent requests that we’ve been getting here lately is how do you know when you should do a podcast? Or, Hey, I’ve been thinking about doing a podcast. How do I get started? Or, Hey, I have a podcast and now it’s taking off, but it’s a lot of work for me to keep up with. Or, Hey, I have this podcast and it’s not taking off
We edit podcasts who we have used for the, since the beginning of this podcast, but this is our second podcast with We Edit podcast. We actually use them in our former podcast, but I don’t know, Carly might know more than me how many episodes you guys have produced for us thus far. But we are five, five years and some change in well over a hundred episodes. And so I just thought what a great way to both highlight what we’ve been able to do through the lens of podcasting. And it’s been such a gift for us. But also talk about it with the person who’s actually helping us behind the scenes bring this to life and make this a reality. So if you’re someone who is a podcaster who wants to be a podcaster or who just likes listening to podcasts, this is a great episode for you today.
So stick around if you want to learn about the world of podcasting and how to make it work for you. Now let me introduce you to Carly, who is the founder and c e o of We Edit podcast. We were just talking about this. She’s also a full-time mama which I personally relate to and I love that. But we edit Podcast is a full service podcast production agency. You guys have been around since 2015. I’m positively sure we’ve been using you since you started in business
Oh, thanks aj. It’s such a pleasure to be here and I’m excited for this conversation. ’cause You know, if I’m not doing something about podcasting, then what am I doing?
I’m gonna, I love, I love this conversation too because, you know, right before I hit record I had said, Hey, I’d really love for you to tell everyone, like, how’d you get into this? Why did you get into this? Because I mean, I know podcasts are wickedly important today in terms of just, I mean, I think it’s more than 51% of Americans say that they listen to a podcast almost on a daily basis. But when you started this in 2015, I don’t imagine that was the case. I know it’s grown exponentially since then. So why did you get into this?
My gosh. So I feel like we should backtrack in time for this one. It’s honestly such a, such a memory lane thing, but you know, I had been freshly graduated on university with my Bachelor’s of Commerce in my pocket. Here I go. I had actually moved across to South Africa to plan a wedding. And then after that all happened, we decided to do an impromptu travel through Southeast Asia for our honeymoon slash I don’t really know what we’re up to, just traveling around. And my husband had launched his podcast that year prior to that. And so he was spending so much time, obviously interviewing guests, going through the process and then sitting there editing his, his show. And I’m like, man, we could be doing something else about right about now. Like, is there so that he somebody that can help you with and his, and he’s like, you know, there’s probably some freelancers doing editing work and all this stuff that he, oh, some people that he know, but there, there’s not really like a company that you can just submit click and wait for the whole thing to happen. And I was like, Hey, here’s an idea. You know, why don’t we do something like that? Why don’t we just step into this world of helping people with their podcasts? And voila, there it was. We had a podcast was Born
You know what the, I love stories like that because it starts with your own need. Exactly. It’s like, if I can solve this, you know, need for myself solve this problem for myself, then surely I can solve it for someone else. And I love it when stories start like that because it was, it’s organic and it’s like, we got a problem, let’s fix it and then let’s help other people fix it too.
Exactly. That’s how it goes.
And now eight years in oh
My gosh, it’s grown to something I couldn’t even have imagined back then, right?
I mean, I mean, it’s pretty awesome and I, and I just know that you guys are such a great partner for us and you guys do such a great job. And so I’m really excited to hear some of your thoughts behind the scenes of podcasting, right? Because that most people listen to the finished product, right? Like everyone listening right now, you’re getting, you’re gonna be listening to the finished product, but Carly and I are here sitting at the beginning of the product and there’s this whole middle part that nobody sees between this raw recording and then what actually gets published. And so I would love to talk about all the things that happen in between that people don’t realize and then very quickly get overwhelmed with. And this passion idea they had all of a sudden turns into a really big burden. So here’s my first question for you,
So a lot of times, like I even think to back to myself, back then, I had no knowledge about editing a podcast. Like what did I know about any of that technical stuff? It’s quite technical if you wanna go into it. I mean, there’s a lot of options to do raw podcasts and just put out whatever you record. But if you want that finished, polished look and sound, then you’re gonna have to invest in knowing what it takes to edit. And so people just get thrown off of that and they’re like, oh, I don’t even know how to do that, so I’m not even gonna get started. I mean, nevermind this latest age of video podcasting. How do I even set up a camera that isn’t a FaceTime or a, you know, this and that? What do I plug in which headphones? Which this. So you can come become very overwhelmed initially with that, that initial start. You know, like, where do I even start? Because sometimes like some people think, oh, it’s gonna be about, I don’t know what to talk about. No, that’s not true. A lot of people have their why, they know what they’re gonna say. It’s just like, now how do I connect that to essentially a podcast, you know, in the end. Mm-Hmm.
So what I suggest is go into your listener’s shoes, what do they want to hear? Do they want to hear you like
So you can find that information so easily and it, the people go through it, they step by step, like walk you through each microphone option, each headphone option, the recording software that you can use. You know, everything that you can find out is out there. So you can do some research, find out what works for your budget, what works for your commitment and time and everything, and what kind of quality do you want. Do you want something that’s a live show and you’re sitting with somebody in a room chatting? Sure. Go for that option and just kind of find out what is, what is it that you wanna give your listeners and then go from there.
Hmm. I love that because it really is so varied in terms of how advanced and you know, how you know all in show production value. Do you wanna go versus, Hey, I’m, I’m just getting started. I, I hope that my parents listen I don’t know about anybody else, right? There’s a lot of in between there. Do you have a favorite microphone that you’re like, man, this is just a go-to.
I’m loving this one
Yeah. Which one is that? This is
The sure. SMM seven B, you get the
Sure M S seven B,
SMM seven B
You get a smaller one too. That’s a, a lower price point, which is also the sure one, which is great. But there’s a ton of new ones always coming out right now. Like you can, I mean you can even use your headphones from your AirPods or whatever you want to if you aren’t ready to commit to something. But honestly, like the quality just makes a huge difference. And then when you do choose something like an editor or someone who can help produce your podcast, it’s much easier on their side too. ’cause They can’t out of thin air create great quality audio, but they can work with your audio when it’s got a base level standard that is good and make it polished. Right. So yeah, this one is great.
Oh yeah, I think it’s, that’s important because I think one of the initial tips that we got when we first started our podcast and our first podcast, I don’t even know when we started. It was a long time ago, maybe 2008, nine, 10, I don’t know. It was a long time ago. And we did not invest into good equipment for a long time until finally someone said to us, you know, we really love the content, but it’s so miserable to listen to. And I was like, what is, are you saying my voice is miserable? And they were like, no. Like it, the, the audio goes up and down and half the time it sounds like you’re in an echo chamber. And it wasn’t until that we actually sat down, which is pro tip number one, listen to your own podcast. We sat down and listened and we’re like, oh my gosh, this is what people have been listening to. This is horrible. And so it’s like, if you haven’t listened to your own podcast, go listen to your own podcast and you’ll know in a gif what you need to make quick adjustments for. And 95% of the time I bet it’s audio. I bet it’s audio. And if you have good audio to your point, Carly, it’s easier for the editors behind the scenes to make it even better.
Exactly. Just how you said it right there,
Yeah. Well, and it’s true. It’s like I think about the best podcast that I listen to and it sounds, sounds like it’s a high production show even though I know it’s them in their home office with a microphone, right? But it sounds so good and it’s so easy to listen to and that, you know, regardless of how many people are, you know, watching the audio or the video versions, most people are still listening to the audio most of the time. And so really ramping up on the audio production makes a big difference. So, okay, here’s my next question ’cause I have a long list. I know I sent you
What’s interesting, I was chatting to someone the other day about their process of starting their podcast and they said, you know what? I actually sat down and decided what is gonna be, what is my content strategy basically for my podcast? And you decide on the form, is it gonna be interview style? Are you gonna do a solo podcast? Are you gonna do live events? You know, so when you hone on that side of things, then you can kind of get a direction, okay, so if I’m gonna do guests now I have to email all these guests, find somebody to come on my show, book it all in. So it’s like a, it’s a whole process and you have to plan it on calendars not only yours, right? Because they’re not gonna be like, oh, I’m gonna start interviewing today. Oh sure I’m available. No, they’re booking out too.
So you have to put that all into your planning. And then the interesting thing about that is like trying to find out when you’re gonna launch, which episode is it gonna coincide with that guest’s book launch or something to help them out? How can you make it more inviting for them to say, Hey, yes, that sounds like a great time for me to come on. But that’s the thing. Lot of us have our why we are already doing it in our business. Like for me, I’m already working in the podcast industry, so for me launching a podcast, I know what my why is I wanna teach podcasters or help them or give them tools. Okay, great, that’s what I’ve got, but how am I gonna convey that? What am I gonna do to get my message across in the most effective way? Mm-Hmm.
So I would say you just have to put that type of planning into your content to begin with before you, you know, go off like, you know, on a whim. Like, I’m just gonna try out anything. That’s not to say you can’t experiment with your podcast format. Sure, be adaptable, be open to change, but have some kind of plan so that when you’re starting out, even if you start with step one, your step three might change, but hey, you had a step three to begin with so you have somewhere to aim to
Yeah, I think that’s really a wise sage advice because otherwise we’re just stuck in, you know, analysis paralysis. It’s like, oh, there’s all these different options. What should I do? And it’s like, no, just pick one. You can change it later, but just pick one. Since you listen to, or at least your team listens to a ton of these as you’re editing, do you see that there is a very common format that most people are still doing today?
Yeah, I mean it depends on how often they’re publishing their episodes. So if they’re doing like a few a week, then there’s quite a variety in there. Like a sample for you guys, you have the interview and then you have your recap. So that makes for great content for you to put out. But if you’re not somebody who’s doing a recap or multiple episodes in a week, then you kind of have one format. You’re sticking to it, it’s working for you and that’s the way that you go. But yeah, people love guest interviews ’cause it’s bringing the experts on. It’s getting down to the nitty gritty of your topic at hand. And it helps to create variety because a lot of people are like, oh my gosh, I can’t think about committing two a hundred episodes. What am I gonna talk about for a hundred episodes about the same topic? Voila, guests enter. And guess that is how you do it because every guest that you bring on expert that you bring on, or even like everyday human in the street that you bring on about this topic, we’ll have a unique point of view and then you can find a way to create variety for your content.
Yeah. Like even to that. And I’m glad, I’m actually really glad you brought that up because we decided in the very beginning that we were gonna do our full interview episodes and then we would do like our version of like a Cliff Notes episode that was like much shorter. But I will tell you consistently, and we track this pretty diligently, and this potentially is maybe just a tiniest bit of an exaggeration, but I bet we still get 10 times the downloads on our interview format than we do on our solo recaps. So then we’ve had this debate internally, well then why are we still doing them? And
So we may not be getting a ton of downloads on the recap episodes, but it’s giving us a whole new set of well produced video and audio content that we can then repurpose for blog and social media content. And it’s original and it’s now you have this amazing one hour interview that you can recap into a 10 to 15 minute recap where you’re not having to come up with all due content topics all the time that you’re pulling from these expert interviews. And it’s allowing us to take our spin, our take on it. And it’s a way of not necessarily are we expecting to grow the podcast with these recaps at this point. It’s pretty much proven we’re not going to be doing that. But it has been an amazing tool to give us fresh, new ideas and takes and twists on things to have fresh content that we can then repurpose for blogs, vlogs, social media and other things.
And so I would just second, I was curious, it’s at least on our show anyway, the solo episodes so far underperform compared to the interview format. And I would even say our video show, our YouTube show version versus just the normal audio doesn’t even compare it’s audio downloads. 10 x and interview format. That’s the by far the runaway winner and our tiny little micro example. So it back to that’s like people love the conversation format as you’re beginning into those stages. Now I also have this question and this is totally your opinion and you don’t need any facts behind it. But since this is your world and it has been your world for a really long time, I would love to know what do you think makes a great podcast?
Oh my gosh. Well, I know what the result is. Like if the result is an engaged, I’m not even gonna say audience, but community around your podcast that is like the result
So for me, when I listen my personal podcast, things that I find the most valuable and the most amazing podcast is like, there’s something that really resonates with me on a personal front. Like whether it’s to do with your mom’s, like the way that your mom taught you how to do this and that, and somebody mentions it about their mom or something that it’s like, oh my gosh. Or whether it’s like with my kids or something to do with like, everyday life or like a, a personal failure in my business or something that I can totally relate to on a raw like vulnerable level. It’s like, that’s gold. ’cause Not a lot of people are open to being vulnerable on podcasts because you wanna be like super mm-hmm.
Yeah. And I think that’s, it’s probably true across the board at some level because if you really think about it, it’s like we’re not in, most people are not in this anymore just for the information. You can get information in a multitude of ways. I mean, I mean, think about all the ways it’s like, there are blogs out of the wazoo. There’s, I don’t even know how many podcasts, but a lot, there’s YouTube shows now, there’s TikTok, there’s Instagram, there’s whatever this new one is. Threads can’t even keep up
Yeah, yeah, totally. That and the thing is like, it could be, it could be vulnerability too, but it could be comedy like some of the comedy podcasts out there. Like, they become so, like they draw me in. ’cause Sometimes I’m just like, man, I need a good laugh. And obviously people have a habit of scrolling social media for those things, me included, right? Because you’re watching all these funny reels and things. But if you’ve listened to comedy or like comedians on podcasts, it is hilarious. And it just takes you right out of where you are into like their world of comedy. And it’s just, you could be watching a show if you close your eyes, you know, that’s where you can imagine you are. So yeah, you’re right. It just connecting on that level
Yeah. So why, why do you think podcasts have taken off the way that they have?
Oh my gosh. Because I, like, honestly, podcasts has been around so long, and to answer your question about how many podcasts the latest was, there’s almost 5 million out there. And in this last week, there’s like 200,000 new episodes that were launched and oh yeah, the stats are insane. But don’t let that scare you off
Yeah, I love that. And I tell people all the time that there’s this hidden benefit, this hidden perk of getting to be the host of a podcast, which is Free Education
Basis? Oh my gosh. On a weekly, oh, there are hundreds of, of episodes that we go through. I mean, from the start it’s been like 3,500 plus, you know, and we’ve worked with so many different kinds of podcasters, from individual ones to big companies, to even people who are white labeling our service. So I mean, then those people just push the episodes through because it’s all of their clients that coming our way too. But yeah, I mean, I cannot tell you how many I’ve listened to and how many show notes I’ve written Uhhuh
Yeah. So knowing that I imagine through the years and through these thousands of podcasts that you’ve edited that there are a, a couple of things that you see people do consistently well and some probably some things that you see people consistently not do so well. So if you could share with us what are some tips of the trade to ensure that you have a great episode and then what are some of those avoidable mistakes that we should be on the lookout for? So
One of my main things is if you are gonna start a podcast, be a host, learn how to be a host. And that means listening. So learn how to listen. ’cause You, it’s great if you are chiming in when the conversation happens. But I’ve, I’ve had a lot of people who as the host, they’re interrupting their guest the whole time. So then on our audio side of things, that’s jumping into their audio, sometimes it goes over what your guest is trying to say. I know from my transcriptionist, they always tell me it’s in Anau audible. I can’t hear what they’re saying ’cause somebody’s interrupted them. So find a way to be a host and, and learn how to be a host with from listening perspective. Number one, from the second thing, if you have something that comes to mind, write it down. Have your little notepad and your pen and write something down if you think about it.
And when your guest is done saying their thought, then you bring it up. Because if you interrupt them halfway through, your listener might not have been thinking the same thought that you are thinking about. So you then you’re interrupting the listener as well as your guest. So instead find a way to make it cohesive in that way. And then the third way I say is listen to other hosts. Find people that you think are, man, they ask such incredible questions or Wow, I just love how they transitioned from that answer to their feedback and in seamlessly into a question like, how are they doing this? You know? And some of the most like amazing g hosts like that are actually speakers, right? They’re, they’re speakers on stages, so they know these things. They ha just have a way of phrasing things or reflecting it back to their guest and that the listener learns even more just from you being such a great host. So honestly, my main things are those like find a way to be a great host,
I, you know, that’s so interesting to hear. ’cause I think a lot of people say, make sure you’re a good listener, but in context of this particular thing, you also have to think about, yeah, you need to be a good listener. ’cause If you’re cutting off your guests or talking over them or switching, it makes it really hard for the production component of this to turn out well, or the show notes feel discombobulated ’cause you were bouncing around. I had never thought about it that way. And so following that whole concept of being a great listener, not interrupting, writing it down actually helps you have a better produced show. Not just a better interview experience, but also, I, I didn’t even think about how complicated that would be if you’re like, oh, hold that thought. You just said something and then you’re like, okay, now continue. Right?
Yeah, exactly. And it’s a lot, I mean, sometimes it is a conversation, like if you have two hosts, obviously you’re gonna banter back and forth. It’s laughter. It’s like, not shouting, but some people are like, ah, my gosh. You know, yelling over each other. And that’s, that’s fun because that’s not really, you know, that’s not interrupting somebody who’s trying to communicate with your listeners. It’s, yeah, it’s a banter and you expect it. That’s part of the show. So, but that’s part of knowing who you are as a host too, right? If that is what your format is, go for it. If not, hang back, listen and observe and think these things through. But yeah,
Those things, I think a lot of it comes back to listen to your own show.
Hey, you said it first.
Yeah, listen to your own show. You’ll pr probably be your own worst critic. You would be the hardest coach on yourself, but listen to your own show. That’s a really important part of, you know, I think about it as a speaker, you know, we are like, one of the biggest things that we always did is like we forced ourselves to watch our footage. We would watch our footage and then we would watch it on rewind. We would watch it on fast forward. We would listen to it while not watching it, and then we would watch it on mute. And so it’s like we’re looking for all these different things. But we can do the same thing with our own show. It’s like you need to be a participant of the show. You need to know what it’s like to be the listener in order to be a really good host. And then I loved your comment too of like, what are the other hosts out there that you love? It’s like, man, I love the way that they’re a good host and the way they transition and that comes from studying your craft, is you gotta find other people that you think are doing a phenomenal job and picking up those tips. And so here’s my question. Who is some of your favorite hosts? Who would you say that you just think are crashing it in the podcast field?
Oh my gosh. The last one that I was started, like just recently listening to was Natalie, Natalie Frank on the independent business podcast. She’s just, I don’t know, she just hits it. It sounds like she doesn’t skip a beat when she is replying to her guest. She’s converting it into a question. And I’m just like burning through those episodes, preparing for my own podcast, which has just been so inspiring. But yeah. And then some of the other ones, oh, I just interviewed Ashley Menzies, Baba Babatunde, and her voice is so calm and like she just really gets you centered and like, just relax. And I’m like, okay, yeah, that’s a good quality of a host because you need to, you know, don’t sound nervous and uptight about things. You need to be calm and collective
So yeah, I’m just like soaking up everybody. Like I’m listening to the guests that they have on. Sure. But I’m out there to study the host to really get into like, in their shoes, like how are they doing this? Like what are their, what are their methods? And just listening to everybody. And obviously you guys, your conversations are so natural and you just like, yeah, I’m just like before I know it, I forgot that I was listening because I wanted to see your style. I’m like listening ’cause I’m drawn into the conversation, people into the conversation. Oh yeah. So I’m learning a lot.
I love that. And you know, it’s, I think it comes back to, I think often, not just in the podcast world, in business, we forget to study, just to study. We forget that we gotta hone in in our craft. We get such in the rhythm of doing our thing that it’s like, oh yeah there’s probably ways we can improve. And two best ways you can do that are listen to yourself and listen to others. That is such a good refreshing reminder for me today of like, I can’t remember the last time I listened to one of my own episodes,
Podcast? So this is actually something that I was struggling with personally is that whole thing of imposter syndrome. Like what makes me qualified to be here? And you might ask that as a newbie podcaster, you know, somebody who’s starting out but think is all of us have something to offer? The main thing is you have to figure out what it is, package it, and then put it out there. And instead of try getting trapped in this, why, why am I here? Am I allowed to be here? Turn your mindset and become the same thing I’ve been harping on in this episode is become a student. Like have a student mindset. If you’re just there learning, if you’re open about how you’re learning in this process, no one’s going to judge you. Like, I mean, no one’s gonna judge you anyways, but you yourself won’t judge yourself either because you’re like, I’m not imposing anybody. I’m here to learn. I’m doing this. You know, just adopting that student
Speaker 3 (34:51):
Mindset, you, your
Journey as a podcaster, as a business owner, as anybody building a personal brand. It’s just finding a way to get through that obstacle, you know, packaging your who you are and what you have to offer. And then telling people, this is how I’ve learned to do it on my journey. And people will be so glad you did it.
Hmm. You just reminded me of this quote I saw here recently and it said be you, there’s no one else like you, so why be anyone else? And it’s, it’s such a thing as we forget our own power, our own uniqueness. When we get stuck in that imposter syndrome state and you forget, it’s like, oh yeah. Like I, I am worth being here and what I have to say is going to help someone else. And it’s focusing on who you can help versus who you can’t. ’cause You’re not meant to help everyone and it’s just focusing on, there’s a group of people for you. Focus on them. Don’t worry about the people who aren’t for you. That’s not who you’re doing it for. You’re doing it for the people who need it.
Exactly. And I just to add to that, like if you’re going out there to create a podcast, that’s for everyone. That’s probably not the right direction for you because not everyone is going to love what you put out there. But if there’s even one or two people that are touched by whatever you’re doing, how you’re helping them, and they, like I’ve heard so many people say, you know, I’ve got this feedback from this listener and somebody who said, oh, I helped them out here. And that’s just small things and it’s can like boost you into continuing to do what you wanna do and getting your podcast and your message out there and it’s just like, yeah, go for that.
Mm. That’s such a good reminder. So before we go Carly, tell people what exactly you guys do at We Edit podcast.
Oh my gosh. So we have involved for everything from edit, editing, audio for your podcast, video editing for your video, podcast transcription show notes. We even have a launch package for people who want some handholding on the launch podcast launch steps and you know, the whole process. So everything is so clearly laid out on our website. If you wanna find out anything about any services you could, we’re happy to hop on calls with you, making everything as easy as possible. And obviously our main thing is people love us because of our fast turnaround and great quality
Well, I would second what you just said, and I can’t say this about every vendor we’ve ever worked with, but I can say it about you guys, that’s all true. It’s you know, we just submitted, I don’t know, 18 hours of content to your team to edit uhhuh. And I think like by yesterday you already had like the first three episodes done since Monday. It’s like you guys are crushing it. And on top of that you know, we’ve been monthly clients for over five years and not only are you guys reliable and you do good work and you fast, you hit your deadlines, but you’re also super affordable. And you didn’t mention that I think you’re super affordable for what you guys do. So they’re one of our preferred vendors. Highly recommend them. We’ve used them for years on multiple podcasts for multiple projects.
You guys do an awesome job and if you guys wanna check them out I will put a link in our show notes so you can go learn about all of their services and all that they do. And Carly, thank you so much for being on the show. This was insightful and helpful and it’s so good to get a behind the scenes look at someone who is literally listened to, edited and produced thousands of episodes. So thank you so much. For everyone else, thanks for tuning in. Stick around for the recap that apparently no one else downloads, but maybe you’ll
I listen to them.
They’re awesome. Go check it out, be the first and we’ll catch you next time on the influential personal brand. Bye guys.