Ep 503: 3 Ways to Make One Million Dollars With a Personal Brand

Speaker 1 (00:00):

What are three ways to make a million dollars from a personal brand, three fastest ways? This is a good question, and we’ve done all three of these, and I’m gonna walk you through each one. So the first one is speaking. Speaking is, here’s how you make a million bucks as a speaker. $20,000 speech times, 50 gigs a year, 20,000 bucks a speech times 50 gigs a year is a million dollars. Now, to get to be a $20,000 speaker takes work, right? It takes hustle, but you can get there. I mean, I got to that fee range probably in four or five years, not even four to five years. You could really get there. I’ve got friends that have gotten to that range in like two to three years. So if you know what you’re doing and you’re good on stage and you get, if you get good coaching on how to be amazing on stage, and you have a clear message and clear positioning, that’s how you get to a million bucks as a speaker.

Speaker 1 (00:57):

What about membership sites? We’ve also made millions of dollars with membership sites. So how do you make a million dollars a year with a membership site? Super simple. You charge a hundred dollars a month and you get a thousand customers, right? Simple math, a hundred, a hundred dollars a month, a thousand customers. If you get a hundred, if you get a thousand people who are paying you a hundred dollars each a month, that’s a hundred thousand dollars a month. That’s $1.2 million annually. And that’s doable. Now you gotta get a thousand customers, but you’re only selling something that’s a hundred dollars a month. Most people spend more than a hundred dollars a month eating out at dinner, and they certainly spend more than that on, you know, car payments and insurance and a whole bunch of stuff. Like, so a hundred bucks a month is a very doable price point.

Speaker 1 (01:49):

And you get a thousand customers. You also could cut that, right? And say we could do $50 a month and get 2000 customers, and that would be another way to get to a million bucks. And retention is gonna be key if you do membership site, but it’s doable. Third way, I would make a million dollars fast with a personal brand. I would say for that one who would be courses, because if you sell a thousand dollars course, you can get a thousand people to buy it. That’s a million bucks, a thousand dollars course. A thousand people to buy it. It’s a million bucks. Now, is it easy? No, it’s not easy, but is it doable? Yeah, it’s doable. I mean, there’s courses, people sell courses for $2,000, $3,000, and you have to be super clear on what course it is that you’re creating. Like, what problem do you solve? What problem can you solve in the world that people would pay a thousand dollars for? Another way of thinking about that is what problem could you solve for people that would be worth $10,000? We call that the rule of 10. The rule of 10 is simple. We always like to price things at like one 10th. The value of what it provides if you solve the problem for somebody. So if I’m gonna sell

Speaker 2 (02:59):

A course for a thousand dollars, I wanna be able to solve a $10,000 problem for people, or I wanna teach them how to make $10,000 at least, hopefully more. But if you can figure out what that is, and you can create a, a course that systematically shows people how to do that, that’s worth a thousand bucks. And then you only need to get a thousand people to buy that thing. And that’s, that’s a million dollars. There’s 8 billion people on the planet, like a thousand people is all you need. So those are three ways to quickly get to a million bucks with a personal brand. There are lots of other ways that you could do it, but those are three of the best ones. But I’m gonna save the best for last. The best one, my favorite one, the, my, my, my absolute favorite way to make a million dollars from a personal brand is to use your personal brand as an engine for monetizing the thing you’re already doing.

Speaker 2 (03:59):

So the fastest path to cash is to sell the thing that you’re already selling. So if you, if you are a doctor, right, you’re gonna sell more patients. If you’re, if you are an accountant, you’re gonna sell more tax services. If you, it doesn’t matter what you’re doing. If you’re an entrepreneur, you’re gonna sell more widgets. Use your personal brand as just an extension of your current business. Just make it a piece of the marketing function of whatever’s already in front of you. If you’re in network marketing or direct sales, just use your personal brand as jet fuel for the business that you already have, and it will be a multiplier and it will help you exponentially make more money faster. And you don’t have to build a new product or a new service offering. The fastest path to cash is to monetize the thing that you’re always doing. So that’s 1, 2, 3, and four ways to quickly make a million bucks with a personal brand.