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As IAT Project Manager, Jeff Mohs helps clients build the systems of digital assets and automation that bring a personal brand strategy to life. He draws on 22 years across inhouse marketing, a web development firm, a full-service digital agency, email marketing, Fortune 200 corporate systems, and entrepreneurial work. Colleagues know him for detail, strategic thinking, problem solving, systems building, and sound judgment. Earlier in his career he oversaw a Fortune 200 financial systems operation exceeding $100 million annually for six years and identified $25 million in yearly operating savings during that period. At BBG he is establishing a production service that enables clients to digitize, operationalize, and execute their strategy. Jeff holds an MBA, an MS in Information Technology Management, and a BS in Marketing, and he brings two decades of frontline project leadership in digital marketing. His approach is shaped by the principle attributed to John Wooden, “If you do not have the time to do it right, when will you have the time to do it over?” He studies and applies the ideas of David C. Baker, Blair Enns, Chris Do, Lewis Howes, James Clear, and Rory and AJ Vaden, and he remains a constant learner.