small group interactive workshop

Finding Your
Brand DNA

Find your uniqueness and learn to leverage it to create more influence, impact, and income

Set yourself apart from all the noise and competition in the marketplace by learning to Identify the problem you solve, who you solve it for, the unique way in which you solve It, and how to make money solving that problem.

These 4 elements are at the core of every successful personal brand. This sets a solid foundation that will ensure your message reaches the audience you were built to serve. It will also accelerate your reach and simultaneously grow your revenue.

This is the strategy and the business plan all wrapped up into 1 life changing event.

Finding Your Brand DNA will help you:


Identify what problem you solve, solidify your target audience, and amplify your unique message. 


Determine your primary, secondary, and ancillary business models and how you generate revenue now and in the future.


Reposition yourself in the market by updating your expert bio to align with your audience and expertise.

People cannot buy from you if they do not know about you.

You have a message the world needs to hear. You have passion and a purpose, and you want to turn that into making an impact while making an income. But you don’t know how … yet. 

The first foundational, and perhaps most difficult step is simply determining what your personal brand is all about. In other words, what is your undeniable uniqueness that makes you utterly uncopiable.

What do you do, in a way that only you possess, that no one else can do? That is where we start. That is the hard work that most people want to skip, leaving you wondering why your brand is not gaining traction. 

The excuse to not work on you is real – especially when you feel like you’re going at it alone, with conflicting advice and when everything around you is vying for your attention.

Distraction is real! And, it has real consequences.

Our branding event "Finding Your Brand DNA" was created for people, like you, who want to build a personal brand but:

Struggle to concisely explain what you do
Have inconsistent marketing communication
Are uncertain about how to turn your ideas into income
Don’t have enough followers or engagement online
Are not making enough money to make your personal brand a full time living
Feel disorganized, confused or conflicted about what to do first and where to start
Are unclear on exactly which audience you serve and so you ineffectively serve many different audiences.

These are not just beginner problems. These are challenges that anyone trying to build and monetize a personal brand can and will face.

Our flagship personal brand strategy event, Finding Your Brand DNA, is where everyone, and we mean everyone, begins their personal brand journey.

No matter how established or successful you are.

Why? Because this is the heavy lifting phase. This is where you set the trajectory of your personal brand and decide how you are going to convert your calling into making an impact and generating income. This is both brand strategy and business planning all in one comprehensive event. Determining the problem you solve, your unique offering to the world, your business model and your core target audience are just a few critical pieces we help you discover at our Finding Your Brand DNA live event. 

Follow A Proven Process

1. Branding

Develop the mission, purpose, and business plan for your personal brand, build your body of content, and learn how to master the art of the spoken word.

2. Marketing

Create your digital infrastructure, learn how to write copy that converts, gain the knowledge, insights, tools, and templates for you to launch your website, social media content strategy, podcast, blog, funnels, courses and keynote speaking career. 

3. Selling

Master online lead generation and offline sales conversations while simultaneously learning how to manage paid traffic, launch a bestselling book and become a service first sales machine. 

4. Scaling

Learn how to build a sales team, scale your business and become an influential leader that people want to follow.

We have taken 20 years of trial and error experience, thousands of hours of researching, learning and interviewing today’s top thought leaders, hundreds of thousands of dollars in courses, coaching, consultants, agents, and masterminds as well as working with some of the top personal brands in the world and condensed everything we have both learned and done into 4 simple phases; Branding, Marketing, Selling, Scaling to help you build and monetize your personal brand. 


Our live event series is comprised of each of these 4 phases broken down into 12 original curriculi of unique and specific content all geared to help you grow your income, scale your business and impact millions of people. Finding Your Brand DNA is step one. This is the hard strategy work that you often want to skip but later realize is necessary for any real substance and growth. By taking the time, now, to get clear on what you stand for, who you want to serve, and how you want to build a business you will save you hundreds of hours of frustration and thousands of dollars on wasted resources.  

What You Will Learn

How We Lay A Solid Foundation At Our Signature Phase 1 Branding Event, Finding Your Brand DNA


Assessing your current brand and identifying strategic changes.  


Determining your uniqueness – what sets you apart? 


Solidifying your primary business model today and for the future. 


Perfecting your avatar and core target audience. 


Drafting an expert bio


Developing the titles for your brand and core offerings


Understanding the Reputation Formula. 


Creating original content without it becoming all-consuming. 


Starting the thought process of your funnels and how to engage and nurture customers. 

Praise from Past Attendees

Kyle Malnati
Founder Calibrate Real Estate
Terrel Transtrum
Founder and CEO of ServiceQuest, Top MLM Consultant
Susan McVea
Founder of Sales Mastery Society
Luvvie Ajayi
NYT Bestselling Author,
TED Speaker, Professional Troublemaker
Lathan Craft
author/speaker and founder of non-profit ministry A Heartbeat from Hope
BrandElsa Wagner
performer turned entrepreneur and
founder of Haus of Elevation

The Six Critical Questions We Ask That Sets You On The Trajectory Of Uniqueness.


What are you passionate about?


What problem do you solve?


What do you have expertise in?


What have you earned the right to talk about?


What business do you want to be in?


What would people be willing to buy from you?

You will learn, do the work, and get live coaching on the spot

This not a typical “take great notes and good luck” kind of workshop.

In fact, most of our attendees start implementing the strategies on the very first day!  We leverage large group teaching, small group sessions, 1:1 coaching and insightful interventions because we know that is what you need but never knew you wanted!  

We are unique in that we are a personal branding firm, but we are even more unique in that are a business strategy firm as well.  

You will leave with a strategy in place, a solid through line for your personal brand and an identified uniqueness that will stand out in a crowded marketplace. One of the most common things our clients tell us is that leave with clarity. But not the normal kind of “a ha” clarity that you may get from other events. This is a clarity that comes from looking deep within yourself and discovering your uniqueness and then learning how to take that uniqueness and make an exponential impact in the lives around you. 

This is part teaching, part coaching and a lot of soul-searching work done with facilitated conversations, discussions and exercises specifically crafted to help you find that unique calling on your life and how to turn that passion into a business.  

Take a chance on yourself and join us at our upcoming event!

Your Event Ticket

Retail Value: $7,300

your investment $3,000

Unmet expectations are always the result of a lack of clarity.

Have you spent long hours and massive amounts of money on strategy, ads, visual identity, websites, software platforms, and coaching only to end up with backwards-branding feeling like nothing makes sense and everything is disjointed?

We feel you. We have been there too.

But in all fairness, most of those feelings come AFTER we have chosen to skip steps and get to the “fun” stuff.  We like to blame the copywriter, designer, or developer but the truth is we hired someone to do work before we got clear on our own personal brand. We rushed to get a website launched but didn’t think through our core message. We wanted to launch a course but didn’t spend time evaluating what audience we really want to serve. We set some arbitrary deadline on making xxx dollars before we ever created a business plan. No wonder we are frustrated and disappointed. Unmet expectations are always the result of a lack of clarity.

You can continue down the path of spending money with a variety of vendors or attending conferences that may inspire you, but ultimately leave you empty handed. But why? You don’t have to. It’s worth the money to take a step back so you can take 10 steps forward. It’s worth the time to slow down so you can speed up. That is what we want to help you do.  We’ve done it the hard way and the long way and the expensive way. We started Brand Builders Group so you don’t have to. There is a better way but that means you have to take a chance and invest in yourself, your personal brand and your future.

Investing in yourself can be tough and maybe you have invested time and money only to have it go, nowhere.

Let’s put it  in perspective. You could spend... 

$ 0 K
on copy that is disconnected from your message
$ 0 K
with a design firm who can’t quite seem to get your vision
$ 0 K
creating your digital footprint that is missing your core audience

Is that you? Have you done that? Are you doing it right now?

As a team of people who are building their own personal brands, in addition to helping you build yours, we know the feeling of frustration that comes with money spent and time wasted. We have made the costly mistakes of rushing to get stuff done before we laid a solid foundation. We know the temptation to just “get out there” before we had a strategy in place. We have rushed, ignored our own advice, done things out of order and have regretted it every single time. Don’t make the same mistake.

There’s a better way to do this. The work on you do on the front end will save you thousands of dollars and countless hours of trying to figure out what to do, how to do it, when to do it and in what order to do it. Not to mention all the time you will save by not having to “redo” everything once you figure it all out.

With clarity comes confidence. With strategy comes intention. We help make sure you leave with all of these.

Give us 2-days and we will strike the balance of both branding and business while ensuring you leave with key parts of the work DONE.


That’s worth it. That’s long term. That’s personal branding that works. 

Buy Now Bonuses

To help make this a total no-brainer decision we want you to feel confident that you will get all the information, guidance and tools you need to be successful. So, let’s sweeten the deal and make it easy for you to say yes. 

In addition to everything you already receive when you buy an event ticket, we have added 2 special “Buy Now" Bonuses if you buy a ticket to attend our upcoming event.

bonus #1

A full audio recording of the event so you can listen and re-listen on the go

($1,000 value)

Bonus #2:

One full year of access to our online membership program

($1,200 value)

Our Premiere membership program includes 2 live virtual training webinars every month, access to our content archive through your own learning portal and 24/7 community support and ongoing feedback and education through our private members only Facebook group.   

So, let’s recap it again ...

Retail Value: $9,500

your investment $3,000

please check back soon for new 2022 event dates!


You are your biggest obstacle. Don't have enough time now; you never will. Don’t think you can afford it; money will always be a factor. This event was created for the mission driven messenger who wants to build a personal brand. Not sure if that is you. Not sure if this can help. Not sure you can really make money with a personal brand.

Success Story

Take a moment and listen to our client and former TV producer, Michelle Newman, overcome those obstacles as she attends our Finding Your Brand DNA event.

Play Video

Frequently Asked Questions

Our live event series was built for our personal brand coaching membership program as each of our live events have capped attendance to ensure maximum benefit for each attendee.

Learn more about our personal brand coaching membership program

Our members get priority registration access as a benefit of being in our membership program. If an event does not reach maximum capacity during initial registration, we open the remaining seats to all non- members (aka the public).

Our live events are held both virtually and in-personOur live event schedule offers a variety of dates in both virtual and in-person small group forums. Pick what works for you. Our format is the same, our content is the same, and you get to pick the medium you preferCurrently, all in-person events are held in Nashville, TN.  

Yes, we do. We offer 3 different ways of getting the same information so you can decide what path is best for you. Our 1-on-1 coaching program includes access to our events, virtual learning series and a personal brand strategy coaching call every month.

Hear more about our coaching program from Investor, Real Estate Agent, Author and Speaker Keir Weimer

Learn More about Brand Coaching >>

We can help with that too. If a group setting is not for you, we offer this same curriculum as a 1-on-1 strategy session. Same content, same duration, different format. These can be structured in both virtual or in person environments and in ½ day, full day or 2 day sessions.

Learn more about Brand Strategy Sessions

Yes. These individuals could be members of your team, your spouse, business partner, marketing manager, editor, agent, etc. if they are coming with you as a part of your personal brand.

In fact, check out this video from one of our client’s key staff members to hear what they have to say about attending with you >> Media Director, Peter Frelik

It is $500 per add-on ticket. You can add up to 3 “add ons” per full priced ticket.

These are workshop style events so please do not schedule meetings or calls during these events. This is time to work on your personal brand so you also need to come with the coursework completed.

We begin at 9am CT and end at 5pm CT at both our virtual and in-person formats.

70% of our live events are “workshop” style with a 1:6 ratio of strategists to attendees to help guide you as well as give you feedback, coaching, and support throughout the event.

Our events have a 50-attendee max limit in an effort to keep things personable, intimate, and networking friendly. So, come get work done and make a new friend!

Regardless of where you are in your journey (brand new or established) we always recommend starting with our Phase 1 Branding event Finding Your Brand DNA. This is the foundation in which everything is built.

Learn more about our Brand Process >>

Typically speaking, everyone we work with starts with our Phase 1 Branding series with our Finding Your Brand DNA event being first. That is the normal first step and from there, we will be able to work with you and help guide on what additional events may be best for you.

However, if you need more input upfront please email us at [email protected] and someone from our events team will be happy to connect with you ASAP. 

That’s ok. We have plenty of options. Our live events are offered in course format. You can learn more about our Online Courses here.

And, we can also accommodate your calendar by scheduling a 1-on-1 personalized version of our live event. We use the same event curriculum but tailor this is a very intimate setting with just you, your team and our team of strategists.

If this is something you are interested in learning more about, please contact us and we will schedule a time to chat with you ASAP. 

We sure do! We host dozens of live events every year, but we also offer personal brand coaching, 1-on-1 strategy sessions, 12 different online courses, a virtual membership program as well as keynote speaking.

Learn More about Personal Brand Strategy Sessions >>

Learn More about Personal Brand Coaching >>

Learn More about Our Online Courses >>

You sure can! There are occasions where it may make more sense for an organization to host their own event to keep a consistent and congruent strategy amongst many individuals.

If this is something you are interested in learning more about, please contact us and we will schedule a time to chat with you ASAP.

Because we offer so many live event date options all tickets are non-refundable, but they are transferable to other events, other dates or even other people.

Sure! The more the merrier. But we always recommend starting with our Phase 1 Branding event Finding Your Brand DNA. You can attend as few or as many events as you like. We also offer all our live events in course format and in a 1-on-1 personalized format. You will get the most bang for your buck by being a part of our personal brand coaching program which includes access to our live events. Learn more about it here.

No, we do not. However, if you are a current client, we do offer a 20% discount on live event tickets.

Our coaching programs include live events so if you think you will attend more than 1 you should check out our on-going services. Learn more >>

You can also purchase any of our live events as a course. Learn more >>

There are many events, conferences, and workshops in the personal branding space.

But there are none as all-encompassing, comprehensive, or simply as magical as what you will experience with us in just 2 days at our flagship event Finding Your Brand DNA. There’s a reason that people like influencers and NYT bestselling authors, Lewis Howes and Luvvie Ajayi, and keen businessmen like Kevin Harrington, Judd Armstrong and Rick Steele engage with us. These are people who have seen and experienced almost everything offered in the branding world. They chose Brand Builders Group because they understand the foundation of Finding Your Brand DNA – that ONE thing that sets you apart from the crowd, sets you up to achieve your goals all while providing value to the world.  

Value that resonates.
Value that sticks.
Value that makes people come back for more.

This event was built for the mission driven messenger. The person who feels a calling on their heart to share a message that has the potential to change someone’s life. And by leading with purpose and mission there will be an audience that grows and develops into loyal fans, followers and customers. If this is you, our company was created to serve you, help you and support you. Our mission is to find people like you that we can inspire and inform so that you can continue to inspire and inform. You will be able to reach people that no one else can simply by who you are. We want to help you do that. 

You can create a business that you love. We want to see that happen for you. Let’s do this. 

Choose your dates below!

Block Your Calendar

About Brand Builders Group

Brand Builders Group is a personal brand strategy firm that helps speakers, authors, influencers, and entrepreneurs clarify their positioning, expand their reach, and grow their revenue.  

Our methodologies, frameworks, and teachings are based on our personal track record of releasing New York Times bestselling books, giving viral TED talks, building 8-figure businesses, amassing millions of online followers, hosting top-ranked podcasts, and creating Hall of Fame Keynote Speakers.   

Our insights have been featured by Wall Street Journal, Fox News, Forbes, Fortune, Fast Company, Inc, SUCCESS, CNN, and Entrepreneur Magazine.  We are uniquely positioned to support personal brands with both world-class strategy and execution ready monetization plans. 


get your free download

Revenue Streams Assessment

Get our Revenue Streams Assessment worksheet and lay out your current business models based on passion, stress level, and revenue.

Once completed, you can begin to put a streamlined strategy in place to build your personal brand by focusing on what brings in the most revenue and least amount of stress.


Earnings Disclaimer. RESULTS ARE NOT GUARANTEED. Any statement made on the website or in the program regarding income or earnings are provided as examples only, and do not guarantee you future earnings or income. Please note that the stated results are not typical and there is no guarantee that you will achieve the same or similar results. As with any endeavor, results may vary, and depend on a wide variety of factors including, but not limited to, your skill, knowledge, ability, dedication, business savvy, network, and financial situation. The use of any products or services offered through Vaden Enterprises, LLC should be based on your own due diligence. You agree that we at Vaden Enterprises, LLC (including sponsors, promoters, advertisers or affiliates), are not responsible for the success or failures you experience in your personal or business life.   

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