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Talia Riser is Content Manager on the marketing team. She began by mentoring hundreds of people on using social media to drive sales, which honed her understanding of what actually motivates action. She then moved into SaaS and product operations, managing multimilliondollar divisions where strategy had to map to revenue. Her experience spans tech talent and IT staffing for an Adobe partner, personal development and coaching, SaaS, and military and career transition programs. Talia is known for systems thinking, a practical bias toward implementation, and a clear standard for results. She holds a BS in political science and sociology from Belmont University, completed graduate coursework in sociology at Middle Tennessee State University, and is advanced in automation, analytics, CRM integration, attribution, and workflow tools. Her specialty is building frameworks that convert attention into predictable results across platforms and teams. She believes if a tactic does not drive measurable outcomes, it is noise. At BBG she focuses on conversion pathways and content ecosystems that teams can execute and scale.