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Develop original thought leadership, build your body of intellectual property, outline your next book and learn the secrets of creating captivating content.

This is both the art and the science of creating content that will capture the heart of your audience and convert fans into customers.

Captivating Content will help you:


Craft a detailed outline for your next presentation, course, training program, curriculum, and book – all at the same time


Develop new proprietary frameworks and unique IP that position you as a high-priced thought leader in your space


Understand a system for creating world class content quickly that will fuel your ability to publish meaningful bodies of work for the rest of your career

The thought of developing original content that is truly captivating can be overwhelming.

Isn’t it ironic that as a mission driven messenger you feel so strongly called to share your story with the world but then when it comes to finding the time or finding the words to say It can be such a struggle?

We meet content creators everyday who are frustrated because they don’t know where to start. Or they  get discouraged because they think it will take (or it has taken them) such a long time. Or they’re disappointed that they run into blocks and can’t seem to find the right words to express clearly what they’re trying to communicate. Or they deal with self-doubt and insecurity because every time they go to write something they feel like they are regurgitating other people’s work rather than saying anything new, different, and interesting.

But compelling content?  You may be thinking “I might as well throw in the personal branding towel now.“

You have SO many things on your plate, you can’t possibly become a content machine too –the fact that your brand hinges on creating original content that engages people may leave you feeling really over it.

Many of our clients struggle with where to start when it comes to creating content while others are plagued with so many thoughts and ideas that trying to make them all work together seems daunting.

This is what causes most people to do nothing at all. You have this incredible message to share but because of a lack of organization or structure, you just stop. Don't do that.

Capitalize on your stories and experiences by turning them into frameworks your audience can benefit from.

It’s time to turn the tables and take charge of your content. There is a huge misconception that creating consistent, compelling content is an exercise in futility. Content is critical, but it is also doable. You have developed a throughline for your brand. You know the problem you solve, the solution you offer, and have a primary business model to pursue.

Great! Now it’s time to create content. But not just any content.

Content that is RELEVANT
Content that CONVERTS

True thought leadership happens by saying “a lot about a little” not by saying a little about a lot.

This is what we teach you during our personal branding workshop, Captivating Content. We have discovered the optimal way to structure content in a way that holds attention and converts. This small group live event can be utilized for those who are writing a book outline, crafting a course, webinar, video series, and more. But best of all, this is for the personal brand who needs to outline their stories, points, ideas, and put them into a cohesive and legible pattern that will turn thoughts into thought leadership. Our unique content format allows you to seamlessly plug and play every component and leave with a fully built outline for your body of work.

Follow A Proven Process

1. Branding

Develop the mission, purpose, and business plan for your personal brand, build your body of content, and learn how to master the art of the spoken word.

2. Marketing

Create your digital infrastructure, learn how to write copy that converts, gain the knowledge, insights, tools, and templates for you to launch your website, social media content strategy, podcast, blog, funnels, courses and keynote speaking career. 

3. Selling

Master online lead generation and offline sales conversations while simultaneously learning how to manage paid traffic, launch a bestselling book and become a service first sales machine. 

4. Scaling

Learn how to build a sales team, scale your business and become an influential leader that people want to follow.

We have taken 20 years of trial and error experience, thousands of hours of researching, learning and interviewing today’s top thought leaders, hundreds of thousands of dollars in courses, coaching, consultants, agents, and masterminds as well as working with some of the top personal brands in the world and condensed everything we have both learned and done into 4 simple phases; Branding, Marketing, Selling, Scaling to help you build and monetize your personal brand.

Our live event series is comprised of each of these 4 phases broken down into 12 original curriculums of unique and specific content all geared to help you grow your income, scale your business and impact millions of people. Captivating Content reaches the heart of your audience in a systematic and methodical approach by helping you structure your thoughts and turn your ideas into information.

What You Will Learn

How we help you create
Captivating Content


Discover the key to becoming a content creator who is most in tune with their audience.  


Determine what you are most powerfully positioned to help people with.


Create logical structure when it comes to the content you produce to create systematic take-a-ways for your audience.


Identify relevant and unique personal stories and learn how to turn those into points and messages for your audience.


Spend time outlining stories and frameworks that you can turn into chapters and modules. 


Develop ideas that spread through determining Behavior Drivers.


Build thought leadership frameworks that set you apart and create differentiation.

Praise from Past Attendees

Play Video
Monica Leed
Monica Leed, Author, Speaker and Founder of Simply Spaced
Play Video
Matt Davis
Attorney, Author and Owner of Davis Business Law
Play Video
Alay Yajnik
Business Development and Marketing Consultant

Uncover our 6-part process to create captivating content and turn it into bestseller material


Create a central message that will be used as the through line for every component of your personal brand


Zone in on perfecting your perfect avatar and clarifying who you are creating content for


Learn our modular content method to create a logical structure and simplify the writing process


Identify your own personal list of compelling stories and how to use them throughout your content to emotionally connect with your audience


Generate your own thought leadership frameworks by organizing your content into formulaic structures


Master simple yet effective techniques in creating original content and becoming a powerful communicator

Learn, Create, and Get Immediate Feedback

This is one of our most popular events in our branding series, because it lays the foundation and sets the trajectory for creating compelling content across all mediums and in all formats. Discover your unique truth and turn your original thoughts into thought leadership. That is at the heart of our 2-day event, Captivating Content. We leverage large group teaching, small group sessions, 1:1 coaching, and insightful interventions because we know that is what you need but never knew you wanted!

If you have ever wondered if you can learn how to craft or leverage content that engages your audience, drives conversions, and positions you as an expert in your industry, look no further. You found it here.

Your Event Ticket

Retail Value: $7,300

your investment $3,000

Diluted energy yields diluted results.

There comes a point where you just need to focus in on your goals and consolidate your content and ideas and confidently move forward within your personal brand. You do not need someone else to write your story for you, create your content behind the scenes, or charge you to develop thought leadership in your name. You can do this. You just need a process. A simple formula that you can use over and over again.

Investing in yourself can be tough and maybe you have invested time and money only to have it go, nowhere.

Let’s put it  in perspective. You could spend... 

$ 0 K
on copy that's disconnected from your message
$ 0 K
with a design firm who can’t quite seem to get your vision
$ 0 K
creating a digital footprint that's missing key components

Spend time with content experts that not only understand it’s more than words or social platforms that create true thought leadership but that every idea can be reimagined, every thought can transform and each of us possess a unique perspective that can forward any message…with a little direction and a lot of support.

Give us 2-days and we will strike the balance of both branding and business while ensuring you leave with key parts of the work DONE.

That’s worth it. That’s long term. That’s personal branding that works.

Buy Now Bonuses

To help make this a total no-brainer decision we want you to feel confident that you will get all the information, guidance and tools you need to be successful. So, let’s sweeten the deal and make it easy for you to say yes. 

In addition to everything you already receive when you buy an event ticket, we have added 2 special “Buy Now" Bonuses if you buy a ticket to attend our upcoming event.

bonus #1

A full audio recording of the event so you can listen and re-listen on the go

($1,000 value)

Bonus #2:

One full year of access to our online membership program

($1,200 value)

Our Premiere membership program includes 2 live virtual training webinars every month, access to our content archive through your own learning portal and 24/7 community support and ongoing feedback and education through our private members only Facebook group.


So, let’s recap it again ...

Retail Value: $9,500

your investment $3,000

Don't miss out. the clock is ticking to our next event ...


The idea of creating content can quickly become chaotic. If you let it.

Whether it’s an agent, a friend, a spouse – everyone has an opinion. It is easy to think of excuses when it comes to putting your ideas on paper, and spending time on your business versus in your business.

Don’t have enough time now, you never will. Don’t think you can afford it; money will always be a factor.

This event was created for personal brand who is ready to start, finish, create, recreate, edit, or completely transform their content. 

Not sure if that is you? Not sure if this can help? Not sure you can really make money with a personal brand?

Success Story

Take a moment and listen to our client and Certified Life Coach, Ashley Baxter has to say about attending our event.

Play Video

Frequently Asked Questions

Our live event series was built for our personal brand coaching membership program as each of our live events have capped attendance to ensure maximum benefit for each attendee.

Learn more about our personal brand coaching membership program

Our members get priority registration access as a benefit of being in our membership program. If an event does not reach maximum capacity during initial registration, we open the remaining seats to all non- members (aka the public).

Our live events are held both virtually and in-personOur live event schedule offers a variety of dates in both virtual and in-person small group forums. Pick what works for you. Our format is the same, our content is the same, and you get to pick the medium you preferCurrently, all in-person events are held in Nashville, TN.  

Yes, we do. We offer 3 different ways of getting the same information so you can decide what path is best for you. Our 1-on-1 coaching program includes access to our events, virtual learning series and a personal brand strategy coaching call every month.

Hear more about our coaching program from Investor, Real Estate Agent, Author and Speaker Keir Weimer

Learn More about Brand Coaching >>

We can help with that too. If a group setting is not for you, we offer this same curriculum as a 1-on-1 strategy session. Same content, same duration, different format. These can be structured in both virtual or in person environments and in ½ day, full day or 2 day sessions.

Learn more about Brand Strategy Sessions

Yes. These individuals could be members of your team, your spouse, business partner, marketing manager, editor, agent, etc. if they are coming with you as a part of your personal brand.

In fact, check out this video from one of our client’s key staff members to hear what they have to say about attending with you >> Media Director, Peter Frelik

It is $500 per add-on ticket. You can add up to 3 “add ons” per full priced ticket.

These are workshop style events so please do not schedule meetings or calls during these events. This is time to work on your personal brand so you also need to come with the coursework completed.

We begin at 9am CT and end at 5pm CT at both our virtual and in-person formats.

70% of our live events are “workshop” style with a 1:6 ratio of strategists to attendees to help guide you as well as give you feedback, coaching, and support throughout the event.

Our events have a 50-attendee max limit in an effort to keep things personable, intimate, and networking friendly. So, come get work done and make a new friend!

Regardless of where you are in your journey (brand new or established) we always recommend starting with our Phase 1 Branding event Finding Your Brand DNA. This is the foundation in which everything is built.

Learn more about our Brand Process >>

Typically speaking, everyone we work with starts with our Phase 1 Branding series with our Finding Your Brand DNA event being first. That is the normal first step and from there, we will be able to work with you and help guide on what additional events may be best for you.

However, if you need more input upfront please email us at [email protected] and someone from our events team will be happy to connect with you ASAP. 

That’s ok. We have plenty of options. Our live events are offered in course format. You can learn more about our Online Courses here.

And, we can also accommodate your calendar by scheduling a 1-on-1 personalized version of our live event. We use the same event curriculum but tailor this is a very intimate setting with just you, your team and our team of strategists.

If this is something you are interested in learning more about, please contact us and we will schedule a time to chat with you ASAP. 

We sure do! We host dozens of live events every year, but we also offer personal brand coaching, 1-on-1 strategy sessions, 12 different online courses, a virtual membership program as well as keynote speaking.

Learn More about Personal Brand Strategy Sessions >>

Learn More about Personal Brand Coaching >>

Learn More about Our Online Courses >>

You sure can! There are occasions where it may make more sense for an organization to host their own event to keep a consistent and congruent strategy amongst many individuals.

If this is something you are interested in learning more about, please contact us and we will schedule a time to chat with you ASAP.

Because we offer so many live event date options all tickets are non-refundable, but they are transferable to other events, other dates or even other people.

Sure! The more the merrier. But we always recommend starting with our Phase 1 Branding event Finding Your Brand DNA. You can attend as few or as many events as you like. We also offer all our live events in course format and in a 1-on-1 personalized format. You will get the most bang for your buck by being a part of our personal brand coaching program which includes access to our live events. Learn more about it here.

No, we do not. However, if you are a current client, we do offer a 20% discount on live event tickets.

Our coaching programs include live events so if you think you will attend more than 1 you should check out our on-going services. Learn more >>

You can also purchase any of our live events as a course. Learn more >>

It’s Time to Captivate Your Audience and Elevate Your Brand

You want to be a thought leader. You want others to benefit from what you have studied, experienced, and earned the right to talk about. And, you should. You have the power to inspire, educate and inform millions of lives around the world. What you don’t realize is that people need the message you have to share. And, they need to hear it from you, in your own unique way.

There is content living inside of you that can change the trajectory of someone’s business, relationships, health, happiness, or general state of being. But in order to do that you have to create.

Your stories will resonate because you will know how to best engage with, empathize with, and employ your audience towards action. You are often most well positioned to serve the person you once were. That means your personal stories can and will make a difference for your audience.

We don’t want you to hold off writing a book or creating content simply because you feel like you can’t. You can and you will. Let’s get started.


Choose your dates below!

Block Your Calendar

About Brand Builders Group

Brand Builders Group is a personal brand strategy firm that helps speakers, authors, influencers, and entrepreneurs clarify their positioning, expand their reach, and grow their revenue.  

Our methodologies, frameworks, and teachings are based on our personal track record of releasing New York Times bestselling books, giving viral TED talks, building 8-figure businesses, amassing millions of online followers, hosting top-ranked podcasts, and creating Hall of Fame Keynote Speakers.   

Our insights have been featured by Wall Street Journal, Fox News, Forbes, Fortune, Fast Company, Inc, SUCCESS, CNN, and Entrepreneur Magazine.  We are uniquely positioned to support personal brands with both world-class strategy and execution ready monetization plans. 


get your free download

Thought Leadership Master List

Get our Thought Leadership Master List and walk through the critical elements that need be in place to position yourself as a thought leader in your field.

From personal stories and key points to original ideas and creative frameworks.


Earnings Disclaimer. RESULTS ARE NOT GUARANTEED. Any statement made on the website or in the program regarding income or earnings are provided as examples only, and do not guarantee you future earnings or income. Please note that the stated results are not typical and there is no guarantee that you will achieve the same or similar results. As with any endeavor, results may vary, and depend on a wide variety of factors including, but not limited to, your skill, knowledge, ability, dedication, business savvy, network, and financial situation. The use of any products or services offered through Vaden Enterprises, LLC should be based on your own due diligence. You agree that we at Vaden Enterprises, LLC (including sponsors, promoters, advertisers or affiliates), are not responsible for the success or failures you experience in your personal or business life.   

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