small group interactive workshop

Pressure Free Persuasion

Generate More Income with Less Pressure

Rewire the way you think about selling. Create a sales model that is so undeniably helpful that your customers become your salesforce. Generate more sales by being a great communicator, not just a great salesperson.

Build a referral and word of mouth business by leveraging your reputation as your biggest marketing asset.

Pressure Free Persuasion will help you...


Rewire the way you think about selling.


Increase closing percentages without high pressure sales techniques or sales gimmicks.


Instill pragmatic techniques for how you can drive more warm leads to all your high dollar offers.

Every salesperson wants to make more money. The  problem  is that we hate dealing with rejection.

Fear of rejection is the root cause of why most salespeople never reach their income potential. The thought of someone telling us “no” is more powerful than our goals, dreams, aspirations, and ambitions.

Do you ever feel burnout from making sales calls?

Fear of rejection leads to burnout from making sales calls because it gets to be emotionally exhausting.  

Do you feel like you're constantly chasing down prospects?

Fear of rejection causes you to spend less time searching for your ideal customers and more time chasing people down just because it feels more comfortable.  

Do you feel underconfident in sales conversations?

Fear of rejection has you feeling nervous or anxious during sales calls because you don’t have enough quality leads to fall back on which heightens that internal feeling of pressure to make sure this goes right.   

Do you wish you had higher conversion ratios?

Fear of rejection prevents you for taking a stand, asking for the business and really helping people make a decision that is beneficial to them.   

And all this ultimately leads to you  never being able to generate the kind of revenue  or income  you  need to make a sustainable and exciting career from  your  personal brand (or business).

Rewire the way you think about selling

We understand  what it is like  to have these challenges.  We  also know  what it's like to want to make more sales, but to not want to feel like you  have to  compromise your character to do so.  That is why  we have spent  our  entire career  focused  on learning and developing ethical persuasion strategies. 

Our team has been a part of launching 7-figure personal brands  and  8-figure businesses through teaching and implementing some of these revolutionary revenue generating ideas. 

We have experience selling in almost every environment imaginable, including residential door-to-door, corporate business to business, high level enterprise sales, inside phone sales, call centers, we know how to sell in live group presentations (virtual and in person), and most of all, we know how to sell one-on-one.  

We have studied and worked side-by-side with some of the best and most experienced salespeople and personal brands on the planet. 

We have worked closely with hundreds of sales organizations and thousands of sales professionals and personal brand from across the globe; we know what works and we know what you can do to generate more sales without creating more pressure.  

This event will give you the opportunity to rewire the way you think about selling. 

Whether you are selling yourself, your company or someone else. We can help you.

Don’t let “selling” be the thing that holds you back.

Follow A Proven Process

1. Branding

Develop the mission, purpose, and business plan for your personal brand, build your body of content, and learn how to master the art of the spoken word.

2. Marketing

Create your digital infrastructure, learn how to write copy that converts, gain the knowledge, insights, tools, and templates for you to launch your website, social media content strategy, podcast, blog, funnels, courses and keynote speaking career. 

3. Selling

Master online lead generation and offline sales conversations while simultaneously learning how to manage paid traffic, launch a bestselling book and become a service first sales machine. 

4. Scaling

Learn how to build a sales team, scale your business and become an influential leader that people want to follow.

We have taken 20 years of trial and error experience, thousands of hours of researching, learning and interviewing today’s top thought leaders, hundreds of thousands of dollars in courses, coaching, consultants, agents, and masterminds as well as working with some of the top companies and personal brands in the world and condensed everything we have both learned and done into 4 simple phases; Branding, Marketing, Selling, Scaling to help you build and monetize your personal brand and turn it into a thriving business.

Our live event series is comprised of each of these 4 phases broken down into 12 original curriculums of unique and specific content all geared to help you grow your income, scale your business and impact millions of people. Our proprietary Pressure Free Persuasion process is a unique methodology that is based upon the idea that a great salesperson is a great communicator. It is based on the idea that sales mastery is more about being intentionally curious and an expert at asking the right questions than it is being “a great closer”.

The tips and techniques we share at our 2-day workshop were created to help mission driven messengers generate more revenue while having less pressure in their sales communication. 

What You Will Learn

By learning our Pressure Free Persuasion sales methodology...


You will realize why selling is always a service.


You will increase your closing percentages the right way.


You will generate more referrals and warm contacts for your products and services.


You will feel better about asking people to do business with you.


You will have more confidence in helping people to make that decision.

Praise from Past Attendees

“The sales process is built around listening to the person across the screen or table first and then helping you identify you can authentically serve that client. But more importantly than anything- because the goal is to sell- their sales process helps you articulate how to be the exact solution to that person’s problem.”  

John Monte

“The sales process was so natural. I didn’t really see it as a sales process, they were giving value, giving value, giving value. I liked that it was straightforward and thorough. I never had to wonder what the next step was. The process made my goals feel so obtainable.” 

Angela Proffitt

Our 6-part process will help you create a pressure free sales environment by:


Developing a well-rounded approach to generating online and offline leads, prospects and customers


Crafting a curated set of “go to” questions that help you sell your products and services


Learning to powerfully present the problem you solve and how you are the solution to that problem


Recognizing objections before they arise and addressing them before they come up


Helping people come to a point of decision on their own but also on your timeline


Building a strong referral-based business by doing things the right way
At this 2-day event we will give you both high level psychological sales principles and specific tactical strategies for how you can take sales pressure off your prospects, while still growing revenues, and leaving your customers feeling happier and more informed than ever before.

World class facilitators and expert sales professionals will lead you through our classic, 2-day small group, interactive workshop where you will be given a step-by-step outline for how to best navigate offline sales conversations.

There are very few places in the world where you can get this type of high-level sales psychology, presentation skills, and sales training at the same time. Almost nowhere in the world where you could learn the kind of service minded strategies we teach.

The value of a workshop like this is unparalleled as the information learned here can be applied to anything you do for the rest of your career. This will help you increase your conversion ratios, which could result in hundreds of thousands of dollars in increased income over the course of your career.

There is a ROI on learning how to sell.

Your Event Ticket

Retail Value: $7,300

your investment $3,000

Attending this workshop will ensure that you never again miss out on a sale you know you should have made.

You will leave knowing how to ask for the business and become more confident in the process. You will be armed with powerful, persuasive strategies to help people see the value in what you offer without it ever feeling like you are selling. You will learn how to turn your customer base into your salesforce and grow your income without spending thousands of dollars in paid media.

This will save you hundreds, if not thousands, of hours of unqualified sales conversations, countless hours “following up” with people who don’t have the courage to tell you no and an unimaginable amount of frustration, confusion and disappointment thinking you are not cut out for “sales”.  Anyone can sell, and we’re going to teach you how.

Investing in yourself can be tough and maybe you have invested time and money only to have it go, nowhere.

Investing in yourself can be tough and maybe you have invested time and money only to have it go, nowhere. Let’s put it in perspective. You could spend...

Years of trial and error

And “learning  on the job” sales training

Thousands of dollars

in books, courses, classes, and coaches all telling you something different

The rest of your life

thinking you’re not “sales material” when the truth is you just didn’t know how

As a team of people who are building their own personal brands, in addition to helping you build yours, we know the feeling of frustration that comes with money spent and time wasted. We have made the costly mistakes of rushing to get stuff done before we laid a solid foundation. We know the temptation to just “get out there” before we had a strategy in place. 

We have rushed, ignored our own advice, done things out of order and have regretted it every single time.

Don’t make the same mistake.  There’s a better way to do this. The work on you do on the front end will save you thousands of dollars and countless hours of trying to figure out what to do, how to do it, when to do it, and in what order to do it. Not to mention all the time you will save by not having to “redo” everything once you figure it all out.  

With clarity comes confidence. With strategy comes intention. We help make sure you leave with all of these. 

Give us 2-days and we will strike the balance of both branding and business while ensuring you leave with key parts of the work DONE.

That’s worth it. That’s long term.
That’s personal branding that works.

Buy Now Bonuses

To help make this a total no-brainer decision we want you to feel confident that you will get all the information, guidance and tools you need to be successful. So, let’s sweeten the deal and make it easy for you to say yes. 

In addition to everything you already receive when you buy an event ticket, we have added 2 special “Buy Now" Bonuses if you buy a ticket to attend our upcoming event.

bonus #1

A full audio recording of the event so you can listen and re-listen on the go

($1,000 value)

Bonus #2:

One full year of access to our online membership program

($1,200 value)

Our Premiere membership program includes 2 live virtual training webinars every month, access to our content archive through your own learning portal and 24/7 community support and ongoing feedback and education through our private members only Facebook group.   

So, let’s recap it again ...

Retail Value: $9,500

your investment $3,000

Don't miss out. the clock is ticking to our next event ...


You may think that you have been through sales training like this before, but I promise that you almost definitely have not. Even though you may have learned a variety of different sales tactics and strategies, we have found that almost nobody in the world, talks about the human and emotional elements of ethical persuasion like we do.

You may feel like this sounds soft and won’t really help you grow sales. That is false. We help you find the right balance of asking the right questions, presenting the right information and knowing when it’s time to help someone make a decision. It’s not soft, it’s human.

The reality is when you learn to take the pressure off and make it easy for people to say no, you will find just as many say yes. The point is getting a decision.

Frequently Asked Questions

Our live event series was built for our personal brand coaching membership program as each of our live events have capped attendance to ensure maximum benefit for each attendee.

Learn more about our personal brand coaching membership program

Our members get priority registration access as a benefit of being in our membership program. If an event does not reach maximum capacity during initial registration, we open the remaining seats to all non- members (aka the public).

Our live events are held both virtually and in-personOur live event schedule offers a variety of dates in both virtual and in-person small group forums. Pick what works for you. Our format is the same, our content is the same, and you get to pick the medium you preferCurrently, all in-person events are held in Nashville, TN.  

Yes, we do. We offer 3 different ways of getting the same information so you can decide what path is best for you. Our 1-on-1 coaching program includes access to our events, virtual learning series and a personal brand strategy coaching call every month.

Hear more about our coaching program from Investor, Real Estate Agent, Author and Speaker Keir Weimer

Learn More about Brand Coaching >>

We can help with that too. If a group setting is not for you, we offer this same curriculum as a 1-on-1 strategy session. Same content, same duration, different format. These can be structured in both virtual or in person environments and in ½ day, full day or 2 day sessions.

Learn more about Brand Strategy Sessions

Yes. These individuals could be members of your team, your spouse, business partner, marketing manager, editor, agent, etc. if they are coming with you as a part of your personal brand.

In fact, check out this video from one of our client’s key staff members to hear what they have to say about attending with you >> Media Director, Peter Frelik

It is $500 per add-on ticket. You can add up to 3 “add ons” per full priced ticket.

These are workshop style events so please do not schedule meetings or calls during these events. This is time to work on your personal brand so you also need to come with the coursework completed.

We begin at 9am CT and end at 5pm CT at both our virtual and in-person formats.

70% of our live events are “workshop” style with a 1:6 ratio of strategists to attendees to help guide you as well as give you feedback, coaching, and support throughout the event.

Our events have a 50-attendee max limit in an effort to keep things personable, intimate, and networking friendly. So, come get work done and make a new friend!

Regardless of where you are in your journey (brand new or established) we always recommend starting with our Phase 1 Branding event Finding Your Brand DNA. This is the foundation in which everything is built.

Learn more about our Brand Process >>

Typically speaking, everyone we work with starts with our Phase 1 Branding series with our Finding Your Brand DNA event being first. That is the normal first step and from there, we will be able to work with you and help guide on what additional events may be best for you.

However, if you need more input upfront please email us at [email protected] and someone from our events team will be happy to connect with you ASAP. 

That’s ok. We have plenty of options. Our live events are offered in course format. You can learn more about our Online Courses here.

And, we can also accommodate your calendar by scheduling a 1-on-1 personalized version of our live event. We use the same event curriculum but tailor this is a very intimate setting with just you, your team and our team of strategists.

If this is something you are interested in learning more about, please contact us and we will schedule a time to chat with you ASAP. 

We sure do! We host dozens of live events every year, but we also offer personal brand coaching, 1-on-1 strategy sessions, 12 different online courses, a virtual membership program as well as keynote speaking.

Learn More about Personal Brand Strategy Sessions >>

Learn More about Personal Brand Coaching >>

Learn More about Our Online Courses >>

You sure can! There are occasions where it may make more sense for an organization to host their own event to keep a consistent and congruent strategy amongst many individuals.

If this is something you are interested in learning more about, please contact us and we will schedule a time to chat with you ASAP.

Because we offer so many live event date options all tickets are non-refundable, but they are transferable to other events, other dates or even other people.

Sure! The more the merrier. But we always recommend starting with our Phase 1 Branding event Finding Your Brand DNA. You can attend as few or as many events as you like. We also offer all our live events in course format and in a 1-on-1 personalized format. You will get the most bang for your buck by being a part of our personal brand coaching program which includes access to our live events. Learn more about it here.

No, we do not. However, if you are a current client, we do offer a 20% discount on live event tickets.

Our coaching programs include live events so if you think you will attend more than 1 you should check out our on-going services. Learn more >>

You can also purchase any of our live events as a course. Learn more >>

We created this event, because we believe that sales are the result of a great conversation paired with strategy and a product or service that your audience really needs.

We also believe there are more opportunities to learn tricks and gimmicks to make a sale rather than ethical ways of both serving and selling at the same time. You can do both. Why not do that?

We never sacrifice short term revenue for long term reputation. Your reputation is the best sales and marketing asset you have. Why risk it? You shouldn’t and you don’t have to. We want to show you that there is a way you can inspire people, listen to people and dream with people and still make far more sales than ever before. You can really get to know your audience and build lifelong relationships with your customers. You can create a word of mouth referral network that is worth millions. And, it all starts with that very first sales call. That’s when the relationship begins. Do it right.

This workshop will give you more confidence and will create a better experience for your prospects and customers, while helping both of you to make more money.

If you want to generate more revenue without applying more pressure, then this workshop was designed for you.

Block Your Calendar

About Brand Builders Group

Brand Builders Group is a personal brand strategy firm that helps speakers, authors, influencers, and entrepreneurs clarify their positioning, expand their reach, and grow their revenue.  

Our methodologies, frameworks, and teachings are based on our personal track record of releasing New York Times bestselling books, giving viral TED talks, building 8-figure businesses, amassing millions of online followers, hosting top-ranked podcasts, and creating Hall of Fame Keynote Speakers.   

Our insights have been featured by Wall Street Journal, Fox News, Forbes, Fortune, Fast Company, Inc, SUCCESS, CNN, and Entrepreneur Magazine.  We are uniquely positioned to support personal brands with both world-class strategy and execution ready monetization plans. 


get your free download

The Ultimate DM Sales Script

Social platforms allow businesses and brands to create the ultimate connection and conversion. 

It has never been easier to reach out to a prospect or stay in touch with a customer. 

Because of that fact, we have developed an easy to implement “sales script” you can use to casually connect with prospects to take an online connection to an offline sales conversation. 


Earnings Disclaimer. RESULTS ARE NOT GUARANTEED. Any statement made on the website or in the program regarding income or earnings are provided as examples only, and do not guarantee you future earnings or income. Please note that the stated results are not typical and there is no guarantee that you will achieve the same or similar results. As with any endeavor, results may vary, and depend on a wide variety of factors including, but not limited to, your skill, knowledge, ability, dedication, business savvy, network, and financial situation. The use of any products or services offered through Vaden Enterprises, LLC should be based on your own due diligence. You agree that we at Vaden Enterprises, LLC (including sponsors, promoters, advertisers or affiliates), are not responsible for the success or failures you experience in your personal or business life.   

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