small group interactive workshop

Full Keynote Calendar

Turn Your Speaking Passion Into a Speaking Business

You have a keynote that is worth booking. Now, it’s time to fill your calendar with speaking engagements that pay you what you are worth. This is the business of speaking.

Full Keynote Calendar will help you:


Strategically prioritize what you need to get booked as a speaker


Learn keen negotiation techniques from a former speaker’s bureau owner, booking agents, meeting planners and 7-figure speakers


Book yourself, hire an agent, and know how to work with bureaus

The problem with most speakers is that they spend all their time focused on being on stage and not enough time doing the work to get on stage.

You need more than an amazing speech to become a sought-after speaker. 

Perhaps you are a great speaker. You have the stories. The charisma. The entertainment value and valuable content to back it all up.   

Sadly, you find yourself under booked and underpaid. It’s… well, underwhelming. It would have been so useful to treat speaking like a business and not just a passion. 

Speaking is a passion. Getting paid to speak is a business.

And, that means you must know how to market yourself. Sell yourself. Negotiate on your behalf. Sell from stage. Create more revenue opportunities at every engagement. Provide great customer service. Follow up. Deliver a great presentation and over deliver on a great experience.  

Also, you need to make sure you stand out, differentiate yourself, have stellar marketing materials, a “wow” demo video, a legit speaker website, and let‘s not forget you need a contract agreement, fee schedule, travel terms, and the list goes on and on and on.  

Oh, and if you don’t want to do this yourself you have to know how to get someone else to market, sell, and book you better than you can! 

Phew. That’s a lot.  

No wonder only 3% of speakers, authors, and influencers make enough money to do it as a full time living. When your eyes are set on the stage, you can miss the path to get there.

Turn Speaking Into a Business

Brand Builders Group knows the immense work it takes to turn an art into a strategic and profitable business.

The curriculum of our personal brand marketing event Full Keynote Calendar was created by two individuals who have collectively established notable speaking careers, ran a speaker’s bureau, built 7-figure speaking businesses, was inducted into the Speakers Hall of Fame, and have booked themselves, hired agents, worked with bureaus and have delivered thousands of speaking engagements all over the world.

We understand how hard it is to strike a balance between entertainment, marketing, and actual business strategy. But you need all 3 if you really want to build a successful keynote business. Speaking is one of the best ways to catapult your personal brand and we teach you how to turn that into a thriving business at Full Keynote Calendar.

Follow A Proven Process

1. Branding

Develop the mission, purpose, and business plan for your personal brand, build your body of content, and learn how to master the art of the spoken word.

2. Marketing

Create your digital infrastructure, learn how to write copy that converts, gain the knowledge, insights, tools, and templates for you to launch your website, social media content strategy, podcast, blog, funnels, courses and keynote speaking career. 

3. Selling

Master online lead generation and offline sales conversations while simultaneously learning how to manage paid traffic, launch a bestselling book and become a service first sales machine. 

4. Scaling

Learn how to build a sales team, scale your business and become an influential leader that people want to follow.

We have taken 20 years of trial and error experience, thousands of hours of researching, learning, and interviewing today’s top thought leaders, hundreds of thousands of dollars in courses, coaching, consultants, agents, and masterminds as well as working with some of the top personal brands in the world and condensed everything we have both learned and done into 4 simple phases;Branding, Marketing, Selling, Scaling to help you build and monetize your personal brand. 

Our live event series is comprised of each of these 4 phases broken down into 12 original curriculums of unique and specific content all geared to help you grow your income, scale your business and impact millions of people. Full Keynote Calendar is the path to building a full-fledged speaking business. 

What You Will Learn

How we help you fill your keynote calendar:  


Learn strategies from experienced speakers and agents on how to leverage an in-person vs. virtual keynote business


Develop sales and marketing skills to get consistently booked


Outline your speaker marketing kit and demo video while simultaneously creating your asset checklist


Position yourself as a skilled negotiator that never leaves money or business opportunities on the table.


Convert your audience from the stage in a way that’s a win for you and the client.

Praise from Past Attendees

Play Video
Erin Hatzikostas
Former Fortune 200 CEO, TED Speaker, Consultant
Play Video
Nikita Lawrence
Founder of Wealth Leadership Academy
Play Video
Mike McGlothlin
EVP of Retirement at Ash Brokerage, Author

Master the 4 
components of a Full Keynote Calendar: 


Identify and develop the critical assets you need for a successful speaking business. You will walk away with a detailed outline for your speaker press kit, demo video, and speaker website.


Develop a strategy for getting booked that takes a deep dive into negotiations, representation, offerings, and agreements. We pull back the curtains and share all that we have learned when it comes to how to get booked.


Utilize simple templates to tailor and customize your keynote to wow your clients and create a solid string of referrals and repeat business.


Make the event count by generating leads and selling from stage. You have a captive audience, make sure you know what to do while you are on stage.
Get access to pre-made templates, start collecting your marketing assets, outline your marketing materials, set your fees and learn behind the scenes sales and negotiation tips from million-dollar producers.

You need to step back and take a little time to work on your business versus in your business.

Our workshop attendees know that sometimes you need to slow down in order to speed up. You need to figure out what to start doing, stop doing, as well as what to do more of, and what to do less of. And, that is exactly what we are going to do.

We leverage large group teaching, small group sessions, 1:1 coaching, and insightful interventions because we know that is what you need but never knew you wanted!  You will understand the business of speaking in just 2-days and leave with an entirely new set of skills to get booked consistently and get paid what you know you are worth!

Take a chance on yourself and join us at our upcoming event!

Your Event Ticket

Retail Value: $7,300

your investment $3,000

The speaking business can be tricky if you don’t know what you are doing.

That’s where we come in and stop you from making the most common mistakes and teach you how to effectively promote yourself in ways that get you consistently booked. The number one mistake we see “speakers” make is thinking a great speech is all you need. That is just a given, it’s a requirement. But that is not what always gets you booked.

Don’t end up spending time on the wrong things, investing in the wrong marketing opportunities, missing out on repeat business, and asking yourself, “Why won’t people book me?” 

Investing in yourself can be tough and maybe you have invested time and money only to have it go, nowhere.

Let’s put it  in perspective. You could spend... 

$ 0 K
on creating speaker demo video
$ 0 K
on a website and marketing materials


hours wondering why you are not getting booked

Stop Overspending Money When You Could Be Consistently Booking Paid Speaking Gigs.

You can continue to spend thousands of dollars relying on agents and bureaus to market you as a speaker. You can also go the trial and error route and try to figure this out on your own or you could spend 2 days at our small group, interactive workshop, “Full Keynote Calendar,” and learn the business side of speaking.

Buy Now Bonuses

To help make this a total no-brainer decision we want you to feel confident that you will get all the information, guidance and tools you need to be successful. So, let’s sweeten the deal and make it easy for you to say yes. 

In addition to everything you already receive when you buy an event ticket, we have added 2 special “Buy Now" Bonuses if you buy a ticket to attend our upcoming event.

bonus #1

A full audio recording of the event so you can listen and re-listen on the go

($1,000 value)

Bonus #2:

One full year of access to our online membership program

($1,200 value)

Our Premiere membership program includes 2 live virtual training webinars every month, access to our content archive through your own learning portal and 24/7 community support and ongoing feedback and education through our private members only Facebook group.   

So, let’s recap it again ...

Retail Value: $9,500

your investment $3,000

Don't miss out. the clock is ticking to our next event ...


There are simply not any other workshops that teach you how to be a compelling speaker and then take it one step further and tell you how to turn that skill into a business.  We want you feel empowered to turn your passion into a profitable business and we will teach you how to do it.

Don’t think you have enough time now, you never will. Don’t think you can afford it; money will always be a factor.  

A Full Keynote Calendar is possible, and it won’t take many bookings for this workshop to pay for itself. Take back control, turn your skill into a business and watch your calendar fill up.

This event was created for the individual ready to turn their speaking passion, hobby or side hustle into a real business. Not sure if that is you? Not sure if this can help? Not sure you can really make money with a personal brand? 

Frequently Asked Questions

Our live event series was built for our personal brand coaching membership program as each of our live events have capped attendance to ensure maximum benefit for each attendee.

Learn more about our personal brand coaching membership program

Our members get priority registration access as a benefit of being in our membership program. If an event does not reach maximum capacity during initial registration, we open the remaining seats to all non- members (aka the public).

Our live events are held both virtually and in-personOur live event schedule offers a variety of dates in both virtual and in-person small group forums. Pick what works for you. Our format is the same, our content is the same, and you get to pick the medium you preferCurrently, all in-person events are held in Nashville, TN.  

Yes, we do. We offer 3 different ways of getting the same information so you can decide what path is best for you. Our 1-on-1 coaching program includes access to our events, virtual learning series and a personal brand strategy coaching call every month.

Hear more about our coaching program from Investor, Real Estate Agent, Author and Speaker Keir Weimer

Learn More about Brand Coaching >>

We can help with that too. If a group setting is not for you, we offer this same curriculum as a 1-on-1 strategy session. Same content, same duration, different format. These can be structured in both virtual or in person environments and in ½ day, full day or 2 day sessions.

Learn more about Brand Strategy Sessions

Yes. These individuals could be members of your team, your spouse, business partner, marketing manager, editor, agent, etc. if they are coming with you as a part of your personal brand.

In fact, check out this video from one of our client’s key staff members to hear what they have to say about attending with you >> Media Director, Peter Frelik

It is $500 per add-on ticket. You can add up to 3 “add ons” per full priced ticket.

These are workshop style events so please do not schedule meetings or calls during these events. This is time to work on your personal brand so you also need to come with the coursework completed.

We begin at 9am CT and end at 5pm CT at both our virtual and in-person formats.

70% of our live events are “workshop” style with a 1:6 ratio of strategists to attendees to help guide you as well as give you feedback, coaching, and support throughout the event.

Our events have a 50-attendee max limit in an effort to keep things personable, intimate, and networking friendly. So, come get work done and make a new friend!

Regardless of where you are in your journey (brand new or established) we always recommend starting with our Phase 1 Branding event Finding Your Brand DNA. This is the foundation in which everything is built.

Learn more about our Brand Process >>

Typically speaking, everyone we work with starts with our Phase 1 Branding series with our Finding Your Brand DNA event being first. That is the normal first step and from there, we will be able to work with you and help guide on what additional events may be best for you.

However, if you need more input upfront please email us at [email protected] and someone from our events team will be happy to connect with you ASAP. 

That’s ok. We have plenty of options. Our live events are offered in course format. You can learn more about our Online Courses here.

And, we can also accommodate your calendar by scheduling a 1-on-1 personalized version of our live event. We use the same event curriculum but tailor this is a very intimate setting with just you, your team and our team of strategists.

If this is something you are interested in learning more about, please contact us and we will schedule a time to chat with you ASAP. 

We sure do! We host dozens of live events every year, but we also offer personal brand coaching, 1-on-1 strategy sessions, 12 different online courses, a virtual membership program as well as keynote speaking.

Learn More about Personal Brand Strategy Sessions >>

Learn More about Personal Brand Coaching >>

Learn More about Our Online Courses >>

You sure can! There are occasions where it may make more sense for an organization to host their own event to keep a consistent and congruent strategy amongst many individuals.

If this is something you are interested in learning more about, please contact us and we will schedule a time to chat with you ASAP.

Because we offer so many live event date options all tickets are non-refundable, but they are transferable to other events, other dates or even other people.

Sure! The more the merrier. But we always recommend starting with our Phase 1 Branding event Finding Your Brand DNA. You can attend as few or as many events as you like. We also offer all our live events in course format and in a 1-on-1 personalized format. You will get the most bang for your buck by being a part of our personal brand coaching program which includes access to our live events. Learn more about it here.

No, we do not. However, if you are a current client, we do offer a 20% discount on live event tickets.

Our coaching programs include live events so if you think you will attend more than 1 you should check out our on-going services. Learn more >>

You can also purchase any of our live events as a course. Learn more >>

Your message is powerful.
You are a great speaker.

People tell you time and time again how much your words impact their lives. You love speaking. This is your calling. You deserve to make a living doing what you love, what you were born to do. You have the ability to inspire, impact and change lives all over the world, if people could simply hear your message. This is your chance, your shot at turning your dream into a reality. You have the innate gift of speaking and you just need some guidance and support to get you going in the right direction. We know you; we are you. We have been in your shoes and we know what that feels like. It’s as if there is some secret everyone else knows about and you’re left out. I promise, there is no secret. But there is a lot that you just simply don’t know…yet.

Choose your dates below!

Block Your Calendar

Check back soon for NEW 2022 Event Dates!

About Brand Builders Group

Brand Builders Group is a personal brand strategy firm that helps speakers, authors, influencers, and entrepreneurs clarify their positioning, expand their reach, and grow their revenue.  

Our methodologies, frameworks, and teachings are based on our personal track record of releasing New York Times bestselling books, giving viral TED talks, building 8-figure businesses, amassing millions of online followers, hosting top-ranked podcasts, and creating Hall of Fame Keynote Speakers.   

Our insights have been featured by Wall Street Journal, Fox News, Forbes, Fortune, Fast Company, Inc, SUCCESS, CNN, and Entrepreneur Magazine.  We are uniquely positioned to support personal brands with both world-class strategy and execution ready monetization plans. 


get your free download

10 Things to get booked RIGHT NOW

Get our speaker marketing checklist and start getting more speaking engagements right now.

We share 10 simple and effective techniques that you can implement immediately to make you more bookable while empowering you with tips, tools, and strategies to book yourself.


Earnings Disclaimer. RESULTS ARE NOT GUARANTEED. Any statement made on the website or in the program regarding income or earnings are provided as examples only, and do not guarantee you future earnings or income. Please note that the stated results are not typical and there is no guarantee that you will achieve the same or similar results. As with any endeavor, results may vary, and depend on a wide variety of factors including, but not limited to, your skill, knowledge, ability, dedication, business savvy, network, and financial situation. The use of any products or services offered through Vaden Enterprises, LLC should be based on your own due diligence. You agree that we at Vaden Enterprises, LLC (including sponsors, promoters, advertisers or affiliates), are not responsible for the success or failures you experience in your personal or business life.   

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